F&A Next Wageningen

The Vegetarian Butcher

May 16 2019

Camping Les Matherons

The Great Pig Pest Culling 1997/9811 million pigs killed

Ethical carnivore

The Vegetarian Butcher

A world’s first

Ambition: World’s Biggest Butcher

Lookalike

4500 outlets in 17 countries

Vegan Chicken Chunks

Ferran Adria: definitely chicken thigh

New York Times, Mark Bittman

Copycats 1

Copycats 2

MC2 Burger

Hacked mince meatballs

Schnitzelgate

EU: just call it Veggie Discs

Schnitzelgate today

Plant Based Plant

Emotional distinction

Indistinguishable from The Real Thing

Betray your partner

NN

Granny 1

Granny 2

Granny 3

Biggest carnivore in the house

Hello Kitty

Steakholders

Co creation with Albert Heijn:vegan rolls

Co-creation with Mora

Co-creation with Unox

New Years Dive

2019: Vegetarian Butcher acquiresUnilever

Next steps

Regional grown crops like lupin andsoy

Dry fractionation with Wageningen University

Couette Cell Consortium

Pig out animals!

Unilever: #vegan since 1872