filling in the broadband gaps

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Filling in the Broadband Gaps The Role of the California Emerging Technology Fund in Closing California’s Digital Divide Ana Alicia Bradshaw Telecommunications Staff to Commissioner Rachelle Chong California Public Utilities Commission

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Filling in the Broadband Gaps. The Role of the California Emerging Technology Fund in Closing California’s Digital Divide. Ana Alicia Bradshaw Telecommunications Staff to Commissioner Rachelle Chong California Public Utilities Commission. Broadband Usage Statistics - PowerPoint PPT Presentation

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Page 1: Filling in the Broadband Gaps

Filling in the Broadband GapsThe Role of the California Emerging Technology Fund in Closing California’s Digital Divide

Ana Alicia BradshawTelecommunications Staff to Commissioner Rachelle ChongCalifornia Public Utilities Commission

Page 2: Filling in the Broadband Gaps

Broadband Usage Statistics

Why “Gaps” in Usage Exist

Programmatic Review

Conclusions & Recommendations

Page 3: Filling in the Broadband Gaps

Home Broadband Usage 2006Home Broadband Usage 2006

Race/EthnicityCaucasian 42%African-American 31Latino (English Speaking) 41

Age18-29 55%30-50 5050-64 3865+ 13

Educational AttainmentLess than High School 17%College + 62

Household Income< $35,000 21%$75,000 + 68

Community TypeUrban 44%Suburban 46Rural 25

US Homes with Broadband (2005) 60 Million (30%)US Homes with Broadband (2006) 84 Million (42%)

% Change (2005-2006) 40%

Pew Internet and American Life Project, Home Broadband Adoption 2006

Page 4: Filling in the Broadband Gaps

Broadband and the Disabled Broadband and the Disabled CommunityCommunity

• Depending on age and type of disability, 6-26% of disabled Americans have home broadband access – 2003 Current Population Survey

• Rates are lowest among disabled seniors and persons with multiple disabilities

• Limited data other than what is provided by CPS

Page 5: Filling in the Broadband Gaps

Who’s Not OnlineWho’s Not Online

Characteristics associated with a lower likelihood of having broadband in the home:

Over age 65 Household income less than $35,000 No high school degree Resides in a rural area Non-English speaking or limited English proficient Disabled

Page 6: Filling in the Broadband Gaps

AAccess

ffordability

pplications & content

The 3 A’sThe 3 A’s

== AdoptionAdoption

Page 7: Filling in the Broadband Gaps

The Digital SpectrumThe Digital Spectrum

Source: Lenhart & Horrigan, Re-Visualizing the Digital Divide as a Digital Spectrum

Page 8: Filling in the Broadband Gaps

Broadband and Small BusinessBroadband and Small Business

• Approximately 50% of CA small business owners use a computer, 25% of those who own access the Internet

• The more employees a small business has the less likely the owner is to use a computer at work

• Technology a low priority

Page 9: Filling in the Broadband Gaps

Programmatic ReviewProgrammatic Review

• BeSchoolReady – Mexican American Opportunity Foundation (Los Angeles)

• Round Valley Indian Health Center, Inc (Mendocino County)

• SeniorNet – Norman Park Senior Center (Chula Vista)

• Signature Learning Project – Latino Issues Forum (San Francisco)

• StreetTech (San Pablo)

Page 10: Filling in the Broadband Gaps

Recommendation #1:

Partnership Building CETF should strive to serve as an

intermediary between existing networks of community leaders concerned with broadband deployment.

Page 11: Filling in the Broadband Gaps

Innovation

Local InnovatorLocal InnovatorLocal InnovatorLocal Innovator

AdoptersAdopters Adopters Adopters

CETFCETF

CETF as the “Change Agent”CETF as the “Change Agent”

Page 12: Filling in the Broadband Gaps

Recommendation #2:

Strategic Planning An expert working group should be

recruited to develop a strategic plan for the future of CETF.

Page 13: Filling in the Broadband Gaps

Recommendation #3:

Additional Research A portion of CETF resources should be

allocated to collecting and analyze data on the broadband usage of Californians.

Page 14: Filling in the Broadband Gaps

Example: Connect KentuckyExample: Connect Kentucky

Page 15: Filling in the Broadband Gaps

Recommendation #4:

Project Funding CETF should not limit itself to funding only

pilot projects.

Page 16: Filling in the Broadband Gaps

ConclusionsConclusions

The following lessons are important to CETF’s success:

Goal setting is crucial to determining whom and where you want to serve, how you want to serve, and what resources are needed for this effort.

Strategic planning must be an iterative process. A metric for success should be established so that

Board members can determine whether CETF and its grant recipient are meeting their goals.

Effective use of public relations is necessary to reach out to underserved populations.

Page 17: Filling in the Broadband Gaps

RecommendationsRecommendations

1. Partnership Building CETF should strive to serve as an intermediary between

existing networks of community leaders concerned with broadband deployment.

2. Strategic Planning An expert working group should be recruited to develop a

strategic plan for the future of CETF.

3. Additional Research A portion of CETF resources should be allocated to collecting

and analyze data on the broadband usage of Californians.

4. Project Funding CETF should not limit itself to funding only pilot projects.

Page 18: Filling in the Broadband Gaps

Questions and comments welcome.