final project hindustan times
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Final Project Hindustan TimesTRANSCRIPT
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COMPANY PROFILE
HT Media Limited is a major player in the print media in India. It has a leadership position
in the market in North India and the second position in the English News Paper market in
the North and East. The group now intends to consolidate itself as a vibrant and modern
media powerhouse through strategic partnerships, ever-increasing scope of operations and
a consumer focused approach.
Hindustan, the flagship publication from the group, was inaugurated by Mahatma Gandhi
in 1924 and has established its presence as a newspaper with editorial excellence and
integrity. Hindustan Times commonly called as "HT" was founded in 1924 by Master
Sunder Singh Lyallpuri, the founder-father of the Akali Movement and the Shiromani
Akali Dal in Punjab. Master Sunder Sigh Lyallpuri started the newspaper with
contributions from USA, Canada and locals from the Lyallpur District.
HT today has become a leading newspaper in India. Because of the authenticity of its
news, the newspaper has become a market leader for English papers in north India. The
newspaper has been working non- stop since the Indian independence movement.
Prominent faces like Devdas Gandhi and Khushwant Singh have at times edited the paper.
Hindustan Times has proved its nation wide reach in India. Leadership through quality and
innovation is the hallmark of the Hindustan Times Limited. The paper issues simultaneous
editions from New Delhi, Mumbai, Lucknow, Patna and Kolkata. It is also printed from
Bhopal, Chandigarh, Jaipur and Ranchi. HT has also come up with India's first youth daily
called as HT Next in 2004. The Mumbai HT edition was launched on 14th July 2005.
However, the print location of Jaipur HT was discontinued from June 2006. Recently HT
has launched a national business newspaper called Mint, with an agreement with Wall
Street Journal to publish Journal branded news and information in India.
Over seven decades the organization has been a major force in the print media. The
Hindustan Times Ltd. plans to consolidate itself as a vibrant and modern media
powerhouse through strategic partnerships, ever-increasing scope of operations and a
consumer focussed approach.
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Today, Hindustan has a circulation of over 1.4 million and is the fastest growing mainline
in terms of readership. Hindustan, Delhi, is India’s largest single-edition daily. In July
2005, Hindustan made a successful entry into the commercial capital of India – Mumbai.
Hindustan, the Hindi daily from HT Media, is one of the leading Hindi dailies in the
country with a readership in excess of 10 million. This makes it the fourth largest read
daily in India.
The group's news portal HindustanTimes.com, with over 2 million unique visitors and 100
million page views per month, is one of the largest news portals in the country. It is the
flagship publication of HT Media Ltd. Hindustan Times is one of the largest newspapers
in India, by circulation. According to the Audit Bureau of Circulations, it has a circulation
of 1.4 million copies as of 2010.
INDIAN NEWSPAPAER INDUSTRY OVERVIEW
Newspapers and newspaper advertising has been the most important tool in shaping the
growth and development of any society in the modern world. More than anything, they
have been very instrumental in bridging the gap between the people that contributes to the
air of awareness in the society. Since the very first day the oldest newspaper has made its
appearance, there has been seen progressive changes that have catapulted the status of
every society to new levels of evolution from time to time. The newspaper industry in
every country stands out as an influential body contributing to the development of the
modern society by acting as one of the most potential platform for exchange of thoughts
and opinions. Moreover, by covering a wide arrange of topics that are relevant to the daily
lives of people in a society, it promulgates the identity of the society, and acts as a
dispenser of public opinions . One of the most crucial tasks of newspaper industry is it’s
contribution towards the economic and industrial development of a country through it’s
assimilation of people’s voice.
The Indian newspaper industry has passed various stages of evolution to
reach the status that it enjoys today- that of leading press arena in the world. There are
hundreds of newspapers that reach out to the people of it’s vast country in enormous
numbers every morning. A Typical Indian daily newspaper is the staple diet for typical
Indian, bringing him/her news from all over the globe. Since daily newspapers succeed in
attracting more readerships, an Indian daily newspaper is the order of the morning for
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eager news hungry readers across the country. By garnering an increasing number of
subscribers in the form of readers, newspapers completely reflect the individuality of the
reader and the country as well. The growth in circulation of newspapers in the country
results in overall economic prosperity of the country, elevating it to the higher levels. An
Indian daily newspaper strikingly plays a significant role in the structural shaping of the
country’s economic development. In fact, the newspaper industry of any country for that
matter spreads knowledge and awareness among the people by propagating itself as a
medium for a wide area of topics such as politics , sports , social issues, medicine ,
advertising , entertainment and so on.
Researchers have discovered a place where the newspapers a threatened
species in parts of the world, is thriving. In most of the parts of the world the age old
newspaper industry is fighting a loosing battle to the online news sources and in most parts
surrendering to it. However in India, home to 1.1 billion people, not only is the press in
robust health, but it’s growing at an astonishing rate.
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ROLE OF NEWSPAPER
“Pen is mightier than the sword”
Newspaper is primary source of information. Newspapers are more than just a sheet of
paper lined with ink. Newspaper is a medium through which the facts and figures of the
events going on around the world reach even to the places where there is no electricity.
Their productions hold a much greater significance than providing profit for the company.
Newspapers give us a medium to get information about news regarding employment, ma-
trimony, gadgets, real estate, sports and the list goes on...The daily newspapers express the
interests and understanding of the public. As a result, the entire conservative community
from researchers to managers to educators -- watches the press carefully.
Apart from this, newspaper industry gives employment to millions of people across the
globe.
CURRENT SITUATION OF NEWSPAPER INDUSTRY
Newspaper is the oldest and most conventional method of giving news on wide array of
topics to the people at their doorstep. The newspaper industry at the global arena has come
a long arena from presenting news in black and white to adopting the most innovative of
methods, including colored background and text, unique paper materials, etc to depict all
kinds of news for the readers. The Indian newspaper industry has the record of giving the
most number of newspapers to the readers, both at national as well as regional levels. One
of the oldest newspapers of India, The Statesman was founded in 1818 and still continues
to maintain the same status that it used to command. It has been almost two centuries now
since it’s inception of the oldest newspaper in the country. During this period the Indian
newspaper industry has achieved tremendous grounds of success for various newspapers
that are circulated throughout the country. The most unique fact of the Indian newspaper
industry is that newspapers in various regional languages, Hindi & English are published
and circulated throughout the country. The Indian English newspaper sector is the most
published and circulated throughout the country. The Indian English newspaper sector s
the most published and circulated lot in the Indian newspaper Industry.
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With the newspaper industry as a viable platform for the proliferation of
advertising and marketing of public relations, there has been witnessed an impressive
explosion of newspapers at all levels. A typical Indian English newspaper serves as an
ideal banner for companies who would look forward to advertise their products or services
keeping in mind the strength of readers nationwide. Since a newspaper is the first thing
that most of the citizens of the country go through early in the morning, it stands at an
advantage of making its stand in full view of massive number of readers. The more the
readers or viewers of the advertisements, the more the impact that the advertisements have
made in the minds of the people. An Indian English newspaper being the most read
newspaper in the country, most of the companies highlighting their services and products
for the citizens, targets these newspapers for the showcase of their services. Newspapers
act as the ideal method of public relations due to it’s strength as the best way of
communication.
The 2010 Indian Readership Survey findings shows that the largest read local language
newspapers to be Dainik Jagran (with 16.429 million readers) and Dainik Bhaskar (with
14.448 million readers), both published in Hindi. The Times of India is the most widely
read English language newspaper ( 4.900 million), followed by Hindustan Times (3.9
million), Eenadu (1.7 million), The Sakshi (1.45 million). The New Indian Express is
another widely-read English language newspaper (1.8 million). Malayala
Manorama newspaper which is published in Malayalam from , currently has a readership
of over 9.9 million (with a circulation base of over 2 million copies) has the most
circulation in other languages.
With a combined daily circulation of 2.25 million copies and a readership base of 14.49
million readers, Hindustan (English) and Hindustan (Hindi) enjoy strong brand
recognition among readers and advertisers, and are produced by an editorial team known
for its quality, innovation and integrity.
HT Media operates 17 printing facilities across India with an installed capacity of 1.5
million copies per hour. HT’s internet business, under the HindustanTimes.com portal, is
primarily a news website with 2 million unique visitors and 100 million page views per
month, with a significant share of the traffic coming from outside India.
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As part of its expansion into electronic media, HT Media, through its subsidiary HT
Music and Entertainment Company Ltd., has entered the FM radio market in key Indian
cities through a consulting partnership with Virgin Radio. The channel, Fever 104, is one
of the most vibrant on the airwaves and is currently available in Delhi and Mumbai.
LIST OF NEWSPAPERS IN INDIA BY READERSHIP
This is a list of the newspapers in India by readership in the three-month period ended
June 30, 2012. These figures are compiled by Media Research Users Council in the Indian
Readership Survey (IRS) 2012 Q2. All figures are in millions. This data is based on
sample survey and is modelled on internationally accepted annual sample spread. The IRS
is the largest continuous readership research study in the world with an annual sample size
exceeding 2.56 lakh respondents
Newspaper Language City
Readership Owner
1Jagran
HindiVarious cities and
states16.42
Owned by Jagaran
Prakashan Ltd.
2
Dainik
Bhaskar HindiVarious cities and
states14.448 Owned by D B Corp Ltd.
3Hindustan
HindiVarious cities and
states12.205
Owned by Hindustan
Media Ventures Ltd.
which is owned by HT
Media Ltd
4
Malayala
Manorama
മലയാ�ള
മനോ��രമ
Malayalam
10 cities in Kerala,
Bangalore,
Mangalore, Chennai,
Mumbai, Delhi,
Dubai, and Bahrain
9.710Owned by Malayalam
Manorama Group
5 Amar Ujala Hindi Various cities and 8.608 Owned by Amar Ujala 7
Newspaper Language City
Readership Owner
states Publications Ltd.
6 Times of India EnglishVarious cities and
states7.643
Owned by Bennett,
Coleman and Co. Ltd.
