1. EVALUATIONBy Warren Joseph 2. IN WHAT WAYS DOES YOUR MEDIA PRODUCTS USE,DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OFREAL MEDIA PRODUCTS?Conventions of the HorrorConventions of the HorrorConventions of the Horrorgenre - Trailergenre - Magazine genre - PosterAlways will be a murderer Black, red and white colours Name of the movie and usedcharacters includedAlways will be black, red and white Mid-Shot or Long shot photo Release date of character from main movieAlways will be scary, dark Gloomy look but still stands advertised (usually villain) music leading to faster paceout epic music More famous movies or Quote from magazine or celebrities includedAlways will be people newspaper frightened and screaming Gimmicks Images (usually terrified facialA disturbance in theexpression) equilibrium 3. POSTER Title is in black and red anddistinctive Location is illustrated and threecharacters walking into it. Release date Cast written at the bottom Hero vs Villain (Claude-Levi Strausstheory) 4. PLANNINGTRAILER Storyboard guided from ourpreliminary task. Wrote a script because a lot ofdiagetic and non-diageticdialogue was used- Dialogue used atbeginning to reveal plota little.- Dialogue usedthroughout fast edits tomake it sound morehectic. 5. TRAILER Begins with equilibrium then disturbed by disequilibrium (Todorovs Theory) Murder Weapons Several frightened facial expressions (Close-Ups) Starts with slow spooky music, switches to fast paced edits with fastermusic, usually trailers use rock music but we used fast paced epic music. It is made obvious there is a killer by all the attacks but you dont get to seeeven a glimpse of the killer Cliffhanger Our main target audience was older teenagers malesand females, we targeted them by using blood andviolent attacks which may interest males moreadditionally we included things jumping out in thetrailer which would make this movie suitable forcouples. Females MAY! have an oppositional reading (StuartHalls theory) of the movie as there are only males inthe trailer they may feel like this is unfair andbiased. 6. MAGAZINE Title stands out in black and red in creepy, spooky font. Gimmicks used Celebrity endorsements used (Two Step Flow theory) The Hero of our movie used for the main mid-shot photo challenges the conventions. 7. How effective is thecombination ofyour main productand ancillary texts?Killer is not shown in trailer but is compensated being shown in trailer.Poster and Magazine used same image.Where the quote from The Guardian on the poster supports the caption on the magazine Blockbuster of the year 8. WARREN JOSEPH I was in charge of directing and editing thetrailer. I found it easier to tell the group what Iwanted when shooting because I had avision for what I wanted when editing. Everyone who was involved were easy tocommunicate with, sometimes had to raisemy voice but that helped us get the shots weneeded to get so people took it seriously. Every time I came up with an idea whenfilming I referred to Muaadh to see if heagrees it should be included. Me and Muaadh could communicate throughour blogs additionally the blog helped keeptrack of our work as a result I was able to bevery effective, making improvements. Following our storyboard 9. WHAT HAVE YOU LEARNED FROM YOURAUDIENCE FEEDBACK? To find out if we attracted our target audience we created a questionnaire to those whohave seen our trailer, magazine and poster. These were the results for one question. From this question we asked in our audience feedback questionnaire, this ensured that we fulfilled customer expectations additionally that we achieved what we wanted to achieve. By using our non diegetic sound we created a mood thatll make the audience feel tense and scared, evidently this was successful. From our audience feedback we also found out that the majority of people did enjoy it. 10. CHANGES MADE AFTER AUDIENCE FEEDBACK After the first draft, people on Facebook commented on the fact Muaadh had a torch in broad daylight, so we had to re-film it. At the start we changed the knife scene which slightly disturbs disequilibrium because it didnt look authentic.Poster Added image of the killer to work with the trailer and makeposter more appealingMagazine Too much text, added more images. 11. MEDIA TECHNOLOGIES USED 12. THANKYOU FOR LISTENING EVERYBODY The end