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FINAL REPORT
AWARENESS ON ETHICS AND INTEGRITY AT THE
PERAK TENGAH DISTRICT OFFICE: A DISCOURSE
STUDY
30 January 2015
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TABLE OF CONTENTS
PAGE
Executive Summary…………………..………….………………………................................................................................
Acknowledgments …………………………………….…..………………………………………………………………….
Researchers………………………..………………..…...……………………………………………………………………
Contents ………………………………………………………………………………............................................................
Chapter 1 – Introduction, Research Setting: Perak Tengah Office, Literature Review, Research Methodology……………
Chapter 2 – Results and Discussions…………………………………………………………………………………………
Chapter 3 – Highlights, Conclusions and Recommendations………………………………………………………………..
Appendices……..…………………………..…………...…….……...........……....................................................................
Appendix 1 Letters to seek approval to conduct research at Perak Tengah District Office……………………………….
Appendix 2 Sample of posters and signages at Perak Tengah District Office………………………………………………
3
4
5
8
11
47
98
115
116
117
Appendix 3 Sample of questionnaire……………………………………………………………………………………....
Appendix 4 i. Structured questions for interview……………………………………………………………………….....
ii. Detailed summary of responses from interviewees………………………………………………………...
Appendix 5 Evidences from archived files on ethics related initiatives at Perak Tengah District Office
– letters, circulars, etc ………………………………………………………………………………………....
Appendix 6 Integrity Pledge………………………………………………………………………………………………..
118
119
119
121
122
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EXECUTIVE SUMMARY
The public sector, operated through local/state governments is the most important instrument in management and administration of
a nation. Apart from delivering services and sustaining national development, it is also the social institution entrusted to restore law
and order of a nation; largely linked with ethics, referring to morality and social justice. As any social institution, the public sector
is constantly evolving through new leadership, environmental influences and socio-political environment. The Malaysian
government has been rigorously campaigning on ethics and its importance as part of nation building. Globalization, a concept
introduced within a capitalistic economic system and facilitated by information and communication technology has contributed to
changing human values and societal norms in the last three decades. Corruption, ethics and integrity have become important
contemporary issues in the practice and theory of politics, public administration, law, economics and society in the global era. In
view of the significance of public service and the pertinent role of the local/state government to imbue ethics and integrity within
the civil service employees themselves, an exploratory research has been initiated to investigate the initiatives and awareness
strategies developed at the District Office, Perak Tengah, Perak D. R., Malaysia from 1980 onwards to draw some insights and
conclusions on the consciousness of ethics and integrity among public service employees. This report will share findings and
conclusions of the full study conducted.
Research Contributions
This study will contribute to the limited value-based studies within the Malaysian context; not to mention the public sector
as a whole.
The findings will also provide some empirical evidence and insights for the government to assess/ take constructive steps
towards instilling ethics and integrity among its employees while balancing economic considerations.
At the decentralized level, it will be indicative of the state public service after all the ethics and integrity campaigns at local/
national levels. In addition, it will support Perak State government’s call to promote an ethical culture in the process of
transforming the state’s socio-economic landscape under Perak Amanjaya Plan.
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ACKNOWLEDGEMENTS
On behalf of the team, I would like to convey our deepest appreciation and gratitude to Perak Tengah District Officer, Tuan Haji
Mad Dan bin Haji Hassan, Puan Sharmida Alia binti Sariff, ADO (Management Services) Perak Tengah Office, En. Shahrul Azam
bin Shariff, ADO (Kg. Gajah), Puan Latiffah binti Hamzah, Puan Norlada binti Shamsuddin, Cik Rafidah binti Abdul Rashid and
all respondents for their significant contributions to realize this study. Special mention is extended to En. Mokhtaruddin bin Lamsin
(Director, Arkib Negara, Cawangan Perak), En. Rahmat bin Abdul Manap and En. Isa bin Alang Ibrahim, who have patiently
supported us in the archival data collection process.
This research is conducted by Universiti Teknologi Petronas for Institut Darul Ridzuan, Perak (IDR). A grant of RM10, 000 has
been provided by Perak State Government to fund this project through IDR. We take this opportunity to extend our deepest
gratitude to Dr. Mazalan Khamis, Dr. Asae Sayaka and all IDR staff for providing their utmost support in this endeavour. The team
would not have completed this research without IDR’s continuous financial support. Finally, I take this opportunity to thank A. P.
Dr. Shahrina Md. Nordin (Head of Department, Management and Humanities), Research Innovation Office (RIO), UTP
Management and everyone who has contributed directly and indirectly to realize this project.
As researchers, we hope that the findings will give an insight on the way forward for Perak Tengah District Office, in particular,
and Perak State Government in general, to enhance current systems and processes towards shaping an ethical workforce within the
public sector while supporting Malaysia’s Vision 2020 and Perak Amanajaya Plan.
May Allah the AlMighty and the Most Merciful give all of us good health, drive and perseverance to continue contributing for the
well being of the community.
Khalidah Khalid Ali
Representing the research team
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RESEARCHERS
Project Leader
Khalidah Khalid Ali
Department of Management & Humanities, Universiti Teknologi PETRONAS, Perak, 31750 Malaysia.
phone: +605-3687737; fax: +605-365 6280; email: [email protected].
Co-Member
Prof. Dato’ Dr. Ahmad Murad bin Mohd. Noor Merican
Department of Management & Humanities, Universiti Teknologi PETRONAS, Perak, 31750 Malaysia.
phone: +605-3687772; fax: +605-365 6280; email: [email protected].
Research Assistant
Siti Nooriza binti Abd. Razak
Universiti Teknologi PETRONAS, Perak, 31750 Malaysia
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BACKGROUND OF RESEARCHERS
Khalidah Khalid Ali is a Senior Lecturer (Corporate Ethics) at Department of Management and Humanities, Universiti Teknologi
PETRONAS. She holds a bachelor degree in Analytical Economics from University of Malaya (1979) and Master of Science in
Industrial Relations and Personnel Management from University of London (London School of Economics and Political Science,
1983). She has more than 17 years of industrial working experience in PETRONAS Group of Companies and has served for 18
years as an academician. Her fields of specialization incorporate business management, economics, human resource management,
entrepreneurship and corporate ethics. Her research interests include the understanding of Al-Quran and Hadith, apart from studies
on internalization of ethical values in a diverse and competitive global business environment. Khalidah has provided consultation
for projects on business organization and been a trainer in the related area. She has presented papers at local and international
conferences and contributed several publications for local and international journals. She is the main author of a text book entitled
“Business Management - A Malaysian Perspective” 1e and 2e, published by Oxford Fajar in April, 2008 and February, 2012. She
is also the main author of Business Ethics 1e text, published in October 2014 by Oxford Fajar for Malaysian higher leaning
institutions. Khalidah is currently pursuing PhD on part-time at Universiti Teknologi PETRONAS, Perak D. R.
Professor Dato’ Dr. Ahmad Murad Merican teaches at the Department of Management and Humanities, Universiti Teknologi
PETRONAS, in Bandar Seri Iskandar, Perak since 2008. His academic career spans 28 years when he took up the appointment at
the then Institut Teknologi MARA’s School of Mass Communication. His academic and research interests include Journalism and
Mass Communication, Malay Media Studies, focusing on the history of Malay journalism, Media and intellectual History,
Postcolonial Studies and History of Social Science. He has published 9 monographs and books, in addition to journal articles and
book chapters on his areas of interest. He obtained a PhD in the History and Philosophy of Science (Malaya), Master of Arts (Mass
Communication), and a Baccalaureate in Political Science (Minnesota). He holds a Diploma in Mass Communication, majoring in
Journalism from Institut Teknologi MARA. He is a referee/contributor to such journals as the Asiapacific Media Educator, Current
Sociology, Forum Komunikasi, International Sociology. Journal of the Malaysian Branch Royal Asiatic Society, Jurnal
Komunikasi, Melayu: Jurnal Antarabangsa Dunia Melayu, TAFHIM: IKIM Journal of Islam and the Contemporary World, Journal
of South Asian Studies and Southeast Asian Journal of Social Sciences. He was also on the editorial board of Analisis Sejarah
(Department of History, Universitas Andalas), Forum Komunikasi (Faculty of Communication and Media Studies, Universiti
Teknologi MARA - UiTM) and the International Journal of Communication and Media (College of Arts and Sciences, Universiti
Utara Malaysia). He was advisor to Sasaran, the Malaysian journal of media criticism published by the Faculty of Communication
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and Media Studies, UiTM. He is a columnist for the New Straits Times and the New Sunday Times (Learning Curve). He also
occasionally writes to dailies and periodicals such as Utusan Malaysia, Berita Harian, Dewan Budaya and Dewan Masyarakat. He
has been interviewed both by the Malaysian and foreign media including the New Straits Times, Utusan Malaysia, Berita Harian,
the Star, RTM, TV3, ASTRO, Radio Singapura Internasional, Reuters, Padang Ekspres, Harian Singgalang, BTTV (Bukittinggi,
West Sumatera) and TVRI, in Padang, Indonesia, and by IRIB (Iranian radio and television). He was instrumental in establishing
the journalism and media studies program at Universitas Andalas in West Sumatra, Indonesia. He is associated with the Malaysian
Press Institute (MPI). His contributions to the journalistic fraternity was through moderating and conducting workshops mainly in
science and technology journalism under the auspices of MPI, and at various times, being chairman/member of the panel of judges
for the PETRONAS-Malaysia Press Institute Journalism Awards, and the Malaysian Journalism Laureate Awards. He co-authored
the Report on the proposal for a Malaysian Media Council. He sits on various panels, among them the Malaysian Qualifications
Agency – program assessment, university assessment and Malaysia University Rating Committee. He is also a member of the
Accreditation Committee, MQA; and a Radio Bernama Panel of Advisor, as well as the History and Philosophy of Science
Committee under the Dewan Bahasa dan Pustaka. Prior to his appointment at Universiti Teknologi PETRONAS, Prof. Ahmad
Murad Merican taught at the Faculty of Communication and Media Studies, UiTM for 22 years. He was instrumental in changing
the former name of the faculty – ‘School of Mass Communication’ to its present name. He was founding editor of the faculty’s
media monograph series. He was a member of UiTM’s University Restructuring Task Force (2001-2003). He co-founded UiTM’s
Institute of Knowledge Advancement (InKA) in 2001, founded the Institute of Journalism Studies in 2003 and was founding-
chairman of the university’s Centre for Intellectual History and Malay Thought (Centis). He was awarded a grant in 2009 to be the
first Resident Fellow of the Perdana Library Foundation under the Honorary President Fellowship. One of his books is titled Media
History: Worldviews and Communication Futures (University of Malaya Press, 2005). He has put together and is editor of his latest
book titled Blinded by the Lights: Journalism and Communication Study in Malaysia since 1971 (Upena, 2008).
His current focus is on Malay Occidentalist discourse. At the same time, especially since 2002, he is engaged in the work on the
history of the Malays in Penang under the ‘Alam Minangkabau – Melayu’ Penang History Project. Negotiating between colonial
and post-colonial history, the project mainly delves upon the evolution of a Malay community from Sumatera (Padang-Pagaruyung-
Kampung Bodi-Batubara-Batu Uban-Trong-Matang), looking into historical and family connections, with some reference to trade
and other activities across the Strait of Melaka. He is an advocate on Penang history and heritage as deputy chairman of the Penang
Malay History and Heritage Society. His research and academic interest extends to the origin of ideas and intellectual history,
using media and historiography as instruments of intellectual production and representation. He now heads the Perak, Penang and
Southeast Asian Studies Group in UTP.