7 Lokmat MarathiVarious cities of
Maharashtra and Goa7.507
Owned by Lokmat
Media Limited
8Daily Thanthi
Tamil
Various cities in
Tamil Nadu and a
few other cities
7.431Founded by S. P.
Adithanar
9Rajasthan
PatrikaHindi
Various cities and
states6.756
Owned by Rajasthan
Patrika Pvt. Ltd.
10Mathrubhumi
മ�തൃഭൂ�മ Malayalam
10 Cities in Kerala,
Chennai, Bangalore,
Mumbai, and New
Delhi
6.493Owned by The
Mathrubhumi Group
11 Eenadu TeluguVarious cities and
states5.925
Founded in 1974, owned
by Ramoji Group
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Ananda Bazar
Patrika
আনন্দবা�জা�র
পত্রিকা�
Bengali
Various cities in West
Bengal, Delhi and
Mumbai
5.859Owned by Ananda
Publishers
13 Sakshi TeluguVarious cities and
states5.306
Owned by Jagathi
Publications
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Gujarat
Samachar Gujarati Ahmedabad, Gujarat 5.205Owned by Lok
Prakashan Ltd.
15Dinakaran
Tamil
Various cities in
Tamil Nadu and a
few other cities
4.999Bought out by SUN TV
group in 2005
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Newspaper Language City
Readership Owner
16Daily Sakal
MarathiVarious cities in
Maharashtra4.437
Owned by Sakal Media
Group
17Hindustan
TimesEnglish
Various cities and
states3.767
Owned by HT Media
Ltd
18Punjab Kesari
HindiStates of Punjab,
Haryana3.347
Owned by Punjab Kesari
Group
19Prabhat
KhabarHindi
States of Jharkhand,
Bihar, West Bengal
and Orissa
2.621
Owned by NPHL
(Neutral Publishing
House Ltd.)
20Navbharat
TimesHindi
Various cities and
states2.584
Owned by Bennett,
Coleman and Co. Ltd.
21 The Hindu EnglishVarious cities and
states2.208
Owned by Kasturi &
Sons Ltd.
22 Patrika Hindi Various cities 2.072
23Nai Dunia
Hindi
Various cities and
states of Madhya
Pradesh and
Chhattisgarh
1.569
Owned by NaiDunia
Media Ltd. which is
owned by Jagaran
Prakashan Ltd.
24 The Telegraph EnglishVarious cities and
states1.275
Owned by Ananda
Publishers
25Deccan
ChronicleEnglish Various cities 1.038
Owned by Deccan
Chronicle Holdings Ltd.
26 DNA EnglishVarious cities and
states0.930
Owned by Diligent
Media Corporation
which is a joint venture
between D B Corp Ltd.
(Dainik Bhaskar group)
and Essel Group.
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Newspaper Language City
Readership Owner
27Mumbai
MirrorEnglish
Various cities and
states0.795
Owned by Bennett,
Coleman and Co. Ltd.
28Economic
TimesEnglish
Various cities and
states0.789
Owned by Bennett,
Coleman and Co. Ltd.
29The New
Indian ExpressEnglish
Various cities and
states0.667
Owned by Express
Publications Ltd.
30 The Tribune EnglishVarious cities and
states0.640 Owned by Tribune Trust
HT Circulation
Based on the readership survey of 14.49 million readers, HT has a combined circulation
of 2.25 million copies everyday including Hindustan Times (English) and Hindustan
(Hindi). Due to huge circulation, HT enjoys strong brand recognition among readers and
advertisers as well.
Columnists of Hindustan Times
Vir Sanghvi : Vir Sanghvi is an editorial advisor for Hindustan Times. He writes a
column 'Rude Food' for 'Brunch', a weekly magazine.
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Karan Thapar : Currently the president of Infotainment Television and one of India's
noted television commentators and interviewers, Karan Thapar writes the weekly
column "Sunday Sentiments".
Manas Chakravarty: Capital market analyst for Mint. Writes weekly column "Loose
Canon" on Sundays'.
Poonam Saxena : She is the editor of Brunch, the Hindustan Times Sunday magazine.
She does a weekly TV review column, "Small Screen".
Indrajit Hazra: A novelist and a senior editor at Hindustan Times, Hazra writes the
weekly column "Red Herring".
Sonal Kalra : An author and editor of HT City, the daily entertainment and lifestyle
supplement of Hindustan Times, Writes the weekly column "A Calmer You".
Khushwant Singh : An editorial writer whose column "With Malice towards One and
All" appears in the Saturday edition.
Barkha Dutt : Journalist and NDTV Group editor. Writes a fortnightly column.
Samar Halarnkar : Editor-at-large, writes on a variety of issues and also runs a food
blog on the Hindustan Times website.
Ownership of Hindustan Times
Owned by HT Media Ltd., Hindustan Times is part of the India's famous KK Birla group
and currently managed by Shobhana Bhartia, granddaughter of GD Birla. At present the
KK Birla group owns 69 per cent stake in HT Media Ltd, currently valued at Rs 834 crore.
Shobana Bhartia joined Hindustan Times in the year 1986. At the time of joining HT, she
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was the first woman chief executive of a national newspaper.
Commenting on the performance for Q4 and FY2012, Chairperson and Editorial Director,
HT Media, Mrs. Shobhana Bhartia says ,
HT Media’s performance is the result of a product investment strategy that has helped
strengthen brand equity and salience. We have further consolidated our position in the
print business by expanding our reach across geographies in English, business and Hindi
dailies, which is borne out by the latest India Readership Survey findings. In addition, our
radio and digital businesses continue to perform according to plans and gain traction.
The company’s focused strategic approach and strong business model will allow it to
successfully navigate these tough times.
Vision and Values of HT Media
VALUES
HT Media – A rich heritage to live up to! Organizational values are the foundation stones
on which the organization’s image is built. These help the company realize its
organizational goals and in turn transform lives. These values are intended to infuse an
infectious energy, professionalism and a sense of true empowerment to the workplace.
The solid edifice on which HT Media stands tall today was built on high ideals and values.
The company has its roots in the independence movement in the first half of the twentieth
century, a cause to empower the nation. We are adaptive to the changing times, while re -
maining steadfast to the values rooted in our culture.
Our values drive us towards our goals of expansion, diversification and excellence. These
values define our philosophy of operations, guide our important decisions and determine
our commitment and achievement.
THE VALUES PERSONIFIED BY HT MEDIA ARE:
Courage
To encourage the ability that meets opposition with skill, competence and fortitude.
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Responsibility
Be accountable for results in line with the company’s objectives, strategies and values.
Empowerment
Support our people and give them the freedom to perform and to provide our readers with
information to influence their environment.
Continuous Self Renewal
Determination to constantly re-examine and re-invent ourselves for further innovation and
creativity.
People Centric
People are our greatest asset. We invest in them expect a lot and know that the rest will
follow
VISION
HT Media strives to be a visionary organization and not an organization with a vision. In
our endeavor to have a shared understanding, alignment and commitment, we have
derived our company’s vision that sets the course and empowers people to take action.
“YOU ARE EMPOWERED “
Businesses are in:
Publications, Finance, Music, Retailing, Media, Radio, Internet products, Events,
Charitable Trusts, Education
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HT MEDIA
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CORPORATE PROFILE
Board of directors
A rich mix of veterans in media and top leaders from non-media sectors, from both India
and abroad, HT Media’s Management team reflects the company's desire to be the best by
leveraging diverse strengths. The management team comprises people from varied
verticals such as media, FMCG, telecom, automobiles, each of whom add fresh
perspective to the rich experience of media industry stalwarts. This rich talent pool is ably
assisted by Global Think Tank.
Dr K K Birla
Chairman
is a renowned industrialist and has a career spanning more than six decades as a business
leader. Dr Birla has established one of India's well-known business conglomerates,
spanning a wide spectrum of key industries like sugar, fertilizers, chemicals, heavy
engineering, textiles, shipping and media. He has a Bachelors of Arts (Hons) in Hindi and
holds a Honoris Causa Doctorate in Literature. He has been educated at Calcutta
University, Delhi University and Punjab University. He was a member of the Rajya Sabha,
the Upper House of the Indian Parliament from April 1984 until March 2002. Dr Birla has
been a member of a number of consultative committees of the Government of India. He
has headed Chambers of Commerce such as Indian Sugar Mills Association, Federation of
Indian Chamber of Commerce and Industry, Indian Chamber of Commerce and many
other prominent organisations. Dr Birla joined our Board of Directors in August 2003.
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Shobhana Bhartia
Chairperson
Mrs. Shobhana Bhartia, who has been associated with the company since its incep-
tion, has taken over as the Chairperson on September 18, 2008. She has
spearheaded the company's long-term vision and strategy. Mrs. Bhartia is in charge
of formulating and directing the editorial policies of the company and has more
than 25 years of experience in the newspaper industry.
Mrs. Bhartia is a graduate from Calcutta University and is a recipient of the Padma
Shri Award by the Government of India in 2005. Mrs. Bhartia has received several
other awards, including the Outstanding Business Woman of the Year(2001) by
PHD Chamber of Commerce & Industry, the Global Leader for Tomorrow(1996)
by the World Economic Forum, Davos and the National Press India Award(1992).
She has been on the board of Indian Airlines Limited and on the North Regional
Board of the Reserve Bank of India.
Roger Greville
Director
Mr. Roger Greville has a Masters of Commerce degree in Economics from the
University of Auckland. A citizen of both New Zealand and the United Kingdom,
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he has been the Managing Director of Henderson Equity Partners Ltd - a private
equity operation of Henderson Global Investors - since 1998, and is a member of
Henderson Global Investors' senior management team. Mr Greville has over 20
years of investment and management experience covering both listed and unlisted
markets.
K N Memani
Director
Mr. Memani, a qualified Chartered Accountant, holds a Bachelors degree in Com-
merce from Calcutta University. He retired as the Chairman and Country
Managing Partner of Ernst & Young, India. He specialises in business/corporate
advisory and financial consultancy. Mr Memani has been the Chairman of the
External Audit Committee of the International Monetary Fund. He is also a
member of the National Advisory Committee on Accounting Standards, a statutory
authority for specifying mandatory accounting standards. Mr Memani joined the
Board of Directors in May 2004.
