event promotion and seo
DESCRIPTION
Learn how to use SEO and social media to attract more people to your event. Start with the basics of getting events found online, see different ways to spread the word and master how to make your event pop in Google and the social networks. This was presentation was done in partnership with Brown Paper Tickets, the fair-trade ticketing company.TRANSCRIPT
![Page 1: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/1.jpg)
Event Promotion & SEO How to attract record crowds through search.
George Freitag SEO Strategist for Portent, Inc.
@number1george
![Page 2: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/2.jpg)
bit.ly/bpt-seo
Event Promotion & SEO 101 How to Attract Record Crowds
![Page 3: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/3.jpg)
About me.
(Illustration by @flashmurphy)
![Page 4: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/4.jpg)
2.5 Years at Portent 6 Years Web Consulting 1000+ Businesses Various internal and external trainings
About me.
![Page 5: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/5.jpg)
About Portent. We are a leading integrated internet marketing agency set in Seattle, serving world-wide clients We are 55+ strong Founded in 1996 (pre-Google) We rally around the definition of “Portent”: the forecast of something big on the horizon
With 18 years in the industry you can trust our expertise.
Gree$ngs from the #smithtower
![Page 6: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/6.jpg)
What is SEO?
Event Promotion & SEO 101 How to Attract Record Crowds
![Page 7: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/7.jpg)
SEO is getting more relevant traffic to your website from search engines.
Event Promotion & SEO 101 How to Attract Record Crowds
![Page 8: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/8.jpg)
• Showing up higher in search results
• Showing up more often in search results
• Showing up better in search results
Ways to get more traffic from search engines.
Event Promotion & SEO 101 How to Attract Record Crowds
![Page 9: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/9.jpg)
Event Promotion & SEO 101 Be Online.
1. Be Online. �
![Page 10: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/10.jpg)
• If you have a website, it should be there
• If you don’t, it should be somewhere
• Just be online; anywhere
Have a webpage for your Event.
Event Promotion & SEO 101 Be Online.
![Page 11: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/11.jpg)
11
z Have a page online.
![Page 12: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/12.jpg)
12
z Or have a whole site online.
![Page 13: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/13.jpg)
13
z Just have a permanent spot.
![Page 14: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/14.jpg)
14
z Make a page devoted to your event.
![Page 15: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/15.jpg)
15
z If you don’t have your own site, make one somewhere else.
![Page 16: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/16.jpg)
• Make sure that search engines can get to your page.
Be Findable.
Event Promotion & SEO 101 Be Online.
![Page 17: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/17.jpg)
17
z Search engines can’t use this.
Event Promotion & SEO 101 Be Online.
![Page 18: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/18.jpg)
You need to be able to get to the page with the mouse.
Event Promotion & SEO 101 Be Online.
Event Page
Category Page (click!)
Homepage (click!)
(Like this.)
![Page 19: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/19.jpg)
19
z Copy/paste text to test.
![Page 20: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/20.jpg)
20
z Use Categories on Ticket and Event Submission Sites
![Page 21: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/21.jpg)
Event Promotion & SEO 101 Be Useful.
2. Be Useful.�
![Page 22: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/22.jpg)
At least these:
• Event name
• Event Date
• Event Location
• Description
• Links to outside sources
Include Important Information.
Event Promotion & SEO 101 Be Useful.
![Page 23: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/23.jpg)
23
z Useful information like this.
Event name
Date & Time
![Page 24: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/24.jpg)
24
z Describe your event.
![Page 25: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/25.jpg)
Search engines see duplicated content as useless and spammy. The description on your page needs to be different than descriptions on other sites.
Be Unique.
Event Promotion & SEO 101 Be Useful.
![Page 26: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/26.jpg)
26
z Including other event sites.
Event Promotion & SEO 101 Be Useful.
![Page 27: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/27.jpg)
27
z Have a call to action.
Like this.
![Page 28: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/28.jpg)
Brown Paper Tickets already has these set up for you!
Call to Action.
Event Promotion & SEO 101 Be Useful.
