Landon KrentzSEO + PROMOTIONS

SEO?

Keywords

Inbound Vs. Outbound Marketing

Four Major Categories

Social Media / Analytics

AGENDA

• Search Engine Optimization• Improves your web visibility – not only limited to website• Organic search result• It’s free, manageable and universal• 80% of websites are NOT optimized – the window of

opportunity is closing

How to use SEO on Wix:

www.wix.com

WHY USE SEO?

KEYWORDS

KEYWORDS

• Figure out the keyword trafficking

http://ow.ly/9tdrq • External SEO

www.blissevents.com• Internal SEO

www.canspep.ca• RSS/Sourcing Keywords

SEO STRATEGIES

Social Media

Views

Appearance in Search

Klout Score

Insights

PR - Feedbacks

INBOUND VS. OUTBOUND MARKETING

Two Way Communication

Customers Contacts You

Marketers Educate and/or Entertain

One Way Communication

Must Find Customers

Marketers Rarely Educate and/or Entertain

• 44% of direct mail is never opened• 86% of people skip through television commercials• 84% of 25 – 34 years old have clicked out of a website

because of invasive advertisement• Inbound Marketing focuses on earning attention• Less $$$ and higher ROI• Internet Marketing is continues to evolve• Relies on people’s interests

MARKETING

Source: Mashable

• SEO – Search Engine Optimization• PPC – Pay Per Click (How to get free credits?)

Google Analytic • Social Media• Email

FOUR CATEGORIES

Source: ByzHub

Social Media• Views – www.linkedin.com • Appearance in Search – www.linkedin.com • Klout Score – www.hootsuite.com • Insights – www.facebook.com • PR: Feedback

USING SOCIAL MEDIA

USE YOUR KEYWORDS!

CONCLUSION

Landon KrentzEvent Coordinator

www.landonkrentz.ca778-317-1739

l.krentz@me.com

http://byzblog.com/2011/11/14/how-to-calculate-your-online-roi-byzhub-blog

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EXTRA