How Effective Is The Combination Of Your Ancil lary Texts?

QUESTION 2

VISUAL LINKS BETWEEN VIDEO AND DIGIPAK

SETTING

There’s a visual link created between the setting on the digipak and the music video as there are aspects of an urban environment such as tower blocks, alley ways and lifts (generically linked to council estates. This reflects the UK Rap/Hip Hop genre, and reflects the artists lifestyle.

Another visual link created between the setting on the digipak and in the music video is the houses of parliament/Big Ben. As shown, we had filmed at Southbank, along the Jubilee Bridge, which featured this in the background. This is also shown in the motif I had created of the London skyline on my digipak.

VISUAL LINKS BETWEEN VIDEO AND ANCILLARY

COSTUME

Noticeably, there is a clear visual link between the costume the artist is wearing in the music video and in the ancillary. This Chicago Bulls snapback hat is worn in two different settings in the music video, and again for the ancillary shoot.

Another visual link between the costume in the music video and the ancillary is the black G-Shock watch worn by the artist. This watch brand is popular amongst London teenagers in the 13-18 age range. This fits within the age range of our target audience, therefore, they would be attracted to this, and they would notice the watch in both the music video and ancillary.

VISUAL LINKS BETWEEN VIDEO AND ANCILLARY

LIGHTING & SHOT TYPES

As shown, the visual link between the lighting are all extremely similar. They are all of a darker scale, and the music video shots have been filmed using the dedo lights so they are of the same lighting. The lighting on the ancillary are all slightly desaturated.

Another visual link is the shot types. A music video convention is to have as much close ups as possible, which we had also used close up images for our ancillary.

How can the target audience recognise them as linked products?

The audience can recognise them as linked products as its visually obvious

because the artist Dee Banks is featured boldly in the ancillary work as well as

having the most camera time in the music video.

How successful are the main ancillary texts?

I think the main and ancillary texts are very successful as they both portray

clearly the genre of the artist and the album, as well as they are both visually clear on what they are (either a digipak

or advert). I also think they are successful in being visually appealing, interesting, and eye catching and the visual link between them all is clear.

Would the target audience would be attracted to them?

If so, why? If not, why?The genre of our artist and music video is UK

Rap/Grime/UK Hip-Hop. Our core target audience is male teenagers aged between 14 and 19; it will appeal to males

from the UK, from a working class-middle class background just like the artist himself. The wider target

audience are young females aged between 17 and 25 and will also be interested in the genres UK Hip-Hop and UK

rap. Therefore, I think the target audiences will be attracted to the ancillary products as it will relate to them

in terms of featuring motifs of London and also tower blocks in the fonts. As most of the target audience will be

from a tower block/estate upbringing, they would be relating to the target audience and ancillary work. They’d also be attracted to it as the colours are dark and quite

dull, however it matches and co ordinates with the genre. The artists costume (snapback) that is worn in both the images used for the digipak and magazine cover, would attract the target audience as they are familiar with hat

and will probably own one similar.