![Page 29: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/29.jpg)
29
z Link to Brown Paper Tickets.
![Page 30: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/30.jpg)
30
z Image link to Brown Paper Tickets.
![Page 31: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/31.jpg)
31
z How to link to Brown Paper Tickets.
Click “Linking”
![Page 32: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/32.jpg)
32
z Links to Brown Paper Tickets.
Links
Linking Code
Image Code
![Page 33: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/33.jpg)
33
z Embed ticket widget.
![Page 34: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/34.jpg)
Event Promotion & SEO 101 Be Relevant.
3. Be Relevant.�
![Page 35: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/35.jpg)
What I mean by “relevant”
• Know what topics people are looking for related to your event
• Know what terms people use when looking for events like yours
• Know what terms people use to get to your site
Be Relevant.
Event Promotion & SEO 101 Be Relevant.
![Page 36: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/36.jpg)
36
z Best research tool ever.
Event Promotion & SEO 101 Be Relevant.
![Page 37: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/37.jpg)
37
z Autosuggest (Don’t Hit Enter)
![Page 38: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/38.jpg)
38
z Google Suggestions.
Event Promotion & SEO 101 Be Relevant.
![Page 39: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/39.jpg)
39
z Ubersuggest (ubersuggest.com)
![Page 40: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/40.jpg)
40
z Ubersuggest (ubersuggest.com)
![Page 41: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/41.jpg)
41
z tools.seobook.com/keyword-tools/seobook/
![Page 42: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/42.jpg)
• Use this term 10,000 times
• Create 10,000 pages with this term
• Rename your event
What NOT to do.
Event Promotion & SEO 101 Be Relevant.
![Page 43: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/43.jpg)
Twice as many people search for “cooking class” than “cooking course”, so maybe I
should use that.
![Page 44: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/44.jpg)
Think keyTOPICSnot keyWORDS
![Page 45: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/45.jpg)
z (You’re gonna need this.)
![Page 46: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/46.jpg)
z Google Webmaster Tools.
Log in to Google Account
Event Promotion & SEO 101 Be Relevant.
![Page 47: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/47.jpg)
z Google Webmaster Tools.
Verify Account
Event Promotion & SEO 101 Be Relevant.
![Page 48: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/48.jpg)
z Google Webmaster Tools.
If you have Google Analytics installed you can just use that.
![Page 49: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/49.jpg)
z Google Webmaster Tools.
See if you’re in trouble
Submit
XML
Sitemap Search Queries
![Page 50: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/50.jpg)
z Google Webmaster Tools.
See terms people use to get to your site.
Event Promotion & SEO 101 Be Relevant.
![Page 51: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/51.jpg)
z Google Webmaster Tools.
See the pages they’re getting to.
Event Promotion & SEO 101 Be Relevant.
![Page 52: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/52.jpg)
Event Promotion & SEO 101 Be Popular.
4. Be Popular.�
![Page 53: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/53.jpg)
• Search engines want to show results they know people like
Be Popular?
Event Promotion & SEO 101 Be Popular.
![Page 54: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/54.jpg)
• Links to your page
• Links to your site
• Mentions online
• Shares
Be Popular?
Event Promotion & SEO 101 Be Popular.
![Page 55: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/55.jpg)
55
z Obvs.
![Page 56: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/56.jpg)
56
z Newspapers.
![Page 57: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/57.jpg)
57
z Magazines.
![Page 58: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/58.jpg)
58
z City Calendars.
![Page 59: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/59.jpg)
59
z Tourism sites.
![Page 60: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/60.jpg)
60
z Networking sites.
![Page 61: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/61.jpg)
61
z Get as niche as you can.
![Page 62: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/62.jpg)
62
z Or as regional as you can.
![Page 63: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/63.jpg)
63
z Find your community.
![Page 64: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/64.jpg)
64
z Make sharing as easy as you can.
Share icons
![Page 65: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/65.jpg)
z Make sharing as easy as you can.
(or like
this)
![Page 66: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/66.jpg)
66
Promote it on your own site.
Event Promotion & SEO 101 Be Popular.
