the performance driven enterprise: emerging trends in ... · 31 oracle positioned in leaders...

1

The performance driven Enterprise:

Emerging trends in Enterprise BI Platforms

Yiannis Raptis BI Sales Executive GCMM cluster & Adriatics

November 10th, 2011

Sheraton Sofia Balkan Hotel

Sofia

2 2 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

The following is intended to outline our general product

direction. It is intended for information purposes only, and may

not be incorporated into any contract. It is not a commitment to

deliver any material, code, or functionality, and should not be

relied upon in making purchasing decisions. The development,

release, and timing of any features or functionality described

for Oracle’s products remains at the sole discretion of Oracle.

3

The Race to Gain Insight

25% 26%

28%

50%

2007

2008

2009

2014?

3 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

4

Business Analytics Span Multiple Disciplines

Source: IDC Business Analytics Taxonomy IDC, 2011

Financial Performance &

Strategy Management

Supply Chain

Analytic Applications

Production Planning


CRM


Services Operations


Workforce Analytic

Applications

Query, Reporting and

Analysis Tools

Advanced Analytics Tools Content Analysis Tools Spatial Information

Analytics Tools

Data Warehouse

Management

Data Warehouse

Generation


5

Agenda

LEVERAGE INFORMATION AS AN ASSET

DELIVERED AS A REAL-TIME SERVICE

MANAGED AS A MISSION CRITICAL ENVIRONMENT

THAT CAN INCREMENTALLY BE ACHIEVED


6

What’s Your Analytics Ambition Level?

Level of Ambition

Added

Value TRANSFORMATIONAL Enabling new things

EFFECTIVENESS Doing the right things

EFFICIENCY Doing current things right


7

What’s Your Analytics Ambition Level?

Level of Ambition

Added

Value



8

Access All Your Enterprise Data Sources Common Enterprise Information Model

Data Warehouse Oracle, PeopleSoft, JD Edwards, Seibel Hyperion, SAP, other

XML Files

Business Process

OLAP Cubes

Unstructured Data

MODEL ONCE,

DEPLOY ANYWHERE


9

Enable Self Service Business Intelligence

Easy Report Authoring

― Semantic model

― Wizards & templates

Rich End User Control

of Dashboard Views

― Prompts, filters, radio

buttons, sliders

― Master detail linking


10

Use the Right Visualization for Your Message


11

Use Analytics to Power Intelligent Business Processes

3 How to Optimize Across Alternatives?

1 What Happened

2 Why Did It Happen?

4 What Does What?


According to 2011 Wisdom of the Crowds Business Intelligence Market Study™ issued by Dresner Advisory Services, LLC:

74% of responders rated integration of analytics with operational processes as critical or very important

12

Oracle Business Intelligence Mobile

An option / feature of Oracle BI 11g

Enables iPads and iPhones to

become another 1st class BI channel

Delivers mobile BI instantly,

leveraging existing BI Foundation


14

Share Insights and Collaborate

Third Party

Repositories CRM ERP Legacy Apps BI

Data

Sources

Enterprise Portals Composite Apps Team Spaces Dashboards

ENTERPRISE PORTAL PLATFORM

Recent

Activities

Conferencing

Messaging

Discussions

RSS

Blogs

Linking

Presence Tagging

Social

Networking


15

What’s your Analytics ambition level?

Level of Ambition

Added

Value




16

Learn From Real World Implementations Best Practice Analytic Applications

ETL

Oracle BI Applications Warehouse

Siebel

Oracle EBS

PSFT

JDE Syndicated

Universal

SAP

Financials

Human Resources

Procurement

& Spend

Supply Chain & Order Management

Projects

Sales

Service &

Contact Center

Marketing

Price

BI APPLICATIONS

• Embedded best practice calculations

• Metrics & KPIs

• Dashboards, reports & alerts by business function and role

• Pre-built data integration from multiple sources

• Spot opportunities for improving current processes

• Maintain consistent view of your business as your

application strategy evolves


17

Analyze the Future Model, Forecast, & Discover

Visually explore

and discover

Model scenarios

Forecast and plan


18

What’s your Analytics ambition level?

