everest auctions deck
DESCRIPTION
Customer DeckTRANSCRIPT
An Innovative New Way to Lease Commercial Real Estate through Online Auctions!
www.everestauctions.com ♦ 818.864.3164 ♦ Everest Auctions, LLC
8 1 8 . 8 6 4 . 3 1 6 4
2www.everestauctions.com
Everest Auctions is an online leasing platform for commercial real estate. We provide an entirely new way to lease commercial real estate through online auctions that is Simple, Fast & Effective!
8 1 8 . 8 6 4 . 3 1 6 4
3www.everestauctions.com
It’s Simple!
• Landlords post available spaces on the Everest Auctions website
• Tenants bid on the available suites
• Highest bidder wins based on Net Effective Rent
• Winning bidders sign a lease on the terms of the winning bid
• All transactions are subject to credit approval & finalizing a lease agreement
• Bidding is free; listing is free; landlords pay a service fee of $1/SF ONLY if a lease is executed
8 1 8 . 8 6 4 . 3 1 6 4
4www.everestauctions.com
It’s Fast!
• Auctions are live for 45 days
• Can be automatically extended
• Auction time limit fosters Increased Sense of Urgency
8 1 8 . 8 6 4 . 3 1 6 4
5www.everestauctions.com
It’s Effective!
• Online marketing approach reaches thousands of prospective tenants
• Multiple targeted email blasts delivered to prospects and brokers
• Auction Mentality puts upward pressure on rental rates
• Track record of successful auctions continues to increase
LEASED
8 1 8 . 8 6 4 . 3 1 6 4
6www.everestauctions.com
Marketing Program – 6 Steps to Success
1. E-mail Blasts
– At least 3 Blasts to targeted tenants and brokers
– 2,000 - 20,000 contacts per blast
– Sent on Day 5, 20, and 35
2. Real Estate Websites
– www.everestauctions.com
– LoopNet (Premium Placement)
– Costar (Premium Placement)
– Craigslist
3. Ads (225 placements online)
– National (Wall Street Journal, New York Times etc.
– Regional (Los Angeles Business Journal, L.A. Times etc.)
8 1 8 . 8 6 4 . 3 1 6 4
7www.everestauctions.com
Marketing Program – 6 Steps to Success
4. Search Optimization
– Highly ranked search results linked to listings
– Priority keyword search results on Google, Bing, Yahoo
5. Personal Meetings & Contacts
– Targeted Tenants
– Active Tenant Rep Brokers
– Brokers of competitive properties
– Trade Groups and Conventions
6. Competitive Properties
– Mailings to tenants in competitive properties
– Follow –up by phone and/or personal meetings
8 1 8 . 8 6 4 . 3 1 6 4
8www.everestauctions.com
Listing a Property
Everest Auctions vs. Conventional Leasing
8 1 8 . 8 6 4 . 3 1 6 4
9www.everestauctions.com
Listing a Property
Posting with Everest
• Landlord defines bidding parameters
• Every bid could be a winner (bids must fall within landlord approved parameters)
• Brochures, site maps, floor plans etc. uploaded
• Real time access to all bids and Listing Summary always available
• Can augment or replace existing marketing
8 1 8 . 8 6 4 . 3 1 6 4
10www.everestauctions.com
Finding a Tenant
Everest Auctions vs. Conventional Leasing
8 1 8 . 8 6 4 . 3 1 6 4
11www.everestauctions.com
Online Bidding
Increased Transparency
• All major deal points displayed (terms, brochures, site maps, links)
• Landlord reserve (minimum acceptable effective rent) NOT disclosed
• Place a bid or contact the rep (generates lead tracking email)
• Bidders get instant feedback of their bid position
Auction Details
8 1 8 . 8 6 4 . 3 1 6 4
12www.everestauctions.com
Landlord Advantages
• Increased Revenue due to quicker lease-up (approximately 50% quicker; 45-90 days vs. 6 months with conventional methods)
• Snapshot summary of all bids & posting terms
• Ability to set reserve pricing
• Low service fee (only due if a lease is executed)
• REITs achieve Increased Funds From Operations due to faster lease-up times
• Special Servicers gain enhanced ability to support bondholder payments
• Banks experience increased NOI which translates to higher REO disposition prices
8 1 8 . 8 6 4 . 3 1 6 4
13www.everestauctions.com
Broker Advantages
• Increased Commissions due to greater transaction velocity
• Free marketing for you listing
• Landlord pre-approved transactions mean less unproductive negotiations
• Reduced marketing time leverages your time to work on more deals
8 1 8 . 8 6 4 . 3 1 6 4
14www.everestauctions.com
Tenant Advantages
• Predictability: The space you want when you want it at a price you can afford
• Clear and Transparent Pricing: Highest net effective rent wins
• Lower Legal Fees: Due to less lease negotiation
• Free to Bid & Simple to Use!
8 1 8 . 8 6 4 . 3 1 6 4
15www.everestauctions.com
It Works!
• Simple: Online listing and bidding streamlines the leasing process and provides instant feedback with much more transparency than conventional leasing
• Fast: Increased sense of urgency created by auction time limits motivate bidders to act now to secure desirable space
• Effective: Intensive 6 step Marketing Program exposes each asset to a large network of brokers and prospective tenants; bidder competition pushes rental rates higher
Everest Auctions, Your Vacancy Solution!
8 1 8 . 8 6 4 . 3 1 6 4
16www.everestauctions.com
Questions?
Contact Us:[email protected]
818.864.3464