![Page 67: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/67.jpg)
67
z Write your own blog post.
![Page 68: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/68.jpg)
68
Write lots of blog posts.
Event Promotion & SEO 101 Be Popular.
![Page 69: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/69.jpg)
Get others to talk about you.
Event Promotion & SEO 101 Be Popular.
• Talk to local bloggers
• Write about specific parts of your event
• Highlight presenters and performers so they’ll share your posts
![Page 70: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/70.jpg)
Event Promotion & SEO 101 Be Pretty. 5. Be
Pretty.�
![Page 71: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/71.jpg)
71
z Pretty search results.
![Page 72: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/72.jpg)
72
z Pretty social shares.
![Page 73: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/73.jpg)
73
z Title tag & Meta description
![Page 74: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/74.jpg)
Title tag:
• 50-65 characters
• Direct impact on ranking
Pretty Title Tags.
Event Promotion & SEO 101 Be Pretty.
![Page 75: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/75.jpg)
Meta Description:
• 155ish characters
• NO direct impact on ranking
• Ad copy to get people to click on your result
Pretty Meta Descriptions.
Event Promotion & SEO 101 Be Pretty.
![Page 76: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/76.jpg)
76
z portent.com/serp-preview-tool
![Page 77: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/77.jpg)
77
z Use Images.
![Page 78: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/78.jpg)
78
z Really Pretty Search Results.
![Page 79: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/79.jpg)
• Events Markup
• Lists event info right in search results
• (Only works in Google)
• 20-30% increase in CTR
Really Pretty Search Results.
Event Promotion & SEO 101 Be Pretty.
http://searchengineland.com/how-to-get-a-30-increase-in-ctr-with-structured-markup-105830
![Page 80: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/80.jpg)
Get ready for some coding stuff.
Event Promotion & SEO 101 Be Pretty.
![Page 81: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/81.jpg)
81
z Event Markup in Google.
![Page 82: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/82.jpg)
<h3 itemprop="name">Event Planning and SEO with Brown Paper Tickets</h3>!<p><img itemprop="image" class="image float left" src="http://professionalgeorge.org/images/bpt-pic.png" alt="Event Planning and SEO with Brown Paper Tickets"/>!<p itemprop="location" itemscope itemtype="http://schema.org/Place"><strong>Where:</strong><br/>!<span itemprop="name">Brown Paper Tickets Community Events Space</span><br/>!<span itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">!<span itemprop="streetAddress">309 N 36th St</span> (2nd Floor)<br/>!<span itemprop="addressLocality">Seattle</span>!
82
z Event Markup.
![Page 83: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/83.jpg)
83
z Option 1: Tag in Webmaster Tools.
Data Highlighter
![Page 84: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/84.jpg)
84
z
Start Highlighting
Tagging in Google Webmaster Tools.
![Page 85: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/85.jpg)
85
z Tagging in Google Webmaster Tools.
Enter URL and add
type
![Page 86: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/86.jpg)
86
z Tagging in Google Webmaster Tools.
Highlight
data
See tagged data
![Page 87: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/87.jpg)
87
z Tagging in Google Webmaster Tools.
Check all pages you want to tag
![Page 88: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/88.jpg)
88
z Tagging in Google Webmaster Tools.
Publishes
immediately!
![Page 89: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/89.jpg)
89
z Option 2: Mark it up yourself.
![Page 90: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/90.jpg)
90
z Data Markup Helper.
![Page 91: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/91.jpg)
91
z Data Markup Helper.
Tag it up just like before
![Page 92: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/92.jpg)
92
z Data Markup Helper.
Hit “Generate HTML” and copy/paste code
![Page 93: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/93.jpg)
Event Tag in GWT Pros
• Easy to use • No coding • Immediate
Event Tag in GWT Cons
• Manual • Only goes to Google • Easily breaks
Event Tagging in GWT.
Event Promotion & SEO 101 Be Pretty.
![Page 94: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/94.jpg)
Event Markup Pros
• Scales well • Supported by all search
engines
Event Markup Cons
• Slower to publish • Requires coding
resources
Event Markup in HTML.
