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FACE CARE

DISCLAIMER

ldquoThe information set forth herein does include proprietary and confidential information of Symrise and must be treated in confidence and not be used by the recipient hereof unless otherwise agreed to in writing by Symriserdquo

O PRIMEIRO Theron T Pond um farmacecircutico norte-americano da cidade de Nova

York aperfeiccediloou em 1846 um extrato natural na eacutepoca chamado PONDrsquoS GOLDEN TREASURE

1847

Pondacutes EUA

Deacutec

ada

de 18

40

1860

Deacutec

ada

de 18

60 O farmacecircutico Joseph Simon criou o primeiro creme

cosmeacutetico a conter glicerina um agente hidratante natural derivado a partir de extratos de plantas

naturais

CREgraveME SIMON

Creacuteme Simon Franccedila

1889

Deacutec

ada

de 18

80

HELENA RUBINSTEIN A jovem Helena Rubinstein no auge dos seus 18 criou na Austraacutelia um creme de tratamento facial formulado agrave base de ervas que se transformou em um enorme sucesso e lhe abriu as portas para uma nova vida inaugurando assim seu impeacuterio do setor de beleza e revolucionando os conceitos de tratamentos

tradicionais

Valaze EUA

HR foi a primeira a classificar a pele em quatro tipos ndash normal seca oleosa e mista

Deacutec

ada

de 19

00

DIADERMINE

1902 1904

Italianos lanccedilam a pomada para matildeos Diadermine a marca eacute comprada por

franceses e hoje eacute uma das marcas das induacutestria Henkel

A Guerlain lanccedila Secret de bonne femme um creme sem princiacutepios ativos mas com textura de ldquochantilyrdquo ateacute hoje

usado na Europa

GUERLAIN

Diadermina Itaacutelia Secret de bonne femme

Franccedila

1911

Deacutec

ada

de 19

10

NIacuteVEA O farmacecircutico alematildeo Paul Beiersdorff utilizou uma nova

teacutecnica ndash a emulsatildeo aacutegua e oacuteleo e acrescentou na composiccedilatildeo de produtos de tratamento de pele Eurecin Nascia o creme

Niacutevea e com ele o conceito de hidrataccedilatildeo

Creme Niacutevea Alemanha

Deacutec

ada

de 19

20 PAYOT

1920 1929 1921

RUGOL LEITE DE ROSAS

A empresa sergipana LR lanccedila uma loccedilatildeo embelezadora para pele feminina o leite de rosas

um produto inovador que servia para limpar e tonificar a pele

tratar espinhas cravos e sardas e ateacute como desodorante e loccedilatildeo

poacutes-barba

ldquoAs rosas desabrocham com a luz do sol e a beleza das mulheres com o

Creme Rugolrdquo Esse era o selling line do creme produzido pelos

laboratoacuterios Alvim e Freitas e prometia manter a pele do rosto

clara

Payot estabeleceu-se em Paris e cria seus primeiros produtos purificadores - Raios

de Ouro e creme No 1 e No 2 Cria tambeacutem a ginaacutestica facial ritual de

massagem para potencializar o efeito dos produtos

Creme Rugol Brasil

Leite de Rosas Brasil

Creme No 2 Franccedila

Deacutec

ada

de 19

30

1939

ELIZABETH ARDEN Lanccedilamento do Eight Hour Cream um revolucionaacuterio creme facial

fez enorme sucesso por mais de cinquumlenta anos ganhando o apelido de ldquoMiracle Creamrdquo e foi re-lanccedilado em 1989

Eight hour cream EUA

Deacutec

ada

de 19

40

1940 1948 1947

ESTEacuteE LAUDER Esteacutee Lauder comeccedila seu negoacutecio com quatro produtos inovadores

de cuidados da pele que ela vendeu em salotildees de beleza e

hoteacuteis na regiatildeo de Nova York

Payot lanccedila ndash La Patecirc Grise tratamento antibacteriano

que acelera a evoluccedilatildeo natural de pequenas

manchas

PAYOT

Lanccedilamento do NIVEA VISAGE um creme liacutequido para o rosto

acondicionado em um tubo plaacutestico

NIacuteVEA

Super-Rich All Purpose Cream EUA

Patecirc Griseacute Franccedila

NIacutevea Visage EUA

Deacutec

ada

de 19

50

1950 1954 1953

ESTEacuteE LAUDER HR ROC

Esteacutee Lauder torna-se milionaacuteria ao criar o creme mais caro do mundo o Re-

Nutriv ateacute hoje um dos itens mais vendidos da empresa

Helena Rubinstein acrescentou um elemento ativo bioloacutegico para seus cremes com o composto

GAM que conservava os tecidos

Fundada na Franccedila pelo farmacecircutico Jean Charles Lissarrague a ROC lanccedila a

primeira linha de cosmeacuteticos hipoalergecircnicos do mercado

Re - Nutrive EUA

Anti ageing EUA

Instant Facial smoother Franccedila

Deacutec

ada

de 19

50

1954 1957 1956

HR CLARINS ELIZABETH ARDEN Eacute criada a Clarins empresa de cosmeacuteticos agrave base oacuteleo de plantas 100 naturais Um dos grandes sucessos iniciais da empresa foi disponibilizar o primeiro tratamento anti-olheiras que tinha como objetivo evitar a retenccedilatildeo de liacutequidos e hoje eacute

vendido na linha de bodycare

Surge o colaacutegeno como princiacutepio ativo bioloacutegico

O suporte cientiacutefico na cosmeacutetica se intensifica e eacute lanccedilado o primeiro

creme hidratante a agir profundamente na pele

Huile anti-eau Franccedila

Skin Life anti aging EUA

Visible Difference EUA

Deacutec

ada

de 19

60

1963 1968


MARY KAY Nasce oficialmente a Mary Kay O primeiro produto anunciado

era um kit baacutesico para tratamento da pele contendo quatro produtos de cuidado

para a pele e uma base

A marca nasceu com o lanccedilamento do mundialmente conhecido Sistema Beleza em 3 tempos um sistema diaacuterio de limpeza com sabonete facial

esfoliaccedilatildeo e hidrataccedilatildeo

CLINIQUE

Sabonete facial loccedilatildeo tocircnica Clarifying e emulsatildeo hidratante Dramatically

Different Moisturizing EUA

Christian Dior uniu a moda e a beleza ao lanccedilar uma linha

de maquiagens e de tratamento a Hydra Dior

DIOR

Hydra Dior Franccedila

1976

Deacutec

ada

de 19

70 BENEFIT

Dr Feelgood EUA

Nasce a marca com lanccedilamentos de maquiagem corpo e rosto O primeiro primer do mundo Dr Feelgood que

prepara a pele do rosto para receber a maquiagem

Deacutec

ada

de 19

80

1982 1986 1983

Surgem os produtos com lipossomas microcaacutepsulas que

previnem o envelhecimento

LANCOcircME

Egrave lanccedilado um programa completo de limpeza facial da

NIVEA

Nivea Cleasing Milk Beacutelgica

NIVEA

Niosocircme Franccedila

NATURA

Lanccedilamento de linha com um conceito revolucionaacuterio complexo de extratos

placentaacuterios e Pentaglycan O produto foi o primeiro a utilizar o

conceito de renovaccedilatildeo celular no Brasil

Natura Chronos Brasil

1986

Deacutec

ada

de 19

80

A marca suiacuteccedila estarreceu o mundo com o lanccedilamento do primeiro produto da coleccedilatildeo Caviar que se tornaria um verdadeiro claacutessico da induacutestria cosmeacutetica Esses produtos possuiacuteam em sua foacutermula um tratamento

micro-encapsulado em forma de pequenas peacuterolas de caviar

LA PRAIRIE

Skin Caviar Luxe Cream Suiccedila

Deacutec

ada

de 19

90

1990 1993 1992

ELIZABETH ARDEN

Lanccedilamento do tratamento anti-rugas em caacutepsulas CERAMIDE Desde seu

lanccedilamento o tratamento jaacute vendeu mais de 500 milhotildees

de caacutepsulas no mundo inteiro

Satildeo lanccedilados limpadores e tonificadores faciais

tornando a Neutrogena uma completa linha para tratamento da pele

NEUTROGENA AVON Sua inovaccedilatildeo mais importante foi a

introduccedilatildeo no mercado de massa do AHA - alfa-hidroxi-aacutecido - que ao tornar-se um sucesso comercial

ajudou a criar a categoria de produtos anti idade no mundo

Ceramide EUA

Linha Neutrogena Naturals EUA

Perfecting Complex face and body

EUA

1994

Deacutec

ada

de 19

90

Com um novo posicionamento jovem e produtos para o controle da acne a JampJ lanccedila a marca Clean amp Clear

CLEANampCLEAR

ClearampClear kit EUA

Deacutec

ada

de 19

90

1995 1999 1998

Avon lanccedila mardco na inovaccedilatildeo com produto pioneiro na

introduccedilatildeo de novas tecnologias por ter em sua composiccedilatildeo a moleacutecula AVC10 a primeira

contra a flacidez do rosto e que estimula a produccedilatildeo de

colaacutegeno

Renew night force EUA

AVON

Natura Lanccedila linha jovem NATURA FACES composta por

produtos de tratamento maquiagem e perfumaria

Natura Faces Brasil

NATURA Consegue-se finalmente

estabilizar a Vitamina C e nasce o primeiro creme anti-

envelhecimento para amenizar ou mesmo reverter os efeitos perversos dos radicais livres

Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006

O Boticaacuterio VitActive primeira linha de

cosmeacuteticos do Brasil com nanotecnologia aplicada

Lanccedilamento do PREVAGE um revolucionaacuterio creme anti-rugas o

primeiro tratamento cosmeacutetico elaborado com Idebenona antioxidante

que modifica a reaccedilatildeo quiacutemica que faz com que a pele apresente um aspecto

prematuramente envelhecido

ELIZABETH ARDEN BOTICARIO

Nivea lanccedila sua primeira linha de tratamento facial para o puacuteblico

jovem

NIacuteVEA

Nivea Visage Young EUA

Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA

Inovaccedilatildeo e pioneirismo a utilizaccedilatildeo de ativos da biodiversidade brasileira em produtos para rosto


GLOBAL SKINCARE MARKET OVERVIEW

MARKET SIZE gt30lt G

RO

WTH

+10

+5

-5

1- FACE CARE 689 = 53 8468 mneuro

+474

2- BODY CARE 146 = 11 337 mneuro

+421

3- SUN CARE 84 = 6 5682 mneuro

+602

4- MEN CARE 58 = 4 5269 mneuro

+649

Skincare Market 2011 78 0264 mneuro (+49 )

gt20lt gt10lt

5- HAND CARE 23 = 1 7958 mneuro

+563

SOURCE EUROMONITOR 2012 REPORT - 2011 DATA ndash Date Exported 03052012 Categories Face Body Hand Sun Care Men Care (excluding razors)

Countries Asia Pacific amp Australasia Europe Eastern Europe amp Western Europe (excluding Turkey) North America LATAM Middle East and Africa (including Turkey)

GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1

2- WESTERN EUROPE 2536 = 19 0723 mneuro

+104

5- EASTERN EUROPE 604 = 4 5397 mneuro

+449

gt30lt gt10lt gt20lt

1- ASIA 4241 = 33 0913 mneuro

+580

3- NORTH AMERICA 1305 = 10 182 mneuro

+399

4- LATAM 1093 = 8 5298 mneuro

+970

5- MIDDLE EAST amp AFRICA 335 = 2 6113 mneuro

+1122

WW Skincare Market 2011 78 0264 mneuro



MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt

1- MOISTURIZERS 356 = 19 1569 mneuro

+44

3- CLEANSING CREAMS GELS LIQUID

BAR 158 = 8 4880 mneuro

+35

2-ANTI-AGERS 292 = 15 7346 mneuro

+68

6- CLEANSING WIPES 16 = 8884 mneuro

+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12

5- TONERS 94 = 5 0751 mneuro

+15

6- FACE MASKS 42 = 2 2739 mneuro

+37

Global 2011 Face Care Market (including Menrsquos face care) 53 846 mneuro

SOURCE EUROMONITOR 2012 - Data 2011

1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42

FACE CARE MARKET 2010-2011 Growth in - 2011 Value in Mneuro - 2007-2009-2011 Market Share in

WW Facecare Market 2011 including Menrsquos Face Care 53 846 mneuro

TOP10 WW Facecare Market 2011 including Menrsquos Face Care = 26 366 mneuro (= 489)


22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011

Global 2010 Face Care Market 360 BneuroC

1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET

2011 Market Share in OLAY

LrsquoOREAL PARIS SHISEIDO

NIVEA AVON

CLINIQUE ESTEE LAUDER

LANCOcircME ARTISTRY

MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS

YVES ROCHER PROACTIV

AUPRES BIORE

DIADERMINE SOFINA FANCL

BIOTHERM CLEAN amp CLEAR

LA ROCHE POSAY FAIR amp LOVELY

8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46

Global 2011 Face Care Market (including Menrsquos Face Care) 53 846 mneuro

Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58

Esteacutee Lauder 46

Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro

Sun Care+146942 Meuro

Hand Care+156176 Meuro

00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE

bull BEAUTY CARE MARKET 2011 = 27718 Meuro

Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE

bull SKIN CARE MARKET 2011 = 39731 Meuro

SKIN CARE BRAZIL

Baby Care +74

BEAUTY CARE BRAZIL - PROJECTION

Fine Fragrance +122 Hair Care +56

Face Care +78

Soap +64

PROJECTION CAGR 2011-14

Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10

FACE CARE MARKET EVOLUTION

218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012

VOLUME 000 Kg AVG PRICE (EUR 50g)

