failing forward 2014- will erens keynote- go forward with design- too many agencies

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Page 1: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies
Page 2: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

WE'RE NOT AN AGENCY, WE'RE JILLIONS.WILL ERENS FOR C-MINE 12/2014

Page 3: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

THE ERA OF BIG BRANDS GIVING BIG AGENCIES BIG MARKETING BUDGETS ARE OVER.

Page 4: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

NOW, THOUSANDS OF DESIGNERS AND MARKETERS WANT A SLIVER OF THE SHRINKING MARKETING PIE.

Page 5: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

NEWLY MINTED DESIGNERS, BRAND MANAGERS, SOCIAL MEDIA GURUS CAN SIT IN COFFEE SHOPS, NURSING A

DOUBLE SHOT SOY LATTE, TALKING ABOUT THEIR "AWESOME" IDEA, AND FLASH SHINY BUSINESS CARDS

WITH A CLEVER TITLE.

Page 6: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

NOT US.

Page 7: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies
Page 8: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies
Page 9: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies
Page 10: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies
Page 11: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

AT TOO MANY AGENCIES,

1. WE DON'T HAVE TITLES

2. AND WE ARE NOT WILD ABOUT THE WORD AWESOME EITHER.

3. WE DON'T WANT AN OFFICE WITH THREE CONFERENCE ROOMS, PRICY ART IN THE RECEPTION OR A BLOATED PAYROLL.

Page 12: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

AT TOO MANY AGENCIES,

1. WE DON'T HAVE TITLES

2. AND WE'RE NOT WILD ABOUT THE WORD 'AWESOME' EITHER.

3. WE DON'T WANT AN OFFICE WITH THREE CONFERENCE ROOMS, PRICY ART IN THE RECEPTION OR A BLOATED PAYROLL.

Page 13: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

AT TOO MANY AGENCIES,

1. WE DON'T HAVE TITLES

2. AND WE'RE NOT WILD ABOUT THE WORD 'AWESOME' EITHER.

3. WE DON'T WANT AN OFFICE WITH THREE CONFERENCE ROOMS, PRICY ART IN THE RECEPTION OR A BLOATED PAYROLL.

Page 14: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

LIKE BRANDS, WE CARE ABOUT RESULTS

Page 15: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

THE TOP-HEAVY COMMUNICATION FIRMS CAN BE WEIGHTED DOWN WITH ALL THAT OFFICE BLING.

Page 16: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

LET THE INEXPERIENCED DRINK THEIR COFFEE AND SPOUT 'AWESOME' IDEAS

Page 17: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

TALENT IS MEANINGLESS WITHOUT SMARTS AND AGILITY.

Page 18: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

WE DREAM, BUT MORE IMPORTANTLY,

WE'RE F.R.E.E TO MAKE DREAMS HAPPEN.

Page 19: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

HOW?

1. WITH A MIX OF BRAINS

2. A WELL DEVELOPED NETWORK

3. …. AND MAGIC

Page 20: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

HOW?

1. WITH A MIX OF BRAINS

2. A WELL-DEVELOPED NETWORK

3. …. AND MAGIC

Page 21: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

HOW?

1. WITH A MIX OF BRAINS

2. A WELL-DEVELOPED NETWORK

3. …. and magic3. …. AND MAGIC

Page 22: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

HOW?

1. WITH A MIX OF BRAINS

2. A WELL-DEVELOPED NETWORK

3. …. and magic3. …. AND MAGIC

MAGIC

MAGICMAGIC

MAGIC

MAGIC

MAGIC

MAGIC

Page 23: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

HOW?

1. WITH A MIX OF BRAINS

2. A WELL-DEVELOPED NETWORK

3. …. and magic3. …. AND MAGIC

MAGIC

MAGICMAGIC

MAGIC

MAGIC

MAGIC

MAGIC

MAGIC

MAGIC

MAGICMAGIC

MAGIC

MAGIC

MAGIC

MAGIC

MAGIC

Page 24: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

HOW?

1. WITH A MIX OF BRAINS

2. A WELL-DEVELOPED NETWORK

3. …. and magic3. …. AND MAGIC

MAGIC

MAGICMAGIC

MAGIC

MAGIC

MAGIC

MAGIC

MAGIC

MAGIC

MAGICMAGIC

MAGIC

MAGIC

MAGIC

MAGIC

MAGIC

MAGICMAGIC

MAGICMAGIC

MAGIC MAGIC

Page 25: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

WE INHALE AND EXHALE IDEAS

Page 26: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

WE HAVE THE CREATIVE EXPERIENCE OF BIG FIRMS AND THE FLEXIBILITY OF INDEPENDENTS

Page 27: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

DEVELOPING A STRATEGY TO CONTRACT AND EXPAND ACCORDING TO THE BRAND'S NEEDS.

Page 28: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

WE STRIPPED PURESANG TO JUST THE ESSENTIALS AND REFINED OUR METHODS TO PERFECTION.

AND MAKE BRANDS SPANKING HAPPY

Page 29: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

CASE STUDY: INTRODUCING VEDETT IPA ON THE MARKET

Page 30: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

A NEW VEDETT IS BORN

Page 31: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

MOONSHINE BREWERY

Page 32: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

ACTIVATION DRIVING BOLLYWOOD CAR

Page 33: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

EXTRA ORDINARY NIGHTSHOP

Page 34: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

CASE STUDY: AND MANY OTHER PROJECTS

Page 35: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

RAY-BAN

Page 36: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

GREY GOOSE

Page 37: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

HOSPITAL

Page 38: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

SPIRITO MARTINI

Page 39: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

DUVELORIUM

Page 40: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

PEPE JEANS – KARL LAGERFELD

Page 41: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

HAVING IMAGINATION HELPS,BUT IT WAS DECADES OF EXPERIENCE THAT GAVE WISDOM:

1. TO ADAPT

2. shed expenses

3. operate with agilbility to each brands needs

Page 42: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

HAVING IMAGINATION HELPS,BUT IT WAS DECADES OF EXPERIENCE THAT GAVE WISDOM:

1. TO ADAPT

2. SHED EXPENSES

3. OPERATE WITH AGILBILITY TO EACH BRANDS NEEDS

Page 43: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

HAVING IMAGINATION HELPS,BUT IT WAS DECADES OF EXPERIENCE THAT GAVE WISDOM:

1. TO ADAPT

2. SHED EXPENSES

3. OPERATE WITH AGILITY TO EACH BRAND'S NEEDS

Page 44: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

SITUATED IN ANTWERP WITH BRAINPORTS IN EINDHOVEN, BARCELONA AND SHANGHAI MAKES US MOBILE AND CAN OPERATE GLOBALLY.

Page 45: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

LEAVE THE SOYA LATTES FOR THE WANNABES.SEND THE BIG BOYS OUT TO PLAY WITH THE FAX

MACHINES.

Page 46: Failing Forward 2014- Will Erens Keynote-  Go Forward with Design- Too Many Agencies

WE MAKE BRANDS HAPPY, BECAUSE WE'RE THE ENEMY OF AWESOME

AND THE KING OF AMAZING!