everest auctions angel deck (e mail pdf version)
TRANSCRIPT
Leasing Commercial Real Estate by
Online Auctions
Steve Winger, CEO
“Knowledge is power”
- Francis Bacon
www.everestauctions.com
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Here’s how it works:
1) Landlords post available
suites 2) We market the
suites 3) Tenants bid 4)
Highest bidder wins
In Commercial Real Estate, landlords & brokers have all the
power but tenants are the ones that create value. Our online
leasing platform puts tenants in the drivers seat
Balancing The Scales
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Solves Tenant Problems
Problem
• Finding the right space to lease is
difficult
• All terms the landlord will accept
are not disclosed
• No knowledge of how my proposal
compares to other tenants
Solution
• 24/7 web access to review
properties and place bids
• All key deal terms are disclosed
beforehand
• Immediate notifications of bid
rankings provided automatically
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Solves Landlord Problems
Problem
• It takes 6 months or more to fill
many vacancies
• Successful leasing is dependent
on broker’s expertise and contact
database
• Conventional listing agreements
require 6 month or more
commitment
Solution
• 45 day auction period reduces
lease-up time by 50% or more
• 6-Step marketing program exposes
properties to thousands of tenant
prospects
• 45 day commitments provides
marketing flexibility
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Solves Broker Problems
Problem
• Leasing smaller/challenging space
takes a long time and often results
in lower commissions
• Marketing is expensive and time
consuming
• Low-ball offers are a waste time
Solution
• Leasing smaller spaces by auction
reduces lease-up time and results
in more commissions
• No cost for broker to benefit by our
6-Step marketing program
• All tenant bids conform with
landlord specified deal points
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Market Opportunity
13
17
54
Commercial Real Estate (84 Billion square feet)
Vacant
Rolling
Leased
Our fee is $1.00/square foot.
1% of the market translates to
$300 Million in annual revenue
Available for Lease : 30 Billion Square Feet
Primary Market Focus: Los
Angeles/Orange County,
Phoenix
Primary Product Type: Retail
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Market Penetration
Tenants
• Search Marketing (SEO & PPC)
• E-mail blasts and direct mail
Landlords
• Existing relationships
• Sales calls and trade groups
Brokers
• Meetings and Conventions
• E-mail blasts and direct mail
Reaching
Target
Customers
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Our Customers Control
$100 Billion in real estate
(NYSE: COLE) Owns or manages 92.7 Million SF
website
website
website
Owns or manages more than 27 Million S.F.
(NYSE:FRT) Owns or manages 20 million SF
Owns or manages approximately 7 million S.F.
Owns or manages approximately 3 million S.F.
website
website
Owns or manages over 2 million S.F.
website
Owns or manages approximately 2 million S.F
website (In Negotiations)
(NYSE:CBL) Owns or manages 92.7 million S.F.
website
(In Negotiations)
(NYSE:WRI) Owns or manages more than 73 million S.F
website
(In Negotiations)
(NYSE: KIM) Owns or manages 128 million SF
(The largest portfolio in N. America)
website
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Competitive Advantages
Provides Basic Information
Provides Detailed Information
Free To Access
Actively Markets Property
Can Do Lease Transactions
Commercial Brokers
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Barriers to Competition
• First to market
• Extensive proprietary
programming
• Unlimited scalability
• Strong existing customer
base
• Experienced management
team
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Team
Vicki Winger J.D., General Counsel
• 25 year litigator and operations expert
with start-up experience founding canine
rehabilitation center and clothing stores
• Graduated with honors U.C.L.A. and
U.S.C law
Steve Winger, CEO, Broker • 25+ years in commercial real estate
Founded successful brokerage firm,
Pace Commercial
• Managed diverse real estate portfolios
valued at $2.1 -2.5 Billion
New Hire, Assistant Vice President
• 5-7 years experience in commercial real
estate leasing
• Assist with business development and
brokerage activities in Los Angeles
Rick Smith, Regional Vice President
• 25 years in commercial real estate with
extensive leasing and asset
management experience
• Decorated Marine Corps veteran
Jill Swartz, Public Relations
• 15 years experience in commercial real
estate public relations and branding
• Responsible for PR & print advertising
Nicole Ruiz, Marketing Director
• 12 years of comprehensive design and
marketing experience
• Responsible for e-blasts, direct mailings,
SEO, PPC and online ads
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Financial Projections
(2,000,000)
(1,000,000)
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
2013 2014 2015 2016
Revenue
Expenses
Net Cash Flow
Cash Flow Positive
by Q2 2014
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Investment Opportunity
66%
23%
2% 7%
2%
Use of Funds
Sales
Marketing
BusinessDevelopment
Working Capital
WebsiteEnchancements
$350,000 Minimum
(willing to raise to
$700,000)
Requested Angel
investment
$120,000 previously
self funded by
owner
Source of Funds
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Exit Strategy
Purchased LoopNet last
year for $860 million (10X
revenue)
Our leasing platform would
be a natural fit to augment
their sales platform
Zillow & Tulia both lack the
commercial real estate capabilities
that acquiring Everest would provide
Likely Acquirers
Acquiring Everest would
provide commercial real
estate brokers with an
online leasing application
(which is notably absent)
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Commercial Real Estate is a $11 Trillion Market
Convenient
• 24/7 web access to start auctions
or place bids
• Brokers can easily fill smaller
vacancies
Transparent
• All landlord acceptable deal
terms are disclosed
• Bidders receive Immediate
notifications of bid rankings
•
Steve Winger, Everest Auctions
818.846.3164
Fast
• 45 days auction time fosters a
sense of urgency
• Pre-negotiated terms mean less
negotiations (and lower legal fees)
Disrupting The Market
Commercial Leasing Practices Haven't Changed in 30 Years