+30 -113

Source Kantar Panel | Developed by Symrise Brazil

+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03

AVON NATURA BOTICARIO MARY KAY BDF LOREAL RACCO ABELHARAINHA

DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03

AVON NATURA BDF BOTICARIO MARY KAY LOREAL DAVENE ABELHARAINHA

JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06

RENEW - AVON CHRONOS -NATURA

AVON CARE AVON SOLUTION CLEAR SKIN -AVON

FACE NATURA NIVEA VISAGE ACCOLADE -AVON

NIVEA CREME LA ROCHE POSAY- LOREAL

2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07

AVON CARE RENEW - AVON CLEAR SKIN -AVON

CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON

FACE NATURA NIVEA CREME NIVEA VISAGE BASICS - AVON

2010 2011 2012

FACE CARE TOP VERSIONS - VALUE


Rank 2010 2011 2012 1 REVERSALIST - RENEW REVERSALIST - RENEW GENICS - RENEW

2 ULTIMATE REPARADOR FACIL - RENEW ULTIMATE REPARADOR FACIL - RENEW ULTIMATE REPARADOR FACIL - RENEW

3 RENEW CLINICAL - RENEW POLITENSOR DE SOJA - CHRONOS REVERSALIST - RENEW

4 POLITENSOR DE SOJA - CHRONOS PLATINUM - RENEW POLITENSOR DE SOJA - CHRONOS

5 REJUVENATE - RENEW REJUVENATE - RENEW PLATINUM - RENEW

6 CLINICAL LUMINOSITY PRO - RENEW RENEW CLINICAL - RENEW REJUVENATE - RENEW

7 BANISHING - AVON SOLUTION PERFECT CLEANSER - RENEW RENOVARE ACCOLADE - AVON CARE

8 PERFECT CLEANSER - RENEW CHRONOS 45+ - CHRONOS CHRONOS 45+ - CHRONOS

9 CLINICAL DERMA FULL - RENEW CHRONOS 30+ - CHRONOS RENEW CLINICAL - RENEW

10 CHRONOS 45+ - CHRONOS CLINICAL LUMINOSITY PRO - RENEW PERFECT CLEANSER - RENEW

11 ULTIMATE ELIXIR - RENEW BANISHING - AVON SOLUTION CHRONOS 30+ - CHRONOS

12 ANTIAGE - AVON SOLUTION CHRONOS NOITE - CHRONOS ACLARA - AVON CARE

13 ELASTINOL - CHRONOS ACLARA - AVON CARE CLINICAL DERMA FULL - RENEW

14 PASSIFLORA DERMOATIVO - CHRONOS CHRONOS 60+ - CHRONOS CLINICAL LUMINOSITY PRO - RENEW

15 CHRONOS 30+ - CHRONOS CLINICAL DERMA FULL - RENEW CHRONOS NOITE - CHRONOS

16 LOCcedilAtildeO TOcircNICA - CHRONOS ULTIMATE ELIXIR - RENEW ULTIMATE 7S - RENEW

17 TPHARMA - CHRONOS TPHARMA - CHRONOS BANISHING - AVON SOLUTION

18 CLEAN - AVON SOLUTION THYDRA - CHRONOS CHRONOS 60+ - CHRONOS

19 ULTIMATE PARA OLHOS - RENEW PASSIFLORA DERMOATIVO - CHRONOS TPHARMA - CHRONOS

20 THYDRA - CHRONOS ULTIMATE LIMPEZA 2 EM 1 - RENEW CHRONOS 70+ - CHRONOS

FACE CARE TOP VERSIONS - VOLUME


Rank 2010 2011 2012 1 PERFECT CLEANSER - RENEW ACLARA - AVON CARE RENOVARE ACCOLADE - AVON CARE

2 REVERSALIST - RENEW PERFECT CLEANSER - RENEW ACLARA - AVON CARE

3 CLEAN - AVON SOLUTION REVERSALIST - RENEW PERFECT CLEANSER - RENEW

4 BANISHING - AVON SOLUTION ULTIMATE REPARADOR FACIL - RENEW REVERSALIST - RENEW

5 REJUVENATE - RENEW VITA - AVON CARE ULTIMATE REPARADOR FACIL - RENEW

6 ULTIMATE REPARADOR FACIL - RENEW REJUVENATE - RENEW REJUVENATE - RENEW

7 POLITENSOR DE SOJA - CHRONOS POLITENSOR DE SOJA - CHRONOS PLATINUM - RENEW

8 RENEW CLINICAL - RENEW FRESH - AVON CARE POLITENSOR DE SOJA - CHRONOS

9 CLINICAL LUMINOSITY PRO - RENEW PEPINO E CHAacute VERDE - AVON CARE GENICS - RENEW

10 ANTIAGE - AVON SOLUTION PLATINUM - RENEW FRESH - AVON CARE

11 LOCcedilAtildeO TOcircNICA - CHRONOS BANISHING - AVON SOLUTION PEPINO E CHAacute VERDE - AVON CARE

12 HYDRA - AVON SOLUTION ULTIMATE LIMPEZA 2 EM 1 - RENEW ULTIMATE LIMPEZA 2 EM 1 - RENEW

13 ULTIMATE LIMPEZA 2 EM 1 - RENEW CLEAN - AVON SOLUTION CLEAN - AVON SOLUTION

14 ELASTINOL - CHRONOS 3 EM 1 - AVON CARE BANISHING - AVON SOLUTION

15 CLINICAL DERMA FULL - RENEW RENEW CLINICAL - RENEW VITA - AVON CARE

16 CHRONOS 45+ - CHRONOS CLASSICO - CREME DE AVEIA 3 EM 1 - AVON CARE

17 PASSIFLORA DERMOATIVO - CHRONOS CLINICAL LUMINOSITY PRO - RENEW RENEW CLINICAL - RENEW

18 CLASSICO - CREME DE AVEIA LOCcedilAtildeO TOcircNICA - CHRONOS CHRONOS 45+ - CHRONOS

19 OUTRAS MARCAS - LOREAL PARIS CHRONOS 30+ - CHRONOS ULTIMATE 7S - RENEW

20 THYDRA - CHRONOS ANTIAGE - AVON SOLUTION CLINICAL DERMA FULL - RENEW

FACE CARE 2 MARKET INSIGHTS amp SEGMENTATION

HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA

LITY SCIENTIFIC CARESKIN

HERITAGE FRAGRANCE

HEALTHY amp NUTRITIVE

PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC

SKIN CARE MARKET SEGMENTATION

SAFE NATURE ORGANIC CARE

MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH

ESTABLISHED FUSION OF

NATURE amp hellip

RISING

RISING ESTABLISHED ANTI-AGE

SKIN GLOW

SUN KISSED TAN ILLUMINATING HEALTHY GLOW WHITENING

REPLUMP FROM THE INSIDE

REFILL FROM THE OUTSIDE

LIFT EFFECT FIRMING

SKIN ELASTICITY

REJUVENATING GENE SCIENCE

CELL SCIENCE

RESHAPING

SENSITIVE SKIN PRESCRIPTION STRENGTH

RISING ESTABLISHED DERMO CARE

PROTECTION PLUS

NOURISHING COMFORTING

RESTRUCTURING REPAIRING

DAILY UV ENVIRONMENTAL

MOISTURE PLUS SKIN FORCE

ANTI-FRAGILITY

SKIN PURITY

FRESH MOISTURE LIGHT MOISTURE

CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING

SKIN PURITY ADUKLT CARE

BASIC MOISTURE

XX

ESTABLISHED RISING TODAY

= Launch year

OPPORTUNITIES

gt SUPER VITAMIN BOOSTER

(SUPER FRUIT INGREDIENTS FOR A

HEALTHY BOOST)

gt INGREDIENTS AROUND WATER

SUCH AS GLACIER OR OTHER SPECIFIC

WATERS

gt LONG-LASTING MOISTURE

INGREDIENTS SUCH AS Hydrovitonreg

Plus

Product Category FACE CARE BODY CARE

PROTECTIVE ESSENTIAL

FRESH MOISTURE LIGHT MOISTURE FRESH MOISTURE HYDRO-CARE

CADUALIE Vinosource SOS Thirst Quenching Serum ndash Grape Water

BASIC MOISTURE CLASSIC CARE

NIVEA (Beiersdorf) Aqua Sensation Invigorating Moisturizing Cream

NIVEA (Beiersdorf) Creme The Timeless Nivea Blue Box (Since 1911)

MIXA (LrsquoOreacuteal) Anti Dryness Cream Milk

Ingredients available Symrise

SKIN CARE FACE CARE

CLINIQUE (Esteacutee Lauder) Basic 3 Temps

DIADERMINE (Henkel) Essentials pH5 Day Care

SKIN PURITY YOUNG ACNE SKIN PURITY ADULT CARE

11

XX LAUNCH YEAR

GARANCIA (Garancia) Sulfureuse Pacircte du Marabout

GARNIER (LrsquoOreacuteal) Deep Clean Foam

CLARINS (Clarins) Daily Energizer Gel-Cream

ROGE CAVAILLES (Bolton) Sebactiv Mattifying Cream

VICHY(LrsquoOreacuteal) Aqualia Thermal Moisturizing amp Soothing Day Care

12

XX = Launch year



SKIN CARE COMMUNICATIONS

Sulphurous Paste of Marabout

Formula invented to purify imperfect skins

Without Water beauty fadeshellip Immerse yourself into organic grape water unique ultra-hydrating amp soothing ndash For fresh amp

luminous skin

There is so much love in this jar - there was never space for parabens nor

preservatives


= Launch year

OPPORTUNITIES DERMO CARE SENSITIVE SKIN DERMO CARE PRESCRIPTION STRENGTH

PROTECTION PLUS DAILY UV PROTECTION PLUS ENVIRONMENTAL

SKIN FORCE NOURISHING COMFORTING SKIN FORCE ANTI FRAGILITY RESTRUCTURING

DHC (DHC) Medicated Q Lotion

SHISEIDO (Shiseido) Benefiance W Resist 24 Day Cream

CLINIQUE (Esteacutee Lauder) Super Defense SPF 25

GARNIER (LrsquoOreacuteal) Soft Essentials Day Care

LrsquoOREAL PARIS (LrsquoOreacuteal) Age Re-Perfect Pro Calcium Nutrition Intense

ESTEE LAUDER (Esteacutee Lauder) Re-Nutriv Ultimate Lift Age-Correcting Cream

CARE amp HEALTH ndash SKIN CARING

XX

gt PURE DETOX CALM amp PROTECT THE SKIN ndash

EG DETOX WITH SymHeliosreg 1031

SKIN SOOTHING WITH SymReliefreg 100 SymCalminreg AND SymSitivereg 1609


OLAY (PampG) Pro X Range

SKIN CARE FACE CARE

XX

SKIN FORCE ETHNIC CARE

AVENE (Pierre Fabre) Toleacuterance Extreme Soothing day Care

OLAY (PampG) Complete SPF15

MIXA (LrsquoOreacuteal) Natural Radiance day Care

LAUNCH YEAR

= Launch year


XX Ingredients available Symrise


Long-lasting hydration with a probiotic

formulation working like a protection shield against dryness

ldquoIt is the complete anti-aging for my skinrdquo Jane Fonda

For nourished skin that does not loose its elasticity

ESTABLISHED RISING TODAY OPPORTUNITIES

HIGH TECH

ANTI-AGE REFILL FROM THE OUTSIDE ANTI-AGE REPLUMP FROM THE INSIDE

LIFT EFFECT SKIN ELASTICITY LIFT EFFECT RESHAPING amp BEYOND

NIVEA (Beiersdorf) Q10+ Day Care + HAND CARE

CLINIQUE (Esteacutee Lauder) Repair wear Deep Wrinkle Concentrate

OLAY (PampG) Regenerist Micro-Sculpting Serum

DIADERMINE (Henkel) Lift + Ultimate Elastibe Day Care

gt A NEW GENERATION OF

ANTI-AGING PRODUCTS OFFERS TO

RESTORE THE SKIN STRUCTURE

AND APPEARANCE

REDENSIFY amp FIRM THE SKIN FROM

WITHIN ndash lsquoREPULPrsquo YOUR SKIN

SKIN CARE FACE CARE

LAUNCH YEAR XX

GARNIER (LOreacuteal) Ultra Lift Serum + Cream 2in1

12


= Launch year

OPPORTUNITIES

HIGH TECH

gt NEW SCIENTIFIC MOLECULES

EMPHASIZING HIGH-TECH EFFICACY

(GENE SCIENCE STEM CELLS ETC)

gt ENHANCING

SKIN RADIANCE HAS BECOME A KEY TREND ALL

AROUND THE WORLD ndash EG

SymWhitereg 377

XX

SKIN CARE FACE CARE

CELL SCIENCE REJUVENATING CELL SCIENCE GENE SCIENCE

SKIN GLOW ILLUMINATING HEALTHY GLOW

SKIN GLOW WHITENING

NIVEA (Beiersdorf) DNAge Day Care

YVES SAINT LAURENT (LrsquoOreacuteal) Youth Liberator

LrsquoOREAL PARIS (LrsquoOreacuteal) Youth Code Luminize

YUE SAI (LrsquoOreacuteal) Vital Essential Skin Energizer

PONDrsquoS (Unilever) Gold Radiance Day Cream

GARNIER SKIN NATURALS (LrsquoOreacuteal) Light Overnight cream

PONDrsquoS (Unilever) White Beauty Daily Spot Lightening Cream

LAUNCH YEAR XX

SKIN GLOW INSTANT COMPLEXION ENHANCER

ESTEE LAUDER (ESTEE LAUDER) Idealist Even Skin tone Illuminator

11 GARNIER (LrsquoOreacuteal) BB Cream EU

11

SKIN GLOW GLOBAL ANTI-AGE SKIN PERFECTOR

ANEW CLINICAL (Avon) Luminosity Pro Brightening Serum + HAND CARE

11 BIOTHERM (LrsquoOreacuteal) Skin Vivo Uniformity Texture amp Tone Reversive Moisturizer

11 LANCOcircME (LrsquoOreacuteal) Visionnaire LR 2412 Advanced Skin Corrector

12

12

= Launch year

HIGH TECH

XX


Dear Cellulite See you later for a massage that

you are about to rememberhellip

Liberate skins youthful appearance ndash Inspired by Glycobiology our 1st skin care with glycans tested

under independent control

2 in 1 Wrinkle Power ndash Serum plus Moisturiser

together at last ndash Penetrates deep instantly smoothes

ANTI AGING MARKET PRODUCTS

Banish dark spots and achieve your most even bright and beautiful complexion Perfect for all

skin types this satiny complex offers remarkable results helping to correct dark spots acne marks

and scars Naturally powerful Viniferine olive squalene mint caraway and galbanum work

to counter stretch marks scars and damage while bolstering collagen and elastin for glowing

results


The first advanced skin corrector with [LR 2412 4]

The result on the surface wrinkles and pores are visibly corrected imperfections like signs of UV

damage and acne marks appear diminished


The star of the Forever Youth Liberator range the

Serum contains the highest concentration of Glycanactiftrade specially formulated to help restore

your skinrsquos youthful beauty


Potent serum gives every skin a second chance against lines wrinkles sun damage In 4 weeks see obvious reduction in lines

wrinkles improved texture At 12 weeks the visible wrinkle-reducing power is remarkably close to a dermatological laser procedure 63 to be exact Different commitment

different results And yet impressive results guaranteed


Brings immediate improvement to sun-damaged and prematurely aged skin

Turns over top layers of dry skin to let under-layers of healthy skin bloom with EGF Epidermal Growth Factor a naturally

occurring protein molecule whose discovery was rewarded with a 1986 Nobel Prize Provides indispensable nourishment

Heals post-operative recently lasered and chemically healed skin up to 40 faster


La Prairie Skin Caviar Luxe Cream It boasts an unprecedented concentration of caviar extracts alpha hydroxy acids and

unique sea proteins


Thanks to the brandrsquos revolutionary dual-stream delivery system the new concoction combines the anti-aging Retinol and oxygen in a single vial taking the anti-aging properties already present in the Cellular Power Infusion up a notch Together they are said to ldquofortify the skinrsquos natural renewal functions enabling you to awaken to revitalized smoother

younger-looking skinrdquo The 40ml sleek silvery pump bottle is divided two separate

chambers one containing smooth white microencapsulated Retinol cream and the other a silken blue oxygen power gel

Other key ingredients include Perlfuorodecalin Swiss Sno Algae Tissue Guildance Matrix Phyto Stem Cell

Extract and Skin Renewel Peptide


Specific lipids have been added to the Sisleyumla Global Anti-Age formula to provide hydratation and

nutrition

Specific glycerides present in sunflower oil Phytosqualane derived from olive oil

A glucolipid of plant origin (corn and coconut oil)


Biotherm Skin-Ergetic Nuit Overnight high-recovery

moisturizer consists of 5 tea and seed fractions (chaacute trigo-sarraceno ruscus soja e cranberry)

It provides a fresh fluid and sumptuous texture to the users

Biotherm Skin-Ergetic Nuit Overnight high-recovery moisturizer is attached with ant-fatigue innovation and it is a new formula with a purifying complex it

helps to promote the elimination of impurities generated by free radicals in skin surface and helps

to diminish visible signs of fatigue


Skin Vivo Uniformity a multi-purpose anti-ageing day cream that helps to target five irregularities that can

affect skins uniformity

Skin Vivo Uniformity has been formulated with five active ingredients combined with balanced UVAUVB

protection to target

1 Hyperpigmentation 2 Redness 3 Dull tone

4 Roughness 5 Loss of elasticity


Breakthrough GenActiv Technologytrade helps stimulate skins natural powers of

regeneration boosting skins own capacity for recovery Skin looks

smoother more luminous and youthful Non greasy Dermatologist tested


This RoCreg MULTI CORREXIONtrade moisturiser provides a complete anti-ageing solution to

help your skin look its best It contains HEXINOLtrade technology proceeding from 7 years of research which fights ageing at its source for a visibly more effective action

against the main signs of ageing wrinkles sagging dryness brown spots and dull

tone Contains SPF 15


4MSK exclusive to Cleacute de Peau Beauteacute a superior brightening ingredient that inhibits

melanin activation Retinol ACE improves skins ability to

counteract wrinkles


Advanced TIME RESPONSE Complextrade - The complex consists of a powerful patented compound of green tea stem cells green tea

EGCG and green tea saponin The compound stimulates collagen production rebalances melanin regulation and revives

the skins hydration process to reduce lines and wrinkles improve skin clarity and increase skin radiance and firmness Shea Butter and Jojoba Oils - Rich in

antioxidants to work to fight free radicals repair the skins protective barrier and prevent

excess moisture loss Centella Asiatica - Increases cellular

regeneration and turnover to improve skin texture and radiance

Magnolia - Suppresses the production of melanin to help lighten surface discoloration

for a clear more even complexion


The ultra-concentrated formulas now include Miyabenol C a polyphenol molecule unique

to the vines of Yquem which targets the skin cells own DNA to correct all signs of

aging


The cream also reduces imperfections and makes the skin appear more uniform thanks to

an ultra-concentration of the exclusive Guerlain Royal Jelly with its exceptional

repairing power The skins density is restored making for a plumped and healthy-looking complexion that appears younger day

after day As with every Guerlain creation the art of the perfumer is felt The Abeille Royale Intense

