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Fast Facts: Reference Guide SAP Impacts the World May 5, 2013

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© 2011 SAP AG. All rights reserved. 2 Public Internal

Table of Contents

Fast Facts – Enterprise & Innovation

1.8 billion text messages per day

84% of DiversityInc. Top 50

Ariba network reaches 1M cos.

SAP HANA analysis speed

29M users the cloud

Mobile subscribers via text

Dow Jones Sustainability Index

SAP HANA powers the Oncolyzer

74% transaction revenue

$18 trillion consumer purchases

86% of Fortune 500

98% of most valued brands

80% of customers are SME’s

Live in as little as 2 weeks

Product safety touches $5T

Population analytics

Please Read

Guidelines for Use

Service Industries Fast Facts Manufacturing Industry Fast Facts


Table of Contents

Fast Facts – Manufacturing/CPG Industries

Beauty and fragrance products

Medical devices

Automobiles

Pet food

Televisions

Brand-name jeans

Ice cream

Prescription drugs

Coffee and tea

Chocolate

Athletic footwear

Beer

Toys and games

Greeting Cards

Movies

Motorcycles

Oil Production Service Industries Fast Facts Enterprise Fast Facts

Please Read

Guidelines for Use


Table of Contents

Fast Facts – Services Industries

Food distribution

UN member governments

Stock trade analytics

Healthcare product distribution

Air Travel

Bank accounts

Broadcasting

Enterprise Fast Facts

Please Read

Guidelines for Use

Manufacturing Industry Fast Facts


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74% revenue Consumer Purch. Fortune 500 Top Brands 80% SME’s Bus One go live Product Safety Mobile Texts/Day HANA Speed

HANA Oncolyzer Beauty/Fragrance Food Dist. Work from Cloud UN Govt. Cust. Population Diversity Stock Analytics Sustainability Medical Devices

Healthcare Dist. Automobiles Air Travel Pet Food Televisions Bank Accounts Jeans Ice Cream Prescriptions Coffee & Tea

Ariba network Greeting Cards Movies Motorcycles Broadcasting Chocolate Footwear Beer Toys & Games

Fast Facts – Guidelines for use

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Ariba network Greeting Cards Movies Motorcycles Broadcasting Chocolate Footwear Beer Toys & Games Oil Production

74% of the world’s

transaction revenue

touches an SAP system.

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This fast fact is based upon an analysis of our market share

of revenue by industry based upon transactions executed by

our solutions..

What is transaction revenue?

The exchange of money for goods and services by private

corporations.

When does transaction revenue touch a SAP system?

When SAP supports the “buyer” or “supplier” functions on

both or on either side of a transaction.

Source: McKinsey/SAP analysis update 4/2013

X


transaction revenue

touches an SAP system.

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Details

SAP touches

$16 trillion of

consumer purchases

around the world.

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This fast fact is based upon

business-to consumer revenue

derived from household consumption

as a % of GDP, and applying SAP’s

% share of GDP based upon

probability calculations.

Source: McKinsey/SAP analysis updated 4/2013

X

SAP touches

$16 trillion of

consumer purchases

around the world.

Details

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SAP customers represent

86% of Global Fortune

500 companies.

This fast fact is based upon a review of

the 2012 Fortune 500 list and identifying

companies that are customers.

The Top 10 are all customers

Top 5: Royal Dutch Shell, Exxon, Walmart, BP

and Sinvoc.

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X


86% of Global Fortune

500 companies.

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98% of the top 100

most valued brands in

the world.


identification of SAP customers on the

Interbrand ranking list. The Top 5 are customers: Coca-Cola, Apple,

IBM, Google, Microsoft

Note: SAP is #25 on this list

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X


98% of the top 100

most valued brands in

the world.

http://interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx

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Details

80% of our customers

are small to midsize

businesses using SAP

software to solve

business challenges.

This fast fact is based upon customer

counts – 192,000 of SME customers –

which is 80% of SAP software

customers, including acquisitions. Key customers: Skullcandy, Pinkberry, King

Arthur Flour, Callaway, Sambazon

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X

80% of our customers

are small to midsize

businesses using SAP

software to solve

business challenges.

Details

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Our customers can go

live in as little as

2 weeks with SAP

Business One.

