hindustan times,sucess story
DESCRIPTION
this upload was part of my summer internship project which i did in hindustan times,it tells about the sucess stories of hindustan timesTRANSCRIPT
Beyond everything Hindustan times
Brings you:-
• Advertising innovation• Brand solutions
• Advertiser responses• Marketing activations
• Responses
Advertising Innovations
Advertising
innovation
French window 3-d issue
Double page jacket
Recycled ad
Impactful innovatio
n
French window
First to invent a French window in print media which has started as
a trend
3-D ISSUE
Experiment within innovation
• 3d glasses with every
newspaper
• A never before experience
for the readers
• Head turner in field of
advertising
• Can actually experience
the brand
DOUBLE PAGE JACKETS
“we have brought new ideas into advertising making other competitors follow us”
-Mr Prateek Mehta(Media Marketing,HT)
INDIA’S FIRST RECYCLED AD
Impactful innovation
Fair and Lovely Innovation
Frair and lovelydabur
Godrej nupur mehendi
Brand Solutions
Brand Solution
Dabur chavanprash immune
india
Lakshay jee Anokhi club
Dabur gulabri
miss rose contest
HT active
DABUR CHAVANPRASH IMMUNE INDIA
Campaign to select most
immune school in India
More than 2000 entries
through FB and website
50 schools were
shortlistedFortis being the health partner
Prize distribution was
held at Lalit
Chief guest was then
health minister Dr Smt.
Kiran Walia
Hindustan & Veltech – Lakshya JEE
Mock test was held for joint
entrance exam(engineeri
ng)
2000 students from 6cities participated
Local experts were called for guest lectures
Various promotional
activities were held like van
promoting,3part edit series, hordings and
kiosks
Anokhi club-A Hindustan initiative
Workshop on women empowerment
Exclusive event for women readers
Event held every month in more than 11cities
Active participation of more than 2500 women across cities
Local expert are called to discuss on important women empowerment topics
Event takes place every month
Lot of interactive activities are scheduled like games , tambola etc.
Dabour gulabri miss rose look contest
A beauty pageant held across Up ,Bihar , Jharkhand
Audition of 1700 enteries
20 participants were shortlisted
Vanya Mishra got wild card entry to pantaloons miss India
HT active
A never before experience
for readers
Augmented reality app
that enhances newspaper
reading experience.
Discovers 3D models,
games, videos, latest
updates and more.
Connect to social media to
share your opinion and
experience.
Advertiser response
Advertiser
response
Hero Emirates
Malaysian
airlines
Making mark in Bihar and Jharkhand
Hindustan being the only choice in Bihar and Jharkhand
HT helped Hero in developing base in these areas
Hero with the help of HT has doubled it sales
Hero account has increased from 1.43cr to2.7cr
Malaysian Airlines was facing a slowdown in their business. In order to recover their losses, they came up
with a strategy to promote themselves through HT. Malaysian
Airlines had 60,000 Ringgit to invest for their promotion scheme. And in effect this scheme favoured them.
Emirates opted HT media for their promotional activities.
In the initial stage they did not get an impactful response from the mass.
HT marketing team showed their innovations and creativity to overcome this obstacle by bringing in unique and effective marketing strategies.
They made use of flyers, double-page jacket and other efficient tools.
The magnificent outcome compelled them to raise their spending from Rs. 3.5 crore to Rs. 9.5 crore.
Marketing / Editorial Activation
Marketing
activations
No tv day
You read they learn
Aao rajneeti karein
Jago Agra Intel
Hindustan ki yuva
naari
A drive to encourage people to shun their television sets and take on other interesting activities on that day
The campaign aims to instigate the city dwellers to switch off their television sets and do something worthwhile and memorable
HT has lined up a host of activities for that day such as:-
free helicopter rides over the city
painting competitions for school children,
exclusive discount deals with about 100 restaurants in the city
laser and fireworks shows entertainment activities heritage rides
No TV Day
You Read They Learn
A year-long initiative to help educate underprivileged children.
HT contribute 5 paise every day from every Metro copy of Hindustan Times
Fund the education of over 10,000 children over the year.
Partners with Pratham Delhi Education Initiative and Child Rights And You (CRY)
Aao Rajneeti KareinCampaign started to drive people to register in
elections• 6 months long campaign was
launched
• Goal was to bring 35lacks new
registrations• Keynote Speaker: Honourable Chief
Minister of Uttar Pradesh, Mr Akhilesh Yadav
• Inaugural Address by Former President of India, Dr A P J Abdul Kalam
• Chief Guest – Mr Kapil Sibal, Union Cabinet Minister
• Response was huge and 1.5 cr new registrations were made
The campaign -Aao Rajneeti Karein
Ph 1 : An ideal MLA Ph 2 : YOUR election agendas
Ph 3 : Opinions/issues digital, on ground Ph 4 : Voter Enrollment
LOCATION ‘07 ELECTION ‘12 ELECTION
Basti, Gonda, etc 60.1% 46%
Gorakhpur, Deoria, Ballia
55.6% 43%
Allahabad, Varanasi, etc
57.22% 42.5%
Lucknow, Unnao, etc
58.38% 35.8%
Kanpur, Etah, Mainpuri
60.47% 47.37%
Aligarh, Meerut, Agra
60.08% 46.58%
Moradabad, Bareilly, Rampur
62.04% 50.99%
• Of the total women electors, a total of 59.85% women voted, against 41.92% in 2007 polls
• Women turnout was more than of men (57.82%)
• Mr SY Quraishi, CEC, added that “this is specially significant in view of the adverse gender ratio of voters in UP which is 816 women to 1,000 men”
Jago Agra
Aimed to expose the underbelly of the real estate in Agra city
Supported heavily through a high decibel 360 degree communication plan
shaken up the entire city with its breaking story on the nexus between the 3 Bs of real estate – that is, Builders, Brokers
and Banks.actual issues were faced and taking them to the concerned
authorities, and providing legal and financial advice
“The successful launch of ‘Jaago Agra’ just goes on to prove Hindustan’s mettle and the kind of high octane impact we are capable of creating. Hindustan will continue to empower its readers through such initiatives and pick
up issues that no other newspapers dare tackle.”