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CONTENTS Page
CHAPTER 1 - INTRODUCTION AND RESEARCH BACKGROUND ………………………………………………... 11
1.1 Introduction ……………………………………………………………………………………………………………….. 12
Overall Purpose of Study ……………………………………………………………………………………………… 14
Research Project: Problem statement …………………………………………………………………………………. 15
Research Objectives …………………………………………………………………………………………………... 16
Milestones for Perak Tengah District Office Study …………………………………………………………………... 17
1.2 Research Setting: Perak Tengah District Office …………………………………………………………………………... 18
Background: Perak Tengah District Office ………………………………………………………………………….... 19
Perak Tengah District Office: Manpower Strength by Category ……………………………………………………... 22
1.3 Literature Review …………………………………………………………………………………………………………. 23
Malaysian Civil Service and Malay Representation ………………………………………………………………….. 24
The Malay and Islam as a Religion …………………………………………………………………………………… 25
Islamic Worldview ……………………………………………………………………………………………………. 26
Defining Ethics ………………………………………………………………………………………………………... 27
Integrity as Defined by IIM …………………………………………………………………………………………… 28
A Western Study on Integrity …………………………………………………………………………………………. 29
Malaysian Government Initiatives to Instill Ethics and Integrity from 1980 onwards ……………………………….. 30
The National Integrity Plan (NIP) …………………………………………………………………………………….. 31
Contemporary Issues and Challenges in the Public Sector …………………………………………………………… 32
Malaysia: Perception of Corruption …………………………………………………………………………………... 34
Transparency International : Perception of Corruption – 2013 ……………………………………………………….. 35
Transparency International : Corruption Perception Index 2013 : Asia Pacific ………………………………………. 36
What Can We Learn from that Index? ………………………………………………………………………………… 37
Globalization and its Impact on Human Values ………………………………………………………………………. 38
1.4 Research Methodology – Questionnaire, Interview, Archival and Documentary Sources ……………………………….. 39
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CHAPTER 2 – RESULTS AND DISCUSSIONS ………………………………………………………………………….. 47
2.1 Demographic findings (sourced from questionnaire) ……………………………………………………………………... 48
Respondents for Full Study …………………………………………………………………………………………… 49
Demographic Analysis (Gender, Religion, State of Origin and Place of Upbringing) ……………………………….. 50
Analysis by Age ……………………………………………………………………………………………………….. 51
Analysis by Position …………………………………………………………………………………………………... 52
Analysis by Qualification ……………………………………………………………………………………………... 53
Analysis by Household Income ……………………………………………………………………………………….. 54
2.2 Ethics Awareness Initiatives: Findings and Analysis (sourced from questionnaire) ……………………………………... 55
Results and Analysis - Effectiveness of Awareness Initiatives ……………………………………………………….. 56
Results and Analysis - Respondents' Suggestion to Enhance Ethics and Integrity at the Workplace ………………… 57
Results and Analysis (Questions 1- 8) ………………………………………………………………………………… 58
2.3 Ethics Awareness Among Perak Tengah District Office Employees :
Interview Findings, Analysis and Discussions ………………………………………………………………………….....
66
2.4 Results and Analysis : A Comparison on Initiatives Taken at Perak Tengah District Office
for Awareness on Ethics and Integrity - 1980 onwards ( sourced from Arkib Negara Cawangan Perak) ………………...
79
A Comparison on Initiatives Taken to Create Awareness on Ethics and Integrity at Perak Tengah District Office
in 1980s, 1990s and 2000 onwards (from Archived Files) …………………………………………………………….
89
Slogans used for Official Letters in 1980s, 1990s and 2000 onwards ………………………………………………... 90
2.5 Perak Tengah District Office : Awareness Initiatives on Ethics and Integrity - Comparison between Interviewed
and Archived Data in 1980s, 1990s and 2000 onwards …………………………………………………………………...
91
CHAPTER 3 - HIGHLIGHTS, CONCLUSIONS AND RECOMMENDATIONS ……………………………………... 98
Highlights of Overall Study Findings …………………………………………………………………………………. 99
Conclusions …………………………………………………………………………………………………………… 101
Recommendations for Perak Tengah District Office and Perak State ………………………………………………… 104
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REFERENCES ………………………………………………………………………………………………………………. 107
MEMORIES WITH PERAK TENGAH DISTRICT OFFICE AND INSTITUT DARUL RIDZUAN (IDR) ………… 110
APPENDICES ………………………………………………………………………………………………………………. 115
Appendix 1 Letters to seek approval to conduct research at Perak Tengah District Office ………………………………. 116
Appendix 2 Sample of posters and signages at Perak Tengah District Office …………………………………………….. 117
Appendix 3 Sample of questionnaire ………………………………………………………………………………………. 118
Appendix 4 i. Structured questions for interview ………………………………………………………………………….
ii. Detailed summary of responses from interviewees ………………………………………………………....
119
119
Appendix 5 Evidences from archived files on ethics related initiatives at Perak Tengah District Office
– letters, circulars, etc …………………………………………………………………………………………
121
Appendix 6 Integrity Pledge ……………………………………………………………………………………………….. 122
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CHAPTER 1
INTRODUCTION AND RESEARCH
BACKGROUND
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1.1 Introduction Overall Purpose, Problem Statement,
Research Objectives and Milestones
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Introduction
The public sector, operated through local/ state governments is the most important
instrument in management and administration of a nation.
Apart from delivering services and sustaining national development, it is also the social
institution entrusted to restore law and order of a nation; largely linked with ethics, a study of
morality (i.e. right and wrong acts) and social justice.
The public sector therefore shoulders the responsibility and accountability towards the
community at large in the course of providing its services.
However, as any social institution it is constantly evolving through new leadership,
environmental influences and socio- political environment. (Article entitled Malaysia: Ethics and Excellent Public Servants sourced from Bernama.com, 18 October 2014)
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Overall Purpose of Study
In view of the significance of the local government in Perak and its importance to
demonstrate ethics and integrity within the employees themselves, a study is initiated to
investigate the initiatives and awareness strategies developed at District Office Perak
Tengah, Perak D. R. from 1980 onwards to imbue ethics and integrity among public sector
employees.
The district office is the closest level of the government to the people. Issues of integrity are
clearly seen as the people whom they serve directly and who are directly affected by the
government.
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Research Project: Problem Statement
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Research Objectives
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Milestones for Perak Tengah District Office Study
Dates Milestones
August 2014
Literature review and ground works to initiate research. Meeting and
discussions with District Office, Perak Tengah. Designing of research
framework.
September-
November, 2014
Data collection of information on ethics and integrity at Perak Tengah
District Office. Library archives may also be sourced where appropriate.
Observations will be made and discussions with public officers initiated to
confirm data.
December, 2014 Data analysis. Completed data analysis by end December, 2014.
January, 2015 Report writing. Documentation & Publication
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1.2 Research Setting:
Perak Tengah District Office
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Background: Perak Tengah District Office
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Background: Perak Tengah District Office
Areas administered by Perak Tengah District Office are as follows:
Parit
Kampung Buluh Akar
Tanjung Belanja
Bota Kanan
Seri Iskandar
Titi Gantung
Kampung Gajah
Total area under its administration is 9, 308 hectares. Prior to 1979, the small district of Parit
was under Kuala Kangsar District and Kampung Gajah was under Hilir Perak District. With
this new establishment, Parit as well as Kampung Gajah fall under the administration of
Perak Tengah District Office.
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Background: Perak Tengah District Office
Perak Tengah District Office is managed by a District Officer, Tuan Haji Mad Dan bin Haji
Hassan. The main office is at Seri Iskandar. A branch is located at Kampung Gajah to ease
the administration of a sizable district.
Kampung Gajah office is managed by Assistant District Officer (A.D.O), En. Shahrul Azam
B. Shaari with a total number of 73 employees. He reports to the District Officer Perak
Tengah.
Perak Tengah District Office has three departments:
Pejabat Tanah (Land Office)
Pembangunan Luar Bandar (Rural and Urban Development)
Pentadbiran Daerah (District Administration)
The Penghulu positions, responsible for attending to rural development matters, report
to Rural and Urban Development Department. (refer to Organization chart of Perak
Tengah District Office Seri Iskandar and Kampung Gajah Branch)
Perak Tengah District Office is already certified with ISO 9001-2008. In addition, Kampung
Gajah Branch Office has successfully obtained 4-star rating based on a ranking initiative,
Sistem Penarafan Bintang (SSR), JKPTG.
This study will only cover Perak Tengah District Office, Seri Iskandar and Kampung Gajah
Branch.
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Perak Tengah District Office : Manpower Strength by
Category
Category Seri Iskandar
Office
Kampung Gajah
Office
Total
Manpower
Strength
1. Management Staff 9 2 11
2. Middle Management
Staff 29 19 48
3. Clerical Support Staff 78 52 130
Total 116 73 189
Note: Category classification is based on the following: - Management (Grade 41 and above) - Middle Management (Grade 27-40) - Support Staff (Grade 26 and below). They also include those with professional qualifications and certificates.
Total manpower strength at Perak Tengah District Office as at October 2014 is 189 employees.
61.8% are employed at Seri Iskandar Office and 38.2% at Kg. Gajah Branch Office.
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1.3 Literature Review
The Malaysian civil service and Malay representation, the Malays and
Islam, Islamic worldview, scoping ethics and integrity, Malaysian
government initiatives, contemporary issues in the Malaysian public
service, Malaysia’s corruption perception index for 2013.
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Malaysian Civil Service and Malay Representation
• A major portion of civil service employees in Malaysia are Malays. In Perak Tengah District
Office, 100% are Malays. 99.2% embrace Islam as their religion.
• Othman et.al highlighted that the Malays prefer to work for others and be employees rather
than assume the role of businesspersons or venture capitalists (Othman et. al, 2011).
• Mahathir Mohamad, in his early writings had also listed two reasons for the Malays’
preference to work in the government service (Syed Hussin Ali, 2008).
- Job security
- Working for others is a traditional feature of the Malays. Traditional Malay society was
feudal in nature (i.e. serving the palace and chieftains). The preference to work with
the “kerajaan” or the government services started way back during the reign of the
“sultanate” and continued during the British rule.
• The British continued the tradition of recruiting Malays to work for the government (I.e.
British) under the guise of preparing Malays to rule their country when the nation is ready
for independence (Othman et al., 2011).
• Kerajaan came from the root word, “raja” which means “the king”. Serving the king or the
palace is considered an honour and very well-respected.
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The Malays and Islam as a Religion
• The Malay race has always been synonymous with Islam as a religion. There is a highly
significant connection between the Malays and Islam (H. Mutalib, 1993; H. Singh, 2001).
• Islam is central to and dominant in Malay culture. It promotes peace, purity, submission and
obedience to Allah the Almighty.
• As Muslims, the Malays have to adhere to the five Islamic principles, the six principles of
iman and uphold ihsan (benevolence); the foundation of Islamic ethics.
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Islamic Worldview
• Islamic worldview recognizes humans as special creations of God (Syed Othman Alhabshi &
Aidit Hj. Ghazali, 1994). The concept of khalifah. Human beings are therefore in a unique
position to be a guardian.
• Man are good by choice and given inner control but are made accountable for all actions.
