Eylem CulculogluEditor in ChiefStartup Magazine

Startups are popularand get a lot of attention

About

Startup companies invest more on products and servicesare indicators for business trends

bring new technology into useare popular among young innovative professionals

About

Startup a digital magazine An international focus from a European

perspective

About

Startup Market

European venture capital market is starting to become a mature business

In Europe 15.1 Billion Euro was invested in venture capital companies in the first half of 2010. Source= EVCA

800 new investments in first half on 2010

Startup magazine will bring ‘the startup dynamics’ to reach young innovative professionals aged between

20-45 interested in:

Business trendsTalentscouting

Technology insightsFinance and Investment

About

Free controlled subscription model for:CEO’s, managers, entrepreneurs, IT professionals, Universities

Worldwide reachA+,A and B+ high income readers

Estimates 2011:10.000+ readers on iPad20.000+ readers on web

Target audience

BusinessApplied scienceNew technologyRole modelsFinance & Investing

About

Opportunity drivenWork hard play hard

AmbitiousExplorations

EntrepreneurshipOptimistic

Tone of voice

Kevin Kelly - Cofounder of Wired Magazine

Jeffrey Bussgang - Venture capitalist

Fred Wilson - Principal of Union Square Ventures

Tom Foremski - Silicon Valley Watcher Editor

Evan Carmichael - Entrepreneur and International Speaker

Rick Segal - Venture Capitalist - Cofounder of Fixmo

Ed Sim - Venture Capitalist - Founder of Boldstart

John Jantsch - Marketing Guru - Founder of Duct Tape Marketing

Jason Mendelson - Venture Capitalist - Foundry Group Managing Director

Writers of Startup

– Editor’s letter– News and trends– Profile interview (Interview with an entrepreneur/investor) – more lifestyle– Success Stories– Biggest Failures– Country Guide– Toys for big boys – gadgets– Cover Story– Zoom – (A detailed research on a product/solution/service/investment tool)– Finance– Human Resources– Duct Tape Marketing by Jon Janstch (Marketing secrets)– Tips for entrepreneurs by Jeffrey Bussgang– Columns – Kevin Kelly – Jason Mendelson – Fred Wilson

Table of Content

Startup magazine in app-store

• Ipad sales are increasing rapidly.• Number of Ipad sales worldwide: Jan. 18, 2011 - 14.8 million

Sept. 2010 - 7.5 millionJuly 21, 2010 - 3.27 millionMay 31, 2010 - 2 millionMay 3, 2010 - 1 millionApril 8, 2010 - 450,000April 5, 2010 - 300,000

Multiplatform

Startup magazine in Android marketToday’s Android install base on

Tablet computers 22%40% Estimated market share in 2014

Source: RBC Capital Markets

Multiplatform

www.startupmagazine.net

Multiplatform

iPad App

iPad App

iPad App

Pages: 48-64 pages.Monthly: First issue May 2011Size: A4Language: EnglishPublication platform: Ipad, Android and webDistribution: Free controlled subscriptionReaders: A+,A and B+ high income

Fact-sheet

Questions?