fh wien friday night slides 2013
TRANSCRIPT
See Categories: On homepage, beneath each of your posts
Bill MitchellSept. 13, 2013
Screengrabs for discussionFh-Wien University
Using Categories, read posts about ventures similar to yours
• Find two other students to form a triad team• Sit together • (You’ll be working together tonight)
What’s working, what needs work
• What’s working: Four things I like in your projects:– Equipping audience to DO or FEEL something– Picking a good name– Telling a good story (often a personal story)– Appealing to people’s best instincts
Tips on naming a venture:(sources: smallbusinessindia.com, lsvp.com,
myventurepad.com)
• Be short, simple, searchable• Can people say it?• Can people spell it?• Can people remember it?
Telling a good story(Source: thestarupvideos.com)
• Audience will remember story rather than data• Stories shapes information into meaning• Short and easy to tell and memorable• Emotional GLUE connects you to customers• Stories Inspire action • Stories are less likely to be resisted• Reveal what makes your message unique• Illustrates measurable, concrete results• Stories turn customers into heroes
Gamification
The best journalism…
• Gets clear focus on audience & audience need• Involves the audience in content creation• Involves the audience in sharing the work • Aggregates & curates previous reporting • Is timely• Makes sense of complex topics• Refines raw information with fact-checking• Includes a post-publication plan for user
engagement• Your additions?
Key trends, cont.: Next Step Media
Documentation: A non-journalist documents the killing of Neda
A non-journalist e-mails the video to a friend in the Netherlands
Verification: The Telegraph confirms some details
News organizations spread the news of the killing beyond the simple sharing