• According to Islam, humans have three responsibilities: to make himself/herself good, to
help others be good and to make the physical world good.
• From an Islamic viewpoint, there is no separation between the “church” and state, and the
physical and spiritual dimensions of life as viewed by advocates of secularism. The
foundation of Islamic Ethics is AlQuran and the Sunnah.
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Defining Ethics
Derived from Greek word, ethos which
means character, spirit and
attitudes of a group of people
(Rahman,
A.R.A. , 2003).
A set of principles that
contains behavioral codes
to determine what is right or
wrong
(Khalidah et al., 2012)
What is good or right in human
interaction. Revolves around
three central concepts- self, good and other
(Abdullah and Zainol Abidin,
2011)
A critical analysis of
human acts to determine their
rightness or wrongness in terms of two
major criteria: truth and justice
(Mauro et al.,1999)
A model of behaviour that
should be followed in order
to harmonize human
relationship and minimize abuse and work for the
welfare of society
(Hanafi and Hamid
Salam,1997)
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Integrity as defined by IIM
According to Datuk Dr. Mohd Tap Salleh (2007), President of Malaysian Institute of
Integrity (IIM),
“Integrity is the quality of being honest and upright. It is about individual and organizational
characteristics which are perfect based on noble values such as honest, truthful, trustworthy,
accountable, transparent, efficient and wise. Individual integrity is the harmony between
what he/she says and does. Actions are in accordance with moral and ethical principles as
well as laws and regulations and do not go against public interest. They also reflect
promptness, correctness and quality.”
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A Western Study on Integrity
Donald Zauderer listed thirteen (13) specific behaviours that can help identify the
level of integrity in individual actions (Stanwick and Stanwick, 2009).
- possess humility
- maintain the ability to be concerned about the greater good
- be truthful
- fulfill commitments
- strive for fairness
- take responsibility
- have respect for individual
- celebrate the good fortune of others
- develop others
- reproach unjust acts
- be forgiving
- extend self to others
- they develop a sense of ethics wherever they are, in any situation.
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Malaysian Government Initiatives to Instill Ethics and
Integrity from 1980 onwards
Government initiatives to instill ethics and integrity had been a long way.
Malaysia’s Anti-Corruption Unit (ACA) was set up as early as 1959. Malaysia’s Anti Corruption Agency
was found in 1967.
When Malaysia embarked on Industrialization Policy in the 80s under the Prime Minister, YAB Tun
Mahathir Mohamad, there were ethical/productivity campaigns and initiatives such as “Clean Efficient
and Trustworthy,” Integration of Islamic Values,” “Excellent Work Culture,” “ Code of Ethics,”“Client’s
Charter” and ISO9000.
Look East Policy was introduced in mid-1982 during the early years of Mahathir era with an ultimate
objective of instilling Japanese work ethic to transform the prevalent “happy go lucky” attitude among the
workforce.
The set up of Institut Integriti Malaysia (IIM) on 23 April 2004 under the Prime Minister, Tun Abdullah
Ahamad Badawi. National Integrity Plan (NIP), a master plan to develop a fully moral and ethical society
was initiated.
Under Prime Minister YAB Datuk Seri Najib, in April, 2009, the GTP and NKRAs are developed to
transform the government to be more effective and to help Malaysia move forward to become an
advanced, united and just society with high standards of living for all.
Eradication of corruption through effective enforcement has been listed as one of the NKRAs to sustain
public sector integrity.
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The National Integrity Plan (NIP)
A master plan to develop a fully moral and ethical society whose citizens are strong in
religious and spiritual values and imbued with the highest ethical standards.
Under the Target 2008, the following were identified:
Effectively reduce corruption, malpractices and abuse of power, increase efficiency in the
public delivery system and overcome bureaucratic red tape, enhance corporate governance
and business ethics and social responsibility, strengthen family institution and community
and improve the quality of life and people’s well being.
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Contemporary Issues and Challenges in the Public
Sector
Corruption, ethics and integrity have become important issues in the practice and theory of
politics, public administration, law, economics and society nowadays.
To gauge the situation in Malaysia, the government had in 2002 commissioned Universiti
Kebangsaan Malaysia (UKM) to conduct a survey on “Public Perception of Corruption” in
Malaysia.
The results of the survey revealed that 30.5% of the students interviewed had no qualms
accepting bribes if they had the power and opportunity.
With regards to values and attitudes, 15% of the respondents had no aversion to giving bribes
to get what they want, while another 15.7% have known of individuals who had resorted to
paying bribes to be let off for offences they had committed.
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Contemporary Issues and Challenges in the Public
Sector
Much as commendable efforts have been undertaken within the private and public sectors to
promote an ethical society, Lesson 10 of PAD190 Principles of Public Administration (2011)
retrieved online listed the following issues which challenge public sector ethics and integrity:
1. Corruption and bribery among public servants
2. Misuse of public fund
3. Malpractices in administration activities
4. Inefficiency in delivering services
5. Lack of initiative, motivation, commitment and performance among public employees
6. Lack of accountability among public servants
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Malaysia: Perception of Corruption
Transparency International index on perceived levels of public sector corruption, as seen by
business people and country analysts shows that Malaysia scores 50 among the rest of the
world in 2013.
Based on Transparency International Corruption Perceptions Index 2013: Asia Pacific,
Malaysia has been ranked 53rd out of 177 nations, a step up from its ranking in 2012.
Regionally, Malaysia is ranked the third least corrupted nation in the ASEAN region, next to
Singapore and Brunei.
(Sourced from Adjunct Lecture for UTP MBA students entitled “Business Ethics
and Governance: The Real Deal” by YBhg. Dato’ Hafsah Hashim, 22 June, 2014)
Private and Confidential | 35
Perception of Corruption 2013
Transparency International index on perceived levels of public sector corruption, as seen by
business people and country analysts (Sourced from SMECorp Malaysia)
Private and Confidential | 36
Private and Confidential | 37
What can we learn from that Index?
Level of graft
experienced in
the nation
shows no significant
decrease in ranking
This little bump
underscores the
challenge the
Government
is facing in combatting
corruption
Yet this little step up also means the Government is indeed making efforts to curb
the abuses
Private and Confidential | 38
Globalization and its Impact on Human Values
Societal norms have been undergoing changes in the past few decades.
Today’s globalized competitive environment reminds the community at large on the need to
revive the emphasis on morality and internalization of ethical values as fraud, bribery,
corruption and manipulative practices have become “common” features in business deals and
transactions, not to mention the public sector.
In managing the change and in creating excellent public service, undoubtedly good ethics
among the civil servants is seen as exemplary and a fundamental prerequisite for social
justice and sustainability.
Private and Confidential | 39
1.4 Research Methodology
Questionnaire, Interview, Archival and Documentary Sources
Private and Confidential | 40
Methodology
Private and Confidential | 41
Methodology
At the initial stage, literatures have been sourced from texts and on-line resources including
journal publications as background for research study.
Various files, posters, circulars, signages and other forms of communication were referred.
In addition, a survey questionnaire was developed to gather demographic data as well as
relevant information on employees’ awareness on ethics and integrity.
A total of 9 employees from the upper management, middle management and support
categories were also interviewed to further gather data and strengthen the findings before
drawing conclusions.
It has also used information from archives as well as a variety of communication
materials/medium as units of analysis (such as the government general orders, brochures,
pamphlets, posters, minutes of meetings and circulars in addition to online resources). The
study has looked for words, visuals or sentences emphasized, when they were created, how
and to whom they were circulated/distributed.
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Methodology: A Summary
Phase 1 Phase 2 Phase 3
Demographic Data
Using information
from Archives
Using information
communication
materials/medium
(e.g. : posters,
circulars)
Distribution of
questionnaire
Interview with
selective
respondents/officers
Analysis using
statistical package
for social sciences
(SPSS Version
2.0)
Analysis and
findings of
interview and
archived data.
Private and Confidential | 43
Pilot Study
A pilot study was conducted at Perak Tengah District Office, Kampung Gajah Branch.
A questionnaire was developed with two major sections :
Section A: Respondents’ demographic details
Section B: Awareness of Ethics and Integrity
For both sections, frequency tests and mean scores were utilized for analysis
Private and Confidential | 44
Full Study
Following the pilot study, the full study was conducted.
The questionnaire and structured interview questions were translated in Bahasa Malaysia for
respondents’ understanding and correct interpretation of the stated items/statements as well
as to ease the interview process.
The interview conducted was bilingual. Respondents used Bahasa Malaysia as well as
English while answering the structured questions.
Private and Confidential | 45
Methodology: Interview
Selective interviews were also conducted. 8 structured questions were developed.
Objectives of Interview:
1. To validate and support the quantitative findings.
2. To gather other inputs related to ethics and integrity at Perak Tengah District Office from
1980 onwards.
Respondents came from the three staff categories i.e. Management, Middle Management and
Support staff.
Category classification is based on the following:
- Management (Grade 41 and above)
- Middle Management (Grade 27-40)
- Support Staff (Grade 26 and below)
They also include those with professional qualifications and certificates.
Private and Confidential | 46
Interviewees’ demographic details
i. 9 respondents have been interviewed; 2 management, 3 middle management and 4
support staff.
ii. Both management respondents are holding assistant district officer positions and have
average of 8-9 years of experience.
iii. The 3 middle management respondents have more than 15 years of experience as
administrators and hold positions that range from assistant administrators to assistant
accountants.
iv. The support staff respondents range from experienced operations assistant, chief clerk and
penghulu positions. Except for the operations assistant, the three respondents have
approximately 30 years of working experience.
v. All respondents are from Perak.
vi. Choice of respondents are based on position levels. They represent employees in the three
departments of Perak Tengah Office (i.e. Administration, Land Office and Rural
Development).
Private and Confidential | 47
CHAPTER 2
RESULTS AND DISCUSSIONS
Private and Confidential | 48
2.1 Demographic Findings and Analysis
(Sourced from questionnaire)
Private and Confidential | 49
Respondents for Full Study
Items Seri Iskandar Kampung Gajah
Total number of staff 116 73
Total number of respondents 64 61
% of respondents 55.17 % 83.56 %
Total number of staff (Seri Iskandar +
Kampung Gajah) 189
Total number of respondents (Seri Iskandar
+ Kampung Gajah) 125
Overall % of respondents 66.14 %
66. 14% of the total employees at Perak Tengah District Office participated in the
survey.
Private and Confidential | 50
Demographic Analysis
Gender a) Male : 55.2 % b) Female : 44.8%
Religion a) Islam : 99.2% b) Others : 0.8 %
State of origin a) Perak : 98.3 % b) Other State : 1.7 %
Place of upbringing
a) Rural : 41.7 %
b) Small Town : 50.0 %
c) City : 8.3 %
Respondents were more males compared with females (55.5% males and 44.8% females). 99.2%
are Muslims and 98.35 % came from Perak. 91.7% were brought up in the small towns and rural
areas.
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Analysis by Age
6.510.5
2119.4
7.39.7
6.510.5
7.31.6
0 5 10 15 20 25
17-20
26-30
36-40
46-50
56-60
Age (%)
Approximately 66.5 % of respondents were of ages 17- 35 years. A major portion of the workforce
therefore belongs to Gen-Y group.
Note: Baby boomers - born between 1940-64. Gen-X - born between 1965-81. Gen-Y- born between 1982-2000
(Munusamy et al., 2009; Khalidah et al, 2010).
