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Farouk Systems, Inc. Welcome to CHI Transformation Seminar Advanced American Technology

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Farouk Systems, Inc.

l Welcome to CHI Transformation Seminar

l Advanced American Technology

CHI Transformation System

l The Power of Ceramic Heat, Ions and Silk to Permanently Transform Hair.to Permanently Transform Hair.

CHI Transformation System

Division: CHI

Line: CHI Transformation System

Mission Statement:The Power of Ceramic Heat, Ions and Silkto Permanently Transform Hair.

CHI Transformation System

Marketing Strategyl Exclusive CHI Transformation Systeml Advanced American Technologyl New Dollars $$ for all salons to open up new markets and create more revenues

l Works in conjunction with CHI- Ceramic Hairstyling Iron and CHI Air -Ionic Professional- Infrared- Hair Dryer.

CHI Transformation System

Education Strategyl Seminar will always be conducted only by Certified CHI Transformation Educators CHI Transformation Educators

l This will insure for you the highest quality of education for your CHI Seminar

l Manual with step by step picturesl Step by step videol No other form of classes or individual in Salon Classes will be conducted

CHI Transformation System

The CHI Transformation System is an Advanced American Technology utilizing4 key elements to transform the hair.l Negative Ionsl Ceramic Heatl Cationic Hydration Interlink l Pure Natural Silk

CHI Transformation System

This scientific approach permanentlytransforms hair from l Frizzyl Frizzyl Curlyl Wavy or even l Coarse Straight hair into: Silky, Beautiful, Controlled and Straighter Hair

l By using the CHI Iron, Silk, Negative Ions and Cationic Hydration Interlink without the use of any harsh chemicals or Ammonia

The Power of Ions

The Power of Ionsl We are surrounded by invisible forces known as Ions.

l Ions are found in two forms: Negative and Positive.

l Ions are atoms that have gained or lost an electron and carry a charge of energy.

The Power of Ions

Positive Ionsl Considered to be harmfull Considered to be harmfull Are found in higher levels wherever there is pollution from dust and smoke.

l Recent scientific studies have shown that positive ions contribute negative energies to our general well being.

Negative Ions

l Negative Ions are known as “Vitamins of Air”.l Why do we feel relaxed and yet focused when standing by a water fall? water fall?

Because we are surrounded by millions of Negative Ions.

l Negative Ions will provide tranquility and refreshment.l The CHI Air Professional Hair Dryer projects millions of Negative Ions from its Ceramic coil, which breakdown the water molecules into micro fine particles (rather than “boiling” or dehydrating them like conventional blow-dryers do).

Ceramic Heat

l Farouk Systems was the first manufacturer to combine the Power of Negative Ions and Ceramic Heat with our revolutionary CHI-Ceramic Heat with our revolutionary CHI-Ceramic Hairstyling Iron.

l Farouk Systems uses only the highest quality of ceramic in order to meet specific engineering design criteria for our CHI Ceramic HairstylingIrons and CHI Air Professional Hair Dryers.

Benefits of Ceramic Heat

l Ceramic ensures consistent efficient heat

l It will provide “moist” heat compared to traditional copper, metal plates and elements which have dehydrating effects

l CHI Iron’s ceramic heat will not only help maintain moisture levels in the hair, it also produces Negative Ions.

l These negative ions will help to push the Silk Molecules permanently deep inside of the cortex.

l The results will be improved hair structure and sealed cuticle layer

l In the CHI Ceramic Hairstyling Iron the plates and the coils are solely manufactured with highest quality of solid ceramic, not coated as in other imitations.

Cationic Hydration Interlink

l Cationic Hydration Interlink is a positively charged molecule that provides moisture and links into the hair fiber.links into the hair fiber.

l Silk and protein bonds are Cationic (positively charged) to penetrate into the negative areas within the hair to build strength and resilience.

Secrets of Silk

l Farouk Systems has the most innovative technology to hydrolyze the Silk in liquid form or grind the Silk into a powder form

l The CHI Transformation System utilizes silk in the entire system, helping to repair and improve the hair condition and quality.

l In CHI Transformation System we are using silk with a molecular size of 120 – 10,000 (microns), to crosslink and reconstruct hair fibers with silk.

Secrets of Silk

l Hair is negatively (-) charged by nature and Silk is positively charged(+).

l By the law of physics in nature opposites attracts.

l This means that Silk will bond to the hair in an electrostatic process.

