Subject: Presented by: P. Management

Final Project

University of Central Punjab Kamoke Campus

Riasat Minhas

High schoolAt the age of

14

At the age of 17

STEVE JOBS INTRODUCED IPHONE 2007

STEVE JOBS INTRODUCED IPAD IN 2010

STEVE JOBS WITH AN MAC 2011

Introduction:

Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers, but also other electronic goods and services.The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. As of July 2011, the company operates 317 retail stores in ten countries, and an online store where hardware and software products are sold.

The Evolution of apple inc.The beginning:

Apple’s history starts with the story of two young and exceptional who began building a computer in their garage and launched the microcomputer revolution. It’s the story of two ‘ Steve's’:- Stephen G and Steven P Jobs.

In the beginning :Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit : the Apple I.

Apple Computer, Inc., focus on designing and manufacturing consumer electronics and closely related software products

As of September 2007, the company operates 194 retail stores in the United States, and more in the United Kingdom, Japan, Canada, and Italy

For a variety of reasons, range from its thinking of comprehensive visual design to their advertising campaigns, Apple has create a separate reputation in the consumer electronics industry and has cultivated a customer base that is unusually devoted to the company and its brand, particularly in the United States.

Apple TV  iPad (Original, 2)  iPhone (3G, 3GS, 4) 

iPod (Classic, Nano, Shuffle, Touch)

Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)

Major hardware products

Mac OS XiOS  iTunes iWork  QuickTime iLife

Major software products

Company Profile

Established: on April 1, 1976Founders: Steve Jobs, Steve WozniakIndustry:

Computer Hardware Computer softwareConsumer electronicsDigital distribution

Key Point:

Total Revenue: US $ 65.23 billion(FY 2011)Profit: US $ 14.01 billion(FY 2011)Employees:49,400No. of Locations: 317 retail stores in the world.

History of Apple, Inc.1976Apple Computer Company founded.1983 -1984 John Sculley becomes president and CEO.Apple airs “1984” during Super Bowl.1985 Jobs forced out of company1993Sculley forced out.1997Steve Jobs returns to Apple.2007Apple changes name from Apple Computer to Apple, Inc.

The Evolution of apple inc.

2006199719771975

1977 Apple II (first personal computer) Cost $1,298 1 MHz microprocessor and 4-48 KB of RAM.

1983-Lisa Cost $10,000 5 MHz processor and 1 MB of RAM.

1984 Macintosh Cost $2,495 8 MHz processor and 128-512 KB of RAM.

*1985 Steve Job’s forced out

1987 Macintosh II Cost $3,898 16 MHz processor and 128-512 KB of RAM.

*1997 Steve Job Returns

History of Apple Products

TODAY…

iMac All-In-One1998 iMac- All-In-One Cost $1,299 233 MHz processor, 256 Mb of RAM and 4 GB of Storage Space.

2002 iMac- All-In-One Cost $1,299 700/800 MHz processor, 1 GB of RAM and 60 GB of Storage Space.

2008 iMac- All-In-One Cost $1,199-$2,199 20” – 24” screens. 2.4-3.06 GHz processor, 4 GB of RAM,

and 250-500GB of Storage Space. CD / DVD burner drive. iSight camera- you can video chat with

friends and family. iLife ’08-photo, iDVD, iWeb: create a

photo book, make a movie, build a blog, compose a song, etc…

The iPod

160 GB iPod Classic: $349 40,000 songs for Weighs 5.7 ounces 200 hrs of video Photo Album 2.5-inch Color Display

4 GB iPod Nano: $199 2,000 songs for

iPod nano commercial

2 GB iPod shuffle: $69 500 songs

http://www.youtube.com/watch?v=EmLj-afmqko&feature=related

iPhone 3GTwice as Fast. Half the Price

16 GB G3 iPhone $349 Cell phone iPod Touch GPS App Store Calendar Internet: browse the web, e-mail, weather, take notes, view maps, etc...

Present hits

Vision and Mission VISION “Man is the creator of change in this world. As such he should be above systems and structures, and not lower to them..”  MISSION “Apple is committed to bringing the best

personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”

SWOTStrengths:Retail StoreProducts/BrandingSteve JobsMarketing/Advertising

InnovationWeaknesses:Non-CompatibilityPriceDifferentness

Opportunities:Stock InvestmentsGoodwill

Threats:Copy-Cat ProductsMarket Share-PC’sSteve Jobs Death

APPLETWITTERFACEBOOKNISSANGOOGLEDRAWING INFORMATION INDUSTRYNETFLIXEPOCRATES

The world most Innovative Companies

Apple’s Competition

Industry View Apple Inc. competes in the Technology Industry, Their focus is:

ComputersCellular PhonesOnline musicSoftwareComputer accessories

The Technology Industry is highly competitive and characterized by rapid technological advances in both hardware and software.

Because Apple participates in several components of the highly dynamic Technology Industry, Apple’s strategy has been to be an Innovator rather than a follower.

Apple’s Greatest competitor is the Microsoft Corporation.

Geographical Sales

The Company manages it business on a geographic basis. The operating segments consist of Americas, Europe, Japan, and Retail.

48%

23%

5%

17%7%

Geographical Sales

AmericasEuropeJapan netRetailOther Segments

Apple Inc. Departments

In 2006, Apple Inc. reported employing 17,878 fulltime and 2,399 temporary employees in the following departments:

Mac Hardware Engineering Software Engineering Applications iPod Engineering Marketing Sales Operations Information Systems and Technology Legal HR Apple Care Finance Retail

Apple evokes a loyalty from its workers that information only leaves its campus when Steve Jobs takes the stage to make public it.

Secrecy at Apple is not just the popular communication strategy, but it is baked in to their corporate culture.

Apple culture

Work EnvironmentCreative Freedom

“ Apple create more than any other consumer electronic company.”

• Relaxed Atmosphere“Funny, brilliant, relaxed co-workers and

modern, spacious, beautiful offices filled with comfortable couches and huge picture windows make work time a pleasure.”

• Passion for the products"There's a passion for products and attention to the most minute details," posted a Mac specialist.

Advancement/Job Opportunities

Apple provides advancement opportunities for employees who start as low as concierge in a retail store to quickly move up to corporate positions with in the company.

Newly graduated students have a chance to work at Apple Inc. through their New Grad. Employment Opportunity-No experience needed!

Main qualification: “sharp intellect, a top notch educational background, and the energy to move the industry forward.”

Strength of Business Strategy:

Strategy its unique ability to design and develop its own operating system, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design.Continual investment in research and development is critical to new products and technologies.Continual refinement of already established products

MarketingApple Inc. marketing campaigns have focused on

comparing PC’s and Mac’s. They have tried to educate the consumer electronic population about Mac computers.

Their campaigns have been geared to a younger generation using pop culture music and flashy visuals.

PC vs Mac commercials are really geared toward pointing out the flaws in PC’s and have been a huge strength for Apple’s Marketing.

Most Famous Ad Campaigns1997: “Think Different” ad campaign was created

2002: “Apple Switch” ads2006: “Get a Mac” more famously known as PC vs. Mac

Cconclusion

For 35 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’.Apple, go on innovating…..

Thank You For Your Support!

By Risat Minhas Umar Farooq Mehwish