Restoring Lift Nourishing Day Cream in infused with a sunny nectar of beeswax absolute

together with light and nourishing mimosa and broom


The sixth generation of this famous dual-phase formula reflects the most recent

advances in Clarins science mdash delivering unrivaled anti-wrinkle and firming benefits Optimal concentration of anti-aging pIant

extracts mdash including Marula London Rocket and Centella Asiatica mdash supports skinrsquos 5

vital functions hydration nutrition oxygenation protection and revitalization


Breakthrough anti-aging treatment firms and renews with Survixyl IStrade and Stimulenreg Works deep beneath the skinrsquos surface to boost cellular

turnover and reinforce the actions of Extra-Firming Day Helps prevent the appearance of dark spots with Lotus Zymbiosometrade Features appear younger-looking smoother more radiant

and defined upon waking


HEDONISTIC

NATURAL BEAUTY SAFE NATURE ORGANIC CARE NATURAL BEAUTY FUSION OF NATURE amp hellip

NATURAL BEAUTY INGREDIENT FOCUS

SENSORIAL CARE MOOD ENHANCER

LANCOcircME (LrsquoOreacuteal) Hydra Zen Soothing Anti-Stress Moisturising Cream

GARNIER (LrsquoOreacuteal) Bio Active Moisturising Protecting Care

YVES ROCHER (Yves Rocher) Elixir 79 Youth Intensifier

DIADERMINE (Henkel) Novagen Intense Age Repair Day Care

WELEDA (Weleda) Pomegranate Regenerating Range

NICKEL BIO Green Boost Range BIOTHERM

(LrsquoOreacuteal) Skin Ergetic

11

SKIN CARE FACE CARE


gt NATURE REASSURES THE CONSUMER amp

SCIENCE SUPPORTS THEIR DESIRE FOR

RESULTS ndash FOCUS ON 100 NATURAL

ACTIVES SUCH AS SymFinityreg 1298

gt TCM INGREDIENTS FOR ASIAN WISDOM

(GOJI SOPHORA FLOWER ETC)

gt FAIR TRADE amp SUSTAINABLE

TRACEABLE INGREDIENTS PAO ROSA ECHINACEA

ETC

gt NEURO-FUNCTIONAL SCENT PROVIDES

MOOD ENHANCING BENEFITS

LAUNCH YEAR XX

ASDA De-stressing amp Soothing Body Butter

11

= Launch year

HEDONISTIC

XX


Double the anti aging efficiency of your face care

Anti aging innovation - 12 years of research

If there is an expert for timeless beauty it is

Nature

The Best of nature in service of Skin Biology -

1st repairing daily concentrate for signs of

fatigue ndash 99 ingredients of natural origin

FLO

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CH

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AM

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AR

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ED

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ED

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FLO

RA

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SP

ICY

FAC

E C

ARE

-Day amp Sensitive - Normal amp Combination

- Cleanse amp Care Powdery

-Dry amp Sensitive -Normal amp Combination

-Combination amp Oil -All Skin Types

-Cleanse amp Care Spicy

Young Care Pure Effect

Fruity Young

Be Beautiful Tinted Moisturiser

Fruity

Young Wash off

Cleansing Gel Fruity

Summer Beauty Day Care Musky

Natural Beauty Beautifying Moisturiser

Aqueous

Vital Cleansing Aldehydic

Expert Lift Night Care

Woody

Expert Lift Day + Toner

Musky

Vital Care Aldehydic

Vital Triple Action Day

Aldehydic

Sensitive Balance Day Care

Sensitive Balance Night Care

Aqua Sensation Eye Care

Natural Beauty Beautifying Eye Care

Q10+ Eye Care

DNAge Eye Care

Expert Lift Eye Care

Triple Action Soja Eye amp Lip Treatment

FRAGRANCE FREE

Gentle Waterproof Eye Make-up Remover

Bye-bye Spot SOS Stick

Mattifying Day Care Watery

DNAge Green

Vital Triple Action Night

Fruity

Q10+ Care Green

Q10+ Night Care Powdery

Q10+ Summer Beauty

Musky

Cregraveme Optimale 3

Spicy

Vital Nourishing Wash

Cream Aldehydic

Pure Energy Day Care

Citrus Aqua

Sensation Day Care

Fruity

Oxygen Power Reviving Day Care Ozonic

Silk Comfort Day Care Red Fruit

Indulging Honey Mask

Vanilla

Soft Calming Mask

Fruity

Intensive Moisture Mask

Green Invigorating

Vitamin Mask Fruity

Refining Peel Off Mask

Aqueous Active Purifying Mask

Spicy

Aqua Sensation Dry Skin Green

Aqua Sensation Invigorating

Cleansing Gel Green

Aqua Sensation Cleansing Cream

Green

Pure amp Natural - Normal Skin

- Anti-Wrinkle Day Night Cream

- Dry amp Sensitive Skin - Normal Skin

Green

Pure amp Natural Cleansing Milk amp Toner

Fruity

11

11

bull Clear predominance of the the Floral family

- Floral Aqueous inflections for the cleansing and pure claims - Floral Green for the new pure

and natural range - Floral fruity is more modern and

light interpretation of care bull The anti-ageing care =

represented by floral with classic aldehydic notes and a more

sophisticated family floriental bull The fruity family represents a more pampering and modern

care Latest launches tend to be more

modern

FLO

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ED

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RE

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AC

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N

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ALD

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PO

WD

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OR

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WH

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FRU

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AM

BE

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PO

WD

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AR

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AT

IC

FRU

ITY

ED

IBLE

FLO

RA

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GR

EE

N

WO

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CIT

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ITY

ED

IBLE

FLO

RA

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FRU

ITY

SP

ICY

AQ

UE

OU

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OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green

Nourishing Body Milk Fruity

Smooth Body Milk Spicy

My Silhouette Green

Soft Cream Citrus

Good Bye Cellulite Green

Radiantly Smooth Body Scrub

Spicy

Sensitive Green

Q10 Reshaping Cream Musky

Intensive care Green

DNAge Zone Action Green

Anti Age Treatment Woody

Happy Time Powdery

Summer Beauty Fair

Edible

Beautiful Age Rich Body Lotion

Fruity

Good Bye Cellulite 10 Day Serum

Green

Express Moisturizing Gel Cream

Fruity

Pure amp Natural Body lotion

Green

Pure amp Natural Body Milk

Green

Q10+ Firming Body Lotion

Musky

SOS Care Repair Body Lotion

Fruity

Angel Star Body Lotion Water Fruit

10

NIVEA follows the global olfactive trends and covers all feminine olfactive families bull Mainly Floral the reference family in skin care gtFloral and aldehydic subfamilies for essential care or sensitive benefit gt More modern fruity aqueous or green aspects for last years launches (Happy Time Pure amp Natural Hydro Gelhellip)

bull Floriental mainly for anti-ageing benefits or intensive care skin rescue

bull Fruity for Sun or Teens products

bull Citrus is less clear at Nivea more commonly used for firming benefits

FLO

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MIN

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FLO

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FLO

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RE

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B

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GR

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N

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IT

TR

OP

ICA

L FR

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PE

AC

H

AP

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FLO

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PE

AR

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SE

CIT

RU

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AQ

UE

OU

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GR

EE

N

FRU

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ALD

EH

YD

IC

PO

WD

ER

Y

ED

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OR

AN

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FLO

WE

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WO

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WH

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FLO

WE

R

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MU

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FRU

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AM

BE

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PO

WD

ER

Y

WO

OD

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AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

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FRU

ITY

SP

ICY

AQ

UE

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CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FRAGRANCE FREE Nutrissime

Anti Dryness Reactivating

Day Care Woody

Hydra Fresh Cream

Moisturiser Dry Skin

Fruity

Hydra Fresh Gel Cream Moisturiser

Dry Skin Fruity

Hydra Comfort Cleansing Milk

Fruity

Ideal Balance Cleansing

Milk Floral

Wrinkle De-Crease Collagen Replumper

Day Cream Ambery

Wrinkle De-Crease Collagen Skin Remodeller

Ambery

Wrinkle De-Crease Collagen Filler

Ambery

Dermo Genesis Pore Minimising

Smoother Green

Dermo Genesis Night Cream

Green

Dermo Genesis Serum Green

Dermo Genesis Day Cream

Green

Dermo Genesis Eye Contour Cream

Visible Results Daily Skin Perfecting

Moisturiser SPF 15

Fruity

Visible Radiance Cleansing Milk

Fruity

Revitalift Anti-Wrinkle amp Firming Day Cream

White Flower

Revitalift Anti-Wrinkle

amp Firming Night Cream

White Flower

Revitalift Anti-Wrinkle amp Firming

Day Cream SPF 15 White Flower

Revitalift Deep-Set Wrinkles

Restoring Day Moisturiser

Musky

Revitalift Double Lifting

Musky

Revitalift Facial Cloth Mask

Musky

Age Perfect Day Care

Spicy

Age Perfect Double Active

Day Cream Spicy

Age Perfect Night Care

Spicy

Age Perfect Eye Care

Age Re-Perfect Day Cream

Spicy

Age Re-Perfect Night Cream

Spicy

Age Re-Perfect Radiance Restoring

Day Cream Spicy


Concentrate Spicy

Age Re-Perfect De-crinkling Eye and Lip Contours

Triple Active Day Normal ndash Combination

amp Dry- Sensitive Green

Youth Code Rejuvenating Anti-

Wrinkle Day Cream Citrus

Youth Code Rejuvenating Anti-Wrinkle Concentrate

Citrus

Youth Code Rejuvenating Anti-Wrinkle Eye

Cream

bull Floral = major family particularly for essential care + anti-age prevention early anti-

age bull Floriental = dedicated to

mature amp very mature skin Sophistication amp care

bull Latest launches show a clearer fragrance strategy (eg Dermo Genesis - Floral White

Flower Green)

HappyDerm Day Care Musky

Ideal Balance Pore Clarifying Toner

Floral

Go Clean 360deg Deep Cream Cleanser for

sensitive skin

Collagen Filler Double Action Lip

Collagen Micro Vibration Eye Care System

Go Clean 360deg Deep Exfoliating

Scrub PeachApricot

Go Clean 360deg Deep Facial

Cleanser Herbaceous

Go Clean 360deg Deep Cream

Cleanser Herbaceous

Age Re-Perfect Intensive Re-Nourish

Day Cream Spicy

FAC

E C

ARE

FLO

RIE

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AL

CH

YP

RE

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RU

S

FRU

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OR

IEN

TA

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ED

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N

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UIT

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ALD

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ED

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ED

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AQ

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FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Exfo Tonic Floral

Perfect Slim - Drainer - Laser Citrus

Perfect Slim Day amp Night

Citrus

Nutri-bronze Green

Nutri-bronze Slim Green

Perfect Slim Pro Citrus

Age Perfect Fruity

Nutri Lift Normal Fruity

Nutri Lift Dry Fruity

Sculpt Up Rose

Age re-perfect corps Spicy

Age re-perfect Spicy

Subli-bronze Woody

NutriSoft Dry Skin Citrus

NutriSoft Normal Skin Citrus

Perfect Slim Lifting Pro

Citrus

FLO

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AL

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YP

RE

CIT

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FRU

ITY

OR

IEN

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RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

AR

OM

AT

IC

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE

Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous

Pure Daily Purifying Pads

Aqueous

Pure Deep Cleansing Wipes

Aqueous

Pure Purifying Toner

Aqueous

Pure SOS Anti Imperfection Pen

Aqueous

Pure Purifying Peel Kit

Aqueous

Pure Self-Heating Sauna Mask

Aqueous

Pure Long-lasting Anti-regrease Moisturising Care

Aqueous

Soft Essentials Complete Cleansing Milk

Musky

FRAGRANCE FREE

Total Comfort Day Cream

Spicy

Pure Deep Clean Foam

Aqueous

Pure Deep Clean Cream

Aqueous

Pure A bullDeeply Efficient Night Gel

bullDaily Treatment Moisturiser bullExfo Brusher Wash

Aqueous

Fresh Essentials Cleansing Gel Wash

Fruity

Fresh Essentials Complete Cleansing Milk

Fruity

Fresh Essentials Invigorating Toner

Fruity

Fresh Essentials Eye Make-Up Remover

Fruity

Fresh Essentials Hydrating Day Care

Fruity

Fresh Essentials Cleansing Wipes

Fruity

Soft Essentials Caring Toner

Musky

Soft Essentials Cleansing Wipes

Musky

Soft Essentials Replenishing day Care

Floral

Eye Make-up Remover Optimum Tolerance

CleanSensitive Anti-Tightness Cleansing Milk

CleanSensitive 2in1 Make-up Dissolver Eyes amp Face

CleanSensitive Soothing Sensation Toner

CleanSensitive Velvety Smooth Anti-Tightness

Cleansing Wipes

CleanSensitive Moisture Infuse Cleansing Water

Total Comfort Night Cream

Spicy

Total Comfort Rich Mask

Spicy

Nutritionist Regenerating Eye Cream for

Bags amp Dark Circles

Nutritionist Eye Roll-on enriched with Caffeine

bull Brand with the most consistent fragrance strategy = 1 sub-range

1 fragrance bull Floral = rather fresh

contemporary approach even for mature skin

bull Floriental = gentle care amp anti-age

bull Oriental = rich skin food bull Citrus for vitamin-like skin glow

amp healthy nutrition concepts

Nutritionist Regenerating Daily Moisture SPF15

Musky

Nutritionist Regenerating Night Cream

Musky

Nutritionist Omega New Skin

Musky

Nutritionist Regenerating Radiance Mask

Musky

Nutritionist Caffeine Face Roll-on

Musky

Nutritionist Regenerating Daily Moisturiser

Normal to Combination Skin Musky


Sensitive amp Dry Skin Musky

Nutritionist Eclat Jeunesse Day amp Night

Fruity

Ultra Lift Anti Wrinkle Firming Day

Fruity

Ultra Lift Anti Wrinkle Firming Night

Fruity

Ultra Lift Eye Cream

Fruity

Ultra Lift Intensive Anti Wrinkle Firming Day Cream

Fruity

Ultra Lift Deep Wrinkle A

Fruity


Cream SPF15 Fruity

Ultra Lift Pro Lifting Anti Wrinkle

Roll-On Fruity

Ultra Lift Pro Re-Plumping Day Cream

Fruity

Orchidee Vitale Day Cream

Watery

Orchidee Vitale Night Cream

Watery

Clean Detox Anti Dullness Foaming Gel

Musky

Clean Detox Exfoliating Wash

Musky

Clean Detox Cleansing Wipes

Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody

Stop Multi Action Day Cream

Woody

Stop Multi Action Night Cream

Woody

Pure Active Active Deep Cleansing

Mint

BioActiv Nourishing Protector Care

Dry Skin Honeysuckle

Orchidee Vitale 3 Zones Watery

BioActiv Firming Anti-Wrinkle

Powdery

Ultra Lift Pro-Retinol

Fruity

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

Firming Scrub Green

Massager roll-on Anti Cellulite Green

Body Summer Moisturising Lotion Sun-

Kissed Look Citrus

Body Repair Soothing Creamy Milk

Powdery

Repairmains Intense Restoring Hand

Cream Powdery

Bodycocoon Nourishing Milk

Dry Skin Edible

Handcocoon Intensive Nourishing

Concentrate Edible

Firming Anti-Cellulite Gel with Algae extr

Green

Intensive 7 Days Hydrating Lotion

Normal Skin (with Aloe Vera)

Fruity

Intensive 7 Days Nourishing Lotion Dry Rough Skin (with Cocoa Butter)

Chocolate

Intensive 7 Days Replenishing Lotion

Dry Skin (with Mango Oil)

Fruity

Intensive 7 Days Soothing Lotion Sensitive Skin

(with Honey) Vanilla

Intensive 7 Days Ultra Softening Lotion Dry to Extra Dry Skin

(with Shea Butter) Powdery

Firming Anti-Cellulite Milk with Algae extr

Green

Concentrated Slimming Gel Green

Gel Freezer 2in1 Anti-cellulite Anti-water

Green

HydraBlockBody Urea Dry Skin Powdery

HydraBlockBody UreaHydraFixHydraLockBodySensitive Normal Skin

Powdery

Intensive 7 Days Concentrated Cream-gel Normal Skin (with Grape)

Violet

Intensive 7 Days Smoothing Milk

Damaged amp Chapped Skin (with Olive Oil)

Powdery

Intensive 7 Days Concentrated Cream-gel

Dry amp Sensitive Skin (with Peach)

