Aliyah Raoof & Amanpreet Kaur

How Effective is the Combination of your Main

Product and Ancillary Texts?

Synergy Across the 3 Products

Colour Scheme

Red is a very emotionally intense colour it is associated with energy,  leadership, courage, strength, power, determination as well as passion, desire, and love. Red not only represents the artist as the above attributes but it also brings text and images to the foreground and makes everything stand out.

Black is a mysterious colour associated with power and the unknown. Black connotes strength and authority; it is considered to be a very formal colour which represents the artist as more then just a fun person making pop music but also elegant. The final reason for us choosing black in our colour scheme is because it contrasts well with bright colours. Combined with red and white are very powerful colours, black gives a very powerful yet intriguing colour scheme.

White is often associated with purity and elegance, it is considered to be the colour of perfection representing the artist as perfect. In advertising, white is associated with coolness it is also an appropriate colour for charitable organizations which relates to the artist well as he has a charity as mentioned on the website. One of the most consistent features in our products are the colours, we decided to use

three colours: Red Black and White. By using the same colours across all of the products we ensured that they all link together and a consistent house style is created.

Black

Red

White

Design

The main similarities between the three products is the colour scheme, the font, the simplicity, logo and repetition of the artist in order to create a persona.

We used the same two fonts across the three products again to maintain a consistent house style as well which ensures the audience know that the products are linked.All three products are pretty simplistic, they don't break any conventions of each product for example the website has a navigation bar, the music video has lip sync and the digipak has copyright information. We used the logo of the bird on the digipak and the website so they are linked however as it was not a commonly used convention we did not use the logo in the music video. The artists is the main focus in all of the products to ensure the audience know what each product is for the promotion of the video.

Logo

Artists name

Navigation BarSocial media Bar

Logo

Navigation BarSocial media Bar

Artists name

Mise-En-Scene

A regularly used convention which has been utilised in our video is the artist frequently changing of clothes. An example of this in a previous video is Taylor Swifts You Belong With Me.

A setting convention which was used in Taylor Swifts Love story was the castle. Although we did not use a castle we set it around Wolloton Hall. The castle is symbolic of a fairy tale love story.

Mise-En-Scene

Mise-En-Scene

The audience have been positioned to support the artist in his journey of love by making him the centre of every shot. An example of this used in a previous video is Justin Biebers Boyfriend video as her is the star persona.

The only prop used was a pink flowers, which is widely known as a symbol of love. We only used one prop to highlights its significance as well as making the video less cheesy and so it does not confuse the audience.

Audience

How the products are easily identifiable to the audience? Are we happy with the end result?

We are happy with all three of our products as they are unique but they follow a link and reflect each other. When creating the products we ensured that they follow the conventions of each product as can be seen in the next three slides.

How the products are easily identifiable to the audience? Are we happy with the end result?

Our products will be easily identified by the audience for several different reasons. To begin with, they all follow the same house style, they are all promoting the same artist and they follow common conventions. They all follow their conventions. They all follow a specific house-style which is consistent through all three products. The same artists has been used on all of the products therefore they share similar pictures or logos.

WEBSITE

DIGIPAK

VIDEO

The Demographic for our products

The age demographic for our products is people in the age range of 8 to 18 because they are in theyare in the E category being students and or unemployed meaning they are constantly online and listening to music. We expect mostly for the female gender to be the demographic for the products because the artists is a teenage male and he is good looking.

The Psychographic for our products

The psychographics for our products are aspiring, mostly young people that look to music artists for inspiration in their appearance, fashion and trends.

The Audience Theory for our products

The hypodermic model theory could be applied to our products as the audience is passive, they accept what they see or what is portrayed to them. For example the video follows a romantic genre which would encourage the audience to be more romantic.

Conventions

The artist is dressed fashionable

The emotions link to the lyrics

Both the lyrics and video are based on love

Can be associated with teenagers

The music is upbeat

The video lasts between 3 and 5 minutes

Chorus hooks are used

Common conventions of a music video are:

The artist is dressed fashionable

They are portrayed as being happy

Both the lyrics and video are based on love

Can be associated with teenagers

The music is upbeat

The video lasts between 3 and 5 minutes

Chorus hooks are used

Common conventions of a music website

are:Social media bar

GalleryArtists Promotion

Navigation Bar

Search Bar

Artist Name

Login Area

Applied to ourproduct:

Navigation Bar

Social media bar

Search Bar

GalleryArtist Name

Digipak Promotion

Logo

Login AreaRollover

Main Image

BarcodeTitle of the Digipak

The artists name

Logo

Copyright Information

Track list

Common conventions of a

digipak are:

Main Image

Barcode Title of the Digipak

The artists name

LogoCopyright Information

Price of the Digipak

Track listConventions

applied to our product are:

Representation

Narrative Theory

The video narrowly follows Todorovs internal structure as the audience follow his love journey. The videofollows the equilibrium artist trying to get the attention of a female, the disruption which is the female constantly walking away from him, the resolution and new equilibrium which is her accepting the flower.

Ideology/Message

Our video breaks a popular pop convention of the use of voyeurism. This is because we as directors are trying to promote individuals being themselves without using their sexuality, despite what society suggests. We created a more realistic video which will still be viewed by teenagers The moral message of the video is love can be innocent rather then purely sexual.

Laura Mulvey Male Gaze

The feminist theory of the male gaze could be applied to our video as we use many long and close up shots which focus wholly on the artist and actress. However, we do not believe we have presented them in a sexual manner as previously said as we wanted to break the voyeurism convention of Pop videos. An example of the male gaze being use is in Robin Thicke’s Blurred lines video and Miley Cyrus’s Wrecking Ball video.