Vinsetta Garage Digital Strategy

Vinsetta GarageWe’re a joint and we’re proud of it!

Woodward landmark revived

Nothing too fancy, just great food at a great price with an amazing atmosphere

Vinsetta Garage

Target Audience food-goers in Metro Detroit Want great food and unique experience Gear toward 25-40 years old Looking for a good time

Vinsetta Garage

What’s the Big Idea? Create interaction

with customers Focus on mobile

strategy and social media strategy

Acknowledge regular customers

Vinsetta Garage

Customer Interaction Key to building our community Let’s customers feel they’re a part of

our joint Just as important in social media as it is

at Vinsetta Garage itself NO negative responses

Vinsetta Garage

Social Media Strategy Respond to all posts

within 24 hours with at least a “like” or “favorite”

Tweet and update status at least 3 times a week

Post pictures to Instagram at least twice a week

Vinsetta Garage

Social Media Strategy Post pictures of

new menu items and restaurant itself

Update tweets and statuses that refer to VG

Vinsetta Garage

Mobile Strategy Check-ins using

smartphones or tablets

Facebook and Foursquare

Reward Mayor Offer deals by tracking

check-ins Advertise gluten free

and vegan friendly on restaurant apps

Vinsetta Garage

Internet Marketing Locally based Focus on Google for SEO Keywords:

Joint Custom eats Vinsetta Garage Metro Detroit Woodward restaurants

Enhance vinsettagarage.com

Vinsetta Garage

Budget $6,000 every 6 months

Social media- $3,000 Mobile strategy- $2,000 Internet marketing- $1,000

Vinsetta Garage

Recap Customer

interaction is key! Focus on social

media and mobile strategy

Acknowledge and reward regulars

Build our community!

Vinsetta Garage