Professional use only Phase #1 CHI Transformation solution (3 Strengths)pH 7-10

CHI Transformation System Contains:

pH 7-10l Formula A= Virgin/Resistant hairl Formula B = Colored/Chemical treated l Formula C = Highlighted, Porous/Fine Hair

Phase #2 CHI Transformation bonding (3 Strengths)pH 3-4l Formula A= Virgin/Resistant hairl Formula B = Colored/Chemical treated l Formula C = Highlighted, Porous/Fine Hair

CHI Transformation System Contains:

Technical/Retail l Transformation Shampoo – Moisture Therapy ShampooTransformation Treatment – Thermal Protective Treatmentl Transformation Treatment – Thermal Protective Treatment

l Keratin Mist – Leave-In Strengthening Treatmentl Silk Infusion – Silk Reconstructing Complex

CHI Transformation System Contains:

Accessories

l CHI-Iron

l CHI-Air Professional Hair Dryer

The CHI Transformation System

l CHI Transformation System shampoo and treatments have the Cationic Hydration Interlink System to insure ultimate softness.

l All the products and accessories are developed and formulated together to work in conjunction with CHI Transformation System.

CHI Transformation ShampoopH 4.5 - Moisture Therapy Shampoo

l Cationic Hydration Interlink will provide l Cationic Hydration Interlink will provide gentle luxurious cleansing

l Balance of moisture for softness and proteins for strength.

l Can be used on a daily basis.

CHI Transformation TreatmentpH 4.5 - Thermal Protecting Treatment

l Cationic Hydration Interlink is a superior l Cationic Hydration Interlink is a superior moisturizing and protecting treatment

l Provides proper balance of moisture for silky manageable hair with incredible shine every time

CHI Keratin MistpH 3.5 - Leave-In Strengthening Treatment

l Leave in mistl Leave in mistl Cationic Hydration Interlink and proteins provides hair with strength, protection and softness

l Evens the porosity and acidifies the hair shaftl Leaves hair silky and shiny with incredible manageability.

CHI Silk InfusionNo pH - Silk Reconstructing Complex

l Rich, leave in treatmentl Enriched with pure silk along with wheat and soy proteinssoy proteins

l Ceramic heat will insure deep penetration of silk proteins

l This will help strengthen the hair providing incredible softness manageability and shine without any build up

l Alcohol Free

l Highest quality of pure ceramic plates

CHI Ceramic Hair Styling Iron

ceramic platesl Moisturizing heatl Even temperature

CHI Air Ionic Infrared Professional Hairdryer

l Ceramic heating element for instant heatl Lightest and quietist professional hairdryerl Lightest and quietist professional hairdryerl Lowest output of EMF (Electro Magnetic Frequency)

l Projects millions of negative ions to break the water molecules rather than “boiling” or dehydrating the hair

l Approx. 50% faster drying time

CHI Transformation System vs. other systems

CHI Transformation Systeml Approx 2 hoursl No ammonia

Other Systemsl Up to 9 hoursl Ammonia basel No ammonia

l Infuses Silk inside of the hairl Hair can be shampooed immediatelyl Color can be done immediately*l Highlights can be done immediately*l 300-500$l Available to any salonl Free Educationl Improves the condition of the hair

* Only with BioSilk/BioGLitz Colors and Farouk SystemsAmmonia Free Lighteners with 5 or 10 volume.

l Ammonia basel No silkl No shampooing for 48 hoursl No color servicesl No highlightsl 700-1000$l Limited availabilityl Cost of seminar 300,00$

Determine Hair condition and typel Virgin/Resistant hair

Step 1 - Analysis

l Color/Chemically treated hairl Highlighted, Porous/Fine hairl Check the porosityl Determine correct Phase 1 Transformation Solution to be used:

Virgin/Resistant HairFormula A

Step 1 - Analysis

Highlighted, Porous/Fine HairFormula C

Color/Chemically Treated HairFormula B

Step 2 - Shampoo

l Lightly Shampoo with CHI Transformation Shampoo

l Being careful not to stimulate or disturb the scalp to much at this point.

l Towel dry the hair

Step 3a - Preparations

l Apply CHI Transformation Treatment to porous ends for up to 5 minutes for up to 5 minutes

l Rinse.

l Towel dry the hair

Step 3a - Preparations

l Mist hair generously with CHI Keratin Mist from roots (including scalp) to ends (including scalp) to ends and leave in.

l Apply CHI Silk Infusion, mainly to the porous parts of the hair and leave in.

