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FACULTY OF SCIENCES

SYLLABUS

FOR

M. Sc. Fashion Designing & Merchandising(FOR COLLEGES) (Semester: I - IV)

Examinations: 2019-20

GURU NANAK DEV UNIVERSITYAMRITSAR

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1M.SC. FASHION DESIGNING & MERCHANDISING

(SEMESTER SYSTEM) (FOR COLLEGES)

Semester-I

Scheme of Studies & Examination

Paper Subject Theory Practical No. of PeriodsPer Week

Duration of

exam.

TotalMarks

I FashionIllustration

- Pr 2 x 3 4 Hrs. 75

II ProductDevelopment-Workshop

- Pr 2 x 5 5 Hrs. 150(75+75)

III Pattern Makingand Grading

- Pr 2 x 3 3 Hrs. 50

IV Computer AidedFashionDesigning

- Pr 2 x 4 3 Hrs. 100

V History ofIndian Costumes

Th - 4 3 Hrs. 100(75+25)

VI CommunicationSkills in English

Th Pr 6 3 Hrs. 75(50+25)

Total marks=550



Semester-IIScheme of Studies & Examination

Subject Theory Practical No. ofPeriods Per

Week

Duration ofexam

TotalMarks

I FashionIllustration

- Pr 2 x 3 4 Hrs. 75

II ProductDevelopment-Workshop

- Pr 2 x 5 5 Hrs. 150(75+75)

III PatternDevelopment& Draping

- Pr 2 x 3 3 Hrs. 75

IV ComputerAided FashionDesigning

- Pr 2 x 3 3 Hrs. 100

V FashionMerchandisingand Marketing

Th - 4 3 Hrs. 100

VI TraditionalIndianEmbroideries

Project 3 - 50

Total Marks:550

In plant Training: Students to undertake in-plant training in any garment industry/Manufacturing unit/Export unit/Textiles manufacturing unit/ Merchandising Firm, afterSemester II. A project report and certificate of completion from the training unit to besubmitted in the department is mandatory.



Semester-IIIScheme of Studies & Examination

Paper Subject Theory Practical No. ofPeriods Per

Week

Durationof exam

TotalMarks

I ProductDevelopment-Workshop

- Pr 2 x 5 5 Hrs. 150(75+75)

II AdvanceDraping

- Pr 2 x 3 3 Hrs. 75

III ComputerAided FashionDesigning

- Pr 2 x 4 3 Hrs. 100

IV SurfaceOrnamentation

- Pr 2 x 2 4 Hrs. 50

V GlobalCostumes

Th - 4 3 Hrs. 100(75+25)

VI Seminar-IndianTraditionalTextiles

- Seminar 3 - 25

VII ResearchMethodology

Th - 6 3 Hrs. 50

Total Marks:550



Semester-IV

Scheme of Studies & Examination

Paper Subject Theory Practical No. ofPeriods Per

Week

Duration of

exam

TotalMarks

I Portfolio Development - Pr 2 x 4 3 Hrs 75

II Product Development-Workshop

- Pr 2 x 5 5 Hrs 150(75+75)

III FashionMerchandising andRetailing

Th - 4 3 Hrs. 100

IV Textile Chemistry - Pr 2 x 2 3 Hrs. 50

V Communication Skillsin English

Th Pr 6 3 Hrs. 75(50+25)

VI Project Report/DesignProject

- 3 3 Hrs. 100

Total Marks:550


(SEMESTER-I) (FOR COLLEGES)

Paper-I : Fashion Illustration (Practical)

Practical: 2 x 3 Pds/ Week Max. Marks: 75Time: 4 Hrs

Objective: To understand fashion illustration concepts and techniques.

Instructions to the Examiner: The Examiner will set 3 questions. One question from each unit, questions may have sub

parts.

Unit – I Basic drawing techniques and sketching, nature study (Flowers and leaves). Basic Block Figure – Kids Flesh figure in different poses – Kids.

Unit – II Rendering different mediums – Pencil (Charcoal, Staedtler), Poster, Water, Oil, Pastel

and Ink. Colour and Colour Wheel. Colour Schemes – Monochromatic, Achromatic, Polychromatic, Adjacent,

Complementary, Warm, Cool, Rainbow Pastels, Tints and Shades and using them inGeometrical, Abstract and Realistic Designs

Unit – II1 Patterns and Motifs suitable for kids wear Creating various textures using different techniques and mediums – Net, Knit,

Denim, Velvet, Lace, Fur, Brocade, Tweed, Leather, Silk and Corduroy.

Books Recommended:1) Abling Bina, “ Fashion Sketch Book”, 2006 by Fairchild Publication2) Stan Smith, “The Illustration handbook” 1984 by Macdonld Co.3) Julian Seaman, “Professional Fashion Illustration” by B.T. Batsford Ltd.4) Kathryn McKelvey “Illustrating Fashion” by Blackwell Science.5) Ireland Patrick John, “Fashion Design Drawing Presentation”, 1996 B.T. Batsford Ltd.6) Allen and Seaman, “Fashion Drawing- The Basic Principles” 1994, B.T. Batsford,

London.



Paper-II : Product Development-Workshop (Practical)

Practical: 2 x 5 Pds/ Week Total Marks: 150Time for Paper: 5 Hrs Workshop Ext.:75

Workshop Int :75Objective:To enable the students to apply the knowledge of design process in making a collection.

PRODUCT DEVELOPMENTInstructions to the Examiner:Construction of any one garment from below mentioned kids wear :Party WearCasual WearSports WearUniform (School)Emphasis should be given to pattern development, placement on the fabric, design features, andfinishing of the garment.WORKSHOPInstructions to the Faculty:Students to construct three Garments from the below mentioned kid’s wear collection.Party WearCasual WearSports WearUniform (School)

The jury comprising of teaching faculty will mark the three Garments attempted by thestudents, out of 50 marks. The marks distribution of the collection will be as follows:Design Development 15 MarksResearchFinalisation of ThemeSourcingFinalization of designsMeasurement and specification sheets

Pattern Development 10 MarksDevelopment of basic blocksPattern making and layoutProduct Development 15 MarksConstruction on actual fabricPhoto Shoot 10 Marks

The Documentation of all processes in one report to be submitted in the department



Books Recommended:

Essential Reading:

1) McCall’s Sewing in Colour, 1971, Butterrick Publishing Co.