This fast fact is based upon an

analysis of customer

implementations that range from

two to eight weeks.

Source: SAP.com

X

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Our customers can go

live in as little as

2 weeks with SAP

Business One.

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Details

Product safety solutions

from SAP touch

$5 trillion of all

manufactured goods.

This fast fact is calculated based upon the industry

average of chemicals within consumer good, applied to

our customer base:

1. Aggregated revenues of SAP EHS Product Safety

customers in chemicals industries that contribute to

consumer goods are $234 billion.

2. Scale up to amount of downstream manufactured

goods protected based on chemical industry research

stating there are $43 of chemicals in $1,000 of mfg

goods. (234 billion / 4.3% = 5 trillion). So, SAP

protects materials that are included in $5 trillion value

of mfg goods.

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X

Product safety solutions

from SAP touch

$5 trillion of all

manufactured goods.

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Details

SAP helps reliably reach

more than 97% of the

world’s wireless subscribers

via text messaging.

This fast fact is based upon detailed reporting of

every message that transits our platform based upon

our reach to >900 mobile operators and their

respective reach to 5.2 billion subscribers.

At the core of the service are SAP Mobile Services,

(Sybase SMS 365 and Sybase MMX 365), the most

extensive, private, operator-grade network for mobile

messaging available.

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X

SAP helps reliably reach


world’s wireless subscribers

via text messaging.

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Details

SAP Mobile Platform

reliably delivers

1.8 billion text

messages worldwide.

SAP mobile services (Sybase 365)

maintains detailed reporting of every

message that transits our platform. This

reflects the detailed records of our "reach" --

the number of service that we reach and their

subscriber basis.

Total messages/365 days

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X

SAP Mobile Platform

reliably delivers

1.8 billion text

messages worldwide.

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Details

SAP HANA can increase

analysis speed by more

than 10,000x, equal to

walking from California to

New York in 6 minutes.

This fast fact is based upon customer experiences implementing

HANA, and before and after benchmarks.

SAP HANA provides a foundation that enables customers to

analyze large quantities of data from virtually any source in real

time

In-memory computing reduces complexity by many factors, and

simplifies the logic by taking processing out of the database.

The simplicity of this design creates the ability to develop

applications extremely quickly while writing only the minimal

amount of code necessary.

Key customers: T Mobile, Charmer-Sunbelt, Colgate

X

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SAP HANA can increase

analysis speed by more

than 10,000x, equal to

walking from California to

New York in 6 minutes.

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Details

* International Agency for Research on Cancer GLOBOCAN 2008 database

SAP HANA powers the

“Oncolyzer”, which can help

doctors find the best therapies

for 15 million of new

cancer patients each year.

This fast fact is based upon a research initiative "HANA

Oncolyzer“, a cooperation between the SAP Innovation Center

in Berlin, the Hasso Plattner Institute and the Charité —

Universitätsmedizin, a teaching hospital where doctors are

using the data.

The goal - to improve the IT-aided treatment of patients

suffering from various types of cancer, and improve knowledge

about cancer treatments. As a result, cancer therapies can be

more accurately adjusted for individual patients.

Key Customer: Charité

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X

SAP HANA powers the

“Oncolyzer”, which can help

doctors find the best therapies

for 15 million of new

cancer patients each year.

http://www.hpi-web.de/

http://www.hpi-web.de/

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Details

Our customers

produce 77% of the

world’s beauty and

fragrance products.

This fast fact is based upon the

identification of active SAP beauty and

fragrance manufacturing customers and

their related revenues as compared to the

market.

Market size – $208 Billion

Top customers: Loral, Unilever, Colgate,

P&G, Avon

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X

Our customers

produce 77% of the

world’s beauty and

fragrance products.

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Details

Our customers distribute


world’s food.


identification of active food distribution

customers and their related revenues as

compared to the market.


Key customers: Sysco, Edeka, US

Foodservice

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X

Our customers distribute


world’s food.

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Details

Cloud solutions from SAP

provide the freedom for

29 million people to

work from anywhere.

This fast fact is based upon user counts

from our cloud solutions:

Cloud Apps 23 million

Business Network 5 million

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X

Cloud solutions from SAP

provide the freedom for

29 million people to

work from anywhere.