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Y C Deveshwar
Director
Mr. Deveshwar has a career spanning 36 years, with experience across general
management, strategic management and business leadership. He graduated from
the Indian Institute of Technology, Delhi, with a B.Tech degree and joined ITC
Limited, a public listed company in India, in 1968 as a management trainee. He
joined the board of directors of ITC Limited in 1984 and has led various businesses
of ITC Limited besides leading Air India as Chairman and Managing Director
from 1991 to 1994. Mr Deveshwar is a recipient of various awards and
recognitions, including the Manager Entrepreneur of the Year Award 2001, by
Ernst & Young. He is currently the Chairman of ITC Limited. He has also been the
president of Confederation of Indian Industry (CII). Mr Deveshwar joined the
Board of Directors of HT Media in May 2004.
N K Singh
Director
Mr. Singh is a noted economist and retired bureaucrat. Mr Singh has a Masters of
Arts degree in Economics from the Delhi School of Economics. He joined the
Indian Administrative Service in 1964 and has held a number of important
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positions with the Government of India, including Expenditure Secretary, Revenue
Secretary and later Secretary to the Prime Minister of India. He was also a member
of the Planning Commission. Presently, Mr Singh is a member of the United
Nations Global Commission on International Migration, a Senior Short Terms
Visiting Fellow, University of Stanford and Chairman of the Management
Development Institute, India. Mr Singh joined the Board of Directors of HT Media
in December 2004.
Ajay Relan
Director
Mr Ajay Relan, one of the founding Directors of CX Advisors Private Limited,
which provides investment advisory services to Private Equity firms, has over
twenty-five years of corporate and investment banking experience in India, Saudi
Arabia, Tunisia and Switzerland. Prior to co-founding the Indian Sub-Advisor, Mr.
Relan was the head of CVCI in India, a position that he held since the inception of
that business in India in 1995. Prior to this, Mr. Relan worked with several
financial firms in multiple geographies, starting with Citi in 1976 and the last being
the CEO of a Citi-affiliated brokerage firm, Citicorp Securities & Investments Ltd.
Mr. Relan has served on the boards of several CVCI portfolio companies, such as
Suzlon, HT Media, Yes Bank, i-FLEX and Progeon, among others. Mr. Relan
earned a Masters in Business Administration from the Indian Institute of
Management, Ahmedabad and a B.A. in Economics from St. Stephen's College,
Delhi University where he was top ranked in the University.
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Priyavrat Bhartia
Whole-time Director
Mr. Priyavrat Bhartia is a whole-time Director. He started as a financial analyst
with Wasserstein Perella & Co., New York, in 1998. With a Masters degree in
Business Administration from Stanford University (USA), Mr. Bhartia is also a
director with a number of companies including Birla Cotton Spinning and Weaving
Mills Ltd, Jubilant Enpro Pvt. Ltd, HT Burda Media Limited and Firefly e-
Ventures Limited.
Shamit Bhartia
Whole-time Director
Mr. Shamit Bhartia is a whole-time Director. He holds a degree in Economics from
Dartmouth College, USA. He has worked in the Corporate Finance and M&A
Group, Lazard Frere, New York, from July 2001 till August 2002. Mr Bhartia has
been associated with the company since its incorporation
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Rajiv Verma
Chief Executive Officer
Rajiv joined HT Media Ltd. as CEO in 2004. These 5 years have seen HT take
giant strides, be it growing the vernacular business with Hindustan, creating
national big brands – Mint, Fever 104, Shine.com, in addition to growing new
businesses like Events and Key Marketing Solutions, Ad for Equity, establishing
international collaborations with Virgin Radio, Burda, Wall Street Journal, Red
Match and substantively increasing our print capacities across the country.
Rajiv brings with him over 24 years of cross-sectoral experience with companies
like Hindustan Lever, Nestle and Whirlpool. His international experience spans
South East Asia and Europe. Rajiv is a Mechanical Engineer from Delhi College of
Engineering.
Rajiv is also a member of the Kellog alumni advisory board of North Western
University.
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Supplements of Hindustan Times
HT Brunch: HT Brunch is a 28 page magazine containing stories and snippets
from lifestyle to travel. It comes every Sunday. The readers of HT wake up to
Brunch every Sunday morning, which is one of best-loved offerings from its
stable. In a magazine format and clearly about ‘the good life’, it covers stories
around food, fashion, shopping, travel, health & wellness, books & movie reviews,
celebrity talk, lifestyle etc. One of the biggest draws of Brunch is the bouquet of
columns by prominent journalists like Vir Sanghvi (food & travel), Sanjoy
Narayan (music) and Rajiv Makhni (technology). This universally appealing brand
has the core target group vested in upwardly mobile young families, looking for
enhancing their lifestyle quotient.
HT Power jobs : This supplement is dedicated to careers with information on
everything from job listings to career counseling. It comes every Tuesday.
HT Premiere : HT Premiere comes every Thursday containing items on
entertainment covering Hollywood and Bollywood.
HT Horizon : A career related supplement, HT Horizon comes every Wednesday.
HT City and HT Cafe: The entertainment & lifestyle supplement, every day. The
Hindustan Times reader wakes up to a bundle of fun, frolic, entertainment and
masala everyday called HT City (in Delhi) and HT Café (in Mumbai). One of the
strongest drivers of readership, the daily entertainment supplement enjoys almost
universal salience and readership. The buzzy daily supplement has redefined
lifestyle and entertainment space in newspapers, packing a punch with daily dose
of Bollywood, Hollywood, Fashion, Relationship, City and Campus. The
supplement offers an array of daily sections catering to different tastes - health & 23
wellness, gadgets, travel, motoring and food. One of the biggest draws of the
supplement is the Weekend Planner on Fridays that the young people of Delhi &
Mumbai refer to as a guide to living it up in the city.
HT Education: Education Supplement, every Wednesday (earlier known as HT
Horizons). HT Education offers the much needed guidance and mentorship to the
students, which really helps them in choosing the best in education leading to a
great career. HT Education is a supplement dedicated to serving the needs of not
only student community from 10th to post graduates, but also the parents who are
concerned about their child’s future. The supplement is a source of comprehensive
info around – career options, admission and scholarship information, college
profiles, guidance and expert counseling. It’s a one-stop guide to the students to
prepare for their most exciting phase in life.
HT Estates : Estates contains real estate and property related features and cirulated
on Saturdays. It is a Real Estate supplement, every Saturday. HT Estates as a
supplement partners and corroborates the readers with information that helps them
buy or sell their properties. This supplement comes with the newspaper every
Saturday. The supplement offers countless options on property buying and selling.
Along with that the supplement also enlightens both the buyers and sellers on legal
aspects of realty transactions. Specifically for buyers the supplement offers array
of information on realty trends, loan rates, etc.
Shine Jobs : Career supplement, every Tuesday. Shine Jobs, with its unique
relationship with Shine.com, is the only print career supplement which offers both
online and print recruitment under one umbrella and one brand. This gives
candidates and employers the opportunity to effectively reach each other across
both platforms. Shine Jobs was re-launched with a brand new look and promise of
hundreds of jobs for its readers. It now carries numerous jobs from top companies
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in the country, along with the best jobs available on Shine.com, across managerial
levels, industries and cities. It also offers valuable information on overall career
development, interview tips, HR trends, hot hiring sectors and many more useful
career-related topics. Shine Jobs is a must-read for all those on the look-out for the
next best career opportunity.
HT Live : A ‘peek around the corner’ is what Live offers to its readers - a
supplement that caters to the readers’ quest for local news. This supplement has
dedicated 8 editions for 8 zones in Delhi and appears once a week in every zone.
The supplement highlights the hits and misses on infrastructural development and
lifestyle centered around neighbourhoods. It offers a bag full of interesting local
news and local advertising which helps readers get immediate assistance on their
requirements.
HT Mumbai Edition : Launched on 14th July 2005, HT Mumbai is one of the
leading newspapers of the city. The Mumbai HT is managed by Mohit Ahuja, an
alumnus of NMIMS, Mumbai. HT Mumbai comprises of 22 - 24 pages and carries
other supplements everyday. The Mumbai edition carries a lifestyle supplement
called HT Cafe (32 pages in tabloid format). Circulated six days a week, HT Cafe
devotes 8 pages to subjects like automobiles, travel, health, comics, gizmos and
weekend. On Wednesdays, HT Mumbai has an education supplement called HT
Horizons. HT Mumbai also carries high-life and luxury supplement called Splurge
and a Real Estates section called HT Estates once in a week. On Sundays, the
paper comes with a free magazine called Brunch.
HT Delhi Edition : Delhi's leading newspaper, HT Delhi Edition usually contains
22 - 24 pages main newspaper including a daily lifestyle called HT City and other
supplements on weekdays. On Fridays a special Weekend edition of HT City is
circulated called
25
HT City WE. On Tuesday HT Delhi carries a jobs supplement called 'Power Jobs'
and an education supplement on Wednesdays. Real Estates section called HT
Estates and Luxury supplement called HT Splurge are circulated on Saturdays.
Every Sunday HT Delhi carries a special magazine called Brunch, which carries
articles on lifestyle, entertainment, food, travel, fashion, health etc.
HT Lucknow, Patna and Chandigarh Editions : Lucknow, Patna and Chandigarh
Editions of HT contain only the main newspaper carrying only one or two
supplements weekly. On Sundays, these editions have a special four to eight pages
Sunday Magazine. All these editions focusses more on state based news and
happenings.
HT Sister Publications
26
Mint- An English Business Daily
Hindustan - A Hindi Daily published from Delhi, Lucknow and Patna.
Nandan - Monthly Children's magazine
Kadambani - Monthly literary magazine
Hindustan is the third largest Hindi daily with a near monopoly position in Bihar and
Jharkhand. A strong player in Delhi, it is rapidly expanding its presence in UP and
Uttaranchal. It has editions in Delhi, Patna, Ranchi, Varanasi and Lucknow, Kanpur,
Meerut and Agra. Hindustan Times (HT) is the number two player in terms of circulation
of English dailies in India, after Times Of India (TOI).
