final marketing of non-profit ion

8/2/2019 Final Marketing of Non-Profit ion

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Presented By:

Priyanka Sawant

Ajit Mangarulkar

Mahesh Utage


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NPO do not work for any kind of profits through

their work and therefore none of their

shareholders are benefited from the profit point of

view.

What is known to be a nonprofit organization has

activities in a large number of domains mostlyartistic, environmental and cultural.


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Generally, Non-profit making organizations includes Charitable Trusts,

Social Welfare Trusts,

Public Art Organizations,

Non Government Organization Etc.

Functions includes help for Orphans,

Disables, Victims of Calamities, Riots,

Underprivileged peoples etc.


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Marketing is an unfamiliar concept for many

nonprofit organizations.

It's important that these organizations understand

that marketing is more than just the old sense ofmaking a sale or obtaining a donation.

Marketing is a way to satisfying the consumer and

donor needs, but where does the nonprofitorganization start?


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Brand is what donors and supporters remember.

Brand enables donors, volunteers, sponsors and

the community to immediately recognize, value

and trust your organization.

Brand distinguishes you from the competition

Brand gets you heard by others.


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Define Target Market

Determine Desired Outcome Of Marketing Efforts.

Develop Brochures And Marketing Materials

Develop A Social Media Marketing Strategy: Advertising

Continue Marketing

Success Advertisement

Business Expansion

Research And Maintain Prospect And Customer Databases


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Defining The Target Market: To develop a marketing plan

To guide marketing process

Identifying The Market: Identify the target market which

includesPlace Section of society


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Develop Brochures And Marketing Materials

It must describe the

Benefits, Services,

Donation Opportunities, and

Values Of Your Organization.

Develop A Social Media Marketing Strategy:

Social networking sites are most cheapest media for

advertising Easy way to reach out to maximum DONERS in a low

cost and effective way.


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Use of web site as a great resource todisplay

Useful information,

News,

Monthly newsletters,

Events,

Create community, Share alternatives to donating money, and

showcase the benefits of your organization.


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We will discuss tactics one can utilize to market more effectively:

Web site

Social Sites

E-mail, Newsletter etc.

Events Awards, Matches etc.

Print materials

Public relations

Networking


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The web helps you cast a wider net by:

Attracting new donors Sharing mission and build awareness

Using images to tell story

Enabling to educate the public

E-Mail CampaignsRelationships are built on communications

and e-mail is an important communication

tool. Did you know:

Frequency matters weekly is optimal

Relevant content matters

Personalization matters


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Fund raising events help to build

awareness and raise revenue while having fun:

Friendly matches with Celebrities

Charity fund program

Awards programs

Marathons etcEx: Mumbai Police Welfare and Relief Fund

Word of mouth networking is perfect

marketing for nonprofits!

People trust others opinions of your

organization

People pass along positive comments

about the organization


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Pitch a story to your local press

Make it newsworthy

Demonstrate your solution to the issue

Provide pictures

Make it local give it a human interest angle

Invite media to your events

Send your newsletter and other information to the media


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Nonprofit organizations are in a feel good

industry.

Nonprofits can build friendships that last a

lifetime and beyond.

Nonprofits affect the wallets, minds and hearts ofthe community.


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A structured marketing process can help

build your organizations brand, resulting in

greater ability to attract and retain donors

and volunteers.

final marketing of non-profit ion

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