fairmas hotel report july 2016 – frankfurt
TRANSCRIPT
Hotel Performance & Trends
07|16
Report
Fairmas Hotel Reportin cooperation with Solutions Dot WG
June 2016 – Frankfurt below last yearOcc: 78%, ADR: €102, RevPar: €79Figures for June were down significantly. Last year, the Ache-ma trade fair took place. This event is always accompanied by very high occupancy figures and a very healthy ADR. These levels of room rate could not be maintained this year. The Optatec and Texcare trade fairs were unable to outweigh the Achema event, neither in terms of occupancy nor in terms of ADR. However, there were no public holidays this June. Event and corporate business managed to improve the situation a little, although room rates remained well below last year’s.
Occ: -5.3%, ADR: +3.0%, RevPar: -2.5%
July remains very unpredictable. MICE
demand at the beginning of the month
is still very promising. The school summer holidays
mean there are only two business weeks, while leisure
demand has so far been rather hesitant. The next few
weeks will show whether anything will change in this
respect.
Occ: -5.2%, ADR: +5.6%, RevPar: +0.1%
This holiday month is generally a difficult
one. There are no special events, and
general corporate and MICE demand is rather on
the low side. Leisure business is anyway difficult to
predict. There is a little hope in the last three days of
August, because the school holidays will then already
be over and more corporate business can again be
expected.
Occ: -4.9%, ADR: -1.7%, RevPar: -6.5%
September will be significantly weaker
this year without the IAA international
motor show. The Automechanika, which takes place
this year, generates high rates but so far, demand
well behind expectations. September is again a full
business month this year, so that the forecasts will
surely be corrected upwards.
07 08 09
+2,9%
-16,1%-13,7%
Occ ADR RevPar
Trend© Fairmas 2016
Occ: + 13.5 % ADR: + 31.0 %
RevPar: + 48.9 %
Occ: + 2.4 % ADR: + 4.5 %
RevPar: + 6.9 %
Occ: - 0.1 % ADR: + 3.0 %
RevPar: + 3.1 %
Occ: - 3.3 % ADR: + 1.8 %
RevPar: - 1.7 %
Occ: + 12.2 % ADR: + 8.5 %
RevPar: + 21.6 %
Occ: + 2.9 % ADR: - 16.1 %
RevPar: - 13.7 %
Occ: - 0.6 % ADR: + 5.8 %
RevPar: + 5.3 %
Occ: + 3.9 % ADR: + 11.1 %
RevPar: + 15.5 %
Occ: + 0.0 % ADR: + 0.1 %
RevPar: + 0.0 %
Occ: + 1.6 % ADR: + 4.8 %
RevPar: + 6.4 %
Occ: - 5.3 % ADR: + 4.6 %
RevPar: - 1.0 %
Occ: + 3.1 % ADR: + 3.3 %
RevPar: + 6.6 %
Jul 15 Aug 15 Sep 15 Oct 15 Nov 15 Dec 15 Jan 16 Feb 16 Mar 16 Apr 16 May 16 Jun 16