The Hindi daily
Bihar and Jharkhand: Hindustan rules the Bihar and Jharkhand markets with huge
readership difference with the nearest competitor. The readership base of the newspaper in
both the markets has been on an uptrend. In spite of competition from Dainik Jagran and
Prabhat Khabar, Hindustan has been able to comfortably maintain its leadership. At the
last count, the Hindustan had 24 editions in Bihar alone, with a market share of 75% of the
Hindi daily market.
Uttar Pradesh: Hindustan is expanding rapidly in the state of Uttar Pradesh, which is the
largest Hindi newspaper market. Three new editions have been launched (in Meerut, Agra,
and Kanpur) in 2006, giving a further boost to its growth and reach within the state.
27
Delhi: It is the 3rd most widely read Hindi daily in Delhi, having a readership base of
around 40% of NavBharat Times, which is the leader. The Delhi market is highly
competitive with players like Jagran Prakashan and Punjab Kesari.
In FY07, Hindustan contributed about 50% to HTML's circulation revenues. Hindustan,
on an average, has an ad-edit ratio of 40:60. The company plans to spend Rs 2 bn from
internal accruals over two years to set up 10 printing presses and launch editions in Uttar
Pradesh, Uttaranchal and Madhya Pradesh years to exploit rising corporate advertising
spend across northern India. Although Hindustan is present in Bihar, Jharkhand, Uttar
Pradesh and Delhi, it has addresses only 40% to 45% of the Hindi belt. With entry in the
new regions it will be able to cater to 60% to 70% of the market. For Hindustan, we expect
a broader reach in the Hindi readership belt to drive growth. Further, the regions where it
is present, the average readership is in the range of 15% to 18% as compared to the
national average of 20%, which leaves enough headroom for growth. The company is also
planning to separate the Hindi business into a different entity in order to concentrate more
on this segment and garner more revenues.
The English daily
Delhi: The Delhi edition accounts for the bulk of its ad revenues. The uno position keeps
rotating altering between HT and TOI. Delhi is a matured market and HT enjoys brand
loyalty. Earlier, when TOI entered Delhi, highly competitive price war was witnessed. The
competition between HT and TOI in the Delhi market has become rational after HT's entry
in Mumbai. The two share each other's printing resources. Both have recently joined hands
for publishing a new newspaper in Delhi in order to combat the threat from new
competitors
Mumbai: In order to become a relevant
player, HTML made a foray into Mumbai,
which is the largest ad market. Mumbai and
Delhi together account for 40% of the ad
revenues. The Mumbai print market is
estimated to be around Rs 15 bn in market
size and the leader Times of India has around Rs 7.5 to Rs 8 bn of the market. HTML
28
along with DNA forayed into the Mumbai territory where TOI had had a virtual
monopoly. This led to a price war and introduction of free editions. With the entry of HT
in Mumbai, its target market expanded. Also, with the presence in Mumbai, there has been
a rub-off effect in Delhi, leading to higher advertisement grip. HT Media has been
successful in garnering higher circulation and readership. As per IRS 2007, R1, HT
touched the readership base of 320,000 in the first two years of its launch. Though
currently it is the 3rd largest paper in Mumbai, its ad revenues witnessed a 50% growth
over the last 2 years.
Also HT Media has an advantage over DNA, as it is able to bundle its advertisements with
its basket of offerings. Its pan India presence also would be able to command higher rates.
We expect the Mumbai editions to breakeven in coming few quarters and narrow its
subscription gap with DNA.
Mint: The company entered into the financial news daily segment in association with The
Wall Street Journal under the brand name Mint. Currently, only 0.4% of the country's
population reads business papers of any kind. The business daily segment is estimated to
account for 8% of the total dailes market. Economic Times is the market leader with
nearly 65% of the share. A huge gap existed between ET and the second player. Eyeing
this huge opportunity, Mint was launched last year in Delhi and Mumbai and has laready
become the 2nd largest player with circulation of over 120,000 copies in these markets. It
has an ad: edit ratio of about 15: 85 and enjoys a premium in ad rates over Economic
Times on the CPT (cost per thousand) basis. In November 2007, it launched the Bangalore
edition of Mint, which already crossed 15,000, and the edition is strongly leveraging the
business publication's national presence to draw quality advertisements. The management
has planned to publish Mint in the top 10 cities of India in the coming few years. Though
currently it is loss making, it is expected to break even in the coming 20 to 24 months.
Tabloid: Competition in this segment was growing. After the battle between Mid Day and
Mumbai Mirror in Mumbai, Delhi was the likely next target. Sensing competition from
India Today Group's Delhi Today and Mid Day Multimedia's Delhi Mid Day, HT Media
and BCCL Group started a tabloid under the brand ‘Metro'. A '50:50 JV it is aimed to
target the metro commuters in Delhi. The plan is to initially target a readership of 0.1 m to
29
begin with. It faces competition from Today, brought out by Living Media, publishers of
India Today, and Mid-Day. Both have a relatively small circulation in Delhi.
(HT) is one the leading newspapers in India. It is distributed widely across the country
with numerous readers.The daily has been published and well received in many regional
parts of indianite and is one of the most circulated newspapers in India. It is because of the
authenticity of the news. It is one of the market toppers in north India. The newspaper has
been working since the Indian independence movement. Hindustan Times has reached
nook and corner of India. Leadership through quality and innovation is the main success
element of the Hindustan Times Limited. The paper has editions from New Delhi,
Mumbai, Lucknow and Kolkata.It is also printed from Bhopal, Jaipur and Ranchi. HT has
also come up with India's first youth daily called as HT Next. However, the print location
of Jaipur HT was discontinued with unknown reasons.Recently HT has launched a
national business newspaper called Mint. Over seven decades the organization has been a
major force in the print media.
The Hindustan Times Ltd. plans to consolidate itself as a vibrant and modern media
powerhouse through strategic partnerships,ever-increasing scope of operations and a
consumer focused approach.
Hindustan Times - circulation
News paper City of Publication Area Covered
State City/District
Hindustan
Times Bhopal Madhya Pradesh Bhopal
Chandigarh Chandigarh Chandigarh
Delhi Chhattisgarh Bilaspur
Durg
Raipur
30
Delhi Delhi
Haryana Ambala
Bhiwani
Bhiwani
Faridabad
Gurgaon
Hisar
Jhajjar
Jind
Kaithal
Karnal
Kurukshetra
Panchkula
Panipat
Rewari
Rohtak
Sonipat
Yamunanagar
Himachal Pradesh Hamirpur
Kangra
Mandi
Shimla
Sirmaur
Solan
Una
Jammu & Kashmir Jammu
Madhya Pradesh Bhopal
31
Dewas
Gwalior
Hoshangabad
Indore
Jabalpur
Sagar
Ujjain
Vidisha
Maharashtra Mumbai
Nagpur
Punjab Amritsar
Bathinda
Faridkot
Fatehgarh Sahib
Gurdaspur
Hoshiarpur
Jalandhar
Kapurthala
Ludhiana
Mansa
Moga
Muktsar
Patiala
Rupnagar
Sangrur
Rajasthan Ajmer
Alwar
32
Bikaner
Jaipur
Jodhpur
Kota
Uttar Pradesh Agra
Aligarh
Bareilly
Bulandshahr
Ghaziabad
Jhansi
Kanpur
Lucknow
Mathura
Meerut
Moradabad
Muzaffarnagar
Rampur
Saharanpur
Uttaranchal Dehradun
Hardwar
Nainital
Jaipur Rajasthan Jaipur
Kolkata West Bengal Kolkata
Lucknow Uttar Pradesh Allahabad
Gorakhpur
Kanpur
Lucknow
33
Rae Bareli
Varanasi
Mumbai Maharashtra Mumbai
Patna Bihar Begusarai
Bhagalpur
Bhojpur
Darbhanga
Gaya
Munger
Muzaffarpur
Pashchim Champaran
Patna
Purba Champaran
Purnia
Saran
Vaishali
Ranchi Jharkhand Bokaro
Dhanbad
Hazaribagh
Palamu
Purbi Singhbhum
Ranchi
Orissa Sundargarh
34
The Indian Readership Survey ( IRS ) 2012 revealed that HT has a readership of (37.67
lakhs), placing it as the second most widely read English newspaper in India after The TOI
hasawidereachinnorthern India,wisimultaneouseditionsfromNewDelhi, Mumbai, Kolkata,
Lucknow, Patna, Ranchi, Bhopal and Chandigarh. The print location of Jaipur was
discontinued from June 2006. HT launched a youth daily, HT Next, in 2004. The Mumbai
edition was launched on 14 July 2005 and the Kolkata edition was launched on early 2000.
Other sister publications of Hindustan Times are Mint (English business
daily), Hindustan (Hindi Daily), Nandan (monthly children's magazine)
andKadambani (monthly literary magazine). It has consistently been ranked amongst the
top 10 news sites in the world by Forbes and offers in-depth coverage and analyses to its
users.
As part of its expansion into electronic media, HT Media, through its subsidiary HT Music
and Entertainment Company Ltd., has entered the FM radio market in key Indian cities
through a consulting partnership with Virgin Radio.
HT Media launched a national business newspaper – MINT, in February 2007 – with an
exclusive agreement with Wall Street Journal to publish Journal-branded news and
information in India.
As part of its aggressive growth strategy and endeavors to build a robust Internet business,
HT Media has launched Firefly e-ventures, recognizing the importance of Internet as the
most important media vehicle of the future. Recently Firefly has acquired a social
networking site – Desimartini.com, and runs Shine.com– for jobseekers and employers.
The registrations on Shine.com have crossed 7 million. Firefly also launched an education
portal, HTCampus.com, the target audience being students graduating from schools and
colleges to help them with their decisions regarding higher education.
The group's news portal Hindustantimes.com, with over 10 million unique visitors and 100
million page views per month, is one of the largest news portals in the country. It has
consistently been ranked amongst the top 10 news sites in the world by Forbes and offers
in-depth coverage and analysis to its users.