Private and Confidential | 52
Analysis by Position
7.6
14.3
22.7
55.5
0
10
20
30
40
50
60
Management Professional MiddleManagement
Support
Position (%)
78.2% of total employees were in the middle management and support categories.
Private and Confidential | 53
Analysis by Qualification
8.2
41.8
4.1
15.619.7
10.7
05
1015202530354045
Qualification (%)
Majority (41.8%) of employees hold SPM qualification while 19.7% hold diploma
qualifications.
Private and Confidential | 54
Analysis by Household Income
19.5
48.8
19.512.2
0
10
20
30
40
50
60
Below RM1500 > RM1500 but<RM3000
> RM3000 but<RM5000
Above RM5000
Perc
en
tage
(%)
Average Family/Household Income (%)
48.8% of employees had an average household income of
RM1, 500-RM3, 000 per month.
Private and Confidential | 55
2.2 Ethics Awareness Initiatives: Findings
and Analysis
(Sourced from questionnaire)
Private and Confidential | 56
Results and Analysis
Effectiveness of awareness initiatives
No. Item/Statement Mean Std. Deviation
1
All initiatives and actions taken at my workplace to create
awareness on the importance of ethics and integrity are
effective and impactful
4.08 .826
2 I fully understand the concept and meaning of ethics and
integrity 4.11 .733
Mean score results show that Perak Tengah District Office employees have high understanding
the concept of ethics and integrity. They also perceive that awareness initiatives taken at the
workplace are effective.
Private and Confidential | 57
Results and Analysis
Respondents’ suggestions to enhance ethics and integrity at the workplace
1. Integrity and ethics lectures and workshops at department/appropriate training
centres to create awareness and enhance ethics knowledge among employees.
2. Holistic approach to emphasize ethics and integrity. As a superior, he or she
has to be responsible to ensure that employees adhere to developed rules and
regulations.
3. Teamwork and cooperation to resolve problems.
4. Implementation of a computerized system to monitor staff attendance.
5. Employees have to be self-conscious on Akhirah.
6. To fully enforce the concept of reward and punishment without fear or favour.
Private and Confidential | 58
Question 1:
103 (88%)
14 (12%)
0
20
40
60
80
100
120
Yes No
Type of media information on
the values of ethics and integrity
in the workplace (N=117)
No
Yes
Have you seen any type of media
information on the values of ethics and
integrity in the workplace? (Pernah kah anda melihat sebarang bentuk
media maklumat mengenai nilai- nilai etika
dan integriti ditempat kerja?)
88% of Perak Tengah employees have seen
media information on ethical values and
integrity at the workplace. Although majority
have seen the various types of media
information on ethics and integrity, despite
the observed posters and signages available,
there are staff who do not seem to be aware
with the information.
Private and Confidential | 59
Question 2:
64
11 8 62 1 7
010203040506070
Type of the media information (N=125)
Social media
Brochure
Pamphlet
Signage
Website
Circular
Poster
If you have, what type of media information? (Jika pernah, dalam bentuk apa?)
Posters are the most visible form of media information, followed by circulars, websites and social
media. Majority (51.2 %) of the respondents are aware on ethics and integrity through posters.
Private and Confidential | 60
Question 3:
91 (82.7%)
19 (17.3%)
0
10
20
30
40
50
60
70
80
90
100
Yes No
Superior reminds subordinates on
ethics and integrity while working
(N= 110)
No
Yes
Does your boss remind, through
various channels, the values of ethics
and integrity while working? (Adakah ketua anda memperingatkan
melalui pelbagai saluran tentang nilai-
nilai etika dan integriti semasa bekerja
(misalnya, surat pekeliling dan lain-
lain)?
82.7% of respondents view that superiors
have taken the initiative to remind
subordinates through various channels on
importance of ethics and integrity.
Private and Confidential | 61
Question 4:
What are the examples of behaviour shown by superiors to remind subordinates on the
importance of ethics and integrity? (Apakah contoh perlakuan yang ditunjukkan oleh ketua itu untuk mengingatkan kepentingan etika
dan integriti?)
1. Compliance to procedures on punctuality at work and dressing code. Leadership by
example.
2. Through face to face communication and reminders to subordinates on ethics and integrity
- during courses, workshops and lectures
- speeches
- writing and postings in social media
- memos and circulars
- monthly meetings
3. Subordinates themselves express that superiors display the value of honesty.
4. Superiors encourage employees to read ethics related articles and news.
5. Superiors reward through performance appraisal subordinates who show good discipline
(e.g. punctuality).
Private and Confidential | 62
Question 5:
94 (81.7%)
21 (19.3%)
0
10
20
30
40
50
60
70
80
90
100
Yes No
There are campaigns conducted on the
awareness of the importance of ethics
and integrity in the workplace (N=115)
No
Yes
Do you know that there are campaigns
conducted on the awareness of the
importance of ethics and integrity in the
workplace? (Adakah anda tahu bahawa terdapat
kempen-kempen yang dijalankan mengenai
kesedaran pentingnya etika dan integriti
ditempat kerja?)
81.7% of total respondents are aware on
ethics and integrity campaigns at the
workplace.
Private and Confidential | 63
Question 6 :
53 (46.5%)
61 (53.5%)
0
10
20
30
40
50
60
70
Yes No
Involvement in the campaigns
conducted (N=114)
No
Yes
Are you involved in one of the campaigns
conducted? (Adakah anda terlibat didalam salah satu
kempen yang dijalankan?)
Only 46.5% of the total employees are involved
in the conducted campaigns. A substantial
number of employees are not involved in ethics
and integrity campaigns.
Private and Confidential | 64
Question 7 :
56 (50%) 56 (50%)
0
10
20
30
40
50
60
Yes No
Reciting Integrity Pledge (N=112)
No
Yes
Do you recite the Integrity Pledge every
month? (Anda pernah lafazkan Ikrar Integriti
setiap bulan?)
Only half of the employees recite Integrity
Pledge every month. It seems to reflect
that commitment towards Integrity Pledge
has to be enhanced.
Private and Confidential | 65
Question 8 :
Referring to Question 7, write down the Integrity Pledge below.
(Merujuk kepada soalan 7, tuliskan ikrar yang anda lafazkan dibawah.)
Only 10% of the respondents (i.e. 13 out of 125 respondents) wrote down the Integrity
Pledge as required in the questionnaire. Analysis seems to suggest that employees are
not familiar with Integrity Pledge for application and internalization at work although
they have heard about it. Conversely, we cannot rule out the possibility of
respondents’ unwillingness to write the Integrity Pledge on the provided questionnaire.
Private and Confidential | 66
2.3 Ethics Awareness among Perak Tengah
Employees: Interview Findings, Analysis
and Discussions
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Question 1: What do you understand by the concept of ethics?
Summary of Responses Analysis and Discussions
Attitude
Character and Behaviour
Goodness
Procedures as foundation to our actions
Many branches/perspectives
Moral values
Punctuality
Commitment
Action based on one’s values/character.
Action influences the way we work.
Accountability
All respondents have understood ethics as
individual’s attitude, character and moral
values.
Ethics is also related to individual
behaviour which leads to good action in
many aspects such as punctuality and
commitment.
It is suggestive that respondents have
considerable understanding on ethics.
However, few have linked it with
application of some principles that must be
followed; for example religious principles.
Private and Confidential | 68
Question 2: What do you understand by the concept of integrity?
Summary of Responses Analysis and Discussions
Honesty in work (work hours)
Responsibility and do not violate laws
Harmony, good relationship, trust,
cooperation among employees
management and public
Discipline and punctuality
Personal values
Being alert on changes of the
environment
Support my superior and the public
Character and dignity
Sincerity and doing good things
Image (jati diri)
Respondents have understood integrity as
synonymous with honesty, responsibility,
discipline, good values and as well as
good image (jatidiri) to uphold at the
workplace.
Individual integrity can be seen by one’s
actions while working.
Analysis shows that respondents have a
good understanding on the concept of
integrity.
Private and Confidential | 69
Question 3: Explain the difference between these two concepts (ethics and
integrity) above?
Summary of Responses Analysis and Discussions
Ethics- Attitude towards the surrounding, action and
discipline.
Integrity is from within. It relates to iman and
following of rules.
Not much difference between ethics and integrity.
Ethics relates to good things while integrity relates to
harmony and good relationship.
Ethics is punctuality.
Integrity - more towards positive actions and working
beyond expectations.
The difference between ethics and integrity - in terms
of sense of responsibility
Ethics and integrity is amanah (honesty).
Integrity relates to our own selves.
Ethics relates more to the consequences of our actions
on other people. Integrity leads to good ethics.
Ethics and integrity have to be related.
Some respondents have stated that ethics and
integrity are related while some have viewed
that there is not much difference between the
two concepts.
However, there are respondents who have
stated that ethics and integrity differ in terms of
concepts, individual actions and responsibility
that one upholds.
2 out of 9 respondents interviewed have not
been able to differentiate between the two
concepts.
Anaysis suggests that there is room to enhance
knowledge on ethics and integrity.
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Question 4: From your opinion, what are the effective ways to create the
awareness of employees on the importance of ethics and integrity?
Summary of Responses Analysis and Discussions
Organize consistently religious lectures (ceramah). Self-
consciousness and commitment to strive for rezq that is halal.
Instill the concept of work as a ritual/ ibadah.
Implement Integrity Pledge
Integrity Pledge to be read every month and internalized.
Integrity to be reemphasized in group session.
Ethics and Integrity courses
Knowledge sharing sessions
Leadership by example
Gotong royong
Counselling session for problematic cases
Enforce firm actions for problematic/disciplinary cases.
Immediate punishment. Reward and recognize good
employees.
There is consistency in responses. All seem to
suggest the same methods and activities to be
conducted as effective ways to create the
awareness of ethics and integrity at the
workplace.
Suggestions include organizing religious lectures
consistently, conducting integrity courses, team
building, gotong royong activities, implementing
and internalizing the Integrity Pledge and
conducting counselling sessions for problematic
employees.
Besides, giving reward and recognition to
excellent employees can help to raise the
motivation (semangat) and commitment towards
given tasks.
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Question 4: From your opinion, what are the effective ways to create the awareness of
employees on the importance of ethics and integrity? (cont..)
Summary of Responses Analysis and Discussions
Through enforcement and exposure to good ethics at the
workplace. Exposures include advice, visits to developed
kampungs to induce good values and good administration.
Also visits to Taiping Prison as a reminder and/or self
reflection on the possible consequences of committing
unethical acts.
Reintroduce Biro Tatanegara to develop self discipline,
responsibility and team work.
Initiatives which will encourage people to imbue collectivistic
values. Develop teamwork at office.
Courses on image building/jatidiri, teamwork, advise
employees and create awareness through slogans and posters.
Initiatives for self-realization (e.g. ceramah). Develop sense
of humility among employees.
Website, circulars and brochures are not very effective.
Varied responses from courses to site visits at
developed kampungs, reintroduction of Biro
Tatanegara, slogans, posters and enforcement
measures.
Initiatives for self-realization have also been
highlighted.
Respondents perceive that websites, circulars
and brochures are not effective ways to create
awareness of ethics and integrity among
employees.
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Question 5: Are current initiatives sufficient and effective to create awareness on the
importance of ethics and integrity in Perak Tengah District Office? Give your opinion.
Summary of Responses Analysis and Discussions
Current initiatives are impactful but not fully effective. Superiors
have to gather information on how to enhance ethics and
integrity.
Values such as commitment, public integrity, etc to be
reemphasized.