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Details

SAP provides solutions to

58% of United Nations

member governments to help

improve citizen services.

This fast fact is based upon an analysis

of UN member government identified

as SAP customers.

Top governments: China, India, US,

Indonesia, Brazil

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X

SAP provides solutions to

58% of United Nations

member governments to help

improve citizen services.

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Details

Analytics solutions from SAP

power population projections

through the year 2100, helping UN member countries

understand resource

implications.

This fast fact is based upon:

As part of reaching 7B people in the world in 2011,

SAP and the United Nations Population Fund

partnered to create two interactive population

dashboards using business analytics technology

from SAP to help create greater transparency and

awareness of UN population data and trends.

Link to Dashboard

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X

Analytics solutions from SAP

power population projections

through the year 2100, helping UN member countries

understand resource

implications.

http://7billionactions.org/data

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Details

Our customers

represent 94% of

companies in the

DiversityInc. Top 50.


identification of our customers on the

2012 DiversityInc. Top 50 list.

The top 5 are customers: PWC, Sodexo,

Kaiser Permanente, AT&T, P&G

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X

Our customers

represent 94% of

companies in the

DiversityInc. Top 50.

http://diversityinc.com/

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Details

SAP powers analytics that

track more than 6 billion

U.S. stock trades per day to

identify fraud and protect

investors.

This fast fact is based upon a customer

reference: The United States Securities and

Exchange Commission relies on Sybase to

help it track daily stock transactions across the

country. Average of NYSE and NASDAQ

shares traded per day equals 6 billion. Source: http://www.sybase.com/detail?id=1033839

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X

SAP powers analytics that

track more than 6 billion

U.S. stock trades per day to

identify fraud and protect

investors.

http://www.sybase.com/detail?id=1033839

http://www.sybase.com/detail?id=1033839

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Details

Our customers represent

100% of the top scoring

companies in the Dow Jones

Sustainability World Index.


identification of SAP customers on the

Dow Jones Sustainability Index

company list.

Top 5 companies: BMW, Samsung,

Siemens, Coca-Cola, Haliburton

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X

Our customers represent

100% of the top scoring

companies in the Dow Jones

Sustainability World Index.

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Details

Our customers

produce more than


medical devices.


identification of SAP customers that

produce medical devices and their

related revenues as compared to the

market.

Market size = $205 Billion

Top companies: J&J, Medtronic, Philips,

Cardinal Health

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X

Our customers

produce more than


medical devices.

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Details

Our customers

distribute more than


healthcare products.


identification of active SAP healthcare

distribution customers and their related

revenues as compared to the market.


Top customers: Cardinal Health, McKesson,

AmerisourceBergen, Alfresa, Haniel

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X

Our customers

distribute more than


healthcare products.

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Details

Our customers

manufacture more than

95,000 automobiles

per day.


identification of SAP automotive customers

and their related revenues as compared to

the market, and applying that % to auto

production.

223K automobiles are produced each day

Top customers: Chrysler, VW, Toyota,

Ford, GM

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X

Our customers

manufacture more than

95,000 automobiles

per day.

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Details

Our customers fly more

than 1.7 billion of the world’s passengers.


identification of active airline customers.

Total passengers flown 2011: 2.8 billion

Market size – $469 billion (SAP share 59%)

Top customers: American Airlines, Delta,

Lufthansa, Southwest, Air France

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X

Our customers fly more

than 1.7 billion of the world’s passengers.

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Details

Our customers

produce 85% of the

world’s pet food.


identification of active pet food

manufacturing customers and their related



Top customers: Nestle-Purina, Mars-Pedigree,

CP – Hills Science Diet, P&G – IAMS, Heinz -

Milkbone

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X

Our customers

produce 85% of the

world’s pet food.

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Details

Our customers

produce more than


televisions.


identification of active SAP consumer

electronics customers and their related


Market size – $176 billion

Top customers: Panasonic, Samsung,

Toshiba, Sony, Philips

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X

Our customers

produce more than


televisions.

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Details

Our customers support

more than 101 million active banking accounts

across the world.

This fast fact is based upon identification

of banking customers that are live with

account management or loan functionality

and their related customer counts.

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X

Our customers support

more than 101 million active banking accounts

across the world.