The business news website, livemint.com covers business and related news in India as
well as across the world. livemint.com is the integrated offering with Mint. It combines the
editorial strength of Mint with a best-in-class web interface and a selection of online tools
35
that aid the users to stay abreast with the developments in the business world as well as
help them with investments.
As part of its expansion into electronic media, HT Media, in consulting partnership with
Virgin Radio, entered the FM radio market in key Indian cities with its channelFever 104,
which has grown to become the No. 2 channel in Delhi in a span of just two years.
The groups business - "Strategic Partnerships" - is dedicated to cater to the advertising
needs of growth companies by providing them a cashless form of advertising and building
up their brands thereby enhancing the value of the business. This division identifies
growth companies and enters into strategic partnerships with them. The overall objective
is to create a strategic platform wherein different companies can come together and benefit
with the synergies of partnering with each other.
and has launched its first portal - www.shine.com – to establish its presence in the internet
space
36
BUSINESS STRATEGY
Focus is on strengthening position as a leading player in the media business and
increase shareholder value by enhancing the leadership status, capabilities, national
footprint and quality of products, thus creating a more attractive offering for
customers. Long-term growth strategy is to leverage upon existing strengths to
emerge as a cross-media company with a dominant position across all businesses
and markets
after carefully evaluating the opportunities and threats inherent to the business.
Improving leadership positions across markets in traditional strongholds like Delhi,
Bihar and Jharkhand the company seeks to optimize readership mix and
demographic reach to continue to attract high-quality advertisers. Towards that end,
they are investing in continuous product quality improvements and creating value
for advertisers by expanding their reach to emerging market segments. In newer
markets like Mumbai, Punjab and Uttar Pradesh, the company aims to continually
increase the market share and convert rising readership into higher advertising
revenues. Their efforts have been yielding results, with the latest IRS and NRS
surveys showing “Hindustan Times” consolidating its lead over its nearest
competitors in key markets of Delhi and Chandigarh and “Hindustan” consolidating
its lead in Bihar and Jharkhand.
Expanding and leveraging our national footprint a multi-city national presence is a
key success factor for players in the Indian newspaper industry, as advertisers prefer
the convenience of reaching out to a broad audience through a single platform. This
takes on added importance because in India, advertising revenues are the key drivers
of profitability for newspaper companies. The company already enjoys a lead in that
regard over others due to their existing presence in Delhi, Bihar, Jharkhand, Uttar
Pradesh and Punjab. They penetrated the Mumbai market and were able to achieve a
sizeable circulation there in line with their plans, in less than a year since launch and
had a strong operating performance in FY2006, driven primarily by their entry into
Mumbai, which resulted in higher overall revenues and earnings, demonstrates the
efficacy of their growth strategy and their ability to execute it successfully. It is their
intent to further enhance their geographic footprint in the future in a well evaluated
and considered manner. Their focus on augmenting their footprint also includes the
Hindi market, where they already are a strong player. They believe that the Hindi 37
print market, with a 25% share of the national print advertising spend, offers
substantial opportunities – especially for a player like them which is already a player
of significant size and scale in the Hindi market. They intend to aggressively look
for avenues to expand the footprint of “Hindustan”, especially in high growth
regions and locations that are synergestic with their existing editions.They are also
increasing their marketing efforts in their existing markets to capture further
advertising revenue for their editions
of “Hindustan”.
Improving their customer focus Indian newspaper readers, both in the English and
Hindi segments, are very discerning and demand high quality products in terms of
both content and layout. Advertisers too prefer more efficient and cost-effective
solutions for their requirements. Their in-depth understanding of the market and
customer mindset, accumulated over the years through their long standing presence
in the industry, has enabled to identify evolving customer preferences and quickly
adapt to such changes. They also attempt to proactively make enhancements and
modifications in their offerings that create a longer term affinity among customers
for their products and services. They consider such customer focus to be an
important asset for them and strive to improve their customer focus across their
entire organization. Towards that end, they are leveraging technology to provide
their advertising clients with a more customer-friendly service interface and a
tailored product offering. For their readers, they are focusing their research efforts
and their product development initiatives on better addressing their changing tastes.
In addition to that, they are also imparting training to their staff to improve customer
service orientation across all business functions.
October 02, 2012 : Hindustan Times was declared the No. 1 English language daily in
Delhi for the 10th time in a row, according to the Indian Readership Survey (IRS)
released by the Media Research Users’ Council .
38
FY2012 Performance Overview
(All comparisons with FY2011)
Total revenues up 15 % at Rs. 20,780 million from Rs. 18,102 million:
• 11% growth in advertisement revenues of print segment to Rs. 15,358 million from
Rs. 13,888 million
• 8% increase in circulation revenues to Rs. 1,977 million from Rs. 1,828 million
• 6% increase in Radio Revenues to Rs 742 million from Rs 699 million
EBITDA declined to Rs. 3,619 million from Rs. 3,660 million; primarily driven by:
• 16% increase in cost of raw material to Rs. 7,257 million from Rs. 6,230 million due
to higher newsprint prices and higher circulation
• 22% increase in other expenses to Rs 6,368 million from Rs 5,233 million
PAT declined by 9% to Rs. 1,655 million from Rs. 1,809 million
EPS (annualized) stood at Rs. 7.04 Board recommends a dividend of 20%
The Hindustan Times (HT) has a new look. "it's younger, more vibrant and more
contemporary. HT has always reflected the concerns and interests of its readers. To make
the paper even more relevant to their needs, the publisher has revamped the news
package." "The business page is now more corporate and more global. The new Weather
Report in the city section is as much for the busy executive as for those who are not
frequent flyer.For readers to turn straight to the Sport pages after page one, their favorite
section now is an easy-to-access slot in the middle of the paper. For the young sports fans,
HT has a new cricket tutorial by the legendary Geoff Boycott. And for the young at heart
there's a golf guide.Some of the changes will particularly please the busy readers who
want a quick news capsule over a cup of coffe. Watch out for the 2- Minute HT from
Monday to Friday.Sunday is the day when people want to read something more than just
news. So include yourself with Brunch - the new 28-page magazine. Brunch is the guide to
the good life, and as a definitive lifestyle magazine it's the only one of its kind in the
city.A new masthead is not the only change in HT city. It now offers more on lifestyle and
entertainment with a range of options for the five-to-nine life. And if that's not enough,
there is the HT Premiere, the new Thursday pullout on moviesand movie stars.The
publisher has used colour only where it helps to bring alive the mood of the story, whole
graphics give the reader the bigger picture."
39
Leadership through quality and innovation is the hallmark of The Hindustan Times Ltd.
The organisation has been a major force over seven decades in the print media. Hindustan
Times, the flagship publication of the Group, has editions from Delhi, Lucknow, Patna and
Kolkata thus, dominating the Northern, Eastern and Central regions of the country. The
newspaper is also printed out of 10 centres (incl. Bhopal, Chandigarh, Jaipur, Bhagalpur,
Ranchi, Raipur...) Hindustan Times is the first smart-age newspaper in India to evolve into
a new international size sleeker and smarter, it ensures enhanced ease of reading and
convenient handling. The publication has completely redesigned its format with an all-new
masthead, sporting a contemporary international look.
40
Achievements and Projects
The Hindustan Times circulation was over 1.41 million in 2008.
The Readership Survey rated the Hindustan Times the second most extensively
read newspaper in 2010, with its 34.67 lakh readers spread throughout the country.
The Hindustan Times’ revenue reached INR 1,454 crore in the financial year
2010–11 .
The Indian Readership Survey (IRS) 2012 revealed that HT has a readership of
(37.67 lakhs), placing it as the second most widely read English newspaper in India
after The TOI The newspaper’s advertisement revenue has shown a modest growth
of 1%.
The newspaper’s radio vertical outscored others by posting a healthy revenue
growth of 52% taking the revenue to INR 43 crore. It is expected to improve
further in the near future.
With synchronized publications in all the major cities like Delhi, Mumbai, Kolkata, Patna,
Ranchi, Bhopal and Chandigarh, the Hindustan Times has high prospects of further
progressing with no chances of a slowdown. A comprehensive news website,
Hindustantimes.com builds on the stories carried in the newspaper and is updated round
the clock with latest and breaking news stories along with exclusive coverage by its
editorial staff. It carries along the legacy of bringing to its readers credible, authentic and
unbiased content. It brings to its loyal and discerning audience, exclusive, high-calibre
content along with in-depth reportage that allows its surfers to follow a story in depth. The
site also provides sections written by popular columnists, along with in-depth web
exclusives on politics, business, new economy, entertainment, fashion and lifestyle apart
from interactive features like celebrity chats, business tools, discussion forums etc.
41
OBJECTIVES OF HINDUSTAN TIMES-:
1. To strengthen their position as One of the India’s Print Media Companies.
2. To grow a national footprint to complement their national brand.
3. Leveraging Strong newspaper business as a foundation for growth to other
sectors.
4. Expanding their reach to untapped market segments.
5. To Improve customer focus around their business.
6. To Focus on research and product development on better addressing their
changing tastes.
7. Hindustan Times believes in continuous improvement and providing greater
value to its readers and advertisers. It has set many a standards for its
competitors and will continue to do so in the years to come. It is the smart-age
newspaper in India to evolve into a new international size, sleeker and smarter,
which ensures enhanced ease of reading and convenient handling.
8. In its endeavor to provide its readers with greater value, it has revamped its
existing supplements and added new ones to its portfolio, offering a daily
supplement catering to specific target audiences. Supplements like HT Estates
(on real estate and interiors) are the first of their kind in their respective
categories. The enlarged operations and enhanced look have also paid off with a
substantial increase in circulation across the country.
9. In a major incentive for the advertisers as well as the readers, Hindustan Times
has entered into a strategic alliance with The Indian Express, Mid-Day and
Deccan Chronicle. These alliances, along with its strong presence in North India
make it one of the most formidable media players.
42
RESEARCH OBJECTIVES 43
The primary objective of the study is to understand the growth pattern of
newspaper segment giving main consideration to newspaper segment of Hindustan
Times.
Some other objectives of the study are as follows:-
1. Research and analysis of the current customer base.
2. To attract the customers towards the product of the organization using various
promotional tools.
