final report on mobile operators

8/7/2019 FINAL REPORT ON MOBILE OPERATORS

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Submitted To: - Amit Vasavada Sir

Submitted By:

ROMIT SHAH

AJAY RATHORE

CHIRAG SATHVARA

SACHIN SONI


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NO. INDEXPAGE

NUMBER

1 TITLE PAGE 1

2 INDEX 2

3 CERTIFICATE 3

4 ACKNOWLEDGMENT 4

5 SCOPE OF THE STUDY 5

6 OBJECTIVES 6

7 RESEARCH METHODOLOGY 22

8 INTRODUCTION 52

9 COMPANY PROFILE 56

10 DATA ANAYSIS AND INTERPRETATION 60

11 FINDINGS 63

12 CONCLUSIONS 64

13 BIBLIOGRAPHY

14 QUESTIONNAIRE


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ACKNOWLEDGEMENT

Survey is an excellent tool for learning and exploration. Noclassroom routine can substitute which is possible while workingin real situations. Application of theoretical knowledge to practicalsituations is the bonanzas of this survey. Without a propercombination of inspection and perspiration, its not easy toachieve anything. There is always a sense of gratitude, which weexpress to others for the help and the needy services they renderduring the different phases of our lives. I too would like to do it asI really wish to express my gratitude toward all those who havebeen helpful to me directly or indirectly during the development ofthis project. First of all I wish to express my profound gratitudeand sincere thanks to my esteemed learned DirectorAmitVasavda, directorwho allowed me to conduct the survey. Iwould like to thank my professorMr. Amit Vasavda who wasalways there to help and guide me when I needed help. Hisperceptive criticism kept me working to make this project more fullproof. I am thankful to him for his encouraging and valuable

support. Working under him was an extremely knowledgeable andenriching experience for me. I am very thankful to him for all thevalue addition and enhancement done to me. No words canadequately express my overriding debt of gratitude to my parentswhose support helps me in all the way. Above all I shall thank myfriends who constantly encouraged and blessed me so as toenable me to do this work successfully.

Ajay RathoreRomit ShahChirag SathvaraSachin SoniMBA


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SCOPE OF THE STUDY

As learning is a human activity and is as natural, as breathing.Despite of the fact that learning is all pervasive in our lives,psychologists do not agree on how learning takes place. Howindividuals learn is a matter of interest to marketers. They want toteach consumers in their roles as their roles as consumers. Theywant consumers to learn about their products, product attributes,potential consumers benefit, how to use, maintain or evendispose of the product and new ways of behaving that will satisfynot only the consumers needs, but the marketers objectives.The scope of my study restricts itself to the analysis of studentspreferences, perception of different mobile service providers. Thescope of my study is also restricts itself to AIMS only.


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OBJECTIVES OF THE STUDY

The subject matter for this research Project is to study thestudents preference towards the various mobile service providersin AIMS. This project consists of different objectives. They are asfollows:

To know about the student preference level associated withdifferent mobile service providers.

To find out the students satisfaction towards the variousservice providers.To know which advertisement media puts more impact on thebuying decision of students.


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RESEARCH METHODOLOGY

Survey design:

The study is a cross sectional study because the data werecollected at a single point of time. For the purpose of presentstudy a related sample of population was selected on thebasis of convenience.

Sample Size and Design:

A sample of 300 people was taken on the basis of convenience.The actual retailers were contacted on the basis of randomsampling.

Research Period:

Research work is only carried for 2 or 3 weeks.

Research Instrument:

This work is carried out through self-administered questionnaires.The questions included were open ended, dichotomous andoffered multiple choices.

Data Collection:

The data, which is collected for the purpose of study, is dividedinto 2 bases:


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Primary Source:The primary data comprises informationsurvey of Comparative study of retailer behavior towardsITC Candyman and Candico. The data has been collecteddirectly from respondent with the help of structured

questionnaires.

Secondary Source:The secondary data was collected frominternet and references from Library.

Data Analysis:

The data is analyzed on the basis of suitable tables by usingmathematical techniques. The technique that I have used is bargraphs.


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INTRODUCTION

Telecom Industry in India

The telecom industry is one of the fastest growing industries inIndia. India has nearly 200 million telephone lines making it thethird largest network in the world after China and USA. With agrowth rate of 45%, Indian telecom industry has the highest

growth rate in the world.- Much of the growth in Asia Pacific Wireless TelecommunicationMarket is spurred by the growth in demand in countries like Indiaand China.- Indias mobile phone subscriber base is growing at a rate of82.2%.- China is the biggest market in Asia Pacific with a subscriberbase of 48% of the total subscribers in Asia Pacific. Compared tothat India s share in Asia Pacific Mobile Phone market is 6.4%.Considering the fact that India and China have almostcomparable populations, Indias low mobile penetration offershuge scope for growth.