2) Singer Sewing Book, 1943, Mary Brooks Picken, Kessinger Publishing.

3) Measure, Cut and Sew, Holt Rinehart and Winson.1922, Mc Millian Publishing Company.

4) Bray N., Dress Pattern Designing, 2003 (5th edition) Willey Blackwell.

5) Pattern Making for Fashion Design by Helen Joseph Armstrong, 2005, Prentice Hall.

6) Tata Sharon Lee, “Inside Fashion Design”, 1977, Francisco Canfield Press,

7) Ireland Patrick John, Fashion Design Drawing and Presentataion, 1996, B.T.Batsford

London,

8) Seaman, Julian, Professional Fashion Illustration, 1995, B.T. Batsford London,

9) Drake And Nicholas, “Fashion Illustration”, 1994, Thames and Hudson London.



Paper-III : Pattern Making and Grading (Practical)

Practical: 2 x 3 pds/ week Total Marks - 50Time: 3 hrs

Objective: To understand the importance of pattern development. To apply the knowledge of pattern development for creating structural designs.

Instructions to the examiner:The examiner will set one question each from Unit II, III and IV.

Unit – IIntroduction to Pattern Making Pattern making tools. Pattern making terms.Anthropometric measurements (in cms and inches)Study of various sizes and measurements: measurement charts, selection of right size,fitting problems.

Unit - IIChild Bodice block and Sleeve BlockAdult Bodice block and Sleeve block using metric system.Drafting of Sleeves:- Circular/ Handkerchief Bishop Sleeve Lantern Sleeve Juliet Sleeve Saddle Sleeve Drop Shoulder Sleeve.

Drafting of Collars: Winged Collar Chelsea Collar Bishop Collar Coat Collar Shawl Collar Stand & Fall Collar Convertible Collar.

Drafting of Skirts: Basic Skirt Wrap around skirt Handkerchief skirt



Developing contoured Patterns: Halter Style Off Shoulder Double Breasted

Unit - IIIDart Manipulation: Shifting of Darts by pivot method, slash and spread method on full scale. (One Exercise for

each of the following) Single Dart Series Two Dart Series Multiple Dart Series Princess Line and Empire Style Lines Style Darts Yokes Gathers

Unit – IVIntroduction to Grading-: Direct and Vector Method Grading of Adult Bodice Block Grading of Full Sleeve Grading of Skirt Block.

Books Recommended:Essential Readings:

1. Bernard Zamkoff and Jeanne Price, Creative Pattern Skills for Fashion Design (f.i.t.Collection), 1990, Publisher: Fairchild Books & Visual.

2. Helen Joseph Armstrong, Pattern making for Fashion Design, 2000, Dorling Kindersley(India) Pvt. Ltd. India.

3. Sandra Betzina, Fast Fit – Easy Pattern Alterations for Every Figure, 2003 Taunton Pr.

Further Readings:

4. Gale Grigg Hazen, Fantastic Fit for Every Body, 1998, Published by Rodale Press5. Pati Palmer and Marta Alto Palmer, Fit for real People, 1998., Pletsch Inc.,6. Kathleen Maggio, Altered Clothing.7. Pati Palmer and Susan Pletsch, Easy, Easier, Easiest Tailoring,; 2000., Published by Palmer/

Pletsch Inc.,



Paper-IVComputer Aided Fashion Designing (Practical)


Objectives:To enable students to handle tools of Adobe Illustrator & Photoshop to create fashion anddesign IllustrationInstructions to the Examiner: Question paper will have one question from each unit. Each question will carry equal marks.

Unit IAdobe Illustrator: Introduction Vector Graphic and Bitmap Graphic. Opening, closing and saving a file. Tool Box Grids and Guideline Ruler Setting Paths – With all options Importing and Exporting Printing a document Filters Layers All Menus

Project 1:Drawing the below given Fashion Details by applying various textures and effects.

Fashion Details: Collars: Turtle, Tuxedo, Cape, Convertible, Shirt, Sailors, Chelsea, Coat, Cowl Neckline. Sleeves: Raglan, Ruffle, Dolman, Virago, lantern, Leg-O-Mutton, Bell. Bodice: Basic, Halter Style, Off shoulder, Double Breasted Skirts: Basic, A-Line, Flared, Fishtail, Petal, Peplum, Puffball, Divided. Trousers: Basic, Dungarees, Hipster, Capri, Bell Bottom, Jodhpurs, Fisherman Pants,

Cargo. Pockets: Patch, Inseam, Welt, Bound and Pouch. Accessories: Bags, Belts, Caps, Bows, Jewellery, Scarves.Project 2: Figure Drawing: Male, Female and Kids. Mood Board and story Board based on Theme. Design and Drape: Kids wear



Unit-IIAdobe Photoshop Introduction: Vector Graphic and Bitmap Graphic. Opening, closing and saving a file. Tool Box Importing and Exporting Printing a document Image size and Resolution Colour Palettes All Menus

Project 3:

Draping Simulation:

Books Recommended:

1. Adobe Photoshop, 12.02. Gruman, Galen, Adobe in Design Cs2 Bible.3. Adobe Illustrator, 12.04. Lazer, Susan.H., Adobe Illustrator For Fashion Design5. Golding, Mordy, Adobe Creative Suite 2



Paper-VHistory of Indian Costumes (Theory)

Theory: 4 pds/week Total Marks: 100Time for Paper: 3 Hrs. Ext: 75

Int (Project):25Instructions for the Paper Setters:Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the fourSections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates arerequired to attempt five questions, selecting at least one question from each Section. The fifthquestion may be attempted from any Section.

SECTION–AOrigin of clothing: TheoriesOrigin of Costumes and their development according to social factors.

SECTION–BAncient Indian Civilization Costumes:Mauryan and Sunga PeriodSatvanaha PeriodGupta PeriodMughal Period: - Costumes of Pre- Mughal, Mughal and Post- Mughal PeriodBritish Period: - Costumes of Pre- independence and Post Independence period

SECTION–CTraditional costumes of IndiaNorth Zone – Punjab, Jammu and KashmirEast Zone – Assam, West BengalWest Zone – Maharashtra, GujratSouth Zone – Kerala, Karnataka

SECTION–DDance Costumes of IndiaPunjab – Gidda and BhangraGujrat- GarbaManipur – RaslilaAndhraPradesh – KuchipudiOrissa-Odissi



PROJECT :( Int: 25 marks)

Students to present seminars / Power-Point Presentations along with one or two exhibits /or Displays on any one of the above.

