FDF Sales Directors Forum Mike Coupe

Group Commercial Director, Sainsbury’s

Consistent Strategy

Consistent Delivery

1

Consistent Performance

-1%

0%

1%

2%

3%

4%

5%

6%

2007 - 08 2008 - 09 2009 - 10 2010 - 11 2011 - 12 2012 - 13

LFL Growth

Market JS

Grow sales ahead of market

Grow profit ahead of

sales

Fleet Street Local

King’s Lynn

Online

Convenience Stores

Estate Growth

New stores

12

New

Convenience

Stores

125

Refurbishments

15 Extensions

6

Sainsbury's Bank

Taste the Difference by Sainsbury’s Basics

Counters

Non Food Heroes

Market Volume (%)

2010 - 2011 2012 - 2013

Sustainability

Social

Economic Environment

Q&A