Green

BOD

Y C

ARE

Garnier has a clear olfactive identity One

familysubfamily per range or products or theme In other words Garnierrsquos

olfactive ID is benefit-driven

For firming all products are in Citrus Floral expressing

efficiency through fresh effect

The sparklingvibrant Fruity family is dedicated to Summer

variants

Classical hydrationskin repair products are in Floral which

definitely reflects classical care whereas more nourishing

variants are Floriental which is richer olfactively speaking

The New Intensive 7 Days

range covers different families as it offers different benefits for

different skin types

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ESSE

NTI

AL amp

BEA

UTY

FAC

E C

ARE

FRAGRANCE FREE

Moisture Balancing Foaming Face Wash

Powdery

Daily Facials Lathering Cleansing Cloths

Normal to Dry Skin Aldehydic

Daily Facials Clarify Lathering

Cleanser (UK) Floral

Daily Facials Express

All Skin Type Green

Gentle Cleansers (UK) Wet Cleansing Wipes

Watery

Gentle Cleansers Conditioning Milk

(UK) Watery

Gentle Cleansers (UK) Refreshing Face Wash

Watery

Gentle Cleansers (UK) Refreshing Toner

Watery

Moisture Replenishing Mousse

Cleanser (US) Floral

Pore Refining Mousse


Warming Deep Purifying Cleanser

(US) Green

Original Active Hydrating

Beauty Fluid Aldehydic


Cream Aldehydic

Night Of Olay Firming Cream

Aldehydic

Sensitive Moisture Therapy Lotion

Sensitive Moisture Therapy Cream

Touch Of Sun Daily UV

Facial Moisturizer LighterMedium

Apple


Facial Moisturizer MediumDarker

Apple

Touch Of Sun Everynight Sunshine

Apple

Touch Of Sun Everyday Sunshine

Apple

bull Classic Olay universe = Floral Powdery Aldehydic

bullYet predominance of Fruity - US specificity particularly for

cleansing bull Floriental with strong fruity

aspects for Gradual Tan

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE

Anti-Wrinkle Nutrients

Night Renewal Cream Green


Daily Lathering Cleanser

Apple

Anti-Wrinkle Nature Fusion

Day Cream (UK) Green


Night Cream (UK) Green

Complete Multi-

Radiance UV Cream (UK) Apple

Complete Multi-Radiance

SPF15 Apple

Complete PlusPro Vital

Ultra Rich Night Cream

Extra Dry Skin Powdery

Complete PlusPro Vital Ultra Rich Day Cream Extra Dry Skin SPF15

Powdery

Age Defying Anti-Wrinkle

Daily SPF15 Lotion

Aldehydic

Age Defying Protective Renewal

Lotion (US) Aldehydic

Age Defying Anti-Wrinkle Replenishing Night Cream

Apricot


Classic Firming Day Cream

Peach

Age Defying Daily Renewal

Cleanser (US) Green

Age Defying Face Wash (UK) Green

Age Defying Intensive Nourishing

Night Cream (US) Melon

Complete All Day UV

Moisture Lotion Aldehydic

Complete All Day UV

Moisture Cream SPF15 Aldehydic

Complete Night Fortifying

Cream Aldehydic

Complete Lathering Cleanser

Floral

Complete Daily UV Moisturizer SPF 30 -

Sensitive Skin

Complete All Day UV Moisture Lotion -

Sensitive Skin

Complete All Day UV Moisture Cream -

Sensitive Skin

Total Effects Daily Care(US)

Total Effects Plus SPF15 (US)

Total Effects Targeted Wrinkle Repair (US)

Total Effects Daily Moisturizer

Spicy

Total Effects Touch of Sun

(US) Water Fruit

Total Effects Plus Blemish Control

Watery

Total Effects Eye Transforming

Cream Citrus

Total Effects Night Firming Cream

Apple

Total Effects Nourishing Cream

Cleanser (US) Fruity

Total Effects Instant

Smoothing Serum Fruity

Total Effects Anti-Aging

Anti-Blemish Daily Cleanser

(US) Musky

Total Effects First Effects

Musky

Total Effects Radiance Enhancing

Cream Wash (UK) Apple

Definity Intense

Hydrating Cream Woody

Definity Night

Restorative Sleep Cream

Woody

Definity Deep Penetrating

Foaming Moisturizer Woody

Definity Self Repair

Serum Woody

Definity Illuminating

Eye Treatment Woody

Definity Correcting Protective Lotion SPF15

(US) Musky

Definity Deep Penetrating Foaming Moisturizer

Definity Deep Penetrating Foaming UV Moisturizer

Definity Color Recapture Anti-Aging UV Moisturizer

+ Sheer Illuminating

Regenerist Daily Regenerating

Serum Fruity

Regenerist UV Defense

Regenerating Lotion Fruity

Regenerist Perfecting Cream

(UK) Fruity

Regenerist Deep Hydration

Regenerating Cream Woody

Regenerist Night Recovery

Moisturizing Treatment Green

Regenerist Replenishing Cream

(UK) Woody


Cleanser (UK) Apple

Regenerist Micro-Sculpting

Cream Green

Regenerist Touch of Sun (US) Apple Regenerist

Deep Hydrating Mousse Cleanser

(US) Green

Regenerist Daily Regenerating Serum

Regenerist Eye Lifting Serum

Regenerist Eye Derma-Pod

Anti-Aging Triple Response System

ProX Range

Aqua Physics Anti-ageing Day Cream

(UK) Watery

bull Wide anti-age offer with bright fragrance spectrum yet still concentrated around 3 main

families Floral Floriental Fruity bull Lack of clear fragrance strategy

bull Products containing DHA all have the same fragrance

bull Newest range Definity is the only one with a dedicated fragrance (Floriental Fruity

Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus

Summer Glow Normal Citrus

Go Fresh Cool Moisture Water fruit

Rich Cream Aldehydic

Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky

Pro Age Body Lotion Woody

Silk Glow Lotion Fruity

Night Aldehydic

Perfect Curves Fruity

Supreme Velvet Touch

Edible

Visible Effect Fruity

Pro Age Body Cream Oil Woody

Pro Age Rich Beauty Butter Woody

Pro Age Nech amp Chest Serum Woody

DOVE is rather classical in terms of skin care

Most of products are Floral gt Yet with modernised fruity

aspects (Hydration and even Pro-Age range and

firming variants) gt Another modern direction

is to add a fresh effect either for natural moisture (Go Fresh) or for efficient firming (Perfect Curves)

No richer fragrance for

richer concepts (nourishing or anti-ageing products)

only for more sophistication with feminine indulgence (Silk Glow and Supreme

Velvet variants)

In accordance with the global market Summer

variants are supported by fruity notes

OLFACTIVE CONCLUSION FLORAL

FLORIENTAL

gt 2 MAJOR FRAGRANCE FAMILIES

bull Still very up-to-date classic cosmetic heritage bull lsquoFreshrsquo sub-families (CITRUS GREEN FRUITY) tend to better support products with focus on

lsquoperformancersquo amp lsquolighter carersquo (1st signs of ageing hellip) bull lsquoSophisticatedrsquo sub-families (Specific Flowers ndash ROSE WHITE ORANGEhellip - and POWDERY) do

enhance the richer more caring appeal of products

bull Particularly popular with FRUITY sub-family other interesting sub-families are = POWDERY amp WOODY (inspired by Allure)

bull A more sophisticated interpretation of care with a huge opportunity for anti-age concepts Targeting rather mature to very mature skin

bull Often lighter olfactive illustration yet very caring with FLORAL sub-family being the most successful one for skin care (more popular in EU than in US) especially for firming products

bull US olfactive phenomenon (see Olay) EU interpretation for figurative nature-orientated concepts

CITRUS

FRUITY

gt 2 MINOR FRAGRANCE FAMILIES

FACE CARE

Nuacutemero do slide 2



























BEAUTY CARE BRAZIL



FACE CAREMARKET EVOLUTION

FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS

FACE CARETOP VERSIONS - VALUE

FACE CARETOP VERSIONS - VOLUME








































DISCLAIMER

ldquoThe information set forth herein does include proprietary and confidential information of Symrise and must be treated in confidence and not be used by the recipient hereof unless otherwise agreed to in writing by Symriserdquo



1847

Pondacutes EUA

Deacutec

ada

de 18

40

1860

Deacutec

ada

de 18



naturais

CREgraveME SIMON


1889

Deacutec

ada

de 18

80


tradicionais

Valaze EUA


Deacutec

ada

de 19

00

DIADERMINE

1902 1904




usado na Europa

GUERLAIN


Franccedila

1911

Deacutec

ada

de 19

10





Deacutec

ada

de 19

20 PAYOT

1920 1929 1921





poacutes-barba




clara




Creme Rugol Brasil



Deacutec

ada

de 19

30

1939




Deacutec

ada

de 19

40

1940 1948 1947






manchas

PAYOT



NIacuteVEA




Deacutec

ada

de 19

50

1950 1954 1953








Re - Nutrive EUA

Anti ageing EUA


Deacutec

ada

de 19

50

1954 1957 1956









Deacutec

ada

de 19

60

1963 1968







CLINIQUE





DIOR


1976

Deacutec

ada

de 19

70 BENEFIT

Dr Feelgood EUA



Deacutec

ada

de 19

80

1982 1986 1983



LANCOcircME


NIVEA


NIVEA


NATURA





1986

Deacutec

ada

de 19

80



LA PRAIRIE


Deacutec

ada

de 19

90

1990 1993 1992

ELIZABETH ARDEN









Ceramide EUA



EUA

1994

Deacutec

ada

de 19

90


CLEANampCLEAR


Deacutec

ada

de 19

90

1995 1999 1998




colaacutegeno


AVON



Natura Faces Brasil




Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

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AQ

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RU

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FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

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OR

IEN

TA

L

WO

OD

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ED

IBLE

FLO

RA

L

GR

EE

N

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RU

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EE

N

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FLO

RA

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FLO

RA

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RA

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AC

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B

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N

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RU

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IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

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FLO

RA

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CIT

RU

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AQ

UE

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GR

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N

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ALD

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YD

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PO

WD

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FLO

RA

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MU

SK

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WH

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FLO

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N

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AM

BE

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PO

WD

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ED

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FLO

RA

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AM

BE

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EE

N

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ED

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FLO

RA

L

FRU

ITY

SP

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AQ

UE

OU

S

WO

OD

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CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

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ED

IBLE

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RA

L

GR

EE

N

MIN

T

CIT

RU

S

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EE

N

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ITY

FLO

RA

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FLO

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RA

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AC

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B

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L FR

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PE

AC

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FLO

RA

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RU

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N

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WE

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GR

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AM

BE

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PO

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ED

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FLO

RA

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AM

BE

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GR

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N

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RU

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ED

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FLO

RA

L

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ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

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OR

IEN

TA

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FLO

RA

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FLO

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Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

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CH

YP

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FAC

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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

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Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

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variants







FLO

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FAC

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FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

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ANTI

-AG

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ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

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US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS












































1847

Pondacutes EUA

Deacutec

ada

de 18

40

1860

Deacutec

ada

de 18



naturais

CREgraveME SIMON


1889

Deacutec

ada

de 18

80


tradicionais

Valaze EUA


Deacutec

ada

de 19

00

DIADERMINE

1902 1904




usado na Europa

GUERLAIN


Franccedila

1911

Deacutec

ada

de 19

10





Deacutec

ada

de 19

20 PAYOT

1920 1929 1921





poacutes-barba




clara




Creme Rugol Brasil



Deacutec

ada

de 19

30

1939




Deacutec

ada

de 19

40

1940 1948 1947






manchas

PAYOT



NIacuteVEA




Deacutec

ada

de 19

50

1950 1954 1953








Re - Nutrive EUA

Anti ageing EUA


Deacutec

ada

de 19

50

1954 1957 1956









Deacutec

ada

de 19

60

1963 1968







CLINIQUE





DIOR


1976

Deacutec

ada

de 19

70 BENEFIT

Dr Feelgood EUA



Deacutec

ada

de 19

80

1982 1986 1983



LANCOcircME


NIVEA


NIVEA


NATURA





1986

Deacutec

ada

de 19

80



LA PRAIRIE


Deacutec

ada

de 19

90

1990 1993 1992

ELIZABETH ARDEN









Ceramide EUA



EUA

1994

Deacutec

ada

de 19

90


CLEANampCLEAR


Deacutec

ada

de 19

90

1995 1999 1998




colaacutegeno


AVON



Natura Faces Brasil




Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

AR

OM

AT

IC

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE

Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

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OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ESSE

NTI

AL amp

BEA

UTY

FAC

E C

ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

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WE

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WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

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MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

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OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































1860

Deacutec

ada

de 18



naturais

CREgraveME SIMON


1889

Deacutec

ada

de 18

80


tradicionais

Valaze EUA


Deacutec

ada

de 19

00

DIADERMINE

1902 1904




usado na Europa

GUERLAIN


Franccedila

1911

Deacutec

ada

de 19

10





Deacutec

ada

de 19

20 PAYOT

1920 1929 1921





poacutes-barba




clara




Creme Rugol Brasil



Deacutec

ada

de 19

30

1939




Deacutec

ada

de 19

40

1940 1948 1947






manchas

PAYOT



NIacuteVEA




Deacutec

ada

de 19

50

1950 1954 1953








Re - Nutrive EUA

Anti ageing EUA


Deacutec

ada

de 19

50

1954 1957 1956









Deacutec

ada

de 19

60

1963 1968







CLINIQUE





DIOR


1976

Deacutec

ada

de 19

70 BENEFIT

Dr Feelgood EUA



Deacutec

ada

de 19

80

1982 1986 1983



LANCOcircME


NIVEA


NIVEA


NATURA





1986

Deacutec

ada

de 19

80



LA PRAIRIE


Deacutec

ada

de 19

90

1990 1993 1992

ELIZABETH ARDEN









Ceramide EUA



EUA

1994

Deacutec

ada

de 19

90


CLEANampCLEAR


Deacutec

ada

de 19

90

1995 1999 1998




colaacutegeno


AVON



Natura Faces Brasil




Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

AR

OM

AT

IC

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE

Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ESSE

NTI

AL amp

BEA

UTY

FAC

E C

ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































1889

Deacutec

ada

de 18

80


tradicionais

Valaze EUA


Deacutec

ada

de 19

00

DIADERMINE

1902 1904




usado na Europa

GUERLAIN


Franccedila

1911

Deacutec

ada

de 19

10





Deacutec

ada

de 19

20 PAYOT

1920 1929 1921





poacutes-barba




clara




Creme Rugol Brasil



Deacutec

ada

de 19

30

1939




Deacutec

ada

de 19

40

1940 1948 1947






manchas

PAYOT



NIacuteVEA




Deacutec

ada

de 19

50

1950 1954 1953








Re - Nutrive EUA

Anti ageing EUA


Deacutec

ada

de 19

50

1954 1957 1956









Deacutec

ada

de 19

60

1963 1968







CLINIQUE





DIOR


1976

Deacutec

ada

de 19

70 BENEFIT

Dr Feelgood EUA



Deacutec

ada

de 19

80

1982 1986 1983



LANCOcircME


NIVEA


NIVEA


NATURA





1986

Deacutec

ada

de 19

80



LA PRAIRIE


Deacutec

ada

de 19

90

1990 1993 1992

ELIZABETH ARDEN









Ceramide EUA



EUA

1994

Deacutec

ada

de 19

90


CLEANampCLEAR


Deacutec

ada

de 19

90

1995 1999 1998




colaacutegeno


AVON



Natura Faces Brasil




Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




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FLO

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FAC

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ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

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FLO

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BOD

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ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

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FLO

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Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

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Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

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FLO

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FAC

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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

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Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

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FLO

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ESSE

NTI

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BEA

UTY

FAC

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ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

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ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

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RU

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FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































Deacutec

ada

de 19

00

DIADERMINE

1902 1904




usado na Europa

GUERLAIN


Franccedila

1911

Deacutec

ada

de 19

10





Deacutec

ada

de 19

20 PAYOT

1920 1929 1921





poacutes-barba




clara




Creme Rugol Brasil



Deacutec

ada

de 19

30

1939




Deacutec

ada

de 19

40

1940 1948 1947






manchas

PAYOT



NIacuteVEA




Deacutec

ada

de 19

50

1950 1954 1953








Re - Nutrive EUA

Anti ageing EUA


Deacutec

ada

de 19

50

1954 1957 1956









Deacutec

ada

de 19

60

1963 1968







CLINIQUE





DIOR


1976

Deacutec

ada

de 19

70 BENEFIT

Dr Feelgood EUA



Deacutec

ada

de 19

80

1982 1986 1983



LANCOcircME


NIVEA


NIVEA


NATURA





1986

Deacutec

ada

de 19

80



LA PRAIRIE


Deacutec

ada

de 19

90

1990 1993 1992

ELIZABETH ARDEN









Ceramide EUA



EUA

1994

Deacutec

ada

de 19

90


CLEANampCLEAR


Deacutec

ada

de 19

90

1995 1999 1998




colaacutegeno


AVON



Natura Faces Brasil




Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

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RU

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RA

L

AM

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N

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S

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ITY

ED

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FLO

RA

L

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ITY

SP

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AQ

UE

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Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

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FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

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RE

DFR

UIT

B

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GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

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PE

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SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

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PO

WD

ER

Y

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OR

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WE

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FLO

WE

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FLO

RA

L

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MU

SK

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WH

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FLO

WE

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EE

N

FRU

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AM

BE

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PO

WD

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OD

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AR

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AT

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FRU

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ED

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FLO

RA

L

AM

BE

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GR

EE

N

WO

OD

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RU

S

FRU

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ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

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FLO

RA

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FLO

RA

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RB

AC

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UIT

B

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N

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L FR

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PE

AC

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AP

RIC

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FLO

RA

L

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PE

AR

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CIT

RU

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N

FRU

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ALD

EH

YD

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PO

WD

ER

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OR

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WH

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FLO

WE

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FLO

RA

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SP

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MU

SK

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WH

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FLO

WE

R

GR

EE

N

FRU

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AM

BE

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PO

WD

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OD

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AT

IC

FRU

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ED

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FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