Step 3a - Preparations

l Start to dry hair using CHI Air Hair Dryer Hair Dryer

l This will begin to infuse the CHI Keratin Mist and Silk Infusion deep into the hair to even the porosity and fill any voids in the cuticle scales.

Step 3a - Preparations

Virgin/Resistant Hair: Formula Al Hair must be completely dry before application of Phase #1 Solution

Colored/Chemical Treated Hair: Formula Bl Hair must be completely dry before application of Phase #1 Solution

Highlighted, Porous/Fine Hair: Formula Cl Hair should be slightly damp before application of Phase #1 Solution

Step 3b - Sectioning

l Split the head into 4 quadrants, from ear to ear and center forehead hairline to center nape forehead hairline to center nape hairline (or follow the natural parting on the top)

l Isolate ½ to 1 inch subsection around hairline depending on hair density.

Step 4 - Application

l Measure desired amount of chosen Transformation solution in a plastic bowl.bowl.

l Always start the application from bottom of your back quadrants (nape) followed by two front quadrants

l Remember to leave the hair line subsections till last.

l Use 1/8 inch horizontal subsections

l Comb each section prior to application of Phase 1 solution

l Wearing gloves apply generously with tint brush to areas you want to transform (straighten)

Step 4 - Application

l Lay the hair straight

Follow the natural growth l Follow the natural growth pattern of the hair

l After the application is completed

DO NOT COMB THE HAIR!

Step 4 - Application

Virgin application hair:l Apply roots to ends l Apply roots to ends

Re touch:l Apply only to re-growth area l Avoid overlapping!

Step 4 - Application

Multi-porousl Always protect the ends with

CHI Keratin Mist (leave in)CHI Silk Infusion (leave in)

l Use two different formulas if the hair has an uneven canvas example virgin roots and colored ends.

l Use your professional judgment.

Example l Virgin roots: Use Formula Al Chemically treated mid-shafts & ends: Use Formula B

Step 5 -Processing and Testing

Always test in 3 different places (back, sides and front)

Check the elasticity of the hairl Take a small strand of hair between your fingers and gently pull in

outward direction you should feel the hair return back like an elastic band

Check formationl By using water spray bottle, remove product from strand and check the

formation against palm of your handl Important! You are not looking for perfectly straight hair at this point.

l When desired transformation has been achieved hair is ready for intermediate rinsing

l Do not comb the hair!

Phase1Solution

Type of Hair Processing time

Step 5 -Processing and Testing

Formula A Virgin/Resistant Hair Up to 25 minutes

Formula B Color/Chemically Treated Hair

Up to 15 minutes

Formula C Highlighted, Porous/Fine Hair

Up to 10 minutes

l Check the results every 5 minutes!l Timing is always approximate, but do not exceed processing times!

Step 5 -Processing and Testing

but do not exceed processing times!l To accelerate processing timel Low heat may be used with Formulas A & Bl Cool for 5 minutes if heat is used l DO NOT USE HEAT WITH FORMULA Cl Keep in mind the texture, condition and the porosity of the hair.

l Use your professional judgment!l Always strand test prior application.

Step 6 -Intermediate Rinsing

l Rinse with Luke warm water minimum of 5 min.

l Longer hair requires additional rinsing (10 – 15 minutes)

l Make sure all the Phase #1 Transformation solution has been thoroughly rinsed out of the hair and scalp

l Towel dry the hair

l Apply Transformation Treatment from roots to ends for 5 min. remembering to be gentle with the hair at this point

l Rinse and towel dry

l Do not comb the hair!

Always towel dry the hair prior!

Always apply generous amount ofCHI Silk Infusion and leave in.

Step 7 -Drying (prior bonding)

CHI Silk Infusion and leave in.

Formula A (Virgin/Resistant)l Using fingers and CHI Air remove 70% of the moisture.

l Finish drying the remaining 30% with round brush.

Formula B(Color/Chemically treated)

Using fingers and CHI Air

Step 7 -Drying (prior bonding)

l Using fingers and CHI Air remove 90% of the moisture.

l Finish drying the remaining 10% with round brush.

Step 7 -Drying (prior bonding)

Formula C (Highlighted, Porous/Fine hair)

Use only your fingers and l Use only your fingers and CHI Air to completely dry the hair

l Do not pull the hair or use any brushes.

Step 8 - Pressing

l Hair must be completely dryprior to pressing with the CHI Iron.Iron.

l Apply generous amount of CHI Silk Infusion and leave in.

