Fastrackerz’ Social Media Campaign- March 2016

#vehicleguardian

Theme & Motive of the Campaign.• Theme The theme of the campaign revolves around the time

difference of problems and their solutions. The campaign reflects the vehicle problems we face in the “then” imagery and the solutions to these are given by fastrackerz in the “now” imagery.

• Motive The motive was to highlight the problems faced in earlier

times and now how fastrackerz has given us the solution. #vehicleguardian further makes the motive of the campaign clear.