Level of Ambition

Added

Value TRANSFORMATIONAL Enabling new things




19

Predictive Analytics Enable New Opportunities

Current

Data

Volumes

Historic Time

Patterns

& Trends

Segmentation

Profiling

Predictive

Models

Continuous

Learning

Real Time Decision

Management

Store

eCommerce

Call

Center

More Profitable Customer Interactions


20

Business Transformation Requires Alignment Link Strategy to Execution

Set strategy …aligned with

plans & budgets

…and operational

metrics

…to achieve

results


21

Agenda




THIS CAN INCREMENTALLY BE ACHIEVED


22

Introducing Oracle Exalytics BI Machine “Speed of Thought” Enterprise Business Intelligence Delivery Platform

In-Memory Analytics Software

Memory Optimized Essbase

TimesTen in-memory database

with columnar compression

Adaptive In-Memory Cache

1 TB RAM

4 Intel E7-4870, 40 cores total

40 Gbps Infiniband networking

In-Memory Analytics Hardware

Optimized Oracle Business Intelligence Foundation Suite


• First engineered system to combine: proven in-memory technology, advanced analytics, unconstrained data visualization

• Accelerated Planning, Profitability Analysis & BI Applications – More scenario iterations completed faster

– Greater levels of analysis detail for better planning

– Analyze larger and more complex models faster

– Speed of thought LOB analyses

23

Evolution to Oracle’s Engineered Systems Strategy

Data Warehousing

and Database

Consolidation

Cloud Computing

and Application

Consolidation

Business

Intelligence

and

EPM Applications


24

Real Time Analytics Demands High Performance Data Integration

EMP EMP

Heterogeneous

Sources

EMP EMP

SOURCE 1

SOURCE 2

EMP DEPT

ODI

FACT

DIM

DIM DIM

DIM

Data Movement

Transformation Integration

ODS Schema DW Schema

GoldenGate


25

Agenda






26

Reduce TCO With Industry Standard Middleware


27

Deploy According to Your Needs BI as a Service to the Business

PUBLIC CLOUD

PRIVATE

CLOUD

ON PREMISE

HYBRID


• Operationally significant BI • Fed from every system

• Feeding every system

• Supports enterprise scale BI • Scales on demand

• Robust component of infrastructure

• Fully manageable

• Delivered with Exadata + Exalytics

ERP CRM

SCM Operations

Suppliers Partners

BI

28

Agenda






29

Building Your Own Analytics Roadmap Start Anywhere, Modular Deployment

Operational

Reporting

Interactive

Dashboards

Predictive

Analytics

Scenario

Analysis

Strategic

Scorecards

Process

Integration


30

Business Analytics From Storage To Scorecard

Oracle Hyperion Performance Management Applications

Oracle Business Intelligence Applications

Oracle Business Intelligence Foundation

Oracle Data Integrator

Oracle Golden Gate

Oracle Exadata

Oracle Data Mining

Oracle OLAP

Oracle Partitioning


31

Oracle Positioned in Leaders Quadrants

The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of

how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users

to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or

implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

These Magic Quadrant graphics were published by Gartner, Inc. as part of larger research notes and should be evaluated in the context of the entire reports. The Gartner reports are available upon request from Oracle.

Sources: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2011” by Rita L. Sallam, Bill Hostmann, James Richardson, John Hagerty. 27 January 2011

Gartner, Inc., “Magic Quadrant for CPM Suites, 2011 “ by Neil Chandler, John E. Van Decker, 8 March 2011

Gartner, Inc., “Magic Quadrant for Data Warehouse Database Management Systems, 2011” by Donald Feinberg, Mark A. Beyer, 28 January 2011

Magic Quadrant for Business Intelligence

Platforms, 2011

Magic Quadrant for CPM Suites, 2011

Magic Quadrant for Data Warehouse Database

Management Systems, 2011


32

Oracle Business Intelligence Customers Business Analytic Tools and Applications – Select References

Insurance / Health Life Sciences Aero / Industrial

Communications

Travel & Transport

Public Sector High Tech Finance / Banking Consumer Goods

Retail


http://www.zurich.com/home.jhtml;jsessionid=ODROXK53XHGYSCR4SJSB5VQKH0JHQH54

http://www.astrazeneca.com/ncm.aspx

http://www.bt.com/index.jsp?BV_SessionID=@@@@0465278720.1086302531@@@@&BV_EngineID=cccjadcljfhiihecflgcefkdffndfnn.0&obsOID=30777&obsPage=/index.jsp&vStore=1128&obsType=LINK&obsNoSee=true

http://www.telecomitalia.it/cgi-bin/tiportal/TIPortal/ep/home.do?BV_UseBVCookie=Yes&tabId=0

http://www.autodesk.com/

http://www.goldmansachs.com/

http://www.abnamro.com/com/homepage.asp

http://www.loreal.com/us/index.asp

33

Q&A


the performance driven enterprise: emerging trends in ... · 31 oracle positioned in leaders...

Documents