Event Promotion & SEO 101 Be Pretty.
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Musicians Markup: Google might be doing this for all events in the future.
![Page 96: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/96.jpg)
Twittercard Markup
• Gives you a bigger tweet
• Let’s you highlight image
• Links to your Twitter handle regardless of who tweets
• Lets you customize title, image, description
Pretty Tweets.
Event Promotion & SEO 101 Be Pretty.
![Page 97: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/97.jpg)
<!-- Twitter Card data -->!<meta name="twitter:card" content="summary">!<meta name="twitter:site" content="@number1george">!<meta name="twitter:title" content="Page Title">!<meta name="twitter:description" content="Page description less than 200 characters">!<meta name="twitter:creator" content="@Portent">!<-- Twitter Summary card images must be at least 120x120px -->!<meta name="twitter:image" content="http://www.example.com/image.jpg">!
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z Twittercard Markup.
![Page 98: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/98.jpg)
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This…
![Page 99: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/99.jpg)
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… vs. this
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2nd Link
![Page 101: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/101.jpg)
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z You need to be approved in Card Validator.
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Twittercard Markup • 36% increase in clicks • 41% increase in retweets
• 48% increase in favorites
• 31% increase in visits • 33% increase in visitor-
to-lead conversion rate
• 55% increase in leads
Pretty Tweets.
Event Promotion & SEO 101 Be Pretty.
http://www.shopify.com/blog/12915741-everything-you-need-to-know-about-twitter-cards-for-ecommerce
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Open Graph Markup • Lets you customize title,
image, description
• Gives you control over display
Pretty Social Shares.
Event Promotion & SEO 101 Be Pretty.
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Facebook without Markup.
Event Promotion & SEO 101 Be Pretty.
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Facebook with Markup.
Event Promotion & SEO 101 Be Pretty.
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180% increase in Interactions.
Event Promotion & SEO 101 Be Pretty.
http://www.socialbakers.com/blog/2149-photos-are-still-king-on-facebook
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Open Graph works in LinkedIn.
Event Promotion & SEO 101 Be Pretty.
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Open Graph works in Google+.
Event Promotion & SEO 101 Be Pretty.
![Page 109: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/109.jpg)
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Open Graph works in Pinterest.
Event Promotion & SEO 101 Be Pretty.
![Page 110: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/110.jpg)
<!-- Open Graph data -->!<meta property="og:title" content="Title Here" />!<meta property="og:type" content="article" />!<meta property="og:url" content="http://www.example.com/" />!<meta property="og:image" content="http://example.com/image.jpg" />!<meta property="og:description" content="Description Here" /> !<meta property="og:site_name" content="Site Name" />!<meta property="fb:admins" content="Facebook numeric ID" />!
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z Open Graph markup.
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z Markup helper – webcodetools.com
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z WordPress plugins
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Check your work! • cards-dev.twitter.com/
validator • developers.facebook.com/
tools/debug • google.com/webmasters/
tools/richsnippets • developers.pinterest.com/
rich_pins/validator/
(bit.ly/bpt-seo)
Event Promotion & SEO 101 Be Pretty.
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Event Promotion SEO
Event Promotion & SEO 101 How to Attract Record Crowds
5 Steps for Event Promotion SEO: 1. Be online. 2. Be useful. 3. Be relevant. 4. Be popular. 5. Be pretty.
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Event Promotion SEO
Event Promotion & SEO 101 How to Attract Record Crowds
5 Steps for Event Promotion SEO: 1. Have a dedicated page 2. Display useful information 3. Use relevant language 4. Share and be sharable 5. Use markup for better display
![Page 116: Event Promotion and SEO](https://reader034.vdocument.in/reader034/viewer/2022051817/547e6ae7b37959442b8b5550/html5/thumbnails/116.jpg)
Event Promotion & SEO 101 How to Attract Record Crowds
Step 6:�Celebrate!
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Event Promotion & SEO 101 How to Attract Record Crowds
George Freitag SEO Strategist portent.com @number1george bit.ly/bpt-seo
Thank �You ��