-Amit Chopra, CEO, Hindustan Media Ventures Ltd
Intel – Hindustan ke Smart ParivarBrief-Print Solution for Intel for their new family of processors
Proposition -Regular middle class families are turning into ‘Smart Families’ by using technology smartly
The Launch Dummy StoriesInvitation of
enteries
Agra - “Kyo Batti Gul ?”Getting the people of Agra their Due
Sensitization - 26,000 Consumer Complaints
Jan Pratinidhi movement
Endorsement by the CM
Nukkad-Naatak, 4000 People
3500 People participated in the Candle March
5 KEY PROMISES MADE BY POWER CO.
360 Engagement in Hindi HeartlandIntel – Hindustan ke Smart Parivar
An 8 week editorial series published on the ‘Taiyaari ‘page of Hindustan
Entries/Nomination: Readers invited to share/ recommend the ”Smart” families they know of:• Announcer ad / contest ads• Radio spots• TV promos
Gratification: Best stories got published with the readers winning Intel Core processor powered laptops
Engagament: Weekly SMS contest, a question on the technology by the week’s Smart Parivaar ; readers won prizes
J & J – Hindustan ki Yuva Naari
Brief:To promote the brand Stayfree in hindi belt amongst progressive young women
Solution: An initiative to select the best icon of change among Young women in the Hindi belt
• Initiative launched on Women’s day with a Jacket to invite entries from readers
• 10 part Editorial Series featuring 20 real stories of change published
• Readers invite to vote for their favorite story that wins cash prize
Post Event PR Coverage
The Winner and Family
Eminent women activists
IPRs and response
IPRs and responses• Consumer electronic fair• Real estate fair• Train to bulandshehar• Travel fair• Pratibha samman• Lifestyle fair• Education fair• Campus calling • Kisan mela
CONSUMER ELECTRONICS FAIR
A new initiative for consumer durable market
Participation of >17 brands has been seen
More than 10000 people visit the fair
Over 1000 appliances were sold on spot
Real estate-Mr. Shobhit (media marketing, real estate)
Real estate fair
• Held for 6-7 days• Footfall of 6000-7000
prospective clients• Generated revenue of
10cr• More than 27
participant
A Train For Bulandshahr
60 years ago - a demand for a train from Bulandshahr
Hindustan – made the Railway Ministry notice
Impact – Rail Budget ’13 announced starting of the train from Bulandhsahr
Appreciation – Residents thanked Hindustan on Hoardings across the city
Travel Fair
HT Destination is most popular among
the Travelers who are planning or their
Holidays both Domestic &
International.
One of the most advertised Travel Fair.
(Approx. media budget Rs. 1.25 crores)
Impressive turnout Middit Hussain (Royal Carribean International) Good decision to hold the Travel Fair right on the onset of the holiday season. All in all the arrangements have been a pleasant experience.
Meenakshi Bhattacharya (Worldwide Destinations) A wonderful idea! Good Coverage, Lots of visitors. Well Done HT!!!! Anil Sharma - The Sirmour Retreat
Quite a good response of some very serious travelers. the event was very well managed with some lucky good draw prizes. the layout plan of the stalls was good & all exhibitors could get good visibility. Overall a very good experience to be present at this HT Destination Travel Fair. STIC Travel Group Excellent show. Good response. we have been participating in HT Destination Travel Fair for 5 years & every time the response has been increasing which is good for the Travel Industry. Vikas Gupta (Grand View Resort) This time HT Destinations Travel fair is supported by good advertising resulted in very lively & great footfalls. Lots of enquiries are generated from perspective travelers. also the timings of fair is good as people are planning their summer holidays. Anurag Agarwal (S.A. southend Travels Pvt. Ltd.
Meritorious students fall
behind because they lack the
monetary resources needed.
Hindustan is proud to
institute the "Hindustan
Pratibha Samman
2010:Scholarship"
We provide 25 students with a scholarship of
Rs. 1 Lakh each.
All meritorious students who have scored
more than 80% marks in their
class 12 exams and whose
Monthly Household
Income is less than Rs. 20,000
can apply
LIFESTYLE FAIR
Lifestyle Fair
Offer some great deals and bargains on leading lifestyle
products.
Features participants such as Volkswagen Auto, Panasonic,
Loom Crafts, which offers chic interior décor goodies, and fashion
house Meena Bazaar.
The Kingdom of Dreams, has lined up some kickass
entertainment for the affair.
There’s also a lucky draw for visitors every hour, apart from
great gifts to win
Education Fair
Being the oldest educational fairs
It is also one of the most sought after and much awaited annual educational fairExhibition also offers scholarship opportunities, on the spot admissions etc.
Career counselling sessions offered
Campus Calling
The destination point for all admission related information and guidance.
A series of career counselling seminars across Mumbai/Delhi during the admissions season
It covers all the tools that a student needs to make that dream decision
Eminent counsellors talking about issues related to admissions, career decisions
Hindustan-kisan mela
A complete Rural consumer fair targeting TV dark upcountry consumers
An informative showcasing of new and upcoming farming technologies
Entertainment & Cultural elements to draw in the Audience
21 fairs across 4 states – Uttar Pradesh– Uttarakhand– Bihar– Jharkhand
Information and education on new age farming techniques
Outdoors, mobile branding, Edit coverage
Outdoors, mobile branding, Edit coverage