facebook analytics: monitoring, insights e tracciamento degli utenti - vincenzo risi
DESCRIPTION
Young Digital Facebook Marketing - Milano, 16 Febbraio 2012TRANSCRIPT
FACEBOOK INSIGHTSovvero come valutare la gestione di una pagina Facebook
Vincenzo RisiConsultant in Groupm
2011 OCTOBER - NEW INSIGHTS
OVERALL PERFORMANCE
4 METRICHE SINTETICHEoverall performance
GRAFICO 30 GIORNIoverall performance
ELENCO POSToverall performance
REACH, USERS, TALKING ABOUToverall performance
LIKES TAB
likes tab
DEMOGRAPHICS / LOCATIONS
likes tab
WHERE YOUR LIKES COME FROM
REACH TAB
reach tab
DEMOGRAPHICS / LOCATIONS
reach tab
REACH CHART / FREQUENCY CHART
reach tab
VIEWS CHART
TALKING ABOUT TAB
talking about tab
DEMOGRAPHICS / LOCATIONS
talking about tab
TALKING ABOUT / VIRAL REACH CHARTS
EXPORT DATA
external tools
SOCIAL BAKERS
external tools
METRICLY
