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Facebook Business Manager

Lindsay Schusterwww.lindsayschuster.com

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What I’ll Be Covering

• Brief Intro• What is FB Business Manager?• Who should be using it?• Requirements for FB Business Manager• Walk through (Navigation, ads, set up)• Q&A

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A little more about me…

• Lindsay Schuster – Social Media Strategist/Consultant

• Started in SEO/Digital Marketing• LOVE Social Media• Live in Toronto with my husband and Shih Tzu,

Chloe• Also love wine and hula hooping

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What is FB Business Manager (FBBM)?

• FREE Feature that lets you manage all the people, ad accounts, and pages that you work with in ONE place

• Separates personal from business• Once inside, it is ONLY about business – you

cannot see any of the outside Facebook “world”

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BEST FEATURE

• FBBM allows you to access your client’s FB pages and create ads without being friends with them (or having to use shared login info)

• Also allows you to create ads for them using their credit card!

• Very similar to Google Adwords My Client Centre

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Who should use FBBM?

• If you are managing anyone’s page• If you are managing anyone’s ads• Aspiring social media consultants (you may as

well get use to FBBM now)• If you are a business owner who will be

outsourcing their FB page and ads to an outside source

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What you need for FBBM

• Personal FB Profile• Ad account• (Optional) A FB Page you want to move to

FBBM• (Optional) Names and work email addresses of

the people you’d like to add to your business account

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Walk Through

• “Panic” Buttons

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Settings

• People• Pages• Ad Accounts• Apps• Product Catalogs• Payment Methods• Projects• Agencies• Shared Logins• Requests• Info

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Setting up FBBM

• www.Business.facebook.com

• http://www.goinflow.com/guide-to-using-facebook-business-manager

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A few notes

• You cannot “un-do” FBBM once you have it• Cannot access from FB Mobile App – must

download the Pages manager App• Once you move your ad account over to

FBBM, you cannot move it back

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Questions?