farouk najia career highlights - october 2013

Mr. Farouk NajiaCEO – WRAP IT Cargo Packaging LLCCertified Internal Auditor (AE-925)

Dubai, UAE

ISO 9001:2008 Qualified Auditor

Managed own business, Freight Forwarding Company , 17 years full of challenges and achievements.

Started in 1998 and ended up in 2005 selling the company for Agility (Multinational company)

5 years as General Manager and Regional Director for Agility Freight Forwarding in the Middle East.

2 years as Managing one of the biggest law firms (Strategic planning and expansion plan)

Started the Freight Forwarding for Agility in UAE, Managed to be among the top 5 F.F agents in Dubai.

Started the Trade Lane Business in UAE and the Middle East and Managed to have trade agreements with all the Regions,

Started the HHG products in the Middle East. Worked for British Air Ways Kuwait for 4 years as the Kuwait Office

Manager . Worked for Swiss AIR Kuwait as Sales Manager for 3 Years. Founder & CEO of Wrap It Movers in UAE/Kuwait & Lebanon. (International

Packing and Removal Company)

Career Highlights 1978-2013 (Experience of over 35 years)

April 2011 till date Wrap IT Cargo Packaging LLC, Dubai (specialized in Packing and Removal)

Relocation Business on the local and the International Level.

March 2010 - March 2011 Working as Senior Consultant and Head of the investment at HL&A in Dubai

(Hussein Lootah &Associates) Managing the accusations, Financial Planning (SRP&LRP), Structural Auditing,

Quality and Process Management

April 2009 - Feb 2010 Regional Director Middle East & Africa (HHG) Overlooking the performance for the products covering 13 countries, Rolling out the SOPs and introducing the services related to this product. Involved in Budgeting, Sales & Marketing, and Operations, Planning and

Strategy, Coordinating with countries CEOs on the Plan, Sales Strategy and Growth

Career Highlights…cont’d

January 2005 – April 2009 General Manager – Freight Forwarding & Exhibitions Agility (formerly PWC Logistics), Dubai, UAE and GCC/Middle East

Established and stabilized this department for Agility, currently with 7 Managers & 120 staff; 2 offices; 3 warehouses; with big fleet and still growing.

Conduct regular conference calls with Agility branches overseas to discuss current market trends, strategies & action plans and road map to increase traffic/volume production between Dubai & the corresponding Agility branch abroad.

Key decision maker for the freight forwarding & exhibition business of Agility in Dubai. One of the prime leaders in the development of the Trade Lanes in Europe, USA and

Far East; drawing policies and procedures (SOP) for these trade lanes. Conducted and headed the Trade Lane road shows in Europe ,Americas and Asia Pacific

Over-all in charge & prime responsible for the Profit & Loss of this department with revenue of AED 110MM generated for 2008; Generated AED 85MM for the year 2009.

Managed to get on board multinational companies(Commercial Accounts). Oversee the general functions of 7 Managers in the area of operations, sales &

customer service.


◦ 1990 – 2005 ◦ Managing Director/Owner ◦ Gulf Eagle Services, Dubai, UAE

An international freight forwarding company; ISO certified; 35 staff; dealt with all products: air/sea/brokerage, import/export, packing & local movement; with warehouse and doing warehousing for companies & individuals.

Awarded by AMSA (American Moving & Storage Association) for implementing the procedures and policies drawn for the Middle East.

Top 15 freight forwarding company in Dubai during its existence. Number 1 in the Balikbayan Service (Dubai – Philippines) with satellite offices in

Manila & other provinces in the Philippines. Over-all in charge of the operations and sales. Managed to stay in the market for 15 profitable years with good reputation until

acquired by Agility/PWC in 2005.


◦ 1985 – 1990 ◦ Sales Office Manager British Airways, Kuwait

Oversee sales & operations, managing 40 staff. Prime responsible in drawing market strategy and SOP for the operations

to follow. Establish an honest and open support structure to ensure that the Sales &

Operations Teams are given every opportunity to succeed with their set objectives. Involves mutual training and coaching, raising product knowledge, assistance with identifying opportunities, joint sales calls and hands on support, discussing different sales tactics and approaches and most importantly feedback and review sessions.

Over-all in charge of the contacts and agreements with Civil Aviation.


1980 – 1985 Sales Manager Swiss Air (2 years) & Alitalia (3 years)

Promote air traffic and sales of airline seats and cargo space. Directs the activities of other sales personnel.

Capture new sales opportunities and manage customer relationships for long term and repeat business.

Prime responsible for the realization of the sales targets of the team. Coach and motivate the team to keep their spirits high in attaining

individual targets. Devise strategic plans to achieve the sales objectives. Communicate the sales strategy to the Sales Team and raise the level of

interest and ownership among each team member for the individual part they play in achieving this.

Analyze the current reporting framework and suggest where improvements can be made to make effective use of the information gathered.


Trained in the Following Courses: Passenger Handling Cargo 1/2/3 Sales Techniques ULD Specifications Managing People Finance for non finance people Sales Strategy and Market strategy Strategic Thinking Team Innovation and Restructuring Budgeting Risk Management and Restructuring


Memberships Awarded: FIATA, NCFF, AMSA

EDUCATION1978 – 1980

British Airways University, London Airlines Management

1975 - 1978 Beirut University for Higher Studies

Business & Marketing


Integrity and Ethics Leadership Teamwork Pro-Activity Sense of Ownership Accountability Striving for Excellence Extensive Network Training

Principles of Success

More Details… Languages Known:Arabic & English (Both Reading & Writing)

Full Coordinates:Email: [email protected] [email protected]

Mobile: +97150 6253679Telephone (Residence): +9714 3439499Telephone (Office): +9714 3432320

mailto:[email protected]

mailto:[email protected]