More initiatives are desired to change the attitudes e.g. through
new courses, religious talks (ceramah), advice and morning doa
to enhance knowledge and to refresh memory.
A lot of room for improvement through workshops, ceramah,
meetings and special programmes. More to be desired. It could
also be improved through internalization of Integrity Pledge.
Monthly meeting/ gathering with tazkirah.
Employees are encouraged to share their experiences.
Emulate the work values of the Japanese and South Koreans
through Look East Policy to instill/enhance work discipline.
Monitor employees’ performance, encourage open
communication. Punish the bad ones and expedite
implementation.
Despite current initiatives being impactful,
there is still room for improvement through
workshops, meetings and special
programmes.
Some examples or references may be made
to compare work ethics between other
nations such as Japan and Korea to enhance
discipline at work.
From the responses received, open
communication may be further encouraged
for employees to share their experience or
opinions.
Staff performance needs to be monitored by
superiors more effectively.
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Question 6: What are the challenges faced in the process of creating the awareness on the
importance of ethics and integrity?
Summary of Responses Analysis and Discussions
Difference in organizational culture between rural and urban areas.
Discipline is lacking at district level. One has to apply his/her
interpersonal skills to tackle these problems.
Integrity is a personal value within oneself and it’s difficult to build this
value.
Employees do not attend courses conducted on ethics.
Indifferent attitude of some employees.
Family matters affect work commitments.
Managing people is more difficult. Easier to manage female staff.
One’s attitude and opposition/resistance to change.
Dealing with the public is a challenge.
Employees nowadays do not have sense of urgency and commitment to
serve the public.
Employees are not sensitive to public needs.
There is clash of views and opinions between upper management and
support staff. Lack of teamwork among staff
Not many courses that are specially organized to address ethics and it is a
challenge to make employees internalize good moral values as this is an
individual responsibility.
Varied responses covering staff discipline, general
management and communication issues including
generation gap.
Staff discipline seems to be one of the major
challenges at Perak Tengah District Office.
Managing people, be it employees and also the
public seems to be another challenge.
Employees seem to resist change despite new
policies and guidelines introduced by the
government.
There is a problem of effective communication
between senior and younger employees. Younger
employees lack respect for senior employees.
Teamwork may be improved between
management and support staff.
People seem to work “in a silo”. There is lack of
coordination among departments to realize
common objectives.
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Question 6: What are the challenges faced in the process of creating the awareness on the
importance of ethics and integrity? (Cont…)
Summary of Responses Analysis and Discussions
Senior employees seem comfortable in their positions and do not seem to
support change.
Difficulties to cope with many new policies introduced by the government.
Employees have the ethics knowledge but to maintain consistency to be an
ethical person poses problem. Refresher courses needed.
Meetings do not regularly emphasize on ethics to further create awareness.
However, violation of ethics cases by an individual staff should not be
exposed in a meeting. Must be handled with confidentiality.
New/young employees are egoistic and refuse to take advice.
Young employees have many ideas and are quick at acting. However, they
unintentionally miss adherence to procedures.
Young ones have to understand those who had been in service since the
1970s and 1990s. Sense of respect lacking.
Generation gap issue.
Other challenges highlighted by Penghulus
Dealing with the poor people is also a problem because they reject change.
Too many rules that have been set up independently by government
agencies without linking their roles with other departments.
Although employees may have adequate knowledge
on ethics and integrity, there are indications whereby
these are not practiced at the workplace (since there is
lack of discipline, disrespect for seniors, etc).
There are not many courses on ethics to refresh
knowledge and enhance awareness. Many courses are
related to improving work functions.
Other issues and challenges highlighted during the
interview (from penghulus) :
The poor (Malays mostly) depends fully on
government agencies such as Baitulmal, Jabatan
Kebajikan Masyarakat, Kementerian Luar Bandar,
Felcra Seberang Perak etc to support them.
There is acute drug addiction problem among
youngsters at FELCRA Seberang Perak.
Government departments’ role in serving the public
must be consolidated and fine-tuned to increase
efficiency and effectiveness.
These agencies’ activities should be linked to avoid
duplication of tasks.
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Question 7: What are the differences between current initiatives taken compared with
initiatives of 1980s, 1990s and early 2000?
Summary of Responses Analysis and Discussions
Currently, social media has a big influence on ethics and
human values.
Difference in support on initiatives taken between
different levels of employees and positions.
There is a vast difference between 1980s, 1990s and 2000
onwards.
1990s onwards, integrity was being emphasized.
Awareness on the consequences of corruption and
unethical acts are emphasized.
Ethics requires one’s deep understanding and self-
consciousness to do good things. Generation Y has
different values.
Discipline problem was not a highlighted issue in the
1980s and 90s.
In the past, people were scared to do bad things. They
respect superiors. Nowadays, employees do not seem to
respect superiors like before.
Analysis suggests that there are considerable
differences in efforts taken to instill ethics and
integrity in the 1980s, 1990s and 2000 onwards. 1980s, ethics was not much emphasized although
there were campaigns introduced by the
government to create awareness on its
importance. Ethics began to be emphasized in the 1990s
onwards. More initiatives have been implemented
(for e.g. Look East Policy, Clean Efficient and
Honest, Islam Hadhari although they had been
introduced earlier).
From year 2000 onwards, integrity has been
emphasized. IIM was set up to spearhead the
emulation of integrity among the community at
large.
Private and Confidential | 76
Question 7: What are the differences between current initiatives taken compared with
initiatives of 1980s, 1990s and early 2000? (cont...)
Summary of Responses Analysis and Discussions
Nowadays, there are a lot of initiatives to enhance employee
relationships compared to before.
Lower work commitment compared to the 1980s and 90s.
Islamic values to be embedded.
1990s – Campaigns such as Look East Policy, Clean Efficient
and Honest, Islam Hadhari were implemented.
2000 onwards – IIM was set up. Tonggak 12 dalam
perkhidmatan, Dasar Pandang Timur, Piagam Pelanggan
1980s- People uphold principles. Work has to be done.
1990s – People were still ethical. Ethics became an issue in the
last 10 years.
Nowadays, discipline and communication problems exist.
Reasons: Rich family background and individualistic due to
influence of ICT.
Teamwork is not as strong as in 1980s and 1990s.
Young people do not know how to respect superiors.
Prior to 2000, there were not many initiatives. Nowadays, there
are many ways to create awareness.
In 1990s, technology usage not much. From 2000 onwards,
there are various mediums used to create awareness on ethics
and integrity.
The millennium saw the significant influence
of various mediums such as posters, emails
and social media (e.g. Whatsapp, Facebook,
Telegram, etc) in creating awareness on
ethics.
Islamic initiatives are also more than before
(1980s and 1990s). Many respondents view
that these efforts should be continued to
maintain the expected level of ethics and
integrity among staff.
In addition, efforts such the “Smile”
Campaign, “Kempen Anti Rasuah” and
“Integrity Pledge” gatherings are initiated by
Perak Tengah District Office as well as at
national level.
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Question 7: What are the differences between current initiatives taken compared with
initiatives of 1980s, 1990s and early 2000? (cont...)
Summary of Responses Analysis and Discussions
In the 1990s, there was more respect shown among employees. They
were willing to accept views and advice from others.
However, nowadays, there is lack of respect from young employees
especially for those who are less qualified but filling senior positions.
Before, there was time to learn but nowadays there is limited time to
learn.
Intiatives taken nowadays:
Kempen Senyum, Kempen Anti Rasuah, Integrity Pledge.
Websites though available are not used. Workshop, team building,
ceramah agama and tazkirah are good to internalize moral values. Also
through advice and reminders during monthly gatherings, doa
recitation
At the previous workplace, there were less number of initiatives to
embed ethics and integrity but nowadays there are more.
Inadequate compensation is perceived to be one of the reasons why
ethics is compromised among employees.
There is change in procedures compared to before.
In the 1990s, there were campaigns, but campaigns and slogans keep
changing.
Other issues/concerns raised during
interview:
Government jobs have become
stressful due to multitasking.
Flexi-time perhaps should be
introduced.
Government salary scheme and
compensation package to be reviewed.
Private and Confidential | 78
Question 8: What do you read to enhance ethics and integrity?
Summary of Responses Analysis and Discussions
Surah Yaasin.
Limited books read.
Newspapers such as Kosmo and Utusan Malaysia.
Pelan Integriti Nasional
Tonggak 12
The Malay Dilemma
AlQuran but mostly weekends.
Articles on Tokoh Islam
Books on motivation.
Ethics related postings in WhatsApp and Facebook.
Knowledge from a 1- month course organized by JPA
and UiTM.
Gathers information through socialization and
discussions with friends.
Limited readings are made to enhance ethics and
integrity although varied materials are read by
respondents.
Readings include AlQuran, Surah Yaasin, books
on motivation, newspapers (such as Kosmo and
Utusan Malaysia) reading materials on Tokoh
Islam.
Substantial materials have also been read though
social media postings in Whatsapp and Facebook.
Only one respondent stated that information on
ethics is gathered through socialization and
discussion with friends instead of reading books.
Respondents have also gathered knowledge
through course materials
.
Private and Confidential | 79
2.4 Results and analysis: A comparison on initiatives
taken at Perak Tengah Office for awareness on ethics
and integrity: 1980 onwards
(Sourced from archived files at Arkib Negara, Cawangan Perak)
Private and Confidential | 80
Objectives of Research conducted at Arkib Negara Malaysia,
Cawangan Perak from 19-26 December, 2014:
To validate interview responses on ethics awareness initiatives taken in the 1980
onwards (Question 7 of Interview).
To compare initiatives taken in the 1980s, 90s and 2000 onwards.
Methodology: Archived files from Arkib Negara Malaysia, Cawangan Perak,
Ipoh.
Private and Confidential | 81
The initiatives taken to create awareness on ethics and integrity at Perak Tengah District
Office from 1980s to 2007
Year File name Medium of
information Issues highlighted Initiatives taken
1973 - 1988 Arahan Pejabat Circulars ‘Office discipline
Punctuality to
office
Fixed lunch and
tea breaks
Annual leave
Dress code
Name tag
Daily assigned
tasks and work-
flows
Discipline
Responsibility
Phone calls for
official use only
Office cleanliness
Employees need to fill up the record
card/travelling form when leaving the
office during office hours.
Set up of pantry in the office to reduce
tea time out of office. Employees were
allowed to eat during working hours at
office.
Superiors to record employees’
attendance to monitor staff movements
and exercise punishments for any
violation.
Wearing of attire that reflects good
image to serve the public and fulfil
religious requirements. Uniformed
staff to wear as instructed. ‘Batik’
dresses are encouraged to be worn on
Saturdays. Male employees to look
neat/smart with short hair.
Private and Confidential | 82
The initiatives taken to create awareness on ethics and integrity at Perak Tengah District
Office from 1973 to 2007 (cont…)
Year File name Medium of
information Issues highlighted Initiatives taken
1974 Fail Peribadi
Kakitangan A Circulars Integrity at
workplace
Course on ‘Dorongan Kakitangan’
has been conducted at Institut
Tadbiran Awam Negara, Malaysia.
A survey was conducted on the
agricultural land development project
at Parit. The respondent perceived that
the project has developed teamwork
and leadership, pertinent for its
effective and smooth implementation.
1979 Fail Peribadi
Kakitangan B Borang Ikrar
Perkhidmatan
Awam
Integrity at
workplace
Each employee at this time needs to
sign and recite the ‘Ikrar
Perkhidmatan Awam’ as well as
internalize it.