Books Recommended:

Essential Reading

1. A.Biswas, Indian Costumes, (2003), Publication Division.2. Parul Bhatnagar, Traditional Indian Costumes and Textiles, (2004), Abhishek Publications

Further Reading:

3. J.R. Planche, History of British Costumes, 2001.4. Indian Textile Prints, (2004) the Pepline Press Agile Rabbit Editions.5. Ritu Kumar, Costumes and Textiles of Royal India, (1999), Christie’s Book.



Paper-VICommunication Skills in English (Theory + Practical)

Theory: 6 pds/week Total Marks: 75Time for Paper: 3 Hrs. Theory: 50

Practical: 25

Instructions for the Paper Setters:Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the fourSections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates arerequired to attempt five questions, selecting at least one question from each Section. The fifthquestion may be attempted from any Section.

SECTION-A

Introduction: Basic Communication, Basic forms of Communication, principles / Concepts ofeffective Communication

SECTION-B

Reading Skills: Model of Reading to learn – Reading tactics and strategies; Reading Purpose-Kinds of purpose and associated comprehension. Reading outcomes: Paraphrasing / Précis –writing and Summary writing.

SECTION-C

Letter – Writing: Writing styles and formatting of letters, business letters, request letters, goodnews and bad news letters, Persuasive letters, sales letters, collection letters etc.

SECTION-D

Article Writing on Issues Related to Fashion, Style and Design: How to begin, the topicsentence and the controlling idea, structure, coherence, descriptive writing techniques and criticalappreciation.



PRACTICAL

Instructions to the Examiner for Practical/ Oral Exam:The Practical/ Oral Examination will be conducted by the examiner appointed by GNDU as perrules. The Examiner will test pronunciation of the examinees by giving them oral exercises onWord-Stress and connected speech. The examiner will test the listening skills of the examineesby playing a recorded cassette or by reading out a passage himself / herself and asking questions.He /she may also ask the examinees to take notes.

Pronunciation - 7 Listening Comprehension - 6Word Stress- 7 Note Taking – 5For Practical:

Pronunciation- Introduction of English sounds and their symbols, word- stress features ofconnected speech – Rhythm, Assimilation, Elision, Linking

Listening SkillsPrinciples of effective Listening, factors effecting Listening

Listening to T.V. News / Audio Cassettes Note – Taking.

Books Recommended:

1. John Seely: Oxford Guide to Effective Writing and Speaking OUP2. Geetha Nagaraj – A Course in Grammar and Composition, Foundation Books, 20063. A Course in Listening and Speaking I by V. Sasikumar etal, Foundation Books.4. English Phonetics and Phonology by Peter Roach, Cambridge University Press.5. Advance learner’s Dictionary (New Edition).6. English Pronouncing Dictionary, By Daniel Jones, Cambridge University Press.


(SEMESTER-II) (FOR COLLEGES)

Paper-I : Fashion Illustration (Practical)


Objective:To enable students to draw fashion figures and model figures

Instructions to the examiner:The examiner will set one question from each unit. Questions may have sub-parts.

Unit-I

Basic Block Figure- Female. Geometric Fashion model with movable ball joints. Figure Drawing in different postures by soft rendering. Sketching of Facial features – Eye, Ear, Nose. Sketching of Faces & Hair Styles. Sketching of hands, Arms, Legs, Feet.

Unit-II

Basic Block Figure –Male. Geometric Fashion model with movable ball joints. Figure Drawing in different postures. Sketching of Facial features – Eye, Ear, Nose.

Unit-III

The following details may be illustrated on Male /Female Figure. To illustrate detailing of pleats, tucks, darts, yokes and godets. Detailing of hemlines, edging, pockets, fasteners, trimmings and accessories. To illustrate variations in skirts, dresses, trouser, coats, and jackets.

Books Recommended:Essential Reading:

1. Tata Sharon Lee, “Inside Fashion Design”, 1977, Francisco Canfield Press.2. Ireland Patrick John, Fashion Design Drawing and Presentation”, 1996, B.T. Batsford,

London.

Further Reading:

3. Seaman, Fashion Drawing – The Basic Principles”, 1994, B.T.Batsford, London,.4. Seaman Julian, Professional Fashion Illustration”, 1995, Batsford, London,.5. Drake And Nicholas, “Fashion Illustrations” , 1994, Thames and Hudson, London,.6. Abling Bina, Fashion Sketch Book”, 2006, Fairchild publication.



Paper-II : Product Development-Workshop (Practical)

Practical: 2 x 5 Pds/ Week Max. Marks: 150Time for Paper: 5 Hrs. Workshop Ext.:75

Workshop Int :75Objective:To enable the students to apply the knowledge of design process in making a collection

PRODUCT DEVELOPMENTInstructions to the Examiner:Construction of any one garment from the list given below.Casual wearParty wear (Traditional / Western / Fusion)Executive wearNight wearEmphasis should he given to the pattern development, placements on the fabric, design featuresand finishing of the garmentWORKSHOPInstructions to the Faculty:Students to construct three Garments from the below mentioned Female collectionCasual wearParty wear (Traditional / Western / Fusion)Executive wearNight wearThe jury comprising of teaching faculty will mark the three Garments constructed by thestudents out of 50 marks. The marks distribution of the collection will be as follows:

Design Development 15 MarksResearchFinalisation of ThemeSourcingFinalization of designsMeasurements and specification sheetsPattern Development 10 MarksDevelopment of basic blocksPattern making and layoutProduct Development 15 MarksConstruction on actual fabricPhoto Shoot 10 MarksDocumentation of all processes in one report to be submitted