History of Indian Telecommunications

Started in 1851 when the first operational land lines were laid bythe government near Calcutta (seat of British power). Telephoneservices were introduced in India in 1881. In 1883 telephoneservices were merged with the postal system. Indian RadioTelegraph Company (IRT) was formed in 1923. Afterindependence in 1947, all the foreign telecommunicationcompanies were nationalized to form the Posts, Telephone and


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Telegraph (PTT), a monopoly run by the government's Ministry ofCommunications.Telecom sector was considered as a strategic service and thegovernment considered it best to bring under state's control.

The first wind of reforms in telecommunications sector began toflow in 1980s when the private sector was allowed intelecommunications equipment manufacturing. In 1985,Department of Telecommunications (DOT) was established. Itwas an exclusive provider of domestic and long-distance servicethat would be its own regulator (separate from the postal system).In 1986, two wholly government-owned companies were created:the Videsh Sanchar Nigam Limited (VSNL) for international

telecommunications and Mahanagar Telephone Nigam Limited(MTNL) for service in metropolitan areas. In 1990s,telecommunications sector benefited from the general opening upof the economy. Also, examples of telecom revolution in manyother countries, which resulted in better quality of service andlower tariffs, led Indian policy makers to initiate a changeprocess finally resulting in opening up of telecom services sectorfor the private sector. National Telecom Policy (NTP) 1994 wasthe first attempt to give a comprehensive roadmap for the Indiantelecommunications sector. In 1997, Telecom RegulatoryAuthority of India (TRAI) was created. TRAI was formed to act asa regulator to facilitate the growth of the telecom sector. NewNational Telecom Policy was adopted in 1999 and cellularservices were also launched in the same year.Telecommunication sector in India can be divided into twosegments: Fixed Service Provider (FSPs), and Cellular Services.Fixed line services consist of basic services,national or domestic

long distance and international long distance services. The stateoperators (BSNL and MTNL), account for almost 90 per cent ofrevenues from basic services. Private sector services arepresently available in selective urban areas, and collectivelyaccount for less than 5 per cent of subscriptions. However, privateservices focus on the business/corporate sector, and offer


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reliable, high- end services, such as leased lines, ISDN, closeduser group and videoconferencing. Cellular services can befurther divided into two categories: Global System for MobileCommunications (GSM) and Code Division Multiple Access

(CDMA). The GSM sector is dominated by Airtel, Vodfone-Hutch,and Idea Cellular, while the CDMA sector is dominated byReliance and Tata Indicom. Opening up of international anddomestic long distance telephony services are the major growthdrivers for cellular industry. Cellular operators get substantialrevenue from these services, and compensate them for reductionin tariffs on airtime, which along with rental was the main sourceof revenue. The reduction in tariffs for airtime, national long

distance, international long distance, and handset prices hasdriven demand.

Classification of Telecommunicationservices

1. Basic services

2. Cellular services

3. Internet Service Provider (ISP)


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Which Indian Mobile service provider offers themost reasonable prices, Reliable Customer Support

and diver range of Products?

The state and Government run companies seem to score well inreasonable offerings column, while MTNL and Vodafone score in

the reliable customer support offering. Aircel followed by Airtel

top when it comes to offering its subscribers diverse range of

mobile products.


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Cellular Service

Overview

1. There are five private service operators in each area, and anincumbent state operator. Almost 80% of the cellular subscriberbase belongs to the pre-paid segment

2. The DoT has allowed cellular companies to buy rivals within thesame operating circle provided their combined market share didnot exceed 67 per cent. Previously, they were only allowed to buycompanies outside their circle.

Growth Drivers

Opening up of international and domestic long distance telephonyservices are growth drivers in the industry. Cellular operators nowget substantial revenue from these services, and compensate

them for reduction in tariffs on air time, which along with rentalwas the main source of revenue. The reduction in tariffs forairtime, national long distance, international long distance, andhandset prices has driven demand.


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The Key players in the TelecomMarket in India

Cellular Service provider:

1. BSNL2. Airtel3. Vodafone4. Reliance5. Tata indicom

Subscribers

Wireless subscribers crosses 200 million markTele density reaches 21.20%

The total number of telephone subscribers has reached 241.02million at the end of August 2007 as compared to 232.87 million inJuly 2007. The overall teledensity has increased to 21.20% inAugust 2007 as compared to 20.52% in July 2007. In the wirelesssegment, 8.31 million subscribers have been added in August2007 while 8.06 million subscribers were added in July 2007. Thetotal wireless subscribers (GSM, CDMA & WLL(F)) base reaches

201.29 million at the end of August 2007. The wireline segmentsubscriber base stood at 39.73 million with a decrease of 0.16million at the end of August 2007. Circle wise wire line subscriberbase of service providers is given at following chart ..


