event roi for startups - was #disruptberlin worth the $3,000?
TRANSCRIPT
Event ROI - Was it worth the
$3,000?
@clementdelangue @edelajonquiere from @mention
1booth + 2 tickets = $1,600
2 flights
= $327
4 nights in a hostel
= $512
Beers
= $138
German phrase book
= $ zehn
Goodies
= $340
total spent:
$2,927
What did we get out of it?
We met 145 startups
43 investors
12 journalists
We pitched Aaron!
300 additional sign-ups
9 upgrades from existing
Direct revenue after 2 days
= $1,280Estimated direct revenue after 12 months
= $5760
+ indirect revenue from additional press, investment, evangelists...
+ Invaluable user feedback
And you, what’s your event ROI?
@clementdelangue @edelajonquiere from @mention