1. Connie Amaden-Crawford, A Guide to Fashion to Sewing, Fourth Edition, 1992, FairchildPublications.

2. Dorothy Wood, The Practical Encyclopedia of Sewing, 1999, Lorenz Books, AnnessPublishing Ltd., New York.

3. Connie Long, Clarke Barre, Easy Guide to Sewing Blouses (Sewing Companion Library),1997, The Taunton Press, Inc.

4. McCall’s Sewing in Colour, 1971, Butterick Publishing Co.5. Singer Sewing Book, 1943, Mary Brooks Picken, Kessinger Publishing.6. Measure, Cut and Sew; Holt Rinehart and Winson. 1922, Mc Millian Publishing Company.7. Bray N., Dress Pattern Designing, , 2003(5th edition) Wiley Blackwell8. Pattern Making for Fashion Design by Helen Joseph Armstrong, 2005, Prentice Hall.9. Tata Sharon Lee, “Inside Fashion Design”, 1977, Francisco Canfield Press,.10. Ireland Patrick John, Fashion Design Drawing and Presentation”, 1996, B.T.Batsford,

London,.11. Seaman, Julian Professional Fashion Illustration, 1995, B.T. Batsford, London,.12. Drake And Nicholas, Fashion Illustrations“, 1994, Thames and Hudson, London”

Further Reading:13. Wendy Gardiner, The Encyclopedia of Sewing Techniques a Step-by Step Visual Directory

within Inspirational Gallery of Finished pieces, 2003, Piers Spence Search Press LimitedKent.

14. Complete Book of Sewing – A Practical step-by-step Guide to Sewing Techniques, 1996,Dorling Kindersley Publishing Inc. London.

15. Basic Pattern Skills for Fashion Design by Bernard Zamkoff, 1997, Fairchild Publication,.16. Ernestine Koff, Design Apparel Through Flat Pattern, 2006, Cole Publishing Co.17. Martin Shoben, Pattern Cutting & Making Up, 1987, Butter Worth, heimeneman.18. Hilde Jaffe, Draping for Fashion Design, 2007, Claudia Barbara.19. Ireland, Patrick John, Fashion Design Drawing and Presentation 1996, “ , B.T. Batsford,

London,.20. Elisabetta Drudi, T.Paci, “Figure Drawing for Fashion”, 2002, The Pepin Press.21. Bina Abling, Fashion Illustrations , 2008, Fairchild publication,22. Bina Abling, Fashion rendering with Color, 2000, Fairchild Publication.23. Thames & Hudson, Vogue Sketch Catalogue, 1911, Si New House.



Paper-III : Pattern Development and Draping – (Practical)

Practical: 2 x 3 pds/ week Max. Marks: 75Time: 3 hrs.

Objectives:To understand the draping aspects of pattern making.To apply the knowledge of draping in developing patterns and designs by draping

Unit – IDraping basic bodice blockPreparation of muslin, Draping steps, Marking and TrueingBlock with Armhole and Waist dartDart less Block

Draping of Skirts Draping of basic skirt Pleated skirt

Draping of SleeveBasic sleeve Stylized sleeve (Any one - Raglan, cowl, leg o mutton etc.)

Unit – IIDraping of CollarsConvertible collarMandarin collarNotched collarShawl collar

Draping of Torso block using following features:Princess line Empire line

Draping of Bodice with following features:Cowl Neckline: Basic or Cowl with yokeTurtle necklineYokes



Books Recommended:1. Helen Joseph- Armstrong, Draping for Apparel Design, Oct. 1999 Publisher: Fairchild Books

& Visual.2. Connie Amaden – Crawford, The art of fashion Draping, 2nd edition (Oct. 1995) Publisher:

Fairchild Books, K Visual.3. Hilde Jaffe, Jurie Reus, Draping for Fashion Design, 1993, Prentice Hall Carrer &

Technology.



Paper-IV : Computer Aided Fashion Designing (Practical)

Practical: 2 x 3 pds/ week Max. Marks - 100Time: 3 hrs

Objectives:To enable students to learn the application of pattern making software

Instructions for the Examiner: The examiner will set one question covering the whole syllabus. The question will have

subparts

Pattern Making (Using any Software) Introduction Notches and Darts Pleats, Tucks, yokes, Godets Dart manipulation

Marker Making Marker Making and piece plotting of various product types and printing on A4 sheets.

Project 1:Pattern

Child bodice block and sleeve Block. Adult Bodice Block and Sleeve Block (Male and Female) Sleeves Collars Skirts

Project 2:Grading the patterns to various sizes

Grading of Adult Bodice Block Grading of Sleeve Grading of Skirt Marker setting of all Graded garments.

Books Recommended:1. Software Manuals2. Joseph, Helen, Pattern Making for Fashion Designing3. Coklin. Gerry, Pattern Grading for Women’s Clothes



Paper-V : Fashion Merchandising and Marketing (Theory)

Theory: 4 pds/ week Max. Marks – 100Time: 3 hrs


SECTION–A

Fashion Terminology: Fashion, Fad, Classic, Style, Trends, Apparel, High Fashion,Mass Fashion, Boutique, Couture, Couturier, Taste, Silhouette.Theories of fashion AdoptionFashion Cycle: Stages of Fashion Cycle, length of cycle, broken fashion cycle.Accelerating and Retarding FactorsFashion Forecasting: Trend Analysis, Merchandize planning.

SECTION–B

Fashion Business: Introduction, Scope, Forms of Business Organization.Fashion Merchandising: Introduction, role and responsibility of Merchandiser.Range Development: Product and range development on the basis of fashion calendar,market research.

SECTION–C

Understanding Marketing and Marketing Process: Nature and scopeStrategic Planning in the Markets: The fashion markets and the marketingenvironment.Market Research: Consumer market and behaviour of consumers.International and Domestic Fashion Markets: Haute Couture, Prêt – a- Porter, Massproduction.Fashion Markets of World: Italy, Paris, India.



SECTION–D

Advertising - Role and types of Advertising.Sales Promotion: Techniques, Promotional stores.Fashion Photography – Design Studios.Collection Shows, Fashion Shows, Publicity

Books Recommended:

Essential Reading:

1. Merchandise Buying & Management, John Donnellan, 2001, Farechild Books,.2. Kitty G. Dickerson, Inside The Fashion Business, 7th Edition, 2003 Prentice hall3. Elaine Stone, The Dynamics of Fashion, 2004, Fairchild.4. Jay Diamond; Ellon Diamond, The World of Fashion , 2007, Fairchild.