3. To analyze the customer satisfaction and problems
4. Analyzing the competition in the market & comparative analysis of different plans
of other media competitors with existing plans of Hindustan Times.
5. To know the market share of Hindustan Times in the market
6. To study the viewpoints of the customers regarding the news coverage provided by
Hindustan Times.
7. To know how many customers are attaching to company annually.
8. To study the responses of customers towards Hindustan Times newspaper
44
RESEARCH METHODOLOGY45
RESEARCH DESIGN
A research design is simply a plan or framework for a study that is used in collecting and
analyzing the data. This framework is to ensure that relevant information is collected and
that too depending upon the objectives of the study.
The research design can be classified into three categories – Exploratory, descriptive, and
casual:
Exploratory Research
It seeks to discover new relationships, emphasis on discovery of ideas. This research is
used when very little is known about the problem being examined. Exploratory research
studies are also termed as formulative research studies as its main purpose is to formulate
a problem. Exploratory research is used here is flexible and the areas where this type of
research used are to know the:
Brand preference
Attitude of the customers
Market potential
Buyer's behavior
Consumer's awareness.
The purpose of this type of research is to gain insight into problem. The research design
used for the project at hand is of exploratory in nature. Exploratory research is always
based on small non-representative samples and data obtained are subjected to qualitative
analysis.
Exploratory research helps to gather information about practical problems in carrying out
the research and to provide insight into, and an understanding of, the problem confronting
the researcher.
Descriptive Research
It attempts to determine the frequency with something occurs or the relationship between
two phenomenon's. It is a type of conclusive research that has its major objective of
describing something like market characteristics or functions. Descriptive research gives a
clear statement of the problem, specifies hypothesis, and detailed information needs. It is
conducted for the for the reasons like to describe characteristics of relevant group are
associated and to make specific predictions, to estimate the percentage of units in a
specified population exhibiting a certain behavior, to determine the perceptions of product
46
characteristics, to determine the degree to which marketing variables. A descriptive design
requires a clear specification of who, what, when, where, why, and way of research.
Descriptive research used the following methods:-
Observation
Questionnaires
Interviews
Examination of records
Some of the examples are:
Market studies
Market share studies
Sales analysis studies
Image studies.
Causal Research
These designs often adopted in order to discover and determine the cause and effect
relationship. It is also experimental research as its major objective is to obtain evidence
regarding cause and effect relationship. It requires a planned and structured design. The
main method of experiment research is experimentation and hypotheses are specific.
Experimental research is useful in cases where variables are manipulated in a relatively
controlled environment.
Source of collecting data
Achieving accuracy in any research requires in depth study regarding the subject. As the
primary object is to study the market segmentation and strategies secondary objective of
the project is to compare Hindustan Times with the existing competitors in the market.
The research methodology adopted is basically based on primary data via which the most
recent and accurate piece of first hand information could be collected.
Primary Data
Primary data was collected using the following techniques.
Questionnaire Method, Direct Interview Method and Observation Method.
The main tool used was, the questionnaire method. Further direct interview method, where
a face to face formal interview was taken. Lastly observation method had been
continuously observes the surrounding environment he works in.
47
Procedure:
# Target geographic area was Meerut and surrounding areas.
# To these geographical area questionnaire was filled people. The questionnaire was a
combination of both open ended and closed ended questions.
# The date during which questionnaires were filled was between six weeks.
# Some dealers were also interviewed to know their perspective.
# Finally the collected data and information was analyzed and compiled to arrive at the
conclusion and recommendations given.
Secondary data
Secondary data has been used to support primary data wherever needed.
It is used to obtain information on Hindustan Times and its competitor history, current
issues, policies, procedures etc, wherever required.
Sources of Secondary Data
#Publication Of The Company #Publication Of The Company
#Periodical Of The Company#Periodical Of The Company
#By Internet Websites#By Internet Websites
# Magazines
# Newspapers etc.
48
Research Process
Defining the record and research objective.
Developing the research plan for collecting information implementing the research plan.
Collecting and analyzing data.
Interpreting and representing the findings.
49
TYPE OF RESEARCH
This is descriptive research as this research includes surveys and fact finding inquires of
different kinds. So descriptive research help in knowing about particular item or group of
items in other words it describes the state as it exist at present.
DATA COLLECTION
The data collected in this research is first hand so it is primary data. It is collected directly
from the respondent through questionnaire and through visualization.
DATA COLLECTON METHOD
The data was collected through research questionnaire method and through visualization
for franchise analysis. A questionnaire was framed then data collected by making it fill by
different respondent.
DATA COLLECTION INSTRUMENT
It is closed ended and open ended both types of questionnaire. If questionnaire is closed
ended then questions are in the form of 'Yes' or 'No' and if questionnaire is open ended
then questions are in the form of any numerical form.
SAMPLE TECHNIQUES
Sampling techniques used in judgment sampling. As the selection of sample was done
according to the researcher's own discretion and all effort were made to keep the research
objective.
DATA ANALYSIS TECHNIQUES
Analysis of data is done through quantitative method that is numerical figures expressed in
percentage.
DATA ANALYSIS INSTRUMENT
Instrument used for data analysis is tabulation of data, bar chart.
50
51
DATA ANALYSIS
Question No. 1
1) What are you doing?
(A)Student (B) Employee (C) Businessman (D) Other (please specify)....
TABLE NO. 1.1 Showing category of Respondents
Category Students Employees Businesspersons Others
% of categories of
-“Hindustan”s 35 30 15 20
studen
t
emplo
yees
busines
spe.
..
other
s0%
10%
20%
30%
40%35% 30%
15%20%
0%0 0 0 0 00 0 0 0 0
East West North
As per survey conducted
Study was focused on those individuals who read English NewsPaper.
According to above graph, students and other were major segments that consist of
approx. 65% of total ”Hindustan” readers
52
Question No. 2
2) Which news paper are you reading?
1) Amar Ujala 2) D.J. 3) Hindustan 4) The Hindu
5) TOI 6) I-next 7) HT 8) Other
TABLE NO.1.2 Showing different Newspapers:
GRAPH.NO. 1.2 Showing No. of readers of different newspapers
A.U.
D.J.
Hindust
an
The Hin
duTOI
0%
10%
20%
30%23% 25%
21%
8% 10%
East West North
Dainik jagran and Amar Ujala are the most circulated newspapers; approx 48% educated
individuals are reading those newspapers in Meerut.
These two newspapers are read by educated person, who know the Hindi very well,
so this is the big opportunity to extend the market and convince them to read
Hindustan .
Only approx 28% educated people reads.
53
Newspape
r
Amar
ujala D.J.
Hindusta
n
The
Hindu TOI
I-
next HT OTHER
% of
Readers 23 25 21 8 10 1 10 2
Question No. 3
3) How do you feel when you hear the name of “Hindustan”?
( Please tick on any one of graphics)
TABLE NO. 1.3 Showing different attitude
Attitude(Graphical Scale) Good Neutral Bad
No. of respondents whose attitude
towards “Hindustan” 248 126 26
Percentage of attitude towards
“Hindustan” 62 32 6
Mean = 80 Mode = Good (248)
GRAPH NO.1.3 Showing attitude of respondents towards “Hindustan”
Good62%
Neutral32%
Bad6%
Percentage of attitude towards "Hindus-tan"
Good
Neutral
Bad
Approx 62% educated respondent who don’t read “Hindustan” but their attitude to-
wards Hindustan is good. This shows “Hindustan” having good brand or image in
the mind of potential customers.
Approx 32% educated respondents are having neutral attitude towards Hindustan.
These respondents read Hindustan very hardly. These people know Hindi but like
to read. They may not be much aware of the importance of Hindustan product.
54
Question No. 4
4) What do you think about quality of information of “Hindustan” as compare to other
English NewsPapers?
(A)Excellent (B) Good (C) Fair (D) Poor (E) Cannot say
(B) TABLE NO.1.4 Showing scale of quality of information of “Hindustan”
GRAPH NO.1.4 Showing % of quality of information of “Hindustan”
Excellent30%
Good51%
Fair10%
Poor2%
Cannot7%
Percentage of Quality of information provided by Hindustan
ExcellentGoodFairPoorCannot say
The quality of information provided by the Hindustan is good because approx.
30% respondents said excellent and 51% good. This shows that “The Times of
India” information is too specific and the newspaper is too friendly in nature.
Question No.5
5) (a) If somebody provide you “Hindustan” at free of cost, then are you going to read
it? why________________________________________
55
QUALITY Excellent Good Fair Poor
Cannot
say
No. of respondents 121 205 40 6 28
Percentage of Quality of
information provided by “ Hin-
dustan” 30 51 10 2 7
Mean = 80 Mode = Good (205)
Scale
Fre
e of
Cos
t
Improve-
ment in
Languag
e
Inform
-
ation
Good
Conten
t
Good
Reputatio
n
National
and
Interna-
tional
News
Not
Inter-
Ested
percentag
e of effect
of
providing
“
Hindustan
” at free of
cost 57 7.28 13.1 6.79 2.42 1.45 12.13
Mean Approx 60 Mode = Free of cost (57%)
TABLE NO. 1.5.1 Showing effect of providing “Hindustan” free of cost
GRAPH 1.5.1 Showing –Percentage of effect of providing Hindustan at free of cost
Because you provide
Free of Cost 57%
Improvement in Language
7%
for gettingInformation
13%
Good Content 7%
Good Reputa-tion2%
National and International
News 2%
Not Interested
12%
Effect of provide Hindustan at free of cost
According to our survey, approx 57% respondents are ready to read “Hindustan”
newspaper, if we provide at free of cost, it means that they are aware about it but
they don’t want to subscribe it, maybe they don’t feel worth to its price or may be
lack of communication of times of India.
31% respondent are ready to read because they know the benefit of reading
Hindustan like to get general knowledge, national and international news.
56
Approx 12% respondent are not interested to read newspaper because they are
getting the news from other sources like TV, radio, internet or from the market.
(b) What will be frequency of reading “Hindustan”?