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CIT

RU

S

FRU

ITY

ED

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FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

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FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

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CH

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FLO

RA

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FLO

RA

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PE

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FLO

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BOD

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Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

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RU

S

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TA

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FAC

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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

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Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

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NTI

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BEA

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FAC

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FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

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N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

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RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

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GR

EE

N

FRU

ITY

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EH

YD

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PO

WD

ER

Y

ED

IBLE

OR

AN

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WE

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OD

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WH

ITE

FLO

WE

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FLO

RA

L

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MU

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N

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ITY

AM

BE

RY

PO

WD

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OD

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ED

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RA

L

AM

BE

RY

GR

EE

N

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OD

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RA

L

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ITY

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OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































1911

Deacutec

ada

de 19

10





Deacutec

ada

de 19

20 PAYOT

1920 1929 1921





poacutes-barba




clara




Creme Rugol Brasil



Deacutec

ada

de 19

30

1939




Deacutec

ada

de 19

40

1940 1948 1947






manchas

PAYOT



NIacuteVEA




Deacutec

ada

de 19

50

1950 1954 1953








Re - Nutrive EUA

Anti ageing EUA


Deacutec

ada

de 19

50

1954 1957 1956









Deacutec

ada

de 19

60

1963 1968







CLINIQUE





DIOR


1976

Deacutec

ada

de 19

70 BENEFIT

Dr Feelgood EUA



Deacutec

ada

de 19

80

1982 1986 1983



LANCOcircME


NIVEA


NIVEA


NATURA





1986

Deacutec

ada

de 19

80



LA PRAIRIE


Deacutec

ada

de 19

90

1990 1993 1992

ELIZABETH ARDEN









Ceramide EUA



EUA

1994

Deacutec

ada

de 19

90


CLEANampCLEAR


Deacutec

ada

de 19

90

1995 1999 1998




colaacutegeno


AVON



Natura Faces Brasil




Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

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RE

WO

OD

Y

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RA

L

FLO

RA

L

HE

RB

AC

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US

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UIT

B

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L FR

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PE

AC

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AP

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PE

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SE

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N

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RA

L

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SK

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WE

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GR

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N

FRU

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AM

BE

RY

PO

WD

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OD

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AR

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AT

IC

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ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

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ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

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US

ED

IBLE

RE

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UIT

B

ER

RY

GR

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N

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RU

S

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TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

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N

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IC

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OR

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AM

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ED

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FLO

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BE

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ITY

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RU

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ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

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TA

L

WO

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Y

ED

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RA

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GR

EE

N

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T

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RU

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ITY

FLO

RA

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RA

L

FLO

RA

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AC

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PE

AC

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RA

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ED

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RA

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BE

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ITY

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ITY

FLO

RA

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FAC

E C

ARE

Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ESSE

NTI

AL amp

BEA

UTY

FAC

E C

ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

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GE

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OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

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MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































Deacutec

ada

de 19

20 PAYOT

1920 1929 1921





poacutes-barba




clara




Creme Rugol Brasil



Deacutec

ada

de 19

30

1939




Deacutec

ada

de 19

40

1940 1948 1947






manchas

PAYOT



NIacuteVEA




Deacutec

ada

de 19

50

1950 1954 1953








Re - Nutrive EUA

Anti ageing EUA


Deacutec

ada

de 19

50

1954 1957 1956









Deacutec

ada

de 19

60

1963 1968







CLINIQUE





DIOR


1976

Deacutec

ada

de 19

70 BENEFIT

Dr Feelgood EUA



Deacutec

ada

de 19

80

1982 1986 1983



LANCOcircME


NIVEA


NIVEA


NATURA





1986

Deacutec

ada

de 19

80



LA PRAIRIE


Deacutec

ada

de 19

90

1990 1993 1992

ELIZABETH ARDEN









Ceramide EUA



EUA

1994

Deacutec

ada

de 19

90


CLEANampCLEAR


Deacutec

ada

de 19

90

1995 1999 1998




colaacutegeno


AVON



Natura Faces Brasil




Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

AR

OM

AT

IC

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE

Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ESSE

NTI

AL amp

BEA

UTY

FAC

E C

ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































Deacutec

ada

de 19

30

1939




Deacutec

ada

de 19

40

1940 1948 1947






manchas

PAYOT



NIacuteVEA




Deacutec

ada

de 19

50

1950 1954 1953








Re - Nutrive EUA

Anti ageing EUA


Deacutec

ada

de 19

50

1954 1957 1956









Deacutec

ada

de 19

60

1963 1968







CLINIQUE





DIOR


1976

Deacutec

ada

de 19

70 BENEFIT

Dr Feelgood EUA



Deacutec

ada

de 19

80

1982 1986 1983



LANCOcircME


NIVEA


NIVEA


NATURA





1986

Deacutec

ada

de 19

80



LA PRAIRIE


Deacutec

ada

de 19

90

1990 1993 1992

ELIZABETH ARDEN









Ceramide EUA



EUA

1994

Deacutec

ada

de 19

90


CLEANampCLEAR


Deacutec

ada

de 19

90

1995 1999 1998




colaacutegeno


AVON



Natura Faces Brasil




Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

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FAC

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ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

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NT

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CH

YP

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RU

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UE

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FLO

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L

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BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

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AQ

UE

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FLO

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Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

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NT

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CH

YP

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Age Perfect Fruity



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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

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Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

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AM

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FLO

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NTI

AL amp

BEA

UTY

FAC

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ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

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YP

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FLO

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ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

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CH

YP

RE

CIT

RU

S

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TA

L

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ED

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FLO

RA

L

SP

ICY

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Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































Deacutec

ada

de 19

40

1940 1948 1947






manchas

PAYOT



NIacuteVEA




Deacutec

ada

de 19

50

1950 1954 1953








Re - Nutrive EUA

Anti ageing EUA


Deacutec

ada

de 19

50

1954 1957 1956









Deacutec

ada

de 19

60

1963 1968







CLINIQUE





DIOR


1976

Deacutec

ada

de 19

70 BENEFIT

Dr Feelgood EUA



Deacutec

ada

de 19

80

1982 1986 1983



LANCOcircME


NIVEA


NIVEA


NATURA





1986

Deacutec

ada

de 19

80



LA PRAIRIE


Deacutec

ada

de 19

90

1990 1993 1992

ELIZABETH ARDEN









Ceramide EUA



EUA

1994

Deacutec

ada

de 19

90


CLEANampCLEAR


Deacutec

ada

de 19

90

1995 1999 1998




colaacutegeno


AVON



Natura Faces Brasil




Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

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RA

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AQ

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RU

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FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

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OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

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FLO

RA

L

FLO

RA

L

HE

RB

AC

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US

ED

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RE

DFR

UIT

B

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GR

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N

CIT

RU

S

WA

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R F

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IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

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FLO

RA

L

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PE

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SE

CIT

RU

S

AQ

UE

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GR

EE

N

FRU

ITY

ALD

EH

YD

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PO

WD

ER

Y

ED

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OR

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WE

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FLO

WE

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FLO

RA

L

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MU

SK

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WH

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FLO

WE

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EE

N

FRU

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AM

BE

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PO

WD

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OD

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AR

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ED

IBLE

FLO

RA

L

AM

BE

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GR

EE

N

WO

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RU

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ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

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CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

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ITY

FLO

RA

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CH

YP

RE

WO

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FLO

RA

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FLO

RA

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AC

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B

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N

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L FR

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PE

AC

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FLO

RA

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CIT

RU

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N

FRU

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ALD

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WD

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FLO

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MU

SK

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WH

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FLO

WE

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N

FRU

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AM

BE

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PO

WD

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ED

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FLO

RA

L

AM

BE

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GR

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N

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CIT

RU

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ED

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FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

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OR

IEN

TA

L

WO

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ED

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FLO

RA

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N

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N

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FLO

RA

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Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

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NT

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CH

YP

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FAC

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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

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Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

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BEA

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FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

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AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

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US

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B

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N

CIT

RU

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WA

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IT

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OP

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L FR

UIT

PE

AC

H

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RA

L

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PLE

PE

AR

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SE

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RU

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OU

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N

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WD

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WE

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AM

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WD

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ED

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RA

L

AM

BE

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GR

EE

N

WO

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RA

L

FRU

ITY

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ICY

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OD

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CIT

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S

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ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































Deacutec

ada

de 19

50

1950 1954 1953








Re - Nutrive EUA

Anti ageing EUA


Deacutec

ada

de 19

50

1954 1957 1956









Deacutec

ada

de 19

60

1963 1968







CLINIQUE





DIOR


1976

Deacutec

ada

de 19

70 BENEFIT

Dr Feelgood EUA



Deacutec

ada

de 19

80

1982 1986 1983



LANCOcircME


NIVEA


NIVEA


NATURA





1986

Deacutec

ada

de 19

80



LA PRAIRIE


Deacutec

ada

de 19

90

1990 1993 1992

ELIZABETH ARDEN









Ceramide EUA



EUA

1994

Deacutec

ada

de 19

90


CLEANampCLEAR


Deacutec

ada

de 19

90

1995 1999 1998




colaacutegeno


AVON



Natura Faces Brasil




Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

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OR

IEN

TA

L

WO

OD

Y

ED

IBLE

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RA

L

GR

EE

N

MIN

T

CIT

RU

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N

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ITY

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FLO

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RA

L

AM

BE

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GR

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N

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S

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ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

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WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

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FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

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GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

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FLO

WE

R

WO

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Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

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FLO

RA

L

FLO

RA

L

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RB

AC

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RE

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N

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PE

AC

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AP

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RA

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ITY

FLO

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BOD

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Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

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RU

S

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TA

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RA

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FLO

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FAC

E C

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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

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ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

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OU

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GR

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N

FRU

ITY

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EH

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PO

WD

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Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

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WH

ITE

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WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

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FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ESSE

NTI

AL amp

BEA

UTY

FAC

E C

ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

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US

ED

IBLE

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DFR

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B

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N

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IT

TR

OP

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L FR

UIT

PE

AC

H

AP

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OT

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RA

L

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PE

AR

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GR

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N

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PO

WD

ER

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ED

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OR

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WH

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FLO

WE

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FLO

RA

L

SP

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MU

SK

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WH

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FLO

WE

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GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

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OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

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EE

N

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OD

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S

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ITY

ED

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RA

L

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ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

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GR

EE

N

FRU

ITY

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EH

YD

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PO

WD

ER

Y

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IBLE

OR

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WH

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RA

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N

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AM

BE

RY

PO

WD

ER

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OD

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AR

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ITY

ED

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RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

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S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































Deacutec

ada

de 19

50

1954 1957 1956









Deacutec

ada

de 19

60

1963 1968







CLINIQUE





DIOR


1976

Deacutec

ada

de 19

70 BENEFIT

Dr Feelgood EUA



Deacutec

ada

de 19

80

1982 1986 1983



LANCOcircME


NIVEA


NIVEA


NATURA





1986

Deacutec

ada

de 19

80



LA PRAIRIE


Deacutec

ada

de 19

90

1990 1993 1992

ELIZABETH ARDEN









Ceramide EUA



EUA

1994

Deacutec

ada

de 19

90


CLEANampCLEAR


Deacutec

ada

de 19

90

1995 1999 1998




colaacutegeno


AVON



Natura Faces Brasil




Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

AR

OM

AT

IC

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE

Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ESSE

NTI

AL amp

BEA

UTY

FAC

E C

ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































Deacutec

ada

de 19

60

1963 1968







CLINIQUE





DIOR


1976

Deacutec

ada

de 19

70 BENEFIT

Dr Feelgood EUA



Deacutec

ada

de 19

80

1982 1986 1983



LANCOcircME


NIVEA


NIVEA


NATURA





1986

Deacutec

ada

de 19

80



LA PRAIRIE


Deacutec

ada

de 19

90

1990 1993 1992

ELIZABETH ARDEN









Ceramide EUA



EUA

1994

Deacutec

ada

de 19

90


CLEANampCLEAR


Deacutec

ada

de 19

90

1995 1999 1998




colaacutegeno


AVON



Natura Faces Brasil




Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

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S

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ITY

ED

IBLE

FLO

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ITY

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AQ

UE

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ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

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YP

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S

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ED

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RB

AC

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L FR

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FLO

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L

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BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

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PE

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AM

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AM

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AQ

UE

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CIT

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FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

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NT

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YP

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Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

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FLO

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FAC

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ARE

Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

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CH

YP

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TA

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AM

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UE

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WO

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FRU

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FLO

RA

L

SP

ICY

Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

RIE

NT

AL

CH

YP

RE

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RU

S

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OR

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TA

L

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ED

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N

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N

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FLO

RA

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YP

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FLO

RA

L

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RB

AC

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B

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N

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OP

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L FR

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PE

AC

H

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N

FRU

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ALD

EH

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WD

ER

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ED

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OR

AN

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WH

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FLO

RA

L

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SK

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WH

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N

FRU

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AM

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WD

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OD

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AR

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IC

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ED

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RA

L

AM

BE

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GR

EE

N

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S

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ED

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FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ESSE

NTI

AL amp

BEA

UTY

FAC

E C

ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

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OR

IEN

TA

L

WO

OD

Y

ED

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FLO

RA

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GR

EE

N

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T

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EE

N

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FLO

RA

L

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YP

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FLO

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FLO

RA

L

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AC

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B

ER

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N

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L FR

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PE

AC

H

AP

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FLO

RA

L

AP

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PE

AR

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SE

CIT

RU

S

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GR

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N

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EH

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WD

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AM

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N

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UE

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RU

S

FRU

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FLO

RA

L

SP

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ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

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RE

DFR

UIT

B

ER

RY

GR

EE

N

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RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

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WD

ER

Y

ED

IBLE

OR

AN

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FLO

WE

R

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Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

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FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

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OD

Y

AR

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AT

IC

FRU

ITY

ED

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FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































1976

Deacutec

ada

de 19

70 BENEFIT

Dr Feelgood EUA



Deacutec

ada

de 19

80

1982 1986 1983



LANCOcircME


NIVEA


NIVEA


NATURA





1986

Deacutec

ada

de 19

80



LA PRAIRIE


Deacutec

ada

de 19

90

1990 1993 1992

ELIZABETH ARDEN









Ceramide EUA



EUA

1994

Deacutec

ada

de 19

90


CLEANampCLEAR


Deacutec

ada

de 19

90

1995 1999 1998




colaacutegeno


AVON



Natura Faces Brasil




Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

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NT

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CH

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RU

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AQ

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RU

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FRU

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FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

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RU

S

GR

EE

N

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FLO

RA

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CH

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FLO

RA

L

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RA

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RB

AC

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B

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N

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RU

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TR

OP

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L FR

UIT

PE

AC

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AP

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RA

L

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AQ

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N

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PO

WD

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FLO

RA

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WH

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FLO

WE

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N

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AM

BE

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PO

WD

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OD

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AR

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IC

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ITY

ED

IBLE

FLO

RA

L

AM

BE

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GR

EE

N

WO

OD

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RU

S

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ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

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CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

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CH

YP

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WO

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FLO

RA

L

FLO

RA

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RB

AC

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B

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N

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WA

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L FR

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PE

AC

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AP

RIC

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FLO

RA

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PE

AR

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CIT

RU

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N

FRU

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EH

YD

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WD

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FLO

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WE

R

GR

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N

FRU

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AM

BE

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PO

WD

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FRU

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ED

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FLO

RA

L

AM

BE

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GR

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N

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S

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ED

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RA

L

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ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

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TA

L

WO

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ED

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RA

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RA

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Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

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FAC

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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

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Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



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Green



Green



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Violet



Powdery



Green

BOD

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Powdery






All Skin Type Green


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(UK) Watery


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Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





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CAR

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FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

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PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































Deacutec

ada

de 19

80

1982 1986 1983



LANCOcircME


NIVEA


NIVEA


NATURA





1986

Deacutec

ada

de 19

80



LA PRAIRIE


Deacutec

ada

de 19

90

1990 1993 1992

ELIZABETH ARDEN









Ceramide EUA



EUA

1994

Deacutec

ada

de 19

90


CLEANampCLEAR


Deacutec

ada

de 19

90

1995 1999 1998




colaacutegeno


AVON



Natura Faces Brasil




Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

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GR

EE

N

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ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

AR

OM

AT

IC

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE

Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

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RB

AC

EO

US

ED

IBLE

RE

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UIT

B

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RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

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GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

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IBLE

OR

AN

GE

FLO

WE

R

WO

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Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

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MU

SK

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WE

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N

FRU

ITY

AM

BE

RY

PO

WD

ER

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OD

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AR

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AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

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Y

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RU

S

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ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