Private and Confidential | 83
The initiatives taken to create awareness on ethics and integrity at Perak Tengah District
Office from 1973 to 2007 (cont…)
Year File name Medium of
information Issues highlighted Initiatives taken
1979-1986 Pegawai
PTD,
Pegawai
Kerja
Questionnaire
on land
administration
problems
Newsletter
(Berita
Pentadbir, KDN
0624/79
Oktober, 1979
No.2/79)
Questionnaire
responses are as
follows:
- Lack of teamwork
- Lack of
responsibility
- Lack of
communication
Initiatives taken to
enhance work
effectiveness to
serve public -
professionalism
Course/workshops on leadership,
human relationships and teamwork.
Kursus Tingkatan Kanan PTD to
enhance the leadership skill of
District Officer.
Organize dialogue sessions with
upper management.
Work assessment and evaluations
(penilaian kerja)
Private and Confidential | 84
The initiatives taken to create awareness on ethics and integrity at Perak Tengah District
Office from 1973 to 2007 (cont…)
Year File name Medium of
information Issues highlighted Initiatives taken
1973 - 1983 Kelakuan dan
Tatatertib Circulars The need to adhere to the
dress code when an officer
sits for exams. Failure to
comply with rules and
regulation, will bar
employees from sitting the
exams.
Dress code at office
including hair.
Wearing of attire that reflects
good image to serve the
public and fulfil religious
requirements. Uniformed staff
to wear as instructed. ‘Batik’
dresses are encouraged to
wear on Saturday. Male staff
must have short hair to look
neat.
1984 - 1985 Mesyuarat untuk
menimbangkan
permohonan
ketua-ketua
kampong yang
ingin menunaikan
fardu haji.
Circulars Benefits to ketua kampung
for their social contribution
based on eligibility criteria.
Nomination of ‘Ketua
Kampung’ to perform Hajj
using fund from the state
government.
Private and Confidential | 85
The initiatives taken to create awareness on ethics and integrity at Perak Tengah District
Office from 1973 to 2007 (cont…)
Year File name Medium of
information Issues highlighted Initiatives taken
1982 - 1989 Fail Peribadi
Pegawai
Daerah
Circulars and
minutes of
meeting
Leadership skill
Teamwork
Religious matters
Leadership, teambuilding and
religious courses were conducted at
district level. Also organized by Biro
Tatanegara, Jabatan Perdana Menteri.
Workshop among Perak District
officers was conducted to discuss on
issues related to the development of
each district as well as to promote
teamwork among district officers
through sports activities and friendly
matches.
District officers are reminded to
initiate open/direct communication
with department heads and other
employees to discuss arising matters
within each department.
Private and Confidential | 86
The initiatives taken to create awareness on ethics and integrity at Perak Tengah District
Office from 1973 to 2007 (cont…)
Year File name Medium of
information Issues highlighted Initiatives taken
1993
( Note: Perak
Tengah
District
Office
shifted from
Parit to Seri
Iskandar)
Mesyuarat
Jawatankuasa
Penyelarasan
Kompleks
Pentadbiran
Daerah,
Bandar Seri
Iskandar
Minutes of
meeting
Lack of cleanliness in
office
Lack of discipline and
responsibility to
perform quality work.
Lack of respect
towards the public.
Religious classes to be conducted once a month.
Monthly gathering called Q Assembly with
employees of Perak Tengah District Office and all
other departments serving the district. E.g. JPS,
JKR, Pejabat Agama, Majlis Daerah, Pejabat
Kebajikan , Pejabat Perpaduan, Pejabat Veterina,
Pejabat Perikanan, Polis, Bomba, Kesihatan
Kesihatan, etc.
Activities during the Q assembly were:
Establishment of Choir group for whole
complex.
Parade command
Aerobic (twice a month)
Gotong Royong
Open Day with exhibitions from various
departments.
Appointment of RELA to be responsible for
managing ‘Riadah’/ recreation activities.
Training of receptionists to enhance
communication skills while handling the public.
Private and Confidential | 87
The initiatives taken to create awareness on ethics and integrity at Perak Tengah District
Office from 1973 to 2007 (cont…)
Year File name Medium of
information Issues highlighted Initiatives taken
1996-1998 Mesyuarat
Kualiti
Peringkat
Operasi
Minutes of
meeting
The minutes emphasize on
teamwork among
employees and encourage
record keeping on
employee work
accomplishments.
Employees need to
develop respect for each
other and to collectively
solve problems through
discussions and sharing of
views.
Employees’ discipline is
satisfactory and employees
are reminded to obey the
rules and regulations to
maintain the good image
of the department/ district
office.
Set up of ‘Task Force’ to ease
works as well as ensure
employees acquire the
knowledge and experience they
need in their specific work areas.
Private and Confidential | 88
The initiatives taken to create awareness on ethics and integrity at Perak Tengah District
Office from 1973 to 2007 (cont…)
Year File name Medium of
information Issues highlighted Initiatives taken
1998 Mesyuarat
Membincangkan
Kod Etika
Jabatan
Minutes of
meeting Establishment of ethics code by SUK Perak
Office, disseminated to all district offices as a
guide for employees while performing their
office tasks and interactions with the public.
(Refer Appendix 5)
2000 -
2003 Minit
Mesyuarat
JKKK Daerah
Kecil Kg.Gajah
Minutes of
meeting The minutes mostly reported on safety
and maintenance/ rectification works in
the specific kampong areas around Kg.
Gajah.
Set up of specific JKKK sub-bureaus to be
responsible for activities in the kampungs,
such as health, security, religious based
initiatives, education and youth, culture and
sports.
These activities are under the supervision of
the penghulus.
2007 Minit
Mesyuarat
JKKK Bota
Minutes of
meeting The minutes reported on approval of
road construction at certain areas,
successful organization of Hari Raya
celebrations and welfare aspects
(financial support given to single
mothers, orphans and the handicapped).
Rampant burglary cases reported.
- do-
Private and Confidential | 89
A comparison on initiatives taken to create awareness on ethics and integrity at Perak
Tengah Office (From Archived Files)
1980s 1990s 2000 onwards
Employees need to fill up the record
card/travelling form when leaving the office
during office hours.
Set up of pantry in the office to reduce tea time
out of office. Employees were allowed to eat
during working hours at office.
Superiors to record employees’ attendance to
monitor staff movements and exercise
punishments for any violation.
Wearing of attire that reflects good image to
serve the public and fulfil religious
requirements. Uniformed staff to wear as
instructed. ‘Batik’ dresses are encouraged to be
worn on Saturdays. Male employees to look
neat/smart with short hair.
Course/workshops on leadership, human
relationships and teamwork.
Kursus Tingkatan Kanan PTD to enhance the
leadership skill of District Officer.
Organize dialogue sessions with upper
management.
Work assessment and evaluations (penilaian
kerja
Religious classes to be conducted once a month.
Monthly gathering with employees of District
Office and all other departments serving the
district example - JPS, JKR, Pejabat Agama,
Majlis Daerah, Pejabat Kebajikan , Pejabat
Perpaduan, Pejabat Veterina, Pejabat Perikanan,
Polis, Bomba, Kesihatan Kesihatan, etc.
Activities included during the Q assembly are:
Establishment of Choir group for whole complex.
Parade command
Aerobic (twice a month)
Gotong Royong
Open Day with exhibitions from various
departments.
Appointment of RELA to be responsible for
managing ‘riadah’/ recreation activities.
Training of receptionists to enhance
communication skills while handling the public.
Setup up a ‘Task Force’ to ease works as well as
ensure employees acquire the knowledge and
experience needed in their specific work areas.
Establishment of ethics code by SUK Perak
Office, disseminated to all district offices as a
guide for employees while performing their office
tasks and interactions with the public.
Set up of specific JKKK sub-bureaus to be
responsible for activities in the kampungs,
such as health, security, religious based
initiatives, education and youth, culture
and sports.
These activities are under the supervision
of the penghulus.
Note: 1. JKKK is the acronym for Jawatankuasa
Keselamatan Kampung 2. JKKKs were established under the Tun Razak
era to assist in poverty eradication in 1970s.
However, archival data only highlighted JKKK
meetings in 2000 onwards due to limited file at
Arkib Negara Perak.
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More ethics awareness initiatives: Slogans used in official letters
Year Slogan Analysis
1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1993 1994 1998 2000 2014
Berkhidmat Untuk Negara Berkhidmat Untuk Negara Berkhidmat Untuk Negara Berkhidmat Untuk Negara Berkhidmat Untuk Negara Berkhidmat Untuk Negara Berkhidmat Untuk Negara Berkhidmat Untuk Negara, Beribadat Untuk Allah S.W.T Berkhidmat Untuk Negara Berkhidmat Untuk Negara Khidmat Mesra Dan Berkualiti Khidmat Mesra Dan Berkualiti Berkhidmat Untuk Negara Khidmat Mesra Dan Berkualiti Berkhidmat Untuk Negara
There is consistency in the usage of
slogan used from 1980 onwards. Most of
the time, a general slogan” Berkhidmat
Untuk Negara” has been used in
government letters and circulars,
reflecting a commitment of government
employees to serve the nation at large. “Khidmat Mesra Dan Berkualiti” had
been used from 1993-2000 to signify the
emphasis on serving customers efficiently
with respect. There is also an indication that work is to
be associated with religious commitment
through the slogan “Beribadat Untuk
Allah SWT, introduced in 1987.”
Private and Confidential | 91
2.5 Awareness Initiatives on Ethics and
Integrity: Comparison between Interview
and Archived Data
Private and Confidential | 92
Ethics Awareness Initiatives: A Comparison between Interview and Archived Data
Interview data (Question No.7) Archived data
1980s • A lot of courses to enhance work
productivity and circulars to remind
employees.
• Emulation of Japanese work values
through Look East Policy
• Teamwork was strong
• People uphold principles. Work has to be
done.
• Discipline problem was not a highlighted
issue.
• Employees need to fill up the record card/travelling form
when leaving the office during office hours.
• Set up of pantry in the office to reduce tea time/out of
office. Employees were allowed to eat during working
hours at office.
• Superiors to record employees’ attendance to monitor
staff movements and exercise punishments for any
violation.
• Wearing of attire that reflects good image to serve the
public and fulfil religious requirements. Uniformed staff
to wear as instructed. ‘Batik’ dresses are encouraged to
be worn on Saturdays. Male employees to look
neat/smart with short hair.
• Course/workshops on leadership, human relationships
and teamwork.
• Kursus Tingkatan Kanan PTD to enhance the leadership
skill of District Officer.
• Organize dialogue sessions with upper management.
• Work assessment and evaluations (penilaian kerja)
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Ethics Awareness Initiatives: A Comparison between Interview and Archived Data
Interview data (Question No.7) Archived data
1990s • Continuation of Look East
Policy
• Ethics awareness campaigns
such as “Clean Efficient and
Honest, etc.
• Implementation of Islam
Hadhari
• Teamwork was strong.
• People were still ethical.
• Discipline problem was not a
highlighted issue.
• Religious classes to be conducted once a month.
• Monthly gathering with employees of District Office and all other
departments serving the district example - JPS, JKR, Pejabat Agama,
Majlis Daerah, Pejabat Kebajikan , Pejabat Perpaduan, Pejabat
Veterina, Pejabat Perikanan, Polis, Bomba, Kesihatan Kesihatan, etc.
