facebook 2017
TRANSCRIPT
![Page 1: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/1.jpg)
Facebook 2017
brought to you by Roundpeg
![Page 2: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/2.jpg)
Lorraine Ball@roundpeg | @[email protected] | www.roundpeg.bizwww.facebook.com/roundpegindy
![Page 3: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/3.jpg)
Agenda
The Basics: General Etiquette, Avatars & Cover Images Content types: Text, Visuals, Video & More Platform specific strategies Metrics Advertising
![Page 4: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/4.jpg)
Etiquette
Delete negative commentsBe helpful, create a positive experience
Ignore your fans Answer questions, like and share content
Talk only about yourself Balance self-promotion with helpful and entertaining content
Not completing your page Complete profile add logo, photos and link to your website
Forget to provide context
Infrequent posting or too much Be active, match volume to platform
Include a comment when sharing
![Page 5: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/5.jpg)
Avatars and Cover Image
Avatars & Cover Images
![Page 6: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/6.jpg)
Avatars and Cover Image
![Page 7: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/7.jpg)
Cover Image and Avatar Sizes
Cover Image: 851 x 315 Avatar: 180 x 180
![Page 8: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/8.jpg)
8
Low volume/high value
Minimum: 3 X per week
Maximum: 10 X per week
Quality vs. quantity
Facebook Basics
![Page 9: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/9.jpg)
Facebook Best Practice
Get likes, shares, commentsEntertain, invite conversation, ask questions
50%
Be useful & informativeHints + tips, interesting articles and
links,30%
About your businessCalls to action. Learn More. 20%
![Page 10: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/10.jpg)
Increase Reach
Tag, tag, tag Interact with others Share to personal pages 30 minute response time
![Page 11: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/11.jpg)
Content Types
![Page 12: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/12.jpg)
Fill-in-the-blank
Question Fun fact or tip
Content Types: Simple Text
TRAVEL TIPSTRAVEL TIPS
TRAVEL TIPS – Did you know that every night at the Trevi Fountain in Rome about 3,000 Euros are swept up from the bottom of the basin and donated to charity?
![Page 13: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/13.jpg)
More Text Updates
Question, Contest, Poll Use Prefix to indicate part of a series:
Question of the day This week’s poll
![Page 14: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/14.jpg)
Content Types
Post with a link
Stats, facts or tipsTRAVEL TIPS3,000 Euros are swept from the bottom of Trevi Fountain daily & donated to charity.
Why not book a trip to see if for yourself .
![Page 15: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/15.jpg)
Facebook is a Visual Medium
Post with image will get 120% more engagement than text
![Page 16: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/16.jpg)
Content Types: Visuals
Digital ContentPhotos Videos
![Page 17: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/17.jpg)
Image Tips
Best Size: 1200 px wide by 630 px tall
![Page 18: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/18.jpg)
Images for Status Updates vs Ads
![Page 19: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/19.jpg)
20% Text Rule for Ads
![Page 20: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/20.jpg)
More is Better
Albums and multiple images get up to 180% more engagement than text
![Page 21: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/21.jpg)
Multiple Images Collage vs Album
Multiple images: 3 gives best interaction One time topic: Use image upload Return topic: Create an album
![Page 22: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/22.jpg)
Slide Show
Higher reach and engagement Ideal if you want to grow fans
![Page 23: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/23.jpg)
Carousel
Higher click through Good to tell sequential story Ideal to drive web traffic
![Page 24: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/24.jpg)
Facebook Live
Promote before you broadcast Prepare and practice ( Live & spontaneous doesn’t mean sloppy ) Set phone in airplane mode Make it personal and fun Optimize the recording ( Post show views may exceed live) Analyze Results
![Page 25: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/25.jpg)
The Note
Create complete blog post Link to other content Boost not available
![Page 26: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/26.jpg)
Weekly Content Plan - Facebook
1 50% Fill-in-the-blank:
2 50% Question:
3 50% Photos:
4 30% Tip, stat or fact:
5 30% Link to a blog post:
6 20% Sale, event or product/service info:
![Page 27: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/27.jpg)
27
Measure What Works
What types of posts are doing well
Engagement metrics
Who engages with your content
When your fans are online
![Page 28: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/28.jpg)
Advertising
Pay to Play World
![Page 29: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/29.jpg)
Find Your Best Content
![Page 30: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/30.jpg)
Pick Your Audience
Fans Friends of Fans Custom Audience
Demographics Interests
Clone your email list
![Page 31: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/31.jpg)
Set Your Budget
![Page 32: Facebook 2017](https://reader035.vdocument.in/reader035/viewer/2022062523/5886fbe41a28ab4e3a8b5abd/html5/thumbnails/32.jpg)
Track Results