final public relations management

8/7/2019 final PUBLIC RELATIONS MANAGEMENT

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BY:SYBMS [B]

GROUP -1


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PR CAMPAIGNNAME OF THE STUDENT ROLL NO.

Pratiksha Mistry 7501

Priyanka Naik 7508Aniket Patil 7516

Megha Patil 7524

Ratnaprabha Phondke 7533Avni Sampat 7542

Pooja Singh 7555

VinayYadav 7564


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DEFINITIONy Frank Jefkins

PRis Thedeliberate,plannedandsustainedeffort

toestablishandmaintainmutualunderstandin betweenanor anisationanditspublic.

y Philip Lesly

PRis Helpin or anisationor groupanditspublicsadaptmutuallytoeachother.


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Steps To Develop PR Campaigny Definetheobjectives

y Define goals

y Determinetargetaudience

y

Developascheduleforcampaign

y Developyourplanofattack


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About The Campaigny Name of the campaign:

Healt Aware ess Pr gra e

y Conducted by:

St e ts of ulund College ofCommerce

y Strategic Alliance With:

Airtelirmal LifeStyle

T ane JantaSa a ari ank

RotaryClub


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Objectives Of Our PR Campaigny Helpinfundraising

y hangethebehaviourand

attitudeofthepublicy Prepareandsupplypublicwith

information

y Sponsordealersanddistributorrelationscheme

y Ascertainpublicopinionandconductpublicresearch


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To maintain & protect college reputation

To create goodwill

Toed

ucate aud

iencesTarget Audience-

Teenagers

Young Adults

Middle-Aged Persons


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PR TOOLSy Advertisements

y Press releases

y Pamphlets

y Journals

y Posters and banners

y Social Networks- Facebook, Orkut andTwitter


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yOrganisation ofevent-

ChiefGuests

SpeechbyguestsProviding special

coupons

HealthCheckupCounselling


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Television

advertisementCosts Rs. 8000

Radio adverstementCosts 5000

News papervendor:Rs.500


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Posters for blood donation drive

A4 size 1500 flyers costs Rs.500


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Flyers for no smoking awareness

A4 size 1500 posters costs Rs.500

Flyers for heart care

awarenessA4 size 1500 posters costs

Rs.500

Distribution cost Rs.400

each set


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Hanging banners 2 x3 ft Rs 20

each x 120 total Rs.2400


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Sticker posters each Rs 50 x 150=

Total Rs.7500


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T-shirts for volunteers

each cost Rs 40x 50total Rs.2000

Id Cards, diagonal cards

& certificates Cost Rs.

1850

Food and beverages costs

Rs.7690/-


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Stationery of Rs 200

Arrangement of chairs an

tables cost Rs. 3600

Syringes, blood packets and

other medical appliances

cost Rs.7300


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Ambulance cost rs.4000


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Television advertisement 8000

Radio advertisement 5000

Posters for blood donation 500

Posters for no smoking 500

Posters for eartcare 500

Distribution ofpamphlets 400 for each distribution 1200Newspaper vendor 500

Hanging Banners for blood donation 2400

Hanging Banner labor cost 1000

Wallposters 7500Wallposterslabor cost 1000

T-shirt for volunteers 2000

Identitycard 250

Breakfast 1250

List of expenses during a campaign.


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Ambulancevan 4000

Lunch 2750

Bisleri water cans 570

Biscuits 1200

Energy drink 1920

Diagonalcards for donors 800

Certificate for donors 800

Patientbeds 1000

Electricitycharges 1000

Syringes 2000

Blood packet 2500

Respiratorytubes 2000

Chair rent 1600Oxygen mask 800

Stationery 200

Posters for vehicles 2500

TOTALRs.58,240/-


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PR CAMPAIGN

HEART-BLOOD-

LUNGS HEALTH

AWARENESSPROGRAMME


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HEART


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Types OfHeart Diseasesy Coronary heart disease(inadequate circulation to cardiac muscle and

surrounding tissue.)

y Cardiomyopathy(detoriation of the actual heart muscle)

yCardiovascular disease( it affects the heart or bloodvessels (arteries and veins).

y Ischemic heart disease(caused due to reduced blood supply to the

heart)

y Heart failure(inability of the heart to supply sufficient blood flow tothe body

y Hypertensive heart disease(caused by high blood pressure)

y Valvular heart disease(affects one or more valves of the heart)


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Causes OfHeart Diseasesy High Blood Cholesterol

y High Blood Pressure (Hypertension)

y Diabetes

y Obesity and Overweight

y Smoking

y Physical Inactivity

y Gender

y

Heredityy Age

y Stress

y Birth control pills

y Alcohol


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Preventive Measuresy Don't smoke or use tobacco

y Exercise for 30 minutes on most days of the

weeky Eat a heart-healthy diet

y Maintain a healthy weight

y

Get regular health screeningsy Control your blood pressure


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WhytoDonateBlood?


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WHEN AND HOWMANY TIMES ONEPERSON CANDONATE BLOOD?

y Blooddonationcandonefrom18yearsonwards.

y Anypersonupto60yearscandonateblood.

yOncein3months.

MYTHSREGARDINGBLOODDONATION.

y PeopleunderanysortofmedicationcannotDonateblood.

y Peoplehaving Heartdiseasescantdonateblood.

y AnyoneundertheinfluenceofAlcoholshouldnotdonateblood.


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Which Blood Banks arewe

collaborating with?

yPOOJAB OOD BANK

yFORTIS HOSPITAL

yHIRA-MONGI HOSPITAL

yESIS HOSPITAL


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Dates for Blood Donation

Campaign

26th January2011


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Health Effects Of Air Pollutiony Short term health effects:

(Irratation,infection,headach,algeric reaction,

asthama,emphysema)

y Long term health effects:

(chronicrespiratorydisease,lung cancer,heart

disease,damage tobrain,effect onliverorkidneys)


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How to help to prevent air

pollutiony Carpool

y Planttrees

y Cartuneproperlyy Saveenergy

y Useofrecycledproducts

y Reuseofthings

y Avoiduseoffirecrackers

y Planyoursystematically.


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1. Anti-Smoking

2.Anti-Pollution


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ANTI-SMOKING CAMPAIGN

y Onayearlybasisoverhalfa

millionpeoplewilldiedirectlybecauseofsmoking.

y Thereisenoughnicotinein

fourorfivecigarettestokillanaverageadultifingestedwholly.


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There are5 main reasonswhypeoplestart

smoking:y 1. Rebellion

y 2. PeerPressure

y 3. Oneor BothParentsSmoke

orARole Model Smokes

y

. Stress Buster,emotionalcrutch

y 5. ThereisaPerceivedStatus Symbol


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Quit Smokingy Step 1: Think About Quitting

y Step 2: Effects of Smoking

y Step 3: Preparing To QuitSmoking

y Step 4: Stop Smoking Tips

y

Step 5: Stop Smoking Aidsy Step 6: Stay a Quitter


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THA

NK YOU

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