Further Reading:

5. Gini Stephens Frings, Fashion from Concepts to Consumer, 1982, Prentice hall,.6. Tony Hines, Fashion Marketing, 2006, Butter Worth – Heinemann.7. Rosemary Varley, Retail Product Managemnet : Buying and Merchandising, 2005,

Routledge.8. John Giacobello, Careers in fashion Industry, 2000, Rosel Pub. Group.



Paper-VI : Traditional Indian Embroideries (Project)

Practical: 3 Pds/ Week Max. Marks: 50Project (Int): 50

Samples for Traditional Embroideries. Kantha Kasuti Kashida Kutch Chikankari Chamba Rumal Sindhi Phulkari Manipuri

Note: Students to incorporate the above in their Apparels.

A visit to any textile museum / Craft cluster / Craft area. Survey and documentation of theselected craft situation as it exists and how it has evolved, to study:

The textile craft and handicraft of the area in detail. The technicalities as well as the present status of the craft. Role of designer to uplift the craft Study the consumer choice, the marketing channels and outlets. Students make a detailed documentation of the implements, materials and process used. They will submit the document in the form of Oral Presentation or Display.


1. Rustarm; J. Mehta, “Masterpieces of Indian Textiles”, (1970), D.B. Taraporevala Sons & Co.,Pvt.Ltd.

2. Joyee Storey, The Thames and Hudson- Manual of Textile Printing.’ (1974),Thames and Hudson – London.

3. Abraham T.M., Handicraft of India, Graphics Columbia, New Delhi, 1964, Mulk Raj AnandMarg, Vol. VIII, 1954.

Further Reading:4. Bhushan Brij Jamila , The Costumes and Textiles of India, 1958, D.B. Taraporewala Sons

and Co., Ltd, Bombay.5. Bhattacharyya A.K, Chamba Rumal, 1968, Indian Museum, Calcutta.6. Dongerkery, Kamala S., Romance of Indian Embroidery, 1951, Thacker & Co. Ltd. Bombay.7. Dhamija Jasleen., The Kanthas of Bengal, 1971, The Times of India Annual.8. Irwin John and Schwartz P.R., Studies in Indo-European textiles, 1966, Calico Museum of

textile, Ahmedabad.9. Irwin and Hall, Indian Embroideries, Published by S.R. Bastikar, P.B. 28, Ahmedabad.

10. Joshi Indira, Kasuti of Karnatak, Popular Prakashan, Bombay 1963.11. Indian Embroidery – Savitri Pandit.


(SEMESTER-III) (FOR COLLEGES)

Paper-I : Product Development-Workshop (Practical)

Objective:To enable the students to apply the knowledge of design process in making a collection.

Practical: 2 x 5 Pds/ Week Total Marks: 150Time for Paper: 5 Hrs Workshop Ext.:75

Workshop Int :75

PRODUCT DEVELOPMENT

Instructions to the Examiner:Construction of any one Male garment from the list given below.

Casual wear Traditional Indian wear Street wear Formal wear

Emphasis should be given to pattern development, placements on the fabric, design features andfinishing of the garment.

WORKSHOP

Instructions to FacultyStudents to construct three Garments from the below mentioned garments for Male.

Casual wear Traditional Indian wear Street wear Formal wear

The jury comprising of teaching faculty will mark the three Garments attempted by thestudents out of 50 marks. The marks distribution of the collection will be as follows:

Design Development 15 Marks Research Finalisation of Theme Sourcing Finalization of designs Measurements and specification sheets.



Pattern Development 10 Marks Development of basic blocks Pattern making and layout

Product Development 15 Marks Construction of garment on fabric Photo Shoot 10 MarksDocumentation of the process to be submitted

Books Recommended:Essential Reading:1) McCall’s Sewing in Colour, 1971, Butterrick Publishing co.2) Singer Sewing Book, 1943, Mary Brooks Picken, Kessinger Publishing.3) Measure, Cut and Sew, Holt Rinehart and Winson.1922, Mc Millain Publishing Company.4) Bray N., Dress Pattern Designing, 2003 (5th edition) Willey Blackwell.5) Helen Joseph Armstrong, Pattern Making for Fashion Design 2005, Prentice Hall.6) Tata Sharon Lee, “Inside Fashion Design”, 1977, Francisco Canfield Press,7) Ireland Patrick John, Fashion Design Drawing and Presentation, 1996, B.T. Batsford

London,8) Seaman, Julian, Professional Fashion Illustration, 1995, B.T. Batsford London,9) Drake And Nicholas, “Fashion Illustration”, 1994, Thames and Hudson London.

Further Reading10) Basic Pattern Skills for Fashion Design by Bernard Zamkoff, 1997, Fairchild Publication,.11) Ernestine Koff, Design Apparel through Flat Pattern, 2006, Cole Publishing Co.12) Martin Shoben, Pattern Cutting & Making Up, 1987, Butterworth, Heimeneman.13) Hilde Jaffe, Draping for Fashion Design, 2007, Claudia Barbara.14) Ireland, Patrick John, Fashion Design Drawing and Presentation 1996,”, B.T. Batsford,

London,.15) Elisabetta Drudi, T.Paci, “Figure Drawing for fashion”, 2002, The Pepin Press.16) Bina Abling, Fashion Illustration, 2008, Fairchild Publication.17) Bina Abling, Fashion Rendering with Color, , 200, Fairchild Publication.18) Thames & Husdon, Vogue Sketch Catalogue, 1911, Si New House.



Paper-II : Advance Draping (Practical)Objectives:

To understand the draping aspects of pattern making. To apply the knowledge of draping in developing patterns and designs by draping.

Practical: 2 x 3 Pds/ Week Total Marks: 75Time for Paper: 3 Hrs

Instructions to the Examiner: Examiner will set one question from each unit.

