facebook first proposal 4.18.05

8/10/2019 Facebook First Proposal 4.18.05

1/5

4/18/05

Dear XXX,

Thank you for including TheFaceBook in your RFP proce for !"ar#uck Dou#le!ho"$

%ur propoed plan for !D! include "arge"ed key&ord pecific place'en" acro elec"

chool in TheFaceBook ne"&ork$ ( 'en"ioned, TheFaceBook deli)er a )erified 18*+4/"uden" audience a all uer 'u" ha)e a $edu addre a" "he uni)eri"y "o log*in "o

TheFaceBook$ (n o)er)ie& of TheFaceBook and creen ho" follo&

Overview TheFaceBook:

TheFaceBook i an online direc"ory "ha" connec" people "hrough ocial ne"&ork a" collegeand uni)eri"ie$ TheFaceBook ena#le "uden" "o earch for people a" "heir chool, find

"uden" &ho hare i'ilar in"ere" or coure, look up friend of friend, ne"&ork, and)iuali-e "heir ocial ne"&ork )ia pho"o$

.aunched a" ar)ard ni)eri"y #y a "uden" in Fe#ruary +004, TheFaceBook ha uickly#eco'e "he 'o" acceed i"e fro' 'any college/uni)eri"ie acro "he coun"ry

Total # of schools in Network: 577Total # of registered users: 2. !illionTotal # of "onthl $age views: %.& BillionTotal # of dail uni'ue visitors: %.2 !illionTotal # of "onthl uni'ue visitors: %.( !illion

)ow does it work*

!"uden", alu'ni, facul"y, and "aff &i"h $edu e'ail addree crea"e and 'ain"ain a profilefor "he'el)e &hich include

2on"ac" infor'a"ion

Pic"ure

Peronal infor'a"ion 3 cla year, gender, in"ere" and affilia"ion, e"c$

2oure infor'a"ion * cla chedule

%nce a profile i crea"ed, uer 'ay #ro&e "he ocial ne" a" "heir chool and o"her chool&i"hin "he ne"&ork )ia )ariou earche$ er 'ay earch for cla'a"e in "heir principle

of econo'ic coure, o"her "uden" a" "heir uni)eri"y in"ere"ed in "enni, "uden" a" all

uni)eri"ie in"ere"ed in che, e"c$

Pri)acy con"rol allo& uer "o de"er'ine &ho 'ay )ie& "heir peronal infor'a"ion, coure,friend, e"c$ and "o #lock cer"ain e'ail addree fro' )ie&ing peronal infor'a"ion$

+h ,dvertise at TheFace-ook*

There are 15 'illion college "uden" in "he ni"ed !"a"e &i"h an e"i'a"ed purchae po&ereceeding 85 Billion$ 2ollege "uden" ha)e 'oney in "heir pocke" for your produc" and

er)ice$ 6n +004, "uden" pen"

+1 Billion on re"auran"/food


2/5

7 Billion on au"o'o#ile

5 Billion on clo"hing

4 Billion on phone

40 Billion on co'#ined o"her a'eni"ie

!"uden" are "he conu'er of "oday and are #uilding #rand loyal"ie "ha" la" a life"i'e$

,dvertise at TheFace-ook:(d)er"iing oppor"uni"ie a" TheFace#ook include "radi"ional online #anner, announce'en"

"e" only9 ad, and cu"o' group deigned "o ena#le #rand "o crea"e a follo&ing on*

ca'pu and in"erac" &i"h "uden" daily$

Banner ,ds:

ates1+0:00/+40 a#o)e fold ; 2Pec"$

TargetingBanner can #e "arge"ed "o elec" chool and/or "o pecific uer #aed on

?=eography ?=ender?2oure ?@ey&ord in profile

?2la year ?or?Rela"ionhip "a"u ?Fa)ori"e #ook, 'o)ie, 'uic

?Poli"ical (ffilia"ion ?ni)eri"y "a"u "uden", facul"y, alu'ni, "aff9


3/5

1+0+40/:00

(#o)e "he fold on allpage

;+870 or 4:8:0(#o)e "he fold on o'e page


4/5

,nnounce"ents /Te0t ,ds1:

(nnounce'en" ad are "e" only, coni"ing of a "i"le of up "o +5 charac"er and a #ody ofup "o 150*charac"er$ The "i"le i hyperlinked "o a i"e of your choice$ (nnounce'en" ad

are old #y "he day and can #e "arge"ed "o any nu'#er of chool on "he ne"&ork$

6'preion coun" )ary #y "he chool, #u" uer generally ee each announce'en" ad 5 "o :"i'e per day on a)erage$

$ecific O$$ortunit for tar-ucks 3ou-lehot /31

TheFaceBook allo& !"ar#uck Dou#le!ho" "o "arge" 18*+4 )erified college "uden"na"ion&ide$

TheFace#ook reco''end "ha" !"ar#uck !D! "arge" "uden" "ha" e'#ody "he #rand

eence 3 A2onfiden", nerge"ic, 6n"eni"y hun"er, in"ere"ed in "rying ne& "hing andkeeping energy up "o fuel "heir eplora"ory na"ureC$ To acco'plih "hi, TheFaceBook &ill

"arge" !"ar#uck !D! ad pecifically "o "uden" &ho ha)e "he follo&ing key&ord in "heirFaceBook profile

!nooarding "re'e !por" 2li'#ing !kydi)ing 2offee

Roller#lading !ka"ing preo nergy Drink

By "arge"ing "uden" &hoe profile indica"e "ha" "hey are Ain"eni"y hun"erC, !D! can

"ruly narro& do&n i" pro'o"ion "o reach "he eac" "uden" &ho are ad)en"urou and hip

and looking for a produc" eperience ra"her "han >u" a drink$

TheFaceBook &ill pecifically "arge" !D! ad)er"iing "o "hi elec" group a follo&

a"ion&ide

announce'en" adare )ie&ed #y o)er1$1 'illion people 5"o : "i'e each per

day on a)erage


5/5

facebook first proposal 4.18.05

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