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IT

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ICA

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WD

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IC

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ITY

ED

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RA

L

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BE

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N

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S

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ITY

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L

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ITY

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S

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ITY

FLO

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L

SP

ICY

ESSE

NTI

AL amp

BEA

UTY

FAC

E C

ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

RIE

NT

AL

CH

YP

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S

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FLO

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ANTI

-AG

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G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

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RU

S

FRU

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TA

L

WO

OD

Y

ED

IBLE

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RA

L

GR

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N

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T

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ITY

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RA

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FRU

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FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































1986

Deacutec

ada

de 19

80



LA PRAIRIE


Deacutec

ada

de 19

90

1990 1993 1992

ELIZABETH ARDEN









Ceramide EUA



EUA

1994

Deacutec

ada

de 19

90


CLEANampCLEAR


Deacutec

ada

de 19

90

1995 1999 1998




colaacutegeno


AVON



Natura Faces Brasil




Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

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RU

S

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TA

L

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OD

Y

ED

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RA

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EE

N

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L

FLO

RA

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AC

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B

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TR

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PE

AC

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AP

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RA

L

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SE

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N

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AM

BE

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IC

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ITY

ED

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RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

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RU

S

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ITY

ED

IBLE

FLO

RA

L

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ITY

SP

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AQ

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RU

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FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

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UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

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R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

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SE

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GR

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N

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ITY

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WD

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Y

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OR

AN

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Y

WH

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FLO

WE

R

FLO

RA

L

SP

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MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

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OD

Y

AR

OM

AT

IC

FRU

ITY

ED

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FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

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RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

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GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

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IBLE

OR

AN

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FLO

WE

R

WO

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Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

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RE

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UIT

B

ER

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N

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RU

S

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R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

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PLE

PE

AR

RO

SE

CIT

RU

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N

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IC

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OR

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AM

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ITY

FLO

RA

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BOD

Y C

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Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

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RU

S

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OR

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TA

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RA

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ITY

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ITY

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ITY

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UE

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WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE

Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

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RA

L

GR

EE

N

MIN

T

CIT

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S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

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FLO

RA

L

FLO

RA

L

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RB

AC

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AM

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EE

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ITY

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FLO

RA

L

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ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

RIE

NT

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YP

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S

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TA

L

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OD

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N

MIN

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N

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RA

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RE

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RA

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RB

AC

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US

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ED

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L

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BE

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N

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L

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S

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ITY

FLO

RA

L

SP

ICY

ESSE

NTI

AL amp

BEA

UTY

FAC

E C

ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

RIE

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YP

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FLO

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ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

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RA

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EE

N

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T

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N

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ITY

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RA

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RA

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RA

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L

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FRU

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FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































Deacutec

ada

de 19

90

1990 1993 1992

ELIZABETH ARDEN









Ceramide EUA



EUA

1994

Deacutec

ada

de 19

90


CLEANampCLEAR


Deacutec

ada

de 19

90

1995 1999 1998




colaacutegeno


AVON



Natura Faces Brasil




Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

AR

OM

AT

IC

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE

Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ESSE

NTI

AL amp

BEA

UTY

FAC

E C

ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































1994

Deacutec

ada

de 19

90


CLEANampCLEAR


Deacutec

ada

de 19

90

1995 1999 1998




colaacutegeno


AVON



Natura Faces Brasil




Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

AR

OM

AT

IC

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE

Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ESSE

NTI

AL amp

BEA

UTY

FAC

E C

ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































Deacutec

ada

de 19

90

1995 1999 1998




colaacutegeno


AVON



Natura Faces Brasil




Force C EUA

HR

Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

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FLO

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FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

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RU

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OP

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L FR

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PE

AC

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N

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AM

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AQ

UE

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RU

S

FRU

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FLO

RA

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SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

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CH

YP

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RU

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ITY

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FLO

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AM

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RA

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SP

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AQ

UE

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WO

OD

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RU

S

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FLO

RA

L

SP

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Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

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NT

AL

CH

YP

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Exfo Tonic Floral



Citrus

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Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











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Musky


Musky


Musky


Musky






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Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


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Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



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Green



Green



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Violet



Powdery



Green

BOD

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Powdery






All Skin Type Green


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(UK) Watery


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Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





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CAR

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Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

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YP

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FLO

RA

L

FLO

RA

L

HE

RB

AC

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US

ED

IBLE

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DFR

UIT

B

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RY

GR

EE

N

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RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

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PE

AC

H

AP

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OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

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N

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EH

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PO

WD

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WH

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FLO

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L

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MU

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N

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AM

BE

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PO

WD

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OD

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RA

L

AM

BE

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N

WO

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S

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ITY

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IBLE

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RA

L

FRU

ITY

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ICY

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CIT

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ITY

FLO

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L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































Deacutec

ada

de 2

000

2005 2006









jovem

NIacuteVEA


Vitactive Brasil

Prevage EUA

2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

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DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

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PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

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ALD

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YD

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PO

WD

ER

Y

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GE

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WE

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WO

OD

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WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

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MU

SK

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WH

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FLO

WE

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GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

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OD

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AR

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IC

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ITY

ED

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FLO

RA

L

AM

BE

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EE

N

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RU

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ITY

ED

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FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

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T

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RU

S

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EE

N

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ITY

FLO

RA

L

CH

YP

RE

WO

OD

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FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

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RE

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UIT

B

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N

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RU

S

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IT

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ICA

L FR

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PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

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PE

AR

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N

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OR

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FLO

WE

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FLO

RA

L

SP

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AR

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AT

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WH

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FLO

WE

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GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

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OD

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AR

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AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

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OD

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RU

S

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ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE

Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

RIE

NT

AL

CH

YP

RE

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RU

S

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OR

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TA

L

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ED

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RA

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RA

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PE

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RA

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PE

AR

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SP

ICY

Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ESSE

NTI

AL amp

BEA

UTY

FAC

E C

ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































2007

Deacutec

ada

de 2

000

NATURA





RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

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S

GR

EE

N

FRU

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YD

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PO

WD

ER

Y

ED

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OR

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WE

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WO

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WH

ITE

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WE

R

FLO

RA

L

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AR

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AT

IC

WH

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GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

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OD

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AR

OM

AT

IC

FRU

ITY

ED

IBLE

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RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE

Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

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B

ER

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GR

EE

N

CIT

RU

S

WA

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R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

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PLE

PE

AR

RO

SE

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S

AQ

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GR

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N

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PO

WD

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OR

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WE

R

WO

OD

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WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

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RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

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UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

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R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

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PE

AR

RO

SE

CIT

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S

AQ

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GR

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N

FRU

ITY

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EH

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PO

WD

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Y

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IBLE

OR

AN

GE

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WE

R

WO

OD

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WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

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FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

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OD

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AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ESSE

NTI

AL amp

BEA

UTY

FAC

E C

ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

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S

WA

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R F

RU

IT

TR

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ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

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GR

EE

N

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ITY

ALD

EH

YD

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PO

WD

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OR

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FLO

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N

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AM

BE

RY

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ITY

ED

IBLE

FLO

RA

L

AM

BE

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N

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OD

Y

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S

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ITY

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IBLE

FLO

RA

L

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ITY

SP

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AQ

UE

OU

S

WO

OD

Y

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RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

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ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

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US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

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N

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ITY

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EH

YD

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PO

WD

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OR

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WH

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FLO

WE

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FLO

RA

L

SP

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AM

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WD

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AR

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ED

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RA

L

AM

BE

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GR

EE

N

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S

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RA

L

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ITY

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ICY

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S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS












































RO

WTH

+10

+5

-5


+474


+421


+602


+649


gt20lt gt10lt


+563



GLO

BA

L SK

INC

AR

E M

AR

KET

W

OR

LDW

IDE

ndash A

LL C

ATEG

OR

IES

MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

AR

OM

AT

IC

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE

Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ESSE

NTI

AL amp

BEA

UTY

FAC

E C

ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































MARKET SIZE

GR

OW

TH

+15

+10

+5

-5

GLO

BA

L SK

IN C

AR

E M

AR

KET

B

Y R

EGIO

N

1


+104


+449


1- ASIA 4241 = 33 0913 mneuro

+580


+399

4- LATAM 1093 = 8 5298 mneuro

+970


+1122




MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

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ITY

FLO

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L

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FAC

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ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

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YP

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RU

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L

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ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

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FLO

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Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

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NT

AL

CH

YP

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Exfo Tonic Floral



Citrus

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Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

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ARE

Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

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FLO

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Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

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NT

AL

CH

YP

RE

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L

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ED

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FLO

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AC

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L FR

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PE

AC

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N

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ALD

EH

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WD

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OR

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WH

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FLO

RA

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WH

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N

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AM

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WD

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OD

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AR

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AT

IC

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ED

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FLO

RA

L

AM

BE

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N

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ED

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FLO

RA

L

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UE

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FLO

RA

L

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ESSE

NTI

AL amp

BEA

UTY

FAC

E C

ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

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NT

AL

CH

YP

RE

CIT

RU

S

FRU

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OR

IEN

TA

L

WO

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Y

ED

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RA

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N

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N

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FLO

RA

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FLO

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AC

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N

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L FR

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PE

AC

H

AP

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FLO

RA

L

AP

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PE

AR

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SE

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RU

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N

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AM

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ED

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FLO

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L

AM

BE

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N

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UE

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WO

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RU

S

FRU

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FLO

RA

L

SP

ICY

ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

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NT

AL

CH

YP

RE

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RU

S

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OR

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TA

L

WO

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Y

ED

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FLO

RA

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GR

EE

N

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S

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EE

N

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ITY

FLO

RA

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CH

YP

RE

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FLO

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FLO

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AC

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IT

TR

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L FR

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PE

AC

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RA

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PE

AR

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SE

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N

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AM

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N

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RA

L

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ITY

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FLO

RA

L

SP

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BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































MARKET SIZE

gt30lt GR

OW

TH

+15

+10

+5

-5

GLO

BA

L FA

CE

CA

RE

MA

RK

ET

WO

RLD

WID

E SE

GM

ENTS

1

gt20lt gt10lt


+44


BAR 158 = 8 4880 mneuro

+35


+68


+15

8 ACNE TREATMENTS

42 = 2 2501 mneuro +12


+15


+37



1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

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BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

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MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







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preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


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OPPORTUNITIES

HIGH TECH




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SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




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Young Wash off




Aqueous



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Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

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Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


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10





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Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


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White Flower



White Flower





Musky


Musky


Musky


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Day Cream Spicy


Spicy



Spicy


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Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

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Aqueous

Pure 3in1

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Aqueous


Aqueous


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Aqueous


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Musky

FRAGRANCE FREE


Spicy


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Stop Skin Refining

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Stop Peel Off Mask

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Apple





Complete Multi-



SPF15 Apple





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Daily SPF15 Lotion

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Apricot



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Cleanser (US) Green




Complete All Day UV


Complete All Day UV



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Sensitive Skin


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Definity Night


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Serum Woody


Eye Treatment Woody


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N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































1 FA

CE

CA

RE

GLO

BA

L

TOP

PLAY

ERS

BIG

5 =

33

2

1 LrsquoOREAL 6242

2 SHISEIDO 3213

3 PampG 3196

4 ESTEE LAUDER 2671

5 BEIERSDORF 2506

6 KAO 2091

7 UNILEVER 2000

8 JampJ 1662

9 AVON 1527

10 KOSE 1255

+0

+0

+2

+0

+0

+276

-88

-97

+18

-42





22

37

39

34

49

49

58

60

23

37

39

110

56

57

52

49

26

32

114

40

35

24

116

60

59

50

47

31

28

2007

2009

2011


1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

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CH

YP

RE

CIT

RU

S

FRU

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IEN

TA

L

WO

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Y

ED

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RA

L

GR

EE

N

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RU

S

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N

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FLO

RA

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FLO

RA

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AM

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ED

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FLO

RA

L

AM

BE

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GR

EE

N

WO

OD

Y

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RU

S

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ITY

ED

IBLE

FLO

RA

L

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ITY

SP

ICY

AQ

UE

OU

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WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

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FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

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PE

AR

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SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

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OR

AN

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FLO

WE

R

WO

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WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

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OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

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FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

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IBLE

RE

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UIT

B

ER

RY

GR

EE

N

CIT

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WA

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R F

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TR

OP

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L FR

UIT

PE

AC

H

AP

RIC

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FLO

RA

L

AP

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PE

AR

RO

SE

CIT

RU

S

AQ

UE

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GR

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N

FRU

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ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

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FLO

WE

R

WO

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WH

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FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

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WH

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FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

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AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

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FLO

RA

L

FLO

RA

L

HE

RB

AC

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US

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RE

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B

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N

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TR

OP

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L FR

UIT

PE

AC

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FLO

RA

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AM

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FLO

RA

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SP

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BOD

Y C

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Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

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RU

S

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TA

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FLO

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FAC

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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

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FLO

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ICY

Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

RIE

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NTI

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BEA

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FAC

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ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

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FLO

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ANTI

-AG

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G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

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Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS











































1 FA

CE

CA

RE

GLO

BA

L

TOP

30 B

RA

ND

S FACE CARE MARKET



NIVEA AVON



MARY KAY PONDrsquoS

KANEBO KOSE

NEUTROGENA GARNIER

DHC VICHY

SK-II CLARINS


AUPRES BIORE




8 GLOBAL BRANDS

BIG

8 =

26

8


0607070707070707

0809

10121212

1314

1516

1718

1919

222323

2840

4343

46


Beiersdorf 40

Kao 31

LOreacuteal 105

Shiseido 51

PampG 58


Unilever 24

JampJ 22Avon 28

Koseacute 16

Others 96

+0 +167

+0 +0 +0 +0 +0 +0

+143 +0 +0 +0

+91 +0 +0 +0

-167 +0

-56 +0

+56 +0

+48 +45

+0 -97

+0 -23 +24

+0

BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

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FLO

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FAC

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ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

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YP

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FLO

RA

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BOD

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Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

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YP

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TA

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AM

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SP

ICY

AQ

UE

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CIT

RU

S

FRU

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FLO

RA

L

SP

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Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

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NT

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CH

YP

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Exfo Tonic Floral



Citrus

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Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

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Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







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HE

RB

AC

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N

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R F

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AC

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L

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FLO

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L

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NTI

AL amp

BEA

UTY

FAC

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ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

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YP

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S

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TA

L

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N

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RA

L

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YP

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RA

L

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RA

L

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AC

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B

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OP

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L FR

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RU

S

FRU

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FLO

RA

L

SP

ICY

ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

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NT

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Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































BEAUTY CARE BRAZIL

Source Euromonitor

Hair Care+81

6444 Meuro

Fine Fragrance+150

5238 Meuro

Deodorants+94

2947 Meuro

Facial Care+92

1828 MeuroSoap+80

2258 Meuro

Body Care+109

1969 Meuro

Baby Care+105

1109 Meuro



00

20

40

60

80

100

120

140

160

180

200

0 5 10 15 20 25 30 35

GR

OW

TH 1

1X10

MARKET SIZE


Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

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NT

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CH

YP

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FLO

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FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

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RU

S

FRU

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OR

IEN

TA

L

WO

OD

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ED

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FLO

RA

L

GR

EE

N

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T

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RU

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EE

N

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FLO

RA

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FLO

RA

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FLO

RA

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RB

AC

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B

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L FR

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PE

AC

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N

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FLO

RA

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WH

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FLO

WE

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N

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AM

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ED

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FLO

RA

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AM

BE

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N

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ED

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FLO

RA

L

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ITY

SP

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AQ

UE

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WO

OD

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CIT

RU

S

FRU

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FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

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RU

S

FRU

ITY

OR

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TA

L

WO

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ED

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EE

N

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N

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ITY

FLO

RA

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FLO

RA

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AC

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B

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L FR

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PE

AC

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AR

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N

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FLO

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MU

SK

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WH

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FLO

WE

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N

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AM

BE

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PO

WD

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ED

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FLO

RA

L

AM

BE

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GR

EE

N

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RU

S

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ED

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RA

L

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ITY

SP

ICY

AQ

UE

OU

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WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

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OR

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TA

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WO

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RA

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RU

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N

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FLO

RA

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RA

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Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

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Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







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NTI

AL amp

BEA

UTY

FAC

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ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

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YP

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FLO

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ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

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Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































Source Euromonitor

Body Care+109

1969 Meuro

Facial Care+92

1828 Meuro


00

20

40

60

80

100

120

140

160

180

200

0 10 20 30 40 50 60

GR

OW

TH 1

1X10

MARKET SIZE


SKIN CARE BRAZIL

Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

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N

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UE

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RU

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FRU

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FLO

RA

L

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ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

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RU

S

FRU

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OR

IEN

TA

L

WO

OD

Y

ED

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FLO

RA

L

GR

EE

N

MIN

T

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RU

S

GR

EE

N

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ITY

FLO

RA

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CH

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RE

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FLO

RA

L

FLO

RA

L

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RB

AC

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B

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L FR

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PE

AC

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RA

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N

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FLO

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AM

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ED

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FLO

RA

L

AM

BE

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GR

EE

N

WO

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RU

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ED

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FLO

RA

L

FRU

ITY

SP

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AQ

UE

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S

WO

OD

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CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