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Details

Our customers

produce more than


brand-name jeans.


identification of jeans manufacturers

that are SAP customers and their

estimated market share.

Top Brands: Levis, Lee, Gap Calvin

Klein

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X

Our customers

produce more than


brand-name jeans.

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Details

Our customers produce


world’s ice cream.


identification of active SAP ice cream

manufacturing customers and their


market.


Top customers: Unilever, Nestle, Dreyer’s

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X



world’s ice cream.

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Details


the top 20 global

prescription drugs.

This fast fact is based upon data

obtained from IMS Health that tracks

and ranks sales of the top

pharmaceutical drugs globally. Top customers: Bristol Myers Squibb, Roche,

Merck, GSK, Pfizer

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X


the top 20 global

prescription drugs.

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Details



coffee and tea we drink

each day.


identification of active customers that

are part of the coffee and tea

manufacturing market and their related


Market Size - $63 Billion

Top customers: Kraft, Nestle, Unilever, Sara

Lee, Lavazza

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X



coffee and tea we drink

each day.

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Details

SAP customers deliver

74% of radio and TV

broadcasting content

worldwide.


identification of active customers out of

the top broadcasting and cable

television companies and their related


Market size – $372 billion

Top customers: Comcast, DirecTV, Time

Warner Cable, Disney, News Corp.

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X

SAP customers deliver

74% of radio and TV

broadcasting content

worldwide.

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Details

Our customers

produce more than


chocolate.


identification of customers in the

chocolate and confection industry and

their related revenues as compared to

the market.

Market Size – $75 Billion

Top customers: Nestle, Mars, Hershey,

Cadbury

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X

Our customers

produce more than


chocolate.

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Details

Our customers

produce more than


athletic footwear.


identification of customers in the

apparel and footwear industry and their


market.

Market Size – $26 Billion

Top customers: Nike, Asics, Puma

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X

Our customers

produce more than


athletic footwear.

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Details

Our customers

produce more than


beer.


identification of active customers in the

beer manufacturing industry and their


market.

Market Size - $150 billion

Top customers: Anheuser Busch, SABMiller,

Heineken, Carlsburg

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X

Our customers

produce more than


beer.

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Details

Our customers

produce more than


toys and games.


identification of active toy manufacturing

customers and their related revenues as



Top customers: Hasbro, Lego, Mattel, Bandai

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X

Our customers

produce more than


toys and games.

© 2011 SAP AG. All rights reserved. 111 Public

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Details

SAP connects more than

1 million companies in

190 countries on the Ariba

Network, the world’s largest

business-to-business network.


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This fast fact represents the number of

connected companies within the Ariba

network.

• 60 million invoices

• $450 billion in spend

X

SAP connects more than

1 million companies in

190 countries on the Ariba

Network, the world’s largest

business-to-business network.

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Details



greeting cards.

Home






the identification of active

SAP greeting card

manufacturing customers

and their related revenues as


Market size – $52 billion;

Details Top Customers:

Hallmark

American Greetings

These 2 companies

have 88% of the

market.

X



greeting cards.


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Details

Our customers

produce more than


movies.


Our customers

produce more than


movies.

Home






identification of customers that produce

movies and videos and their related

market share.

About 2,000 movies are produced each year.

Customers: Time Warner, Sony Pictures,

Paramount, CLT-UFA, Lionsgate, 20th

Century Fox, MGM, Warner Bros.

X


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Details

Our customers

produce more than


motorcycles.


Home





This fast fact is based upon the identification

of SAP customers that produce motorcycles

and their related market share

Market Size – $71 Billion Top Customers: Kawasaki, Yamaha,

Harley-Davidson

X

Our customers

produce more than


motorcycles.


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Ariba network Greeting Cards Movies Motorcycles Broadcasting Chocolate Footwear Beer Toys & Games Oil production

Details


more than 70 million barrels of oil each day.


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This fast fact is based upon the SAP oil

customers and related oil barrel production

each day. (79% share) *Daily Oil production globally – $89 million barrels

*Daily Oil consumption globally – $87 million barrels

Top Customers: Gazprom, Exxon Mobile, Royal

Dutch Shell, BP, Chevron *Source: Energy Information Administration

X


more than 70 million barrels of oil each day.


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