fashion preliminary brief 2013

7/30/2019 Fashion Preliminary Brief 2013

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TASK ONE

In order to fully understand the complexities of the task undertaken by

artists, we must deconstruct each individual element used to create the

illusion. Camera control, lighting design and the nuance of performance

all have to be carefully considered and understood. Atmosphere is a key

element in creating emotive imagery.

Research, analyse and deconstruct what you consider to be an

iconic fashion image and give careful consideration to what makes it

such. Your image may be historical or contemporary.

You should take into account all the elements making up the narrative

within this singular frame: the characterisation of the sitter or model,

the garments & costume worn, the setting and context, the style of

hair and make-up, the use and meaning of props and the lighting and

photographic techniques employed.

importance of the market place upon the above factors.

Produce a small

PowerPoint, of 2 slides. Slide 1: Your name; Photographer/title

and Slide 2: the image.Also have a printed hard copy available for

discussion when we next meet.

Task deadline; Monday 14th January. Please print your image on

an A4 sheet of paper and pin it on the wall before the meeting.

fashion: constructed imageBA (hons) Photography (Contemporary Practice)

2013 Stage 1 Term 2 Unit RPHC4004

Photography: Corrine Day: British Vogue

Photography: Mario Testino


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fashion: constructed imageBA(hons) Photography (Contemporary Practice)


Photography (top left/bottom right): Philippe Halsman, David LaChapelle, Annie Leibovitz, Norman Parkinson, Annie Leibovitz, Guy Bourdin, Irving Penn


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TASK TWO

Characterisation is perhaps the key to great image making since it can

Street casting and portraiture is as much cultural documentary as fashion

reportage. We ask you to carry out a simple street casting and return

with an image of a chosen character or model. This person may be known

to you or a stranger encoutered in public. They may be conventionally

beautiful or their appearance and character may rest out side of what the

mainstream media my consider the norm. Whatever the reason for your

choice, they must inspire you in some manner, whether by the the way they

stand, dress or behave. In creating your image you must consider not only

the characterisation, but also costume and context of the sitter. Be prepared

to verbally account for your choice.

Will the model move well or do they seem self- conscious or awkward?

Can they inhabit the required role and take directions? Finally (and perhaps

Street casting has become widespread (and somewhat ubiquitous) online

and in print. See the following websites for inspiration:

Task deadline; Monday 14th January. Please print your image on

an A4 sheet of paper and pin it on the wall before the meeting.



From; Go-Sees: Girls Knocking on My Door by Jergen Teller

From; Face Hunter by Yvan Rodic


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TASK THREE

consideration to individual skills sets within your group and the abilities each

individual brings to the task. Your team will need a broad spectrum of skills

from negotiation and organisation to practical construction and lighting. All

team members should contribute to all aspects of the task however due to

member of your group:

shoot co-ordinator

lighting lead

building lead

budget controller

props master

casting lead

camera master health & safety representative

post-production lead

Think carefully when assigning roles; play to the strengths within your team

shoot production. It will also be helpful if your team members share a similar

taste in genres and styles.

Task deadline; Monday 14th January. Please submit proposed

groups to Jonathan Simms by 2pm.

Photography: Julia Fullerton Batten

fashion preliminary brief 2013

Documents