Unit – I

Draping of Skirts A- line skirt with flair Gathered skirt with yoke Pleated skirt Circular skirt Skirt with Frills, Flounces or Ruffles. Gored skirt

Unit-II Draping of Pants Draping of Bustier Draping and stitching any one garment

Books Recommended:

1. Helen Joseph- Armstrong, Draping for Apparel Design, Oct. 1999 Publisher: Fairchild Books& Visual.

2. Connie Amaden – Crawford, The Art of Fashion Draping, 2nd edition (Oct. 1995) Publisher:Fairchild Books, K Visual.

3. Hedde Jeffe, Jurie Reus, Draping for Fashion Design, 1993, Prentice Hall Carrer &Technology.

4. Connie Amaden, The Art of Fashion Draping Crawford Fairchild.



Paper-III : Computer Aided Fashion Designing (Practical)

Objectives:To develop portfolio for different type of audiences through Computer Aided Designing.

Practical: 2 x 4 pds/ week Total Marks: 100Time for Paper: 3 Hrs

Instructions to the Examiner:

Examiner to set one theme and students to make one mood board and one design sheet.

Instructions to the Faculty:

The art portfolio is an expression of a graduating student’s creativity, design/ ability, technicalexpertise, illustration and presentation skills. It should exhibit the student’s inclination towardsthe particular segment of the industry by identifying the target customers, design requirementsand pricing.Uniform Format: It is important to keep all the sheets of the same size to maintain visualcontinuity. Sheets should be grouped separately and systematically either horizontally orvertically. This ensures uniformity of presentation. The presentation of the portfolio depends onthe contents and also on layouts. The end result should look very neat and professional.

ProjectCreate a portfolio, incorporate all the skills of textiles and fashion details through ComputerAided Designing.

The Portfolio must include: Curriculum Vita Page of Contents Theme of the project Mood board, Story Board, Ideation Board, Swatch Board Design for men, women and children Pattern Layout

Book Recommended1. Software Manuals



Paper-IV : Surface Ornamentation (Practical)

Objective:To acquaint the students with various ornamentation techniques on the fabrics.


Instructions to the Examiner:The examiner will set two questions, one from each unit.

Instructions to the Faculty:Students to learn the techniques and prepare samples of the following:

Unit-I Block printing Screen printing. Stencil printing Tie & Dye Fabric painting

Unit-II

Gold & Silver embroidery Mirror work Sequin work Patch work Appliqué work Quilting

Macramé Crochet.

Note: Students to incorporate the above in their Apparels.

Books Recommended:1. Indian Embroidery – Savitri Pandit.2. Bhatnagar, Parul – Traditional Indian Textiles.3. Irwin and Hall Indian Embroideries, Published by S.R. Bastikar, P.B. 28, Ahmedabad.



Paper-V : Global Costumes (Theory)Objectives:

To acquaint the students with the history and evolution of world costumes.

Practical: 4 Pds/ Week Total Marks: 100Time for Paper: 3 Hrs Ext.:75

Project:25Instructions for the Paper Setters:Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the fourSections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates arerequired to attempt five questions, selecting at least one question from each Section. The fifthquestion may be attempted from any Section.

SECTION-ABabylonian CostumesPersian CostumesRenaissance Costumes

SECTION-BEgyptian CostumesGreek period

SECTION-CRoman PeriodByzantine Period

SECTION-DVictorian PeriodFrench Revolution20th Century Fashions

Project:(Int:25)Students to prepare power point presentation/ seminar / poster presentation or window display onany one of the above.


1. Bradley, Carolyn G., Western World Costume, 1955, British Commonwealth.

Further Reading:

2. The Victoria and Albert Museum’s Textile Collection British Textiles from 1850 to 1900 byLinda Parey V and A Publications.

3. The Complete Costumes History (Tashon) Auguste Rachinet (1825-1893)



Paper-VI : Indian Traditional Textiles (Seminar)Objectives:

To acquaint the students with the traditional textiles of India.

Practical: 3 Pds/ Week Total Marks: 25

Instruction to faculty:-To give an overview of traditional fabrics of different states of India with emphasis on texturedesign and color.

Kashmir – Shawls Punjab – Phulkari, Bagh. Bengal – Baluchari and Jamdani. Uttar Pradesh – Brocades,Tanchoi Bihar_ Mabhubani Gujrat – Patolas Rajasthan – Bandhani,Kota doria Andhra Pradesh – Pochampali, kalamkari . Orissa –Ikat Karantaka – Kasuti,Iikal Himachal Pradesh – Chamba Rumal Manipur – Embroidery Madhya Pradesh – Chanderi Saree, Maheshwari saree. Maharashtra – Paithani Tamil Nadu – Kanchipuram

Students to present seminar/powerpoint presentation/ or seminar along with one or twoexhibits on any one of the above.



Paper-VII : RESEARCH METHODOLOGY

Time allowed: 3 Hrs Total Marks: 50Theory: 6 pds/week


Objective: To introduce the importance of researchTo prepare the students for research projectsTo devise a research project

SECTION–A Meaning, objectives and Types of Research2. First phase of Research process: Formulating the research problem and Development of

hypothesis.3. Review of Literature

SECTION–B4. Preparing the Research Design: Exploratory, Descriptive, Diagnosis, Experimentation.5. Sampling Design: Deliberate Sampling, Simple Random Sampling, Stratified Sampling,

Cluster Sampling.6. Collection of data

SECTION–C7. easurements andScaling Techniques- Nominal, Ordinal, Interval and Ratio.8. Processing and analysis of data: Coding and tabulation.

SECTION–D9. Introductionof measures of central Tendency: Mean, Median and mode, Percentage,

Chisquare, z-test, t-test.10. To Plan a layout of research project.

