what's new in seo? : impression event february 2017

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http://impression.tips/whatsnewseo http://impression.tips/whatsnewseo

What’s New In SEO?What Google’s trying to achieve and what you need to do to be found on the world’s most use search engine

http://impression.tips/whatsnewseo


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Hi, I’m Mikey!Digital Strategist at

Impression

I help businesses work out what they need and where their budget should be best

spent




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What are we going to achieve?

A road map of Google’s past, present and future..

What do you need to do...

How are you going to do it...

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How we look at the future of SEO


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How do we approach SEO in

2017?Proactive VS Reactive


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We need to look ahead...


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Let's look at what Google is trying to

achieve

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is trying to…

… improve its search experience


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You need to…

… prove your web page is the most relevant, highest quality result for its target search term


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How?

Focus on on page content in varied formats


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How?

Ensure each page has a clear keyword target & avoid cannibalisation


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is trying to...

… give mobile users a better experience


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You need to...

… give your users the best possible experience on mobile


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How?

Think mobile first…

https://search.google.com/search-console/mobile-friendly


https://search.google.com/search-console/mobile-friendly

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is trying to...

… create a more secure internet

http://impression.tips/chromealert


http://impression.tips/chromealert

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You need to...

… make your website as secure and trustworthy as possible

http://impression.tips/securessl


http://impression.tips/securessl

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How?

Get an up to date SSL certificate for your website


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How?

Use trusted payment providers on ecommerce websites


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is trying to...

… give more information to users within the search results


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You need to...

… enable Google to easily find your information


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How?

Use schema markup on important information and content


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How?

Focus on rich snippets by marking up your content and reviewing your content format


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is trying to...

… create a better experience for its users


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You need to...

… create a better experience for your users, too!


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How?

Reduce page load speeds


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https://developers.google.com/speed/pagespeed/insights/




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How?

Incorporate trust signals into your website


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How?

Clear categorisation, content hierarchy & navigation


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The Technical SEO

renaissance

I LOVE SEO


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Other considerations

Links are still an important ranking factor.


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Other considerations

Google is pushing for more paid content above the fold,


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SummaryThe Technical SEO renaissance

Focus on onpage optimisation

Use the tools available to us

Match good UX with great SEO


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THANK YOU

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what's new in seo? : impression event february 2017

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