ezasiaelectricalpowerphilippines (1)

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    Philippines: Electrical Power Systems

    U.S. Commercial Service

    U.S. Embassy Manila, Philippines

    www.buyusa.gov/philippines

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    Industry Overview

    Electric Power Industry Reform Act of 2001 pavedthe way for restructuring the countrys powergeneration, transmission, distribution and supplyof power. On-going sale of generation and transmission

    facilities, launch of the Wholesale ElectricitySpot Market (WESM)

    As Mirant leaves, new players are coming inAdditional Capacities needed particularly inMindanaoOverall goal: Achieve Energy Independence

    Philippine Electrical Power Systems

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    Market Trends

    Power demand continues to increasePower plant owners looking to expand, rehabilitateor upgrade existing facilities.

    10-year, $850 million Transmission DevelopmentPlanOn-going efforts to reduce system losses andimprove efficiency of distribution utilities

    Opportunities in the remote, off-grid areas

    Philippine Electrical Power Systems

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    B est Sales Prospects & B uyers

    B est sales prospects are: Consumables (switchgears, circuit breakers,

    controls, connectors, wires and cables,transformers, batteries, generators)

    Energy Efficiency Technologies Transmission / Distribution Lines and Hardware Systems Loss Reduction Technologies

    B uyers: Independent Power Producers (IPPs) and National

    Power Corporation (NPC) Electric Cooperatives / Distribution Utilities (DUs) National Transmission Company (TransCo)

    Philippine Electrical Power Systems

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    Market Entry

    Seek local representation, especially to securesupplier accreditation, follow up on bidopportunities and trade lead updates

    U.S. products generally perceived as high qualityand U.S. brands enjoy top-of-mind advantage.

    Conduct product demonstrations and technicalseminars to drum up awareness

    Designer-driven and Price-driven Market

    Philippine Electrical Power Systems

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    Market Challenges

    Delays in privatization processThreat of fake productsPrice sensitivity of the marketRed tape

    Philippine Electrical Power Systems

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    Local & Regional Events

    Power Trends 2007 Septemberhttp://powertrends.leverageinternational.com/index.html

    Institute of Integrated Electrical Engineers(IIEE) Annual Conventionhttp://national.iiee.org.ph/

    PowerGen Asia ( Bangkok) September 2007www.powergenasia.com

    Philippine Electrical Power Systems

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    Thank you &

    See you in the Philippines!

    Judy ReinkeJ [email protected]

    Commercial Counselor

    Edu M . Niala [email protected]

    Commercial Specialist

    U.S. Commercial ServiceU.S. Commercial Service

    U.S. EmbassyM

    anila, PhilippinesU.S. EmbassyM

    anila, Philippines