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Market Share of the telecom Company inIndia


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COMPANY PROFILE

INTRODUCTION

Bharti Airtel formerly known as Bharti Tele-Ventures Limited

(BTVL) is among India's largest mobile phone and Fixed Networkoperators. With more than 60 million subscriptions as of 13thFebruary 2008.[2] It offers its mobile services under the Airtelbrand and is headed by Sunil Mittal. The company also providestelephone services and Internet access over DSL in 14 circles.The company complements its mobile, broadband & telephoneservices with national and international long distance services.The company also has a submarine cable landing station atChennai, which connects the submarine cable connecting

Chennai and Singapore. The company provides reliable end-to-end data and enterprise services to the corporate customers byleveraging its nationwide fiber optic backbone, last mileconnectivity in fixed-line and mobile circles, VSATs, ISP andinternational bandwidth access through the gateways and landingstation. Airtel is the largest cellular service provider in India interms of number of subscribers. Bharti Airtel owns the Airtel brandand provides the following services under the brand name Airtel:

Mobile Services (using GSM Technology), Broadband&Telephone Services (Fixed line, Internet Connectivity(DSL) andLeased Line), Long Distance Services and Enterprise Services(Telecommunications Consulting for corporates). Leadinginternational telecommunication companies such as Vodafoneand SingTel held partial stakes in Bharti Airtel. In April 2006 Bharti


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Global Limited was awarded a telecommunications license inJersey in the Channel Islands by the local telecommunicationsregulator the JCRA. In September 2006 the Office of UtilityRegulation in Guernsey awarded Guernsey Airtel with a mobile

telecommunications license. In May 2007 Jersey Airtel andGuernsey Airtel announced the launch of a relationship withVodafone for island mobile subscribers. In July 2007, Bharti Airtelsigned an MoU with Nokia-Siemens for a 900 million dollarexpansion of its mobile and fixed network.[3] In August 2007, thecompany announced it will be launching a customized version ofGoogle search engine that will provide an 'array of services' to itsbroadband customers.


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INTRODUCTION

A DREAM COME TRUE

The Late Dhirubhai Ambani dreamt of a digital India an India

where the common man would have access to affordable meansof information and communication. Dhirubhai, who single-handedly built Indias largest private sector company virtually fromscratch, had stated as early as 1999: Make the tools ofinformation and communication available to people at anaffordable cost. They will overcome the handicaps of illiteracy andlack of mobility. It was with this belief in mind that RelianceCommunications (formerly Reliance Infocomm) started laying60,000 route kilometres of a pan-India fibre optic backbone.This backbone was commissioned on 28 December 2002, theauspicious occasion of Dhirubhais 70th birthday, though sadlyafter his unexpected demise on 6 July 2002. RelianceCommunications has a reliable, high-capacity, integrated (bothwireless and wireline) and convergent (voice, data and video)digital network. It is capable of delivering a range of servicesspanning the entire infocomm (information and communication)value chain, including infrastructure and services for

enterprises as well as individuals, applications, and consulting.Today, Reliance Communications is revolutionising the way Indiacommunicates and networks, truly bringing about a new way oflife. Reliance Communications (formerly Reliance Infocomm),along with Reliance Telecom and Flag Telecom, is part ofReliance Communications Ventures (RCoVL). According to


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National Stock Exchange data, Anil Ambani controls 66.75 percent of the company, which accounts for more than 1.36 billionshares of the company.[1]Reliance Infocomm is an Indiantelecommunications company. It is the flagship company of the

Reliance- Anil Dhirubhai Ambani Group, comprising of power(Reliance Energy), financial services (Reliance Capital) andtelecom initiatives of the Reliance ADA Group. RelianceInfocomm is currently managed by Anil Dhirubhai Ambani.It usesCDMA2000 1x technology

HISTORY

Reliance Infocomm was founded by Dhirubhai Ambani. Between1999 to 2002 Reliance Infocomm built 60,000 km of fibre opticbackbone in India. This network was commissioned on December28, 2002.

FOOTPRINT

At present, Reliance Telecom's GSM cellular services are

available in 340 towns within its eight-circle footprint. Reliance'sCDMA services are available in 19 states and cover about 65% ofthe country, state wise. Reliance Infocomm also offered for thefirst time in India, mobile data services through its R-World mobileportal. This portal leverages the data capability of the CDMA 1Xnetwork.

