event management & marketing

aliKat productions is a New Yorkbased event management andmarketing company: a one stop shop for all event, marketing andpromotional needs.

We plan and execute high profile,stylized, local, national andinternational events, specializing inunique, targeted solutions that arehighly successful and sustainable.

mission

capabilitiesevent strategy, design, management & production

• concept development & implementation strategy • budget management • venue selection • contract negotiation • environmental branding, invitation design and

fulfillment • sustainable services • hospitality and catering management • production – staging, lighting, audio-visual

design, sound, and entertainment • event staffing and guest management• photography and videography• security and transportation

marketing and promotional strategies

• brand strategy – traditional, online, and mobile

• innovative interactive experiences and mobile marketing solutions

• full service promotions and consumer outreach – national, regional, field and grassroots

• merchandise development, sourcing and fulfillment

• sustainable initiatives & strategies

business-to-business conferences

corporate events

upfronts

cocktail parties & private dinners

product & media launches

sustainable, “green” events

fundraisers & galas

consumer activation programs mobile tours

pop up shops

sustainabilityaliKat productions is committed to helpingbusinesses and organizations incorporategreen practices and social responsibility intotheir projects. Each event, meeting, andcampaign can be executed in an environmentallyconscious way, from providing solutions thatconserve energy, reduce material use, reuseand recycle materials, to working with localbusinesses to help lower their carbon footprintand stimulate and sustain the local economy.

Description:The PETCO NATIONAL ADOPTION REUNION celebrated and highlighted Think Adoption First. Invited anyone who had ever adopted a pet or supported pet adoption attended this major media event. It celebrated pets as well as the organizations that make pet adoption happen. The event took place on October 4, 2011 in NYC’s Central Park, Naumburg Bandshell.

notable gigEvent Highlights:• Festival environment with vendor & partner booths

and adoptable pets• PETCO Pet Park was built for pet parents to gather

with their adopted pets, play with toys, run on the astro turf and celebrate adoption and the people who help pets find loving homes.

• Cause component with major donation presentation by Petco Foundation to the Mayor’s Alliance for NYC’s Animals

• Free celebration concert for attendees by Sony Music Entertainment artist Gavin DeGraw

.

Event Highlights:• An extraordinary evening celebrating GrowNYC’s 40th

Anniversary with an intimate gala celebration honoring founder and honorary chair Marian S. Heiskell with special guest Mayor Bloomberg.

• First big event at Tom Colicchio’s restaurant, Riverpark. Chef/Partner Sisha Ortúzar prepared a four-course meal featuring Greenmarket ingredients.

• 200 Guests had the opportunity to meet farmers, volunteers, and friends of GrowNYC and learn more about the programs during the pre-dinner cocktail party.

• A timeline installation made of recycled materials incorporated archival materials walked attendees through the organization’s history.

• All attendees had the opportunity to enjoy a pop-up Greenmarket as they filled their own gift bags, choosing from local apples, squash, honey, jam and more at our “farm stand” on their way out.

• The Gala was a carbon-free event, compliments of Green Mountain Energy.

notable gigDescription: GrowNYC is the largest environmental organization in New York City, reaching 2 million New Yorkers annually through hands-on programs and resources.

Event Highlights:• A beautiful Mercedes Sprinter van cruised around town with

Pinnacle brand ambassadors. The 14 foot long by 9 foot tall van boasted leather seats, built-in WiFi, X-Box, large storage space, and a vast surface area for branding.

• Our team wore eye-catching purple shirts with branding on both sides, hats and carried 100% recycled totes filled with samples, coupons and digital dog tags. Dogs, from city to city and parks to beaches, jumped at the opportunity to see what the Pinnacle bag had in store for them.

• Pinnacle to the People tour updates were posted throughout the day on Facebook and Twitter to build excitement for the tour and keep people abreast of where we were heading. Social media spike in followers for both platforms occurred one week after the launch date.

• Through hard work and dedication from our team both on-the-ground and in-house all the clients goals were met.

notable gigDescription:The PINNACLE FOR THE PEOPLE MOBILE TOUR was the first-ever Pinnacle Pet Nutrition dog food tour designed to increase brand awareness of Pinnacle Pet Nutrition in the brand’s six key markets, encourage consumers to make a purchase and become loyal Pinnacle customers, and introduce Pinnacle Pet food through sampling.

testimonials“The Weather Channel brought Alison/aliKat productions on to oversee our Pre-Upfront VIP Dinner and we couldn't have been more pleased. Every detail from the menu to the decor perfectly reflected our brand and made a wonderful impression on our clients. After just a brief conversation about what we were looking to achieve, Alison took off running and worked with the venue to create a unique wine pairing dinner that seamlessly incorporated the effects of weather on wine production. Her creativity, attention to detail and professionalism are top notch and you can rest assured that she will deliver an amazing event. I look forward to working with Alison again soon.” – 2014, Shannon Janak, Director of Events, Trade Marketing , The Weather Channel

“I've worked with aliKat on our annual green building awards show for three years now. Alison's professionalism, creativity and attention to detail have made the event better each year. I recommend her highly!” – 2012-2014, Christina Anjesky, Director, Development & Communications, Urban Green Council

It is always a pleasure to work with Alison. She is dependable, organized and has both an eye for detail and the big picture. She brings a wealth of knowledge, skills and creative suggestions to her work and I highly recommend her to anyone looking for marketing and event planning services.- 2013, Shari Weisenberg Marketing Brand Strategist, Microsoft

testimonials“Food Network Magazine retained Alison Katz Danes/aliKat productions to oversee our first ever Food Network Magazine Lounge opening the Food Network New York Wine & Food Festival. The event was well attended by consumers, celebrity chefs, sponsors and VIPs. Alison executed the event flawlessly. From venue selection to décor to sponsor integration. Attendees raved about our event throughout the entire evening, as did the press the following day. I highly recommend aliKat productions to produce and execute any event." —January 13, 2011, Peggy Mansfield, Executive Director, Marketing, Food Network Magazine

Alison is a consummate professional in her line of work. She is very detailed and organized and while she is immersed in the minutiae of events will ALWAYS see the bigger picture. She is friendly and easy going but adheres to deadlines. Her work ethic is strong and dependable and she sees a project through from inception to completion. I am proud to know her and to have the opportunity to work with her on the Spirit of Life luncheon. – 2012-2014, Lisa Kaye Fuld, President City of Hope, East End Chapter/Jeanne Kaye League

about usAlison Katz Danes is the founder and president of aliKat productions, inc. Alison brings a unique perspective to marketing and events, having worked in the entertainment industry for over a decade. Her extensive background in event management, marketing and production – combined with her enthusiasm, passion, dedication, fresh creative solutions and flawless execution - has earned her respect from industry professionals, clients and vendors. Clients can attest to the fact that no matter what challenge she is presented with, Alison always delivers positive results!

Alison started her career at USA Network in sales and worked her way to Manager of Consumer Promotions and Event Marketing. In 2004, Alison joined NBC Universal as Director of Corporate Events working on projects including: the Torino and Beijing Olympics, Wimbledon, NBC, USA, BRAVO & SCI-FI Upfronts, and premiere launch events for shows like "Project Runway" and "Top Chef."

Alison has a B.A. in Mass Communication and TV Broadcasting from the University of Hartford.

when hiring aliKat productions you’re hiring a reliable, creative, passionate, team that delivers!

for more information check out www.alikatproductions.net or contact Alison Katz Danes at 646-449-0247