(A) All of the time (B) Very often (C) Often (D) Sometime (E) Hardly ever
TABLE NO. 1.5.2 Frequency of reading “Hindustan” at free of cost
FREQUENCY
All of the
time
Very of-
ten Often
Some
time
Hardly
ever
Frequency of
reading “Hindustan” 117 117 67 78 21
Mean 80 Mode 117
GRAPH 1.5.2 Showing Frequency of reading newspaper at free of cost
All of the time Very often Often Some thing Hardly ever0
20
40
60
80
100
120117 117
6778
21
Frequency of reading TOI
If we provide “Hindustan” at free of cost than 234 respondents said that they are
going to read newspaper very often, it means they like this newspaper, want to read
it but they might be thinking that cost of “Hindustan” newspaper is high.
Mean is 80 which is near to 79, less than 117, it means average people is going
read newspaper very often. There may be gap of communication of value or
importance of “Hindustan” to target readers.
Question No. 6
6)How much reliable information of “Hindustan” is?57
(A) Very much (B) Much (C) Neutral (D) Not much (E) Not at all
TABLE NO. 1.6 Showing reliability of Information
Category Scale
Very
much Much Neutral
Not
Much
Not at
all
No of respondents who
think Reliability of infor-
mation of “Hindustan”
117 164 84 28 7
Mean 80 Mode = Much (164)
GRAPH NO. 1.6 Showing reliability of readers on “Hindustan” Information
Very much Much Neutral Not Much Not at all0
20406080
100120140160180
117
164
84
28
7
Category scale
According to our survey, approx 281 out of 400 respondents rely on information
provided by Hindustan, because of following these three reasons
1. Strongest brand in newspaper
2. Not adding “mirch masala” in news by “Hindustan”.
3. “Hindustan” takes opinion from readers not vice-a-versa
Question No.7
7) Ticks on more than two relevant boxes.
Time constrains to read any (English and Hindi) newspaper.
More time consumption to read English NewsPaper (“Hindustan”)
Not easily available in your area (service/delivery problem )
(mention area____________________________________)
58
Requirement to read other newspapers……………….
Mention name
Prefer to reads at your home
TABLE NO.1.7 Showing the problems faced by respondents
Category
Scale
Time Con-
straints Any
Newspaper
Time Con-
sumption For
Hindustan
Not Eas-
ily
Available
Read Other
Newspaper
Prefer
English
News
Paper At
Home
No.of res-
pondent 134 110 45 29 106
IN % 31 28 11 6 24
Mean 85 Mode Time constrains (134)
GRAPH NO.1.7 Showing-
Like metro cities, Delhi people do not have time to read newspaper. They
update themselves by Internet, T.V. and radio.
They just watch T.V. channels where channels like “AAJ TAK”, “IBN 7” give
information of every half an hour and get news.
Approx 28% respondents have problem of time consumed to read any, their
English is not much improved so they get irritated by this and ultimately they
switch over from English to English NewsPaper.
In U.P. state, most of people’s mother tongue is Hindi and their culture is also
Hindi, so approx 24% respondents prefer to read English NewsPapers at their
59
time constraints31%
time consumption28%
not easily availeble
11%
required to readother newspaper
6%
prefer English newspaper at home 24%
percentage of respondents having problem to read newspaper
home. Educated family is also subscribing one English NewsPaper at their home so
their family members are definitely going to read English NewsPaper.
Question No. 8
8) Anything you dislike in “Hindustan”.
___________________________________________________
DISLIKE Nothing
More Ad-
vertise
Ments Sexy Images Other
Respondents who
dislike in “ Hidus-
tan” 232 56 88 24
In % 58 14 22 6
Mean = 66 Mode Nothing(228)
TABLE NO. 1.9 Showing dislike in “Hindustan” by students
GRAPH NO.1.8 Showing-
Nothing58%
Sexy image22%
More ad.14%
Other6%
percentage of respodent who dislike in "Hindustan"
nothing
sexy image
more ad.
other
Question No.9
9) Lacking in cover local news that other newspapers cover?
A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree60
TABLE NO. 1.9 Showing coverage of local news
Scale
Strongly
Agree Agree Uncertain Disagree
Strongly
disagree
Coverage of
news 59 86 155 84 15
In % 15 21 39 21 4
Mean 80 Mode Uncertain(155)
GRAPH NO. 1.9 Showing local news cover by “Hindustan”
S. Agree15%
Agree21%
Uncertain39%
Disagree21%
4%
Strongly Agree
Agree
Uncertain
Disagree
Strongly disagree
If we look at graph then we can find that approx 36% respondents agree with that
“Hindustan” is lacking in covering local news. They like to read local news first
than national. They find more local news in local newspaper like Dainik jagran and
Amar Ujala.
Approx 39% respondents are uncertain about this. It means “Hindustan” is lacking
in covering local news or people are not aware about it.
Only approx 21% people disagree.
Here mean is 80 and every data except uncertain are close to mean. More value is
above mean that also prove that “Hindustan” lacking in covering local news.
61
Question No. 10
10) Do you think “Hindustan” is going to add value to your life?
A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree
TABLE NO.1.10 Showing people who think Hindustan is going to add value
Scale
Strongly
Agree Agree Uncertain Disagree
Strongly
disagree
No. of People who
think “Hindustan”
going to add value in
their life 79 169 99 32 21
Mean 80 Mode Agree(169)
GRAPH 1.10 Showing -
62
Strongly Agree 79
Agree 169
Uncertain 99
3221
No.of People who think Hindustan going to add value in their life
Strongly Agree
Agree
Uncertain
Disagree
Strongly disagree
248 respondents agree with “Hindustan” going to add value in their life if they read
“Hindustan”. So it shows Hindustan’s importance in their life.
They think that by reading Hindustan their knowledge, life style, status are going
to improve.
99 respondents are uncertain about it.
Question No. 11
11) Is “Hindustan” providing information effectively to you?
A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree
TABLE NO. 1.11 Showing information provided effectively to you
]
GRAPH NO 1.11 Showing effectiveness of providing information by “Hindustan”
63
Scale
Strongly
Agree Agree Uncertain Disagree
Strongly
disagree
Effectiveness of
information 93 127 105 49 26
Mean 80 Mode Agree(127)
Strongly Agree Agree Uncertain Disagree Strongly disagree
0
20
40
60
80
100
120
140
93
127
105
49
26
Effectiveness of information
Effectiveness of providing news to reader of “Hindustan” is good. 127 respondents
agree with this thing.
105 respondents are not aware about effectiveness of providing Hindi news.
Question No. 12
12) Are T.V., Radio or internet giving more knowledge than “Hindustan”?
A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree
TABLE NO. 1.12 Showing T.V and RADIO give more knowledge than Hindustan
Scale
Strongly
Agree Agree Uncertain Disagree
Strongly
disagree
knowledge more than
“Hindustan” 82 120 110 51 37
In % 20 30 28 13 9
Mean 80 Mode Agree(120)
64
GRAPH NO. 1.12 Showing -
S. Agree20%
Agree30%
Uncertain28%
13%
9%
T.V. radio give more knowledge than Hindustan
Strongly AgreeAgreeUncertainDisagreeStrongly disagree
Internet, radio, T.V. and new emerging threat mobiles are now main source of
information. And because of this, newspaper industry is facing problem. People
like to watch T.V., listening radio and new and big sources of information are
Internet and mobile, people like assess this.
So 50% respondents agree with T.V., radio and internet give them more knowledge
than a newspaper.
28% respondents are not aware about that which is going to give more knowledge
electronic media or print media.
Q 13. Have you availed any scheme in newspapers so far?
( )Yes ( )No
65
schemes prefrence
yes , 92%
no, 8%
yes no
ANALYSIS -: The above chart depicts that mostly people are more conscious about
availing the schemes as 92% people avail the schemes as per our survey.
Q 14.Which news do you like most in a newspaper?
Business news Political news Life style news
General news Other
news preference
business, 24%
political, 16%
life style , 24%
general, 32%
other, 4%
business political life style general other
66
ANALYSIS-: Hence the above chart shows that majority of the people like general news, 24%
people like political news and business news While 4% people said other kind of news and 24%
people said life style related news.
Q15. Do you think that price of newspaper is reasonable now as compared to other newspapers.?
YES NO
yes, 91%
no, 9%
0%
20%
40%
60%
80%
100%
yes no
price reasonability
Series1
67
ANALYSIS -: 91% OF THE RESPONDANTS say that now price of the newspaper is reasonable as compared to
other newspapers WHEREAS 9% people said no as per according to them other newspapers were comparatively cheap.
SWOT ANALYSIS OF HINDUSTAN TIMES
Competitive strengths
The following are principal competitive strengths which differentiate them from other
Indian print media companies.
1. STRONG NATIONAL BRAND -: Hindustan Times is one of the leading media
brands in India. The brand commands respect and creditability and offers
competitive advantages when entering new markets like Mumbai.
68
2. LEADING PRINT MEDIA COMPANY -: as a leading print media company they
believe that we attract higher ad-n spend, better rates and more attractive business
arrangements than many of their competitors.
3. EDITORIAL EXCELLENCE -: Their newspapers are recognize for their superior
editorial content and their unbiased and independent reporting. Hindustan times
journalists have won numerous media industry awards and re well recognized for
their excellence.
4. PROFESSIONAL MANAGEMENT -: They have executive management team that
have blend of Media industry experience and professional expertise drawn across
different countries.
5. EXPERIENCE IN LAUNCHING NEWSPAPERS IN MARKETS -: They have
successfully launched newspapers in markets such as Mumbai, Bihar, Uttar
Pradesh and surrounding areas, quickly gaining strong market shares in these
markets.
WEAKNESSES
1. IRREGULAR DISTRIBUTION -: The complementary copy of Hindustan
times was send about in 2000 addresses but at most of the places we visited, we
got feedback that newspaper was not reaching regularly. So due to irregular
distribution the newspaper was not reaching to the target readers
2. FREE GIFTS NOT PROVIDED LIKE OTHER COMPANIES -: As other
companies were providing free gifts like ToI but free gifts were not provided to
69
households. So this was the reason people were not preferring this newspaper
instead of good quality newspaper and coupons schemes.
