exciting changes to gartner magic quadrants€¦ · interactive magic quadrant with peer insights...
TRANSCRIPT
CONFIDENTIAL AND PROPRIETARYThis presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other intended recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Exciting Changes to Gartner Magic Quadrants
For Tech Providers
July 2016
Confidential
Note: Screenshots are alpha version
1 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Important updates for you and your enterprise
Gartner Peer Insights momentum and
new tools for technology providers
Interactive Magic Quadrant with
Peer Insights user reviews
Magic Quadrant Reference Survey pilot
2 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
• More than 4,000 reviews published in 80+ markets and on 660+ technology solutions
• 90+ markets open for reviews, with 50more coming in 2016
• Reviews cover the entire technology lifecycle (evaluation, implementation, service & support)
• Makes Gartner the must-have source for technology buyers, providing a full spectrum perspective from analyst-led research and advice such as Magic Quadrants to the peer perspective in Gartner Peer Insights
• Open to public since October 2015
Ratings and reviews of enterprise technology solutions byend-user professionals for end-user professionals
Gartner Peer Insights
3 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Why Gartner Peer Insights?Tech buyers consult unbiased references when making purchase decisions
Determine the business problem
or goal
Identify technology critical to the
solution
Form a shortlist of provider solutions
to consider
Talk to end users of solutions on the
shortlist
Select solution, negotiate pricing
and terms
Technology Buying Cycle
4 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
What’s in it for Tech Providers?
Technology decision makers use peer input during the buying process
Peer Insights reviews are read by enterprise technology buyers, your target customers
Publicize Peer Insights reviews and ratings, in whole or in part
Receive unfiltered customer feedback to help refine product offerings and competitive positioning, e.g.:
Customer opinion on product capabilities, ease of integration, and service & support
Other products considered (win/loss)
… but only if you have Reviews in Peer Insights!
Gain
Strategic
Insights
Impact
Prospective
Buyers
5 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Who’s reading Peer Insights reviews?70% from organizations with > $500M revenue and public sector
Based on available data as of July 4, 2016; Users are not yet required to enter all demographic info
User’s firm sizeUser’s role
Top 10 job roles of IT users:
• Enterprise Architect
• Infrastructure & Ops
• CIO
• Applications
• Security & Risk Mgt
• Data & Analytics
• Sourcing and Vendor
Relationships
• Other CxO
• CEO
• CMO
6 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
New tools for Technology Providers on Peer Insights
Or go directly to:
gartner.com/peerinsights/providers
New suite of “Technology Provider Tools” enable you to:
• See review counts by product
• Track volume of reviews at each moderation stage
• Create and track review sourcing campaigns
7 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Gartner Peer Insights overviewAdditional resource and information
Gartner Peer Insights - Tech Providers
• 3-Minute Site Walkthrough video
• “How it works” infographic
• Gartner Quote and Logo Policy links
• Technology Provider FAQ
• Gartner Peer Insights Market Roadmap
Visit: gartner.com/peerinsights, then select Technology Providers link at top
Email us at [email protected]
8 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.8 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Gartner’s proven and established market and vendor evaluation methodology for more than 140 major technology markets
• Vendors in a market rated against each other in relative terms on two dimensions –Completeness of Vision and Ability to Execute
• Essential resource for organizations, enabling their strategic technology decisions
• Interactive Magic Quadrant on Gartner.com allows clients to gain unique insight aligned to their needs and priorities
Gartner Interactive Magic Quadrant
9 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Design for demonstration only and subject to change
0
Interactive Magic Quadrant evolution
Enhancements to Client Experience:
– Improved display for reading
– Vendor list moved to ‘filter’
– Improved mobile browser usability
Note: No changes to Magic Quadrant methodology or dot position
0
10 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Interactive Magic Quadrant with Peer Insights user reviews
Design for demonstration only and subject to change
GartnerMagic Quadrant
11 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Design for demonstration only and subject to change
Interactive Magic Quadrant with Peer Insights user reviewsNew: Peer Insights ratings on the interactive Magic Quadrant tab
Hovering on a vendor ‘dot’ in Magic Quadrant shows the Peer Insights review results summary
12 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Design for demonstration only and subject to change
Interactive Magic Quadrant with Peer Insights user reviewsNew: Peer Insights ratings on the interactive Magic Quadrant tab
Selecting a vendor and then hovering over the Peer Insights logo reveals that vendor’s review data histogram
13 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Design for demonstration only and subject to change
Interactive Magic Quadrant with Peer Insights user reviewsNew: User Reviews tab
Brings user reviews context
to the Magic Quadrant
Color scale highlights vendors’
overall user review rating
Identifies Magic Quadrant
vendors with user reviews
and live links to their Peer
Insights reviews
Also lists additional vendors
not covered in the MQ who
have Peer Insights reviews in
the market
Digital Watermarking to
limit distribution
Note: No Reprints for Interactive Magic
Quadrant with Peer Insights User Reviews
14 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Design for demonstration only and subject to change
Interactive Magic Quadrant with Peer Insights user reviewsNew: User Reviews tab
Selecting a vendor
reveals its detailed
review data:
Average overall rating
Histogram of ratings
Sample of most recent
reviews
15 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Magic Quadrant reference survey enhancement
Objectives:
• Continuing improvement to the Magic Quadrant reference survey and process
• Help vendors and their customer references get the most out of the time they put in
• Create one survey that combines existing Magic Quadrant reference questions and existing Peer Insights review questions:
Customers complete one survey but contribute to two efforts; Magic Quadrant reference and Peer Insights reviews
16 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Integrated reference and review experience
• Combine Magic Quadrant Reference and Peer Insights questions into one survey
• All survey responses are delivered to the MQ authors as usual
• Respondents can opt in to share their review comments and ratings on Peer Insights
• Confidential Magic Quadrant Reference survey answers are never published on Peer Insights
Magic QuadrantReference Survey
Analysts receiveall results
Peer InsightsSurvey
OPT
IN!
New Magic Quadrant Reference Survey
Gartner Peer Insights
17 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Magic Quadrant reference survey enhancementsRolling out in 2016
1H 2016Pilot
10% of reference surveys piloted using new reference survey process
* Final roadmap to be confirmed August 2016
2H 2016Transition
2017Fully deployed
>70% of reference surveys* using new reference survey process
All reference surveys using new reference survey process
18 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Summary and next steps
Gartner Peer Insights momentum and new tools for
technology providers
Start capturing reviews from your clients and track the
reviews you may already have – get started at
gartner.com/peerinsights/providers
Interactive Magic Quadrant with Peer Insights user
reviews
Launch will be on Friday, July 22, 2016 and Gartner clients
will use review information in conjunction with the Magic
Quadrant
Magic Quadrant Reference survey
Rolling out throughout 2016 and will apply to all Magic
Quadrant reverences in 2017 – make sure your references
know they can submit reviews
Contacts for questions and assistance:
Research: [email protected]
Peer Insights: [email protected]