Activities included during the Q assembly were:
Establishment of Choir group for whole complex.
Parade command
Aerobic (twice a month)
Gotong Royong
Open Day with exhibitions from various departments.
• Appointment of RELA to be responsible for managing ‘riadah’/
recreation activities.
• Training of receptionists to enhance communication skills while
handling the public.
• Set up up a ‘Task Force’ to ease works as well as ensure employees
acquire the knowledge and experience needed in their specific work
areas.
• Establishment of ethics code by SUK Perak Office, disseminated to all
district offices as a guide for employees while performing their office
tasks and interactions with the public.
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Ethics Awareness Initiatives: A Comparison between Interview and Archived Data
Interview data (Question No.7) Archived data
2000 onwards
• Establishment of IIM (Institut Integriti
Malaysia, 2004) • Pelan Integriti Nasional • Websites , social media (e.g: Facebook,
WhatsApp) • Campaigns such as Kempen Senyum,
Kempen Anti-Rasuah, Integrity Pledge. • Piagam Pelanggan • Tonggak 12 dalam perkhidmatan • Courses , workshops and seminars • Islamic based initiatives : ceramah,
tazkirah, Doa Recitation
• Set up of specific JKKK sub-bureaus to be
responsible for activities in the kampungs, such as
health, security, religious based initiatives, education
and youth, culture and sports.
• These activities are under the supervision of the
penghulus.
• Limited archived data available for 2000 onwards.
Note: A lot of data have been collected through
interview compared with archives. Files may still be
active at district level.
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Ethics and Integrity Awareness Initiatives: Perak Tengah District Office:
Documentary Sources (Files)
Documentary Sources from Perak Tengah District
Office Documentary Sources from Perak Tengah
District Office
2000
onwards SERI ISKANDAR OFFICE FILES
• 2009 - Set up of Jawatankuasa Integriti dan Tadbir Urus
(JITU).
From JITU minutes of meetings, • Islamic- based initiatives organized at Perak Tengah District Office. • Minutes also highlighted that campaigns such as Penerapan Nilai-
Nilai Islam, Gangguan Seksual dan Perilaku Tatatertib had been
conducted at District Office Perak Tengah with participation of all
staff. • Earlier minutes seem to focus on other themes such as customer
services, work procedures and legality. • A booklet entitled, Gerakan Pemantapan Keutuhan Sistem
Pengurusan Pentadbiran Kerajaan Malaysia, Penubuhan
Jawatankuasa Integriti dan Tadbir Urus, published by Jabatan
Perdana Menteri Malaysia on 3rd
June 2014 was distributed to all
government department and agencies. • The theme “Membina Pemuafakatan Dengan Pihak
Berkepentingan” emphasizes on network of professional
communication between public civil servant and interest groups
(Pihak Berkepentingan) including the community at large.
SERI ISKANDAR OFFICE FILES
• Perak Tengah District Office employees have also
attended integrity- related courses organized by SPRM. • Mesyuarat Ketua Bahagian Unit Pejabat Daerah dan
Tanah Perak Tengah - emphasis more on operational
matters and quality services.
• Majlis Bersama Jabatan (MBJ) - File
PDPK.Tengah.A620 JLD.5. - meeting to enhance
employee- employer relationships. • Majlis Bersama Jabatan (MBJ) PD.PK.TGH.A 6/20
JLD.4 (2012). MBJ 2011 – two levels of meetings i.e all
staff and management staff. Staff performance, benefits
and facilities are discussed.
Note: These have been sourced from active and closed files at Perak
Tengah Office from 16-27 October 2014.
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Ethics and Integrity Awareness Initiatives: Perak Tengah District Office:
Documentary Sources (Files)
Documentary Sources from Perak Tengah
District Office Documentary Sources from Perak Tengah
District Office
2000
onwards SERI ISKANDAR OFFICE FILES • “Perhimpunan Bulanan” is initiated at district level once a month
whereby the Integrity Pledge will be recited by all staff. • The D.O will remind employees on responsibility to the public
avoid corruption and be mindful on work time management. • A file reference number P.D.PK.TGH.(A) 1/256 entitled
Mesyuarat Jawatankuasa Integriti dan Tadbir Urus (JITU)
contains a consolidated booklet “ Atas Arahan Perdana Menteri
No.1 2014 Gerakan Pemantauan Keutuhan Sistem Pentadbiran
Kerajaan Malaysia (JITU) by JPM as well as a Unit Integrity
Agency Report (Laporan Unit Integriti Agensi) which imposes
all government agencies to set up an integrity unit based on
Pekeliling Perkhidmatan Bilangan 6 Tahun 2013 : Penubuhan
Unit Integriti di Semua Unit Awam. Note: These have been sourced from active and closed files at Perak
Tengah Office from 16-27 October 2014.
KG. GAJAH OFFICE FILES
• Fail Mesyuarat Ketua-ketua Unit PKDJ 30/2005 -minutes of meetings
2005 - Chairman’s reminders on discipline and punctuality. 2007 - Operational issues and efficiency. 2010 - Emphasis on Public image, discipline and 5S
principles. 2011 onwards - Integrity and quality being emphasized. 2012 - Minutes of meetings appear to focus on quality
initiatives to fulfill the requirements of MS ISO 9001:
2008. 2014 - Emphasis on quality, innovation, creativity
competitions (Kumpulan Kreatif dan Innovatif (KIK)).
August 2014: Appointment of new D.O. Reminders on the
importance of teamwork, punctuality at the workplace,
(attendance at 8.00 a.m and leave office at 5.00 p.m.)
• Mesyuarat Jawatankuasa Keutuhan Tadbir Urus
(JKTU) Substantial ethical issues were highlighted and discussed.
• Mesyuarat Bersama Jabatan (MBJ) - participation from
all levels of staff. Employee benefits were discussed. E.g.
uniform, allowances, etc as employees’ rights. Analysis
also show emphasis on occupational health and safety at
work.
Private and Confidential | 97
Overall Analysis and Discussions There are considerable differences in efforts taken to instill ethics and integrity in the 1980s, 1990s
and 2000 onwards.
In 1980s, ethics was relatively less emphasized although there were awareness campaigns
introduced by the government. Interview data suggest employees uphold ethical principles such as
“work has to be done.” Teamwork was strong, driven by the society’s collectivistic values. A lot of
initiatives taken relate to office discipline.
Ethics began to be emphasized in the 1990s onwards. More initiatives had been implemented.
From interview data, employees were aware of ethics but discipline and communication problems
existed.
From year 2000 onwards, integrity has been emphasized. Many initiatives have been initiated by
Perak Tengah Office based from interview as well as documentary sources. IIM was set up in 2004
to spearhead the emulation of integrity among the community at large.
The millennium saw the significant influence of various other mediums to create awareness on
ethics and integrity such as posters, emails and social media (e.g. WhatsApp, Facebook, Telegram,
etc).
More Islamic initiatives have also been implemented from 2000 onwards compared with the 1980s
and 1990s, seen through archival and documentary sources as well as interview data. From the
interview data, many respondents have viewed that these efforts should be continued to maintain
the expected level of ethics and integrity among Perak Tengah Office staff.
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CHAPTER 3
HIGHLIGHTS, CONCLUSIONS AND
RECOMMENDATIONS
Private and Confidential | 99
Highlights of Overall Study Findings
Mean score analysis has shown that Perak Tengah District employees have a considerably good
understanding and awareness on ethics and integrity.
Employees also perceive that awareness initiatives at the workplace are effective and should be
continued. This finding is consistent with interview data analysis.
However, there is a need to further develop ethics awareness programmes such as courses, workshops
and seminars at district level to sustain awareness and internalization of good values.
Interview data also seems to suggest a priority need to enhance ethical values of young employees to
improve the communication gap and sense of respect between senior and junior employees.
A considerable number of initiatives have been conducted by Perak Tengah District Office to create
employees’ awareness on ethics and integrity, largely driven by directives and circulars from the
State Secretariat from 1980s and 2000 onwards.
Posters are the most visible/effective form of media information, followed by circulars, websites and
social media.
Many of the initiatives taken in the 1980s and 1990s are still implemented nowadays to sustain
employees’ awareness on ethics and integrity. These initiatives should be continued to strengthen
spirituality among Perak Tengah employees.
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Comparative analysis on initiatives taken in the 1980s, 1990s and 2000 onwards have shown that
they are varied and largely influenced by changes in government initiatives and policies, human
values and environmental factors ( such as economic factors, globalization and ICT developments).
More awareness initiatives have been taken in 2000 onwards compared with 1980s and 1990s.
The following intiatives at Perak Tengah Office should be continued:
- Team building/gotong royong activities
- Communication initiatives to strengthen employer-employee relationships e.g. meetings
involving all levels of employees, dialogues, etc.
- Religious lectures tazkirah, etc.
- Enforcement and exposure to good ethics at workplace including counselling.
- Internalization of Integrity Pledge
Findings seem to suggest that more in-house courses/workshops/seminars need to be organized to at
district level to develop further understanding /knowledge on ethics and integrity.
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Conclusions
This study has found that a myriad of impactful initiatives have been implemented by Perak
Tengah District Office to instill awareness on ethics and integrity among the workforce.
Although numerous awareness initiatives have been continuously initiated from the 1980s till
date, discipline and employer-employee relationships remain as major challenges.
The success and effectiveness of these initiatives largely depend on employees’ receptiveness
and self- conscience to apply ethical knowledge and principles, be it at the workplace or in life.
Individuals themselves must have strong realization and commitment to promote goodness,
avoid evils and uphold justice.
Ethics and integrity are developed through upbringing, socialization, culture, self reflections and
religion (Shaw, 2007, Khalidah et al., 2014).
Comparative analysis by the decade (i.e. 1980s, 90s and 2000 onwards), based on Perak Tengah
District Office’s archival and documentary sources have found that the focus on ethics and
initiatives taken differ during the periods, largely influenced by changes in government
initiatives and policies, human values, environmental factors as well as change in leadership.
Private and Confidential | 102
1980s saw a focus to instill awareness on discipline at work. Consequently, while Malaysia was
embarking on industrialization policy, 1990s saw more rigorous efforts to embed ethics while at
the same time, productivity and efficiency concepts became the driving force at the workplace.
The wake of the millennium featured special focus on integrity as a value to be internalized as
the Malaysian society progresses to be a developed nation by 2020. This period also saw more
Islamic-based initiatives to enhance internalization of good moral values among the public
sector employees in addition to enforced institutional/ legal arrangements for malpractices to
sustain good governance.
Social media has also been used as an effective communication medium to imbue ethics and
integrity, facilitated by ICT advancements as globalization becomes a common feature of the
21st Century.
The public sector, with majority Malay employees is created to efficiently serve the rakyat.
Being a social institution, it is always open to public scrutiny and assessment. Therefore, ethics
and public sector integrity have to be continuously emphasized in government administration. It
involves self- consciousness and internalization of moral values to serve the community at large
as a khalifah on earth.
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Future studies may investigate the public’s perception on the public sector employees’ ethics
and integrity after all the efforts taken to shape an ethical workforce. Such studies will provide
an insight to Perak State government on the quality of public services at district level.
In addition, a study may need to be conducted to revise the compensation package of low
income employees at state as well as national levels.
A policy on flexi-time and job sharing is proposed to be developed and implemented at the state/
national level.