BUSINESS REVIEW

During the twelve months ended March 31, 2007, revenues of theWireless business increased by 46% to Rs. 10,728 crore (US$2,489 million) from Rs. 7,364 crore (US$ 1,709 million).Wireless EBITDA increased to Rs. 3,984 crore (US$ 924 million)from Rs. 2,250 crore (US$ 522 million). Margins expanded to 37%


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from 31%. EBITDA of the Global business increased by 98%during the twelve months ended March 31, 2007 to Rs. 1,271crore (US$ 295 million). EBITDA margins increased to 24% from12% last year. In the same period, the Broadband business

achieved revenue growth of 123% to Rs. 1,144 crore (US$ 265million), and EBITDA increased by more than 6 times, to Rs. 519crore (US$ 120 million). The EBITDA margin crossed 45% in thetwelve months ended March 31, 2007, from 15% in thecorresponding period in the previous year.


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TATA TELESERVICES

INTRODUCTION

Tata Teleservices Limited (TTSL) is part of the Tata Group of

Companies, an Indian Conglomerate. It runs the brand name TataIndicom in India in various telecom circles of India. The companyforms part of the Tata Group's prescence in theTelecommunication Industry in India, along with Tata Teleservices(Maharashtra) Limited (TTML) and VSNL. TTSL was incorporatedin 1995 and was the first company to offer CDMA Mobile servicesin India, specifically in the state of Andhra Pradesh. In December2002, the company acquired the erstwhile Hughes Telecom

(India) Ltd. which was renamed Tata Teleservices (Maharashtra)Limited. In September 2007, Tata Indicom launched the TalkWorld plan, an International Long Distance Plan. Tata is the directcompetitor with Reliance, both CDMA operators in India. Thecompany provides unified telecommunication solutions includingmobile, fixed wireless, fixed line and broadband. Othercompetitors are Vodafone, Airtel, Aircel, Idea, MTNL, BSNLproviding GSM based mobile telephony. The company was first inIndia to provide free intra network calling within city limits. Theylaunched a unique scheme providing lifetime rental freeconnectivity on its mobile and fixed wireless for a one timecharge. Tata Teleservices is part of the INR Rs. 119000 Crore(US$ 29 billion) Tata Group, that has over 87 companies, over250,000 employees and more than 2.8 million shareholders.


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With a committed investment of INR 36,000 Crore (US$ 7.5billion) in Telecom (FY 2006), the Group has a formidablepresence across the telecom value chain. Tata Teleservicesspearheads the Groups presence in the telecom sector.

Incorporated in 1996, Tata Teleservices was the first to launchCDMA mobile services in India with the Andhra Pradesh circle.Starting with the major acquisition of Hughes Tele.com (India)Limited [now renamed Tata Teleservices (Maharashtra) Limited]in December 2002 the company swung into an expansion mode.With the total Investment of Rs 19,924 Crore, Tata Teleserviceshas created a Pan India presence spread across 20 circles thatincludes Andhra Pradesh, Chennai, Gujarat, Karnataka, Delhi,

Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar,Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh(E), Uttar Pradesh (W), Kerala, Kolkata, Madhya Pradesh andWest Bengal. Having pioneered the CDMA 3G1x technologyplatform in India, Tata Teleservices has established a robust andreliable 3G ready telecom infrastructure that ensures quality inits services. It has partnered with Motorola, Ericsson, Lucent andECI Telecom for the deployment of a reliable, technologicallyadvanced network. The company, which heralded convergencetechnologies in the Indian telecom sector, is today the marketleader in the fixed wireless telephony market with a total customerbase of over 3.8 million. Tata Teleservices bouquet of telephonyservices includes Mobile services, Wireless Desktop Phones,Public Booth Telephony and Wireline services. Other servicesinclude value added services like voice portal, roaming, post-paidInternet services, 3-way conferencing, group calling, Wi-FiInternet, USB Modem, data cards, calling card services and

enterprise services. Some of the other products launched by thecompany include prepaid wireless desktop phones, public phonebooths, new mobile handsets and new voice & data services suchas BREW games, Voice Portal, picture messaging, polyphonicring tones, interactive applications like news, cricket, astrology,etc. Tata Indicom redefined the existing prepaid mobile market in


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India, by unveiling their offering Tata Indicom Non Stop Mobilewhich allows customers to receive free incoming calls. TataTeleservices today has Indias largest branded telecom retailchain and is the first service provider in the country to offer an

online channel www.ichoose.in to offer postpaid mobileconnections in the country. Tata Teleservices has a strongworkforce of 6000. In addition, TTSL has created more than20,000 jobs, which will include 10,000 indirect jobs throughoutsourcing of its manpower needs. Today, Tata TeleservicesLimited along with Tata Teleservices (Maharashtra) Limitedserves over 21 million customers in over 4000 towns. With anambitious rollout plan both within existing circles and across new

circles, Tata Teleservices offers world-class technology and user-friendly services in 20 circles.


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BSNL

INTRODUCTION

Bharat Sanchar Nigam Limited (known as BSNL