Suggested Readings:1. Cooper, D. R. and Schindler, P.S., “Business Research Methods”, 9th Edition, Tata

McGraw Hill, New Delhi.2. Levine, D.M., Krehbiel T.C. and Berenson M.L., “Business Statistics”, 12th Edition

(2012), Pearson Education, New Delhi.3. Kothari, C. R., “Research Methodology”, 2nd Edition (2008), New Age International.4. Anderson, D.R.; Sweeney, D.J. and Williams, T.A., “Statistics for Business and

Economics”, 2nd Edition (2011), Thompson, New D


(SEMESTER-IV) (FOR COLLEGES)

Paper-I : Portfolio Development (Practical)Objective:To develop portfolios for different types of audiences.Practical: 24pds/ week Total Marks - 75Time: 3 hrs

Instructions to the Examiner:The examiner will set one theme based question. Emphasis should be given to the theme, designfeatures and presentation.Instructions to the Faculty:The art portfolio is an expression of a graduating students creativity, design/ ability, technicalexpertise, illustration and presentation skills. It should exhibit the students inclination towardsthe particular segment of the industry by identifying the target customers, design requirementsand pricing. It should ideally comprise of 30-35 sheets keeping the following points in mind.Uniform Format: It is important to keep all the sheets of the same size to maintain visualcontinuity. Sheets should be grouped separately and systematically either horizontally orvertically. This ensures uniformity of presentation. The presentation of the portfolio depends onthe contents and also on layouts. The end result should look very neat and professional.The Portfolio must include:

Curriculum Vita Page of Contents Theme of the project Mood board, Story Board, Ideation Board, Colour Palette and Fabric Chart. Thumbnails. There should be inclusion of designs for Male/ Female/ Kids. Flat working drawings, specification sheets showing technical strength are vitally

important. Line planning, Fabric Indications, Fabric Consumption detailed measurementcharts etc are all essential. These are to be used in conjunction with croquies.

The Collection is to be based on innovative fabric combinations, surface texture andornamentation. It is very important that the designs and embroidery motifs be original.

Books Recommended:Essential Reading:1. Tata Sharon Lee, “Inside Fashion Design”, 1977, Francisco Canfield Press.2. Ireland, Patrick John, Fashion Design Drawing and Presentation, 1996, B.T. Batsford

London.Further Reading:3. Allen and Seaman, Fashion Drawing – the Basic Principles, 1994, B.T. Batsford, London.4. Seaman, Julian, Professional Fashion Illustration, 1995, B.T. Batsford, London.5. Drake and Nicholas, “Fashion Illustrations”, 1995, Thames and Husdon, London.6. Abling Bina, Fashion Sketch Book, 2006, by Fairchild publication.7. Vogue Sketch Catalogue.



Paper-II : Product Development- Workshop –(Practical)

Objective:

To enable the students to apply the knowledge of design process in making a collection.

Practical: 2 x 5 Pds/ Week Total Marks: 150Time: 5 hrs Ext.:75

Workshop:(Int: 75)

PRODUCT DEVELOPMENT

Instructions to the Examiner:

The Examiner will set one theme based question for construction. The emphasis should be givento design features, pattern development, placements on the fabric and finishing of the garments.

WORKSHOP

Instructions to the Faculty:

Students to design a line taking inspiration from a theme and construct three garments with atleast three accessories for Kids / Male/ Female

The jury comprising of teaching faculty will mark the three Garments attempted by thestudents out of 50 marks. The marks will be as follows:

Design Development 15 Marks Research Finalisation of Theme Sourcing Finalization of designs Measurements and specification sheets.Pattern Development 5 Marks Development of basic blocks Pattern making and layoutProduct Development 15 Marks Construction on actual fabricPhoto Shoot 5 MarksAccessories 10Marks




1) McCall’s Sewing in Colour, 1971, Butterrick Publishing Co.

2) Singer Sewing Book, 1943, Mary Brooks Picken, Kessinger Publishing.

3) Measure, Cut and Sew, Holt Rinehart and Winson.1922, Mc Millain Publishing Company.

4) Bray N., Dress Pattern Designing, 2003 (5th edition) Willey Blackwell.

5) Helen Joseph Armstrong, Pattern Making for Fashion Design, 2005, Prentice Hall.

6) Tata Sharon Lee, “Inside Fashion Design”, 1977, Francisco Canfield Press,.

7) Ireland Patrick John, Fashion Design Drawing and Presentation”, 1996, B.T.Batsford

London,.

8) Seaman, Julian, Professional Fashion Illustration, 1995, B.T. Batsford London,

9) Drake and Nicholas, “Fashion Illustartion”, 1994, Thames and Hudson London.

Further Reading

10) Bernard Zamkoff, Basic Pattern Skills for Fashion Design 1997, Fairchild Publication,

11) Ernestine Koff, Design Apparel through Flat Pattern, 2006, Cole Publishing Co.

12) Martin Shoben, Pattern Cutting & Making Up, 1987, Butterworth, Heimeneman.

13) Hilde Jaffe, Draping for Fashion Design, 2007, Claudia Barbara.

14) Ireland, Patrick John, Fashion Design Drawing and Presentation 1996,” B.T. Batsford,

London.

15) Elisabetta Drudi, T.Paci, “Figure Drawing for Fashion”, 2002, The Pepin Press.

16) Bina Abling, Fashion Illustration, 2008, Fairchild Publication.

17) Bina Abling, Fashion Rendering with Color, , 200, Fairchild Publication.

18) Thames & Husdon, Vogue Sketch Catalogue, 1911, Si New House.



Paper-III : Fashion Merchandising and Retailing (Theory)Objectives:

To help students comprehend the jobs of a merchandiser, buyer, store manager, VisualMerchandiser.

Theory: 4 pds/ week Total Marks: 100Time: 3 hrs

Instructions for the Paper Setters:-Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the fourSections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates arerequired to attempt five questions, selecting at least one question from each Section. The fifthquestion may be attempted from any Section.

SECTION-A Retail Organisational structure store; Buying, Selling, Line and Staff function, Retailing

formats, Role and Responsibility of Retail Fashion Buyer. Customer identification,Customer, Planning and role of Buyer.

SECTION-B Retail store chains – National (Ebony, Fab India, Ritu Wears, Shoppers Stop) and

International (Tommy Hilfiger, Espirit) Store Operations. Store merchandise, stores management, Fashion supply changes –

store retailing, non store retailing. Speciality store: Single line stores, Single Brand Stores and Multiple line Stores. Departmental Stores Mass Merchants: Discounters, Off Price Retailing, Outlet Stores

SECTION-CRetail Fashion Promotion

Marketing Channels Planning and Direction’ Retail Advertising Publilicity Special Events Visual merchandise Personal Selling Relationship Marketing

SECTION-DBrands and labelsPurchase Term: Discount, Purchase Order, Payment Terms.Costing: Cost Price, Selling Price, Backward costing.