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Recommendations for Perak Tengah District Office and
Perak State
Based on the highlights of the study, the following initiatives are further recommended to
sustain/enhance Perak Tengah District Office employees’ awareness and internalization of ethics
and integrity:
Every employee to take turns to lead doa recitation through PA system every morning at Seri Iskandar and
Kampung Gajah branches.
A 10-minute daily gathering of staff at departmental level to collectively recite Integrity Pledge before office
hour commences. All employees are to be rotated to lead the recitation. The department head to give a short
“tazkirah” before work commences. Soft reminders on ethics may also be included.
Before office ends at 5 p.m., employees gather again for a short 5 minutes meeting, led by the department
head to acknowledge everyone’s contributions, followed by doa for another rewarding day ahead.
A monthly gathering of employees to recite Integrity Pledge at branch/district level. During this session, an
employee is identified to share his/her experience on ethical issues or problems at work and questions will be
invited from the attendees. Attendance of all employees is compulsory.
Regularly scheduled dialogues at district level on a quarterly basis to jointly deliberate on ethics and
integrity issues. Invite relevant speakers such as from SPRM, IIM and IKIM representatives to deliver short
lectures.
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IKIM.fm to be played during office hours through P.A system at identified times e.g. 10 - 12 noon and/or 3-
4 p.m.
Organize usrah groups on weekly basis within departments.
Head of departments/units to continue reminding subordinates on the importance of work ethics while
playing their roles as effective leaders.
The following recommendations are made for the Perak State Government to enhance policy
development and implementations:
1. Income Structure and its Implications
Study findings have shown that a major portion of civil service employees at Perak Tengah District Office
are in the low income category. 68.3 per cent of the workforce are earning a household income of
RM3, 000 and below. As desperation may be a factor for employees to compromise work ethics and
integrity, a comprehensive study on the government salary system, especially the low income categories
may need to be initiated jointly between the State and Federal government for social justice.
Information has also been gathered from this study that employees at all levels are involved with some
form of business to cope with the overall rising cost of living expenses experienced in Malaysia today.
Noted that this is an unethical act, yet it may be justified for survival considering the challenges faced to
cope with increasing cost of living, be it in the urban and rural areas.
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2. Women at Work and Progress in Information and Communication Technology
This study has also found that almost 45 per cent of the Perak Tengah District Office workforce are
women, a scenario that may be representative of other government departments within the state, not to
mention the Malaysian workforce at large (refer Khalidah et al., 2014 pp.229).
Information and communication technology has facilitated some administrative jobs to be conducted from
home with employers’ trust among employees, seen as a common feature in the private sector. Jobs are
monitored based on set key performance indicators.
In view of the increasing cost of living and new demographic developments within the current human
resource management environment, we would like to recommend for a policy to be developed to promote
flexible time and job sharing at government departments.
3. Devolution: Promote decentralization of functions
Ethics initiatives should be decentralized rather than “centrally driven” by the State or Federal
Government (Note: This research also found substantial ethics-related circulars, booklets and information
from minutes of meetings on courses/workshops initiated by the State Secretariat/Federal Government).
The millennium saw a relatively higher degree of centralization of activities in government functions for
good governance compared with 1970s, 1980s and early 1990s.
However, to encourage empowerment for efficiency and effectiveness, there should be more delegation
of authority between the State and district offices to conduct ethics related initiatives including courses,
workshops, etc.
Perak State government to continue supporting more decentralized ethics initiatives at district offices to
enhance employees’ awareness, hence, leading to internalization of ethical values, pertinent for the
realization of Perak Amanjaya Plan and Vision 2020.
Private and Confidential | 107
REFERENCES
Private and Confidential | 108
1. A.A. Hanafi and Hamid Sallam (1997), Business Ethics: An Islamic perspective. Book Chapter in Islamic
Principles of Business Organization and Management. Edited by Dr.F.R.Faridi. Percetakan Sooriya,
Kuala Lumpur Malaysia. ISBN 883-899-808-7, pp 3.
2. A.G. Abdullah and A. Mohd Zainol Abidin (2011). Business Ethics. Selangor, Malaysia: Oxford
University Press
3. Ahmad Mahdzan Ayob (2004). Malay images in economic affairs: Viewing through the lenses of a Malay.
Invited paper presented at the Second International Conference on Malay Civilization held at the Legend
Hotel Kuala Lumpur, Malaysia, on 20-28 February 2004 (unpublished)
4. Articles entitled The NIP – Enculturing ethics, noble values and integrity in Malaysian Society retrieved
from http://www.iim.org.my/documents/10157/df8450f7-98b0-4591-8570-98c574e7b515 on 20 August
2014, pp 3.
5. Green, K (2008). What is Taqwa? Retrieved August 11 2010 from
http://islamicbeliefs.suite101.com/article.cfm/what_is_taqwa.
6. Hafsah Hashim; Adjunct Lecture for UTP MBA students entitled “ Business Ethics and Governance:
The Real Deal”, 22 June, 2014)
7. H. Mutalib (1993). Islam in Malaysia – From Revivalism to Islamic State. Kent Ridge, Singapore,
Singapore University Press, pp 17-19.
8. H. Singh (2001), Ethic Conflict in Malaysia Revisited. Commonwealth and Comparative Politics, Vol.39,
No.1 (March), pp 42-65.
9. Khalidah Khalid Ali (1983), MSc Research, Malaysia Looking East for Good Work Ethic submitted as
part requirement for the degree of MSc (Economics) Industrial Relations and Personnel Management of
London School of Economics and Political Science, University of London, September 1983, pp.5.
10. Khalidah Khalid Ali, Satirenjit Kaur Johl, Lai Fong Woon, Rohani Salleh, Sofiah Molek Lope Aman
Shah, Rahayu Abd.Rahman and Ilmiah Ibrahim (2012a). Businees Management: A Malaysian Perspective
(2nd Ed). Shah Alam, Selangor Darul Ehsan, Malaysia: Oxford Fajar.
11. Khalidah Khalid Ali, Zulkufly Ramly and Lau Teck Chai, (2014) Business Ethics 1e Oxford Fajar Sdn
Bhd Shah Alam, Selangor. ISBN: 978-983-47-1271-6.
Private and Confidential | 109
12. Khalidah Khalid Ali, Rohani Salleh and Mashitah Sabdin (2012b). Ethical Values of Final Year Students
at a Malaysian Private Higher Learning Instituition, 2012 (1) ISSN: 978-1-61275-006-4, published by
Information Engineering Research Institute (IERI), USA. Proceedings of International Conference on
Applied and Social Science (ICASS 2012), Kuala Lumpur, 1-2 February, 2012, pp 119-131
13. Mauro, N; Natale, S.M. and Libertella, A F.(1999) Personal Values, Business Ethics and Strategic
Development, Journal of Cross Cultural Management, 6 (2), 22-28
14. Muhammad bin Ahmad (2009). The Influence of Culture on Malay Muslim Business Practice: A case
Study of Malaysia with Special Reference to the State of Kelantan Dar al-Naim. A Thesis submitted to
University of Birmingham for the degree of Doctor of Philosophy 2009. pp 51-58
15. Othman Mohd Yunus, Nur Hamizah Hamzah and Mohd Afandi Abu Bakar (2011), Religiousity and Work
Values Orientation of Malaysian Businessperson. Proceeding of Eighth International Conference on
Islamic Economics and Finance – Sustainable Growth and Inclusive, 19-21 December 2011. Doha, Qatar.
16. Rahman, A.R.A. (2003), Ethics in Accounting Education, Contribution of the Islamic Principle of
Maelaiah. IIUM Journal of Economics and Management, 11(1), 1-18.
17. Shaw, W.H. (2011). Business Ethics (7th Ed.). Belmont, CA: Thompson Wadsworth.
18. Stanwick, P.A and Stanwick, S.D. (2009). Understanding Business Ethics, New Jersey: Pearson
International Edition.
19. Syed Husin Ali (2008), Ethnic Relations in Malaysia – Harmony and Conflict, Strategic Information and
Research Development Centre, Vinlin Press Sdn Bhd., Selangor, Malaysia.
20. Syed Othman and H.G. Aidit, Islamic Values and Management. Kuala Lumpur, Malaysia. Institute of
Islamic Understanding Malaysia (IKIM), 1994.
Private and Confidential | 110
MEMORIES WITH
PERAK TENGAH DISTRICT OFFICE
AND
INSTITUT DARUL RIDZUAN (IDR)
Private and Confidential | 111
Memories with Perak Tengah District Office Seri Iskandar
Private and Confidential | 112
Memories at Perak Tengah Seri Iskandar Seri Iskandar
Office.
Private and Confidential | 113
Memories at Kg Gajah Office
Private and Confidential | 114
Memories at Institut Darul Ridzuan
Private and Confidential | 115
APPENDICES
1. Letters to seek approval to conduct research at Perak Tengah District Office
2. Sample of posters and signages at Perak Tengah District Office
3. Sample of questionnaire
4. i. Structured questions for interview
ii. Detailed summary of responses from interviewees
5. Evidences from archived files on ethics related initiatives at Perak Tengah
District Office – letters, circulars, etc.
6. Integrity Pledge
Private and Confidential | 116
Appendix 1:
Letters to seek approval to conduct research at
Perak Tengah District Office
Private and Confidential | 117
Appendix 2:
Sample of posters and signages at Perak Tengah
District Office
Private and Confidential | 118
Appendix 3:
Sample of Questionnaire
Private and Confidential | 119
Appendix 4:
i. Structured Questions for Interview
ii. Detailed Summary of Responses from
Interviewees
Private and Confidential | 120
Structured Questions for Interview
1. What do you understand by the concept of ethics?
(Apakah yang anda faham dengan konsep etika?)
2. What do you understand by the concept of integrity?
(Apakah yang anda faham dengan konsep integriti?)
3. Explain the difference between these two concepts (ethics and integrity) above?
(Terangkan perbezaan antara dua konsep (etika dan integriti) di atas?)
4. From your opinion, what are the effective ways to create the awareness of employees on the
importance of ethics and integrity?
(Pada pendapat anda, apakah cara- cara untuk menyedarkan kakitangan awam mengenai pentingnya
pengamalan nilai- nilai etika dan integriti?)
5. Are current initiatives sufficient and effective to create awareness on the importance of ethics and
integrity in Perak Tengah District Office? Give you opinion.
(Adakah inisiatif yang dilaksanakan setakat ini berkesan untuk menyedarkan kakitangan awam mengenai
pentingnya pengamalan etika dan integriti di Pejabat Daerah dan Tanah Perak Tengah? Beri pendapat
anda.)
6. What are the challenges faced in the process of creating the awareness on the importance of ethics
and integrity?
(Apakah cabaran- cabaran yang dihadapi dalam proses untuk menerapkan kesedaran mengenai
pentingnya nilai-nilai etika dan integriti?)
7. What are the differences between current initiatives taken compared with initiatives of 1980s, 1990s
and early 2000?
(Apakah perbezaan di antara inisiatif-inisiatif yang telah dijalankan di masa kini berbanding tahun
1980an, 1990an dan awal tahun 2000?)
8. What do you read to enhance ethics and integrity? (Apakah yang anda baca untuk meningkatkan etika dan integriti?)
Private and Confidential | 121
Appendix 5:
Evidences from archived files on ethics related
initiatives at Perak Tengah District Office –
letters, circulars and selected minutes of meetings
Private and Confidential | 122
Appendix 6:
Integrity Pledge
Private and Confidential | 123
-End of report-