Ford FiestaThis is Now Social Media Campaign

as part of the overall Fiesta This is Now European activity

a pan-European social media campaign encouraging the public to submit their own definition of ‘now’ to the This is Now Flickr

group

to activate it, we outreached to hundreds of influential bloggers from across Europe

starting with marketing bloggers to get the news out

then within the art, design, photography, fashion, film and music communities

we used a blog to highlight and encourage contributions

we used both a Twitter account and a Facebook page to extend the conversation

we’ve also given bloggersthe opportunity to share their vision of

‘now’ by guest editing the blog

of course, this meant the bloggers also told their own audience about their

contributions

and, as a result

50 guest bloggers have contributed to the blog

150 blog posts have been published about the campaign, with an estimated reach of

1,050,000 people all over Europe

40,000 images and videoshave been submitted to the Flickr group

making it the second biggest sponsored group on Flickr

and now the Fiesta has been recognised as an icon of ‘now’ itself

winning the red dot award: the largest and most renowned design competition in the

world

red-dot.de

thisisnow.eu