Pressing roots and mid-shafts:l Start at the nape taking 1/8 inch horizontal sections

Step 8 - Pressing

sectionsl Begin pressing by squeezing with your CHI Iron in a downward motion from roots to mid-lengths 2 to 3 times stopping at ends.

l CHI Iron should be as close to the scalp as possible.

l Use fine tooth comb to direct and control the hair.

l At this point DO NOT take the CHI Iron through to the ends of the hair

Step 8 - Pressing

Pressing the ends:l Wait until you have pressed 2

to 3 subsections l Combine these sections l Combine these sections

together, and continue to press the ends in exactly same manner

l Work on subsequent sections in the same manner until all the hair has been pressed with the CHI Iron

Note:l When performing a re-touch,

use the same procedure, but press only the new growth area.

* Important Note

Step 8 - Pressing

l Take care and time over the pressingl The pressing procedure will determine how straight and smooth the effects of the CHI Transformation System are.

l Use ONLY CHI-Iron for pressing.

Step 9 - Bonding

l Pour desired amount of Phase #2 Transformation Bonder into plastic bowl.

l Start at the nape area, taking 1/8 inch horizontal sections, comb the section.

l Wearing gloves, apply a generous amount of Phase #2 bonder with tint brush smoothing the hair in a downward motion.

l After each section has been applied, you maycomb in a downward motion with a wide tooth comb to ensure the hair stays smooth and straight.

l Continue working in the same manner until all the hair has been covered with the phase #2 Transformation bonder.

l Process 5 minutes room temperature!

l Final rinse for a minimum of 5 minutes

Step 9 - Bonding

l Towel dry the hair

l Apply generous amount of CHI Transformation Treatment and leave for 5 minutes.

l Rinse.

l Towel dry.

Step 10 -Final Seal Drying and Ironing

l Apply generous amount of CHI Silk Infusion

l Start to dry and infuse with the CHI Air.

l Use round brushes or fingers, which ever you prefer.

l Optional final seal with CHI Iron and CHI Silk Infusion

l Style as you wish

Home Maintenance

Always recommend CHI Homecare products and accessories to maintain excellent results

l Transformation Shampoo – Moisture Therapy Shampoo

l Transformation Treatment – Thermal Protective Treatment

l Keratin Mist – Leave-In Strengthening Treatment

l Silk Infusion – Silk Reconstructing Complex

CAUTIONS:

l Always participate in the CHI Transformation Seminar before using the system

Always use CHI Transformation system as a complete system.l Always use CHI Transformation system as a complete system.

l All the products are specially formulated to work in synergy and all the CHI accessories are developed to work in conjunction with the whole CHI Transformation System

l Guaranteed result can be achieved by following the manufactures instructions and using ONLY CHI products and accessories.

l Always shampoo the hair prior with CHI Transformation shampoo

l Do not use on an irritated scalp or abraded scalp.

l Do not use on bleached or damaged hair.

CAUTIONS:

l Do not use on bleached or damaged hair.

l Always conduct a strand test prior to using system.

l If the test shows breakage or other signs of damage, do not use the product until the hair has been reconstructed and re-tested.

l Do not use CHI Transformation System on hair that has been– Relaxed with sodium hydroxide– Colored with metallic dyes, coating colors– Henna

l Permanent deposit only color can be used on the same day by only using Farouk Systems Ammonia Free BioSilk Liquid Gel or BioGlitz 2100 Crème Color with 5 or 10 vol.

CAUTIONS:

Gel or BioGlitz 2100 Crème Color with 5 or 10 vol.

l Highlights can be done on the same day by using only Farouk Systems Ammonia Free Lighteners with 5 or 10 vol.

l If needing to use 20 volume always strand test prior and use your professional judgment.

l In all cases conduct a preliminary strand test.

l If the test shows breakage or other signs of damage, do not use the products until the hair has been reconstructed and re-tested.

l Always remember to leave the hairline areas until last to apply phase 1.l Always apply generous amount of Phase 1 Solution.l Do not apply against the natural growth pattern.

CAUTIONS:

l Do not apply against the natural growth pattern.l Do not overlap Phase 1l At all times do not overstretch or put any unnecessary stress on the hair.l Keep the hair smooth and flat during application and processing of

Phase Il DO NOT COMB THE HAIR after the Phase 1 application is completed.l Always rinse minimum of 5 minutes. l Longer hair requires always additional rinsing 10-15 minutes.l For excellent results always use and recommend CHI Home

Maintenance Products and CHI Accessories.