3. COMPLAINTS NOT HANDLED PROPERLY -: There was a delay in
handling complaints of people.
OPPORTUNITIES
It can successfully target People living in chandigarh as most of the people are high profile
and educated people so by improving it’s quality and providing schemes in terms of
promotional pricing and free gifts it can have a successful launch.
THREATS
Still there is intense competition in market so other newspaper companies like TOI can
pose a threat for it by using counter strategies against it. It captures generally untapped
markets before HT can reach so this can pose a threat.
FINDINGS.
1. Customers are aware about the Hindustan newspaper.
2. Most of the customers are satisfied with the service of Hindustan.
3. Good service is the factor, which influence the sale of the Hindustan.
4. 50% respondents agree with, internet, radio and T.V. are providing more
knowledge than Hindustan. They like to take information, news from electronics
media only.
5. Due to good branding, improvement in reader’s life, and status, 248 out of 400
think “Hindustan” is going to add value in their life.
6. If any newspaper does not cover local news, then nobody is interested to subscribe
it, approx 36% respondent agree with “Hindustan” lacking in covering local news.
But 39% respondents are uncertain about it.
70
7. 31% respondents do not have time to read newspaper because of tight schedule or
job. They get news from T.V., internet and radio.
8. Now if we provide “Hindustan” at free of cost, then 57% of respondent going to
read it, it means Meerut people do not feel worth to its prices or money is more
important them and frequency of reading “Hindustan” (if we provide “Hindustan”
at free of cost) is very often because 234 out of 400 respondents are ready to read
“Hindustan” every day.
9. Educated people also like to read, because of their convenience with English
language.
10. Approx 65% respondents are students and employees, who are “Hindustan”
readers. Due to good branding, improvement in reader’s life, and status, 248 out of
400 think “Hindustan” is going to add value in their life.
11. Hindustan is providing good schemes to its readers.
12. Readers liked very much the Mansoon Dhamaka offer of Hindustan
CONCLUSION
71
CONCLUSION
The Hindustan is one of the famous brand names in print media sector in Meerut region.
It has a diversified business in print media. The following conclusions were made on the
basis of descriptive research, which was undertaken by using survey method :
1. Hindustan is the second largest newspaper in English NewsPapers in Meerut.
2. Customers are satisfied and want to read Hindustan.
72
3. It was also observed that 92% Of the people with whom we surveyed had already
availed schemes while rest of the people had not availed. This shows that people
are now more attracted towards schemes.
4. It was also observed that majority people take decision for which newspaper to buy
based on feature that services should be good in terms of regular distribution and
some other factors.
5. Majority people are satisfied with the quality, content of the newspaper.
6. Majority people prefer general news in newspaper in our area of survey rather than
business and political news.
7. The competition was so intense due to other newspapers that were offering
promotional schemes.
8.Majority people immediately subscribed the newspaper after listening towards the
schemes.
9.Although HT newspaper has become a leading newspaper still it is facing
competition from its rivals like Times of India.
During survey we found some strengths of Hindustan like-
1. Non-Hindustan have good attitude towards Hindustan.
2. They think “Hindustan provide quality of information”.
3. Hindustan will add value to their life.
4. The schemes provided by Hindustan are liked by consumers.
5. Provide information effectively
6. They rely on information given by Hindustan.
7. The supplements of Hindustan are liked by customers.
73
74
75
Following are some suggestions for Hindustan Times newspaper-:
HT should also provide free gifts with subscription to households along with
students because as for households ladies are more interested about listening
schemes only if gifts are provided.
HT should try to capture the untapped markets well before any other rival should
reach to it.
In order to get proper feedback of customers satisfaction, post-purchase behavior
surveys should be conducted at regular intervals
In a distribution channel of newspapers hawkers are last channel through which
newspapers are delivered to the final consumer. Thus in order to maintain good
relations with the hawkers they can be provide with the bicycles, raincoats (for
rainy seasons) free health camps for them etc.
Company should itself allot a vendor for customers in case if the customers are
facing the problems due to irregular distribution.
TOI is giving stiff competition to Ht so in response to the strategies they are
applying Ht should immediately launch Unique promotional strategies.
Instead of giving Coupons to customers only second page of coupon booklet
should be torn and should be given as proof to customers rest all booklet should be
given to the vendor
76
77
LIMITATIONS
No project is without limitations and it becomes essential to figure out the various
constraints that we underwent during the study.
The following point in this direction would add to our total deliberations—
1. During the study on many occasions the respondent groups gave us a cold shoulder.
2. The respondents from whom primary data was gathered any times displayed complete
ignorance about the complete branded range, which was being studied.
3. Lack of time is the basic limitation in the project.
4. Some retailer/whole sellers refuse to cooperate with the queries.
5. Some retailer/whole sellers gave a biased or incomplete information regarding the
study.
6. Money played a vital factor in the whole project duration.
7. Lack of proper information and experience due to short period of time.
8. Some retailers did not answer all the questions or did not have time to answer.
9. At times customers are not ready to listen to the information given to them because they
are too angry with the whole processing system. So didn't respond.
10. Distribution strategies of Hindustan Times are not up to the mark
Despite the fact that the questionnaire method is widely used in marketing research it has
several important limitations.
Unwillingness of respondent to provide information.
Inability of respondent to provide correct information..
Questionnaire can be administered to respondents who have considerable
amount of education.
Success and effectiveness mainly depends on the co-operation of the
respondents.
In many situations researcher is not in a positions to detect the respondents is
bias.
Unintelligent answers or misinterpretation of any question by the respondents
could not be corrected.
Non-response rate is very high.
78
79
BIBLIOGRAPHY
Marketing Research (Author- G C Beri)
(Publish by Tata McGraw Hill Publishing Co. LTD., New Delhi)
Third Edition(2002)
Marketing Management (Author- Rajan Sexana)
(Publish by Tata McGraw Hill Publishing Co. LTD, New Delhi)
Second Edition(2001)
Marketing Management (Author- R S Sexana)
(Publish by Himalya Publication, New Delhi)
Ninth Edition (2000)
Marketing Management (Author- Philip Kotler)
(Publish by Pren Tice-hall of India PVT. LTD., New Delhi)
13th Edition(2002)
Research Methodology (Author- Bhandrai)
Print 2004, second edition
“Kothari C.R,Research Methodology Methods and Techniques,Wishwa
Prakshan,New Delhi,2001
Gupta S.P, Business Statistics,Sultan Chand &Sons,New Delhi,12th edition,2004.
Dalrymple. J Douglas,Marketing Management,John Wiler&Sons,New Delhi,7th
edition
80
QUESTIONNAIRE
Name:
Address:
Telephone No.:
Occupation:
Salaried Self Employed Unemployed
Business Others (specify) _____________
Question No. 1
Which news paper are you reading?
1) Amar Ujala 2) D.J. 3) Hindustan 4) The Hindu
5) TOI 6) I-next 7) HT 8) Other
Newspaper
Amar
ujala D.J. Hindustan
The
Hindu TOI
I-
next HT OTHER
% of
Readers
.
Question No. 2
81
How do you feel when you hear the name of “Hindustan”?
( Please tick on any one of graphics)
Question No. 3
What do you think about quality of information of “Hindustan” as compared to other
English NewsPapers?
(C) Excellent (B) Good (C) Fair (D) Poor (E) Cannot say
.
Question No.4
If somebody provides you “Hindustan” at free of cost, then are you going to read it?
why________________________________________
Scale
Free
of
Cost
Improve-
ment in
Language
Inform-
ation
Good
Conten
t
Good
Reputation
National
and
Interna-
tional
News
Not
Inter-
Ested
percentage
of effect of
providing
“
Hindustan”
at free of
cost
(b) What will be frequency of reading “Hindustan”?
(A) All of the time (B) Very often (C) Often (D) Sometime (E) Hardly ever
TABLE
FREQUENCY All of the Very of- Often Some Hardly
82
time ten time ever
Frequency of
reading “Hindustan”
Mean Mode
Question No. 5
How much reliable information of “Hindustan” is?
(A) Very much (B) Much (C) Neutral (D) Not much (E) Not at all
Category Scale
Very
much Much Neutral
Not
Much
Not at
all
No of respondents who
think Reliability of infor-
mation of “Hindustan”
Mean Mode
Question No.6
13) Ticks on more than two relevant boxes.
Time constrains to read any (English and Hindi) newspaper.
More time consumption to read English NewsPaper (“Hindustan”)
Not easily available in your area (service/delivery problem )
(mention area____________________________________)
Requirement to read other newspapers……………….
Mention name
Prefer to reads at your home
Question No. 7
14) Anything you dislike in “Hindustan”.
83
DISLIKE Nothing
More Ad-
vertisement
s
Sexy Images Other
Respondents who
dislike in “ Hidus-
tan”
In %
Mean Mode
-
Question No.8
Lacking in cover local news that other newspapers cover?
B) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree
Scale
Strongly
Agree Agree Uncertain Disagree
Strongly
disagree
Coverage of
news
In %
Question No. 9
Do you think “Hindustan” is going to add value to your life?
B) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree
TABLE NO.1.10 Showing people who think Hindustan is going to add value
Scale
Strongly
Agree Agree Uncertain Disagree
Strongly
disagree
No. of People who
84
think “Hindustan”
going to add value in
their life
Mean Mode
Question No. 10
Is “Hindustan” providing information effectively to you?
B) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree
]
Question No. 11
Are T.V., Radio or internet giving more knowledge than “Hindustan”?
B) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree
Scale
Strongly
Agree Agree Uncertain Disagree
Strongly
disagree
knowledge more than
“Hindustan”
Mean Mode
Q 12. Have you availed any scheme in newspapers so far?
( )Yes ( )No85
Scale
Strongly
Agree Agree Uncertain Disagree
Strongly
disagree
Effectiveness of
information
Mean Mode
Q 13.Which news do you like most in a newspaper?
Business news Political news Life style news
General news Other
Q14. Do you think that price of newspaper is reasonable now as compared to other
newspapers.?
YES NO
86