1. John Donnellan, Merchandise Buying & Management, 2001, Farechild Books.2. Kitty G. Dickerson, Inside The Fashion Business, 7th Edition, 2003 Prentice Hall3. Elaine Stone, The Dynamics of Fashion, 2004, Fairchild.4. Jay Diamond; Ellon Diamond, The World of Fashion, 2007, Fairchild.5. John Donnellan, Merchandise Buying & Managemnet, 2001, Farechild Books.6. Kitty G. Dickerson, Inside the Fashion Business, 7th Edition, 2003, Prentice Hall.7. Elain Stone, The Dynamics of Fashion , 2004, Fairchild.8. Jay Diamond; Ellon Diamond, The World of Fashion, 2007, Fairchild.

Further Reading:

9. Gini Stephens Frings, Fashion from Concepts to Consumer, 1982, Prentice Hall.10. Tony Hines, Fashion marketing, 2006, Butter Worth – Heinemann.11. Rosemary Varley, Retail Product Managemnet : Buying and Merchandising, 2005,

Routledge.12. John Giacobello, Careers in fashion Industry, 2000, Rosel Pub. Group.13. Gini Stephens Frings, Fashion from Concepts to Consumer, 1982, Prentice Hall.14. Tony Hines, Fashion Marketing, 2006, Butter Worth- Heinemann.15. Rosemary Varley, Retail Product Management: Buying and Merchandising 2005,

Routledge.16. John Giacobello, Careers in Fashion Industry, rosel Pub. Group, 2000.



Paper-IV : Textile Chemistry (Practical)Objectives:To enable the students to understand the chemical structure of textile fibres and the effect ofvarious chemicals on them.


Instructions to the Examiner:The examiner will set one question from each unit.

Unit – IFibre Identification of cotton, wool, Silk, Jute, Nylon, Polyester using the following:

BurningMicroscopicSolubility

Unit – IIFabric Identification on the basis of fabric construction.Wovenknitted Non woven Fabric analysis on the basis of the thread count using at least three different types of plain

weave fabrics.

Collection and identification of yarnsSimpleNoveltyTextured

Collection and identification of fabric Construction techniquesWovenNon- WovenKnitted

Unit – IIIDyeing of FabricCotton with natural dyes and Direct dyesWool with acid dyesSilk with basic dyes

Note: Students to visit knitting industry/ textile dyeing/ textile testing unit and record theobservation to maintain the file.




1. Norman Hollen and Jane Saddler, “Textiles” Second Edition. (1949), The Macmillan

Company, New York. Colliee- Macmillan, Limited London.

2. Bernard P.Corbman, Textiles Fiber to Fabric, Mc Graw, Hill International Editions,(1993),

Cataloging Publications.

Further Reading:

3. Isabel, B. Wingate Textile Fabrics and their Selection, (1976) Prentice- Hall Inc., Engle

Wood Cliffs, N.J.

4. Katarine Paddock, Textile Fibres and their Use-Sixth edition, (1954) –Oxford & IBH

Publishing Co.,Calcutta, Bombay, New Delhi.

5. Dorothy Siegert Lyle, Modern Textiles – (1971) Jonh Wiley and Sons Inc., New York,

London, Sydney, Toronto.

6. Kanwar Varinder Pal Singh, Introduction to Textile, Kalyani Publisher.



Paper-V : Communication Skills in English

Practical: 6 pds/ week Total Marks: 75Time: 3 hrs Theory: 50

Practical: 25Instructions for the Paper Setters:-Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the fourSections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates arerequired to attempt five questions, selecting at least one question from each Section. The fifthquestion may be attempted from any Section.

SECTION-AIntroduction to Video Communication and Video Conferencing. Application of VideoConferencing in business management and marketing.

SECTION-BReport Writing: Technical report – style, arrangements, Illustration, main section andappendices, conclusion, list references, table of contents, synopsis, revision.

SECTION-CModern Forms of Communication: E-mails, fax, Advertisements, tender Notices, auctionnotices, public notices.

SECTION-DFashion Terms: Pliable, Psychedelic, Vogue, Beau , Retro, Queen size, Rag Business/ RagTrade, private label/ private label brand, Merchandise, Art Deco print, Art Nonveau, Print,Dandy.Resume – Writing and job applications



Instructions to the Examiner for Practical/ Oral Exam:Oral presentation with / without audio visual aids on a topic already prepared by the examinee.

10 Marks Written Presentation / Preparation 5 Marks. Extempore 5 Marks

Topic will be given five minutes before the speech. Topic will be related to Fashion Designing

Group Discussion 5 Marks

For Practical:

Speaking Skills: Components of an effective talk/ Presentation, Planning and organizing

content for a talk/ Presentation, use of Visual aids, effective speaking skills, discussion skills,

Personality Development

Teamwork, Group Discussion, Public speaking, Interview skills, telephone etiquettes, Attitude

Interpersonal skills, Body language.

Books Recommended

Essential Readings

John Silly: Oxford Guide to Effective Writing and Speaking OUP.

M. Raman, Technical Communication OUP

Geetha Nagaraj – A Course in Grammar and Composition, Foundation Books, 2006

V. Sasi Kumar – A Course in Listening and Speaking

Video Communication by James R. Wilcox and David k. Gibson – CMP Books, CMP

Media. Inc 600 Harrison, San Francisco CA 94107USA E Book

E- Book Video Conferencing Hardware and Software Market IGI Consulting, Inc. 214,

Harvad Avenue Bostor MA 02134 USA.



Paper-VI : PROJECT REPORT/DESIGN PROJECT

Total Marks: 100

It is mandatory for students to prepare project report/design project highlighting original work.

While preparing the report emphasis should be on the research component covering the

following components-

1. Introduction

2. Review of Literature

3. Methodology

4. Results & Discussions

5. Conclusions

Students to make Power Point presentation of work done in the project & the projectreport is to be submitted. External examiner shall evaluate the project report and conductviva.

1. The principal of the college shall forward two copies of DVD (digital versatile disk)containing all project files of all the students to the university till 30th March which will beforwarded to the board constituted for the purpose of evaluation. File name to be saved asuniversity roll number of the student in .pdf form.

2. At the time of vice-voce a hard copy of project report of each student shall be presented tothe boards of examiners to assist the board in vice-voce examination as well as physicalvisualization of result/samples etc.

3. The board of examiners may conduct the viva-voce either exclusively orally or throughpresentation followed by viva-voce.

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