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RU

S

FRU

ITY

OR

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TA

L

WO

OD

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ED

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RA

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EE

N

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S

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EE

N

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ITY

FLO

RA

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YP

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FLO

RA

L

FLO

RA

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AC

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L FR

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PE

AC

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RA

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SE

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N

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WE

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N

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AM

BE

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PO

WD

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ED

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FLO

RA

L

AM

BE

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GR

EE

N

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RU

S

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ED

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RA

L

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ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

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OR

IEN

TA

L

WO

OD

Y

ED

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FLO

RA

L

GR

EE

N

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T

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RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

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FLO

RA

L

FLO

RA

L

HE

RB

AC

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B

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N

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R F

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IT

TR

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L FR

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PE

AC

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RA

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FLO

RA

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BOD

Y C

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Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

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RU

S

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OR

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RA

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RA

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RA

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FLO

RA

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FAC

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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


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Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



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Green



Green



Powdery


Violet



Powdery



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NTI

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FAC

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FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





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CAR

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Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


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(US) Green





ProX Range


(UK) Watery





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Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































Baby Care +74



Face Care +78

Soap +64


Source Euromonitor

3008

3780

4315 43004550

59606444

68167192

7577

1743

22902742

3133 3276

4556

5238

5949

6683

10841343 1485

1794 1971

26932947

32073461

3741

698930 992

1189 12581674 1828 1972

2137 2292

382 491 503 602 7021003 1109 1199 1283 1373

247

7404

125411521047942822563517425347

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Deodorant +83

Body Care +78

Sun Care +10

Hand Care 10


218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

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FLO

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FAC

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Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

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FLO

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Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

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UE

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FLO

RA

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Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

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NT

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CH

YP

RE

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RU

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RA

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RA

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Exfo Tonic Floral



Citrus

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Age Perfect Fruity



Sculpt Up Rose



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Complete Multi-



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Complete All Day UV


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Intensive Nutrition

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Firming Serum Green

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Body Moisturiser

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FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS











































218482

284025 251852

2010 2011 2012

VALUE 000 EUR

2125 2148 1941

555 661 649

2010 2011 2012


+30 -113


+11 -96

FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

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125

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181 157

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314

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CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

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BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


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OPPORTUNITIES

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gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

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HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




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Fruity

Young Wash off




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Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




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Q10+ Summer Beauty

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Soft Calming Mask

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Green




Green


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11

11








modern

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Summer Beauty Dark

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Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

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Green


Fruity


Green


Green


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10





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Day Care Woody

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Milk Floral


Day Cream Ambery


Ambery


Ambery


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Green



Green



Moisturiser SPF 15

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White Flower





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Day Cream Spicy


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Day Cream Spicy


Concentrate Spicy







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sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

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Complete Multi-



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Sensitive Skin


Sensitive Skin





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Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

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Edible













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FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































FACE CARE SEGMENTS


221

445

387

376

301

135 84 25

2010 2012

OTHER

TONERS

MOISTURIZERS

CLEANSERS

TREATMENTS

655 735

173 158

135 72 26 09

2010 2012

VALUE VOLUME

FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




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Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




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Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


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Fruity




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Soft Calming Mask

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Green




Green


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11

11








modern

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Summer Beauty Dark

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My Silhouette Green

Soft Cream Citrus



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Happy Time Powdery

Summer Beauty Fair

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Green


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Green


Green


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10





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Day Care Woody

Hydra Fresh Cream


Fruity


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Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

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White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


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Day Cream Spicy


Concentrate Spicy







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Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

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Complete Multi-



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Intensive Nutrition

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Firming Serum Green

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Body Moisturiser

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FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































FACE CARE PLAYERS

VALUE

VOLUME


651

202

08 42 19 18 10 06 06 03

580

222

20 42 24 18 06 04 05 07

609

223

31 30 23 12 04 04 03 03


DAVENE NAWTS LIFE

2010 2011 2012

781

79 34 05 13 05 07 11 04 04

737

79 41 14 16 09 10 06 07 08

780

83 31 23 14 06 06 05 04 03


JOHNSONS RACCO

2010 2011 2012

FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

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60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


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OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

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HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




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Fruity

Young Wash off




Aqueous



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Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




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Q10+ Care Green


Q10+ Summer Beauty

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Fruity




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Soft Calming Mask

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Green




Green


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11

11








modern

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Summer Beauty Dark

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Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

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Happy Time Powdery

Summer Beauty Fair

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Green


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Green


Green


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Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


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Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


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White Flower



White Flower





Musky


Musky


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Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







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Flower Green)



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sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

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Spicy


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Complete Multi-



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Complete All Day UV


Complete All Day UV



Cream Aldehydic


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Sensitive Skin


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Spicy


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Definity Intense


Definity Night


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Serum Woody


Eye Treatment Woody


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Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













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FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































FACE CARE BRANDS

VALUE

VOLUME


419

187

00

71 48 03 05

57 09 01

396

214

36 39 40 03 11

50 09 08

443

204

70 41 39 14 11 09 09 06





2010 2011 2012

00

219

132

55 82

125

04 19 06

181 157

220

103 65 46

127

09 19 12 60

314

228

125

60 54 35 19 18 09 07


CHRONOS -NATURA

AVONSOLUTION

ACCOLADE -AVON


2010 2011 2012














































HYG

IEN

E-H

EALT

H

BEAU

TY-SENSO

RIA


HERITAGE FRAGRANCE


PROTECTIVEESSENTIAL

HIGH TECH

HEDONISTIC



MOOD ENHANCER

NATURAL BEAUTY

SENSORIAL CARE

INGREDIENTS FOCUS

SENSORIAL TOUCH


NATURE amp hellip

RISING


SKIN GLOW




LIFT EFFECT FIRMING

SKIN ELASTICITY


CELL SCIENCE

RESHAPING



PROTECTION PLUS





ANTI-FRAGILITY

SKIN PURITY


CLASSIC CARE

ESTABLISHED

HYDRO-CARE

RISING


BASIC MOISTURE

XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


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OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

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HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




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FAC

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Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


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Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



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Green




Green


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11

11








modern

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Summer Beauty Dark

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Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

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Green


Fruity


Green


Green


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10





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Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


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Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


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White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

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SKIN ELASTICITY


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ANTI-FRAGILITY

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counteract wrinkles













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DNAge Eye Care



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Happy Time Powdery

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Day Cream Ambery


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Stop Skin Refining

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Toner Woody


Woody


Woody


Mint





Powdery


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Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

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FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

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CAR

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FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

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Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































XX


= Launch year

OPPORTUNITIES



HEALTHY BOOST)



WATERS



Plus










SKIN CARE FACE CARE




11

XX LAUNCH YEAR






12

XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

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TA

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FLO

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FAC

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ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

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YP

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RU

S

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TA

L

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Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

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FLO

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Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

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ARE

FLO

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Citrus

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Age Perfect Fruity



Sculpt Up Rose



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FLO

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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


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Fruity


Fruity


Fruity


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Musky


Musky


Floral






Cleansing Wipes



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Spicy











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Musky


Musky


Musky


Musky






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Fruity


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Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


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ITY

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RA

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RA

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AQ

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Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

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ARE







variants







FLO

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RB

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NTI

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BEA

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FAC

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FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

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FLO

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ANTI

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CAR

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FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

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Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































XX = Launch year







luminous skin


preservatives


= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

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TA

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FLO

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FAC

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ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

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RU

S

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TA

L

WO

OD

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N

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Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

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RU

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TA

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AQ

UE

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RU

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FLO

RA

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Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

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NT

AL

CH

YP

RE

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RU

S

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TA

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Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


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Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






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Fruity


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Fruity


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Cream SPF15 Fruity


Roll-On Fruity


Fruity


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Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

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Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



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Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







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Complete Multi-



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Daily SPF15 Lotion

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Cream Aldehydic


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Definity Intense


Definity Night


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Serum Woody


Eye Treatment Woody


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Intensive Nutrition

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Firming Serum Green

Hydro Body Citrus

Body Moisturiser

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Night Aldehydic



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CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS











































= Launch year











XX






SKIN CARE FACE CARE

XX





LAUNCH YEAR

= Launch year









HIGH TECH










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LAUNCH YEAR XX


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OPPORTUNITIES

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XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




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12

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XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

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ETC



LAUNCH YEAR XX


11

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HEDONISTIC

XX





Nature




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Young Wash off




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Q10+ Eye Care

DNAge Eye Care



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Q10+ Summer Beauty

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Sensation Day Care

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Soft Calming Mask

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Green Invigorating

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Spicy



Cleansing Gel Green


Green




Green


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11

11








modern

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Happy Time Powdery

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Day Cream Ambery


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CAR

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Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

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Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







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Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


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Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


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(US) Green





ProX Range


(UK) Watery





Woody)

FLO

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Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































= Launch year









HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

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FLO

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Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

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Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





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Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

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Citrus

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Age Perfect Fruity



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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


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Fruity


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Cleansing Wipes



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Musky


Musky


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Cream SPF15 Fruity


Roll-On Fruity


Fruity


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Watery


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Musky


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Stop Skin Refining

Wash Woody

Stop Peel Off Mask

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Stop Brightening

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Concentrate Edible


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Apple



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CAR

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Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

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Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


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Sensitive Skin


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Apple







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Definity Night


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Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

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YP

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RU

S

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ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS











































HIGH TECH










AND APPEARANCE



SKIN CARE FACE CARE

LAUNCH YEAR XX


12


= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

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NT

AL

CH

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RE

CIT

RU

S

FRU

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OR

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TA

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AQ

UE

OU

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WO

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CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

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RA

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GR

EE

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MIN

T

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GR

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RA

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CH

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FLO

RA

L

FLO

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RB

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AQ

UE

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S

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FLO

RA

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SP

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BOD

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ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

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NT

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YP

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RU

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AQ

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FLO

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Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

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NT

AL

CH

YP

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RU

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TA

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Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

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NT

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CH

YP

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RU

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FAC

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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



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Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

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Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



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Green



Green



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Violet



Powdery



Green

BOD

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Aldehydic





Apple



Apple


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CAR

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Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


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Serum Fruity




(UK) Fruity






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Cleanser (UK) Apple


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(US) Green





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Woody)

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FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS











































= Launch year

OPPORTUNITIES

HIGH TECH




gt ENHANCING



SymWhitereg 377

XX

SKIN CARE FACE CARE



SKIN GLOW WHITENING








LAUNCH YEAR XX




11





12

12

= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

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ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

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UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

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FLO

RA

L

FLO

RA

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HE

RB

AC

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US

ED

IBLE

RE

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UIT

B

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GR

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N

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RU

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WA

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RU

IT

TR

OP

ICA

L FR

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PE

AC

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AP

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FLO

RA

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SE

CIT

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AQ

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IC

PO

WD

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Y

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GE

FLO

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WO

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WH

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FLO

WE

R

FLO

RA

L

SP

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AR

OM

AT

IC

WH

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FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE

Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

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ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

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UIT

B

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RY

GR

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N

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RU

S

WA

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R F

RU

IT

TR

OP

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L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

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GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

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OR

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GE

FLO

WE

R

WO

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Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

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MU

SK

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WH

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GR

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AM

BE

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IC

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FLO

RA

L

AM

BE

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GR

EE

N

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RU

S

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ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

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TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

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ITY

FLO

RA

L

CH

YP

RE

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OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

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US

ED

IBLE

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B

ER

RY

GR

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N

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WA

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RU

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TR

OP

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L FR

UIT

PE

AC

H

AP

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RA

L

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PE

AR

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SE

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S

AQ

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GR

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N

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ITY

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EH

YD

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PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

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MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

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FLO

RA

L

AM

BE

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GR

EE

N

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OD

Y

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RU

S

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ITY

ED

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FLO

RA

L

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ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

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ITY

FLO

RA

L

SP

ICY

ESSE

NTI

AL amp

BEA

UTY

FAC

E C

ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

RIE

NT

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CH

YP

RE

CIT

RU

S

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ITY

OR

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TA

L

WO

OD

Y

ED

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RA

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EE

N

MIN

T

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RU

S

GR

EE

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RA

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FLO

RA

L

FLO

RA

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RB

AC

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RU

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TR

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L FR

UIT

PE

AC

H

AP

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OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

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S

GR

EE

N

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ITY

ALD

EH

YD

IC

PO

WD

ER

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IBLE

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GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

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MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

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ITY

AM

BE

RY

PO

WD

ER

Y

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OD

Y

AR

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AT

IC

FRU

ITY

ED

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FLO

RA

L

AM

BE

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N

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RU

S

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ITY

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FLO

RA

L

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ITY

SP

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AQ

UE

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S

WO

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CIT

RU

S

FRU

ITY

FLO

RA

L

SP

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ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

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ITY

OR

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TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

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RU

S

GR

EE

N

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ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

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US

ED

IBLE

RE

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B

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GR

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RU

S

WA

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R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

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GE

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WE

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WO

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WH

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FLO

WE

R

FLO

RA

L

SP

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MU

SK

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WH

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FLO

WE

R

GR

EE

N

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ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

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AT

IC

FRU

ITY

ED

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FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































= Launch year

HIGH TECH

XX













results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

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Q10+ Summer Beauty

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Green




Green


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11

11








modern

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My Silhouette Green

Soft Cream Citrus



Spicy

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Happy Time Powdery

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Green


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10





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CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS















































results




















unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




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DNAge Eye Care



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11

11








modern

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RU

S

AQ

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N

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ITY

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EH

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PO

WD

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Y

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IBLE

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GE

FLO

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FLO

RA

L

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FLO

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AM

BE

RY

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WD

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OD

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AR

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IC

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FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

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RU

S

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ITY

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IBLE

FLO

RA

L

FRU

ITY

SP

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AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

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WO

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FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

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R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

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OU

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GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

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Y

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IBLE

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AN

GE

FLO

WE

R

WO

OD

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WH

ITE

FLO

WE

R

FLO

RA

L

SP

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MU

SK

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WH

ITE

FLO

WE

R

GR

EE

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FRU

ITY

AM

BE

RY

PO

WD

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Y

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OD

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AR

OM

AT

IC

FRU

ITY

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IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

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WO

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FLO

RA

L

FLO

RA

L

HE

RB

AC

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UIT

B

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GR

EE

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RU

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WA

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R F

RU

IT

TR

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ICA

L FR

UIT

PE

AC

H

AP

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OT

FLO

RA

L

AP

PLE

PE

AR

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SE

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AQ

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PO

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FLO

RA

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GR

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AM

BE

RY

PO

WD

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Y

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AR

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IC

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ITY

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FLO

RA

L

AM

BE

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GR

EE

N

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Y

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RU

S

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IBLE

FLO

RA

L

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ITY

SP

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AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

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RU

S

GR

EE

N

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ITY

FLO

RA

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CH

YP

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FLO

RA

L

FLO

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RB

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RU

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PE

AC

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AP

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PE

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FLO

RA

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AR

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WH

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GR

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AM

BE

RY

PO

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IC

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RA

L

AM

BE

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GR

EE

N

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RU

S

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ITY

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RA

L

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ITY

SP

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AQ

UE

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S

WO

OD

Y

CIT

RU

S

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ITY

FLO

RA

L

SP

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ARE

Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

RIE

NT

AL

CH

YP

RE

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RU

S

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ITY

OR

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TA

L

WO

OD

Y

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IBLE

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RA

L

GR

EE

N

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T

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RU

S

GR

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RA

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RA

L

FLO

RA

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HE

RB

AC

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US

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B

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PE

AC

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AP

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RA

L

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PE

AR

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FLO

RA

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AM

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RA

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AM

BE

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IBLE

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FLO

RA

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Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

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ITY

OR

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TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

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RU

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GR

EE

N

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FLO

RA

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FLO

RA

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FLO

RA

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RB

AC

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US

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B

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RY

GR

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N

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WA

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TR

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L FR

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PE

AC

H

AP

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RA

L

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PE

AR

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AQ

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GR

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N

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ALD

EH

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PO

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Y

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FLO

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WH

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FLO

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R

FLO

RA

L

SP

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MU

SK

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WH

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GR

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N

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AM

BE

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PO

WD

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Y

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AR

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IC

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FLO

RA

L

AM

BE

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GR

EE

N

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RA

L

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UE

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FLO

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NTI

AL amp

BEA

UTY

FAC

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ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

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OR

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TA

L

WO

OD

Y

ED

IBLE

FLO

RA

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GR

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N

MIN

T

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N

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FLO

RA

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FLO

RA

L

FLO

RA

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RB

AC

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US

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RE

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B

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GR

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N

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RU

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TR

OP

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L FR

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PE

AC

H

AP

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FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

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OR

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GE

FLO

WE

R

WO

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Y

WH

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FLO

WE

R

FLO

RA

L

SP

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MU

SK

Y

WH

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FLO

WE

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GR

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N

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AM

BE

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PO

WD

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OD

Y

AR

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IC

FRU

ITY

ED

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FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

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ITY

ED

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FLO

RA

L

FRU

ITY

SP

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AQ

UE

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S

WO

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RU

S

FRU

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FLO

RA

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ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

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RU

S

GR

EE

N

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ITY

FLO

RA

L

CH

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FLO

RA

L

FLO

RA

L

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RB

AC

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US

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B

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RY

GR

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N

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WA

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R F

RU

IT

TR

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L FR

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PE

AC

H

AP

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FLO

RA

L

AP

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PE

AR

RO

SE

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RU

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AQ

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GR

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N

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EH

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WD

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R

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WH

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FLO

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R

FLO

RA

L

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MU

SK

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WH

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AM

BE

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WD

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RA

L

AM

BE

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EE

N

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SP

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Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS





























































unique sea proteins









nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

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ITY

ALD

EH

YD

IC

PO

WD

ER

Y

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IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

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FLO

WE

R

GR

EE

N

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ITY

AM

BE

RY

PO

WD

ER

Y

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OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

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OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

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UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

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ITY

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Y

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IBLE

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GE

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WO

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ITE

FLO

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R

FLO

RA

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MU

SK

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WH

ITE

FLO

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GR

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ITY

AM

BE

RY

PO

WD

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OD

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AR

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AT

IC

FRU

ITY

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IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

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FLO

RA

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FLO

RA

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HE

RB

AC

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B

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RY

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RU

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WA

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RU

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TR

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L FR

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PE

AC

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AP

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RA

L

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PE

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AM

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RA

L

AM

BE

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GR

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RA

L

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AQ

UE

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S

WO

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Y

CIT

RU

S

FRU

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FLO

RA

L

SP

ICY

BOD

Y C

ARE

Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

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TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

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RU

S

GR

EE

N

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YP

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RB

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AC

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WH

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AM

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RY

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RA

L

AM

BE

RY

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N

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RU

S

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RA

L

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ITY

SP

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AQ

UE

OU

S

WO

OD

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CIT

RU

S

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ITY

FLO

RA

L

SP

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FAC

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ARE

Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

RIE

NT

AL

CH

YP

RE

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RU

S

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OR

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TA

L

WO

OD

Y

ED

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RA

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N

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GR

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RA

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FLO

RA

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HE

RB

AC

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B

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FLO

RA

L

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Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

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TA

L

WO

OD

Y

ED

IBLE

FLO

RA

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EE

N

MIN

T

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RU

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RA

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FLO

RA

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RB

AC

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US

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B

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RY

GR

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L FR

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PE

AC

H

AP

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OT

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L

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PE

AR

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EH

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WH

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R

FLO

RA

L

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SK

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GR

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N

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ITY

AM

BE

RY

PO

WD

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OD

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AR

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ITY

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RA

L

AM

BE

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N

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FLO

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NTI

AL amp

BEA

UTY

FAC

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ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

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ITY

OR

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TA

L

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N

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AC

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AP

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N

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BE

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FLO

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ANTI

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EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

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RA

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GR

EE

N

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GR

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N

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RA

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FLO

RA

L

FLO

RA

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RB

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B

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AC

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N

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EH

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WH

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FLO

RA

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MU

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AM

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RA

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FLO

RA

L

SP

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BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS


















































nutrition





























counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

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ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

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US

ED

IBLE

RE

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UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

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S

GR

EE

N

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ITY

ALD

EH

YD

IC

PO

WD

ER

Y

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OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

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MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

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ITY

AM

BE

RY

PO

WD

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Y

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OD

Y

AR

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AT

IC

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ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

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ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

FAC

E C

ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

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Y

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OR

AN

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FLO

WE

R

WO

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WH

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FLO

WE

R

FLO

RA

L

SP

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MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

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UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

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FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

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RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

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TR

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Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


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Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


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Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






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Fruity


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Fruity


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Cream SPF15 Fruity


Roll-On Fruity


Fruity


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Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

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Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



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Green



Green



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Violet



Powdery



Green

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FLO

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FRAGRANCE FREE


Powdery






All Skin Type Green


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(UK) Watery


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Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

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CAR

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Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

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Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







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Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


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(US) Green





ProX Range


(UK) Watery





Woody)

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Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS




































































counteract wrinkles













aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

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NT

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RE

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RU

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TA

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FLO

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FAC

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ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

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NT

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CH

YP

RE

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RU

S

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OR

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TA

L

WO

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FLO

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Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

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Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

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ARE

FLO

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NT

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CH

YP

RE

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Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

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Pure Deep Pore Wash

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Pure 3in1

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FRAGRANCE FREE


Spicy


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Aqueous


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Fruity


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Musky


Musky


Floral






Cleansing Wipes



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Musky


Musky


Musky


Musky


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Fruity


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Cream SPF15 Fruity


Roll-On Fruity


Fruity


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Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

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Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



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Green



Green



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FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


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Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

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Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

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Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







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Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


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Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


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ProX Range


(UK) Watery





Woody)

FLO

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Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




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CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS






















































aging


















HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

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FLO

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ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

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NT

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CH

YP

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RU

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Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

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Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


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Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

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ARE

FLO

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Exfo Tonic Floral



Citrus

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Age Perfect Fruity



Sculpt Up Rose



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FLO

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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


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Musky


Musky


Floral






Cleansing Wipes



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Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

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Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



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Green



Green



Powdery


Violet



Powdery



Green

BOD

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FLO

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NTI

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BEA

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FAC

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ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

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FLO

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ANTI

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ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

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YP

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Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS



























































HEDONISTIC











11

SKIN CARE FACE CARE










ETC



LAUNCH YEAR XX


11

= Launch year

HEDONISTIC

XX





Nature




FLO

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NT

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CH

YP

RE

CIT

RU

S

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OR

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TA

L

WO

OD

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FLO

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FAC

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ARE







Fruity Young


Fruity

Young Wash off




Aqueous



Woody


Musky



Aldehydic





Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




DNAge Green


Fruity

Q10+ Care Green


Q10+ Summer Beauty

Musky


Spicy


Cream Aldehydic


Citrus Aqua

Sensation Day Care

Fruity




Vanilla

Soft Calming Mask

Fruity


Green Invigorating

Vitamin Mask Fruity



Spicy



Cleansing Gel Green


Green




Green


Fruity

11

11








modern

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

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ITY

OR

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TA

L

WO

OD

Y

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N

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AC

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BE

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AQ

UE

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CIT

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FLO

RA

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BOD

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ARE

Summer Beauty Dark

Edible

Blue Box Green



My Silhouette Green

Soft Cream Citrus



Spicy

Sensitive Green





Happy Time Powdery

Summer Beauty Fair

Edible


Fruity


Green


Fruity


Green


Green


Musky


Fruity


10





FLO

RIE

NT

AL

CH

YP

RE

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RU

S

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OR

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TA

L

WO

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N

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FLO

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PE

AC

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N

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FLO

RA

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MU

SK

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WH

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FLO

WE

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AM

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RA

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BE

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N

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RU

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RA

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SP

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AQ

UE

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WO

OD

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CIT

RU

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FRU

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FLO

RA

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SP

ICY



Day Care Woody

Hydra Fresh Cream


Fruity


Dry Skin Fruity


Fruity


Milk Floral


Day Cream Ambery


Ambery


Ambery


Smoother Green


Green



Green



Moisturiser SPF 15

Fruity


Fruity


White Flower



White Flower





Musky


Musky


Musky


Spicy


Day Cream Spicy


Spicy



Spicy


Spicy


Day Cream Spicy


Concentrate Spicy







Citrus


Cream





Flower Green)



Floral


sensitive skin




Scrub PeachApricot


Cleanser Herbaceous


Cleanser Herbaceous


Day Cream Spicy

FAC

E C

ARE

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

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OR

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TA

L

WO

OD

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ED

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RA

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EE

N

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N

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FLO

RA

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RA

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FLO

RA

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RB

AC

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B

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FLO

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Exfo Tonic Floral



Citrus

Nutri-bronze Green



Age Perfect Fruity



Sculpt Up Rose



Subli-bronze Woody




Citrus

FLO

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NT

AL

CH

YP

RE

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RU

S

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FLO

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Pure Deep Pore Wash

Aqueous

Pure 3in1

Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Aqueous


Musky

FRAGRANCE FREE


Spicy


Aqueous


Aqueous



Aqueous


Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Musky


Musky


Floral






Cleansing Wipes



Spicy


Spicy











Musky


Musky


Musky


Musky


Musky






Fruity


Fruity


Fruity


Fruity


Fruity


Fruity


Cream SPF15 Fruity


Roll-On Fruity


Fruity


Watery


Watery


Musky


Musky


Musky

Stop Skin Refining

Wash Woody

Stop Peel Off Mask

Woody

Stop Brightening

Toner Woody


Woody


Woody


Mint





Powdery


Fruity

FLO

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CH

YP

RE

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RU

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Firming Scrub Green



Kissed Look Citrus


Powdery


Cream Powdery


Dry Skin Edible


Concentrate Edible


Green



Fruity


Chocolate



Fruity






Green



Green



Powdery


Violet



Powdery



Green

BOD

Y C

ARE







variants







FLO

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Powdery






All Skin Type Green


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Apple


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Complete Multi-



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Daily SPF15 Lotion

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Complete All Day UV


Complete All Day UV



Cream Aldehydic


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Sensitive Skin


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Spicy


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Definity Intense


Definity Night


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Serum Woody


Eye Treatment Woody


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Intensive Nutrition

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Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

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Night Aldehydic



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FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































= Launch year

HEDONISTIC

XX





Nature




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Young Wash off




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Q10+ Eye Care

DNAge Eye Care



FRAGRANCE FREE




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Q10+ Summer Beauty

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Citrus Aqua

Sensation Day Care

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Soft Calming Mask

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Green Invigorating

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Green




Green


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11

11








modern

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My Silhouette Green

Soft Cream Citrus



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Happy Time Powdery

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Day Cream Ambery


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Intensive Nutrition

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Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

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CITRUS

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BEAUTY CARE BRAZIL




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FLO

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My Silhouette Green

Soft Cream Citrus



Spicy

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Happy Time Powdery

Summer Beauty Fair

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Green


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Green


Green


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FLO

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Hydra Fresh Cream


Fruity


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Milk Floral


Day Cream Ambery


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Green



Green



Moisturiser SPF 15

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Pure 3in1

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Spicy


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Concentrate Edible


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Complete Multi-



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Complete All Day UV


Complete All Day UV



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Sensitive Skin


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Definity Night


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Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































FLO

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Kissed Look Citrus


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Concentrate Edible


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Apple





Complete Multi-



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Daily SPF15 Lotion

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Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


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Sensitive Skin


Sensitive Skin


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Spicy


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Definity Intense


Definity Night


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Eye Treatment Woody


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Intensive Nutrition

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Firming Serum Green

Hydro Body Citrus

Body Moisturiser

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Night Aldehydic



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Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































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Spicy


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Cleansing Wipes



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Kissed Look Citrus


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Cream Powdery


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Concentrate Edible


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Green



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Complete Multi-



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Daily SPF15 Lotion

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Complete All Day UV


Complete All Day UV



Cream Aldehydic


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Sensitive Skin


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Watery


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Apple







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Definity Intense


Definity Night


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Serum Woody


Eye Treatment Woody


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ProX Range


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Firming Serum Green

Hydro Body Citrus

Body Moisturiser

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Night Aldehydic



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CITRUS

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FACE CARE




























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FACE CARESEGMENTS

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Pure 3in1

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Spicy


Aqueous


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Cleansing Wipes



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Stop Skin Refining

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Stop Peel Off Mask

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Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

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Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

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Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































FLO

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Apple





Complete Multi-



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Powdery


Daily SPF15 Lotion

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Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


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Serum Woody


Eye Treatment Woody


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Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


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ProX Range


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S

GR

EE

N

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ITY

ALD

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ER

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FLO

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R

WO

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WH

ITE

FLO

WE

R

FLO

RA

L

SP

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MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

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CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

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ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

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TA

L

WO

OD

Y

ED

IBLE

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T

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GR

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ITY

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IBLE

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PE

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SP

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OU

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WO

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RU

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FLO

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SP

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ESSE

NTI

AL amp

BEA

UTY

FAC

E C

ARE

FRAGRANCE FREE


Powdery






All Skin Type Green


Watery


(UK) Watery


Watery


Watery






(US) Green




Cream Aldehydic


Aldehydic





Apple



Apple


Apple


Apple





FLO

RIE

NT

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CH

YP

RE

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RU

S

FRU

ITY

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IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

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S

GR

EE

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FLO

RA

L

CH

YP

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WO

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FLO

RA

L

FLO

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L

HE

RB

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US

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IBLE

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B

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RY

GR

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WA

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R F

RU

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TR

OP

ICA

L FR

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PE

AC

H

AP

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L

AP

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PE

AR

RO

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AQ

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GR

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N

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PO

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GE

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WH

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L

SP

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MU

SK

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GR

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N

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ITY

AM

BE

RY

PO

WD

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AR

OM

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IC

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ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

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OD

Y

CIT

RU

S

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ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

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CIT

RU

S

FRU

ITY

FLO

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L

SP

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ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

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L

GR

EE

N

MIN

T

CIT

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S

GR

EE

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ITY

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L

CH

YP

RE

WO

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Y

FLO

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L

FLO

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HE

RB

AC

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IBLE

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RY

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N

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WA

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R F

RU

IT

TR

OP

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L FR

UIT

PE

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AP

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L

AP

PLE

PE

AR

RO

SE

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S

AQ

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OU

S

GR

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N

FRU

ITY

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EH

YD

IC

PO

WD

ER

Y

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IBLE

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AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

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Y

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OD

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AR

OM

AT

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ITY

ED

IBLE

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RA

L

AM

BE

RY

GR

EE

N

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Y

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RU

S

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ITY

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IBLE

FLO

RA

L

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ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

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ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

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B

ER

RY

GR

EE

N

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WA

TE

R F

RU

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TR

OP

ICA

L FR

UIT

PE

AC

H

AP

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OT

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L

AP

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PE

AR

RO

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S

AQ

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OU

S

GR

EE

N

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ITY

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EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

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ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

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OD

Y

CIT

RU

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ITY

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IBLE

FLO

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L

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ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

ANTI

-AG

EIN

G F

ACE

CAR

E

FRAGRANCE FREE





Apple





Complete Multi-



SPF15 Apple





Powdery


Daily SPF15 Lotion

Aldehydic




Apricot



Peach


Cleanser (US) Green




Complete All Day UV


Complete All Day UV



Cream Aldehydic


Floral


Sensitive Skin


Sensitive Skin


Sensitive Skin





Spicy


(US) Water Fruit


Watery


Cream Citrus


Apple







(US) Musky


Musky



Definity Intense


Definity Night


Woody




Serum Woody


Eye Treatment Woody


(US) Musky






Serum Fruity




(UK) Fruity






(UK) Woody


Cleanser (UK) Apple


Cream Green



(US) Green





ProX Range


(UK) Watery





Woody)

FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































FLO

RIE

NT

AL

CH

YP

RE

CIT

RU

S

FRU

ITY

OR

IEN

TA

L

WO

OD

Y

ED

IBLE

FLO

RA

L

GR

EE

N

MIN

T

CIT

RU

S

GR

EE

N

FRU

ITY

FLO

RA

L

CH

YP

RE

WO

OD

Y

FLO

RA

L

FLO

RA

L

HE

RB

AC

EO

US

ED

IBLE

RE

DFR

UIT

B

ER

RY

GR

EE

N

CIT

RU

S

WA

TE

R F

RU

IT

TR

OP

ICA

L FR

UIT

PE

AC

H

AP

RIC

OT

FLO

RA

L

AP

PLE

PE

AR

RO

SE

CIT

RU

S

AQ

UE

OU

S

GR

EE

N

FRU

ITY

ALD

EH

YD

IC

PO

WD

ER

Y

ED

IBLE

OR

AN

GE

FLO

WE

R

WO

OD

Y

WH

ITE

FLO

WE

R

FLO

RA

L

SP

ICY

MU

SK

Y

WH

ITE

FLO

WE

R

GR

EE

N

FRU

ITY

AM

BE

RY

PO

WD

ER

Y

WO

OD

Y

AR

OM

AT

IC

FRU

ITY

ED

IBLE

FLO

RA

L

AM

BE

RY

GR

EE

N

WO

OD

Y

CIT

RU

S

FRU

ITY

ED

IBLE

FLO

RA

L

FRU

ITY

SP

ICY

AQ

UE

OU

S

WO

OD

Y

CIT

RU

S

FRU

ITY

FLO

RA

L

SP

ICY

BOD

Y C

ARE

Summer Glow Dark

Citrus




Intensive Nutrition

Aldehydic

Firming Milk Green

Firming Serum Green

Hydro Body Citrus

Body Moisturiser

Musky



Night Aldehydic



Edible













Velvet variants)




FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS











































FLORIENTAL









CITRUS

FRUITY


FACE CARE




























BEAUTY CARE BRAZIL




FACE CARESEGMENTS

FACE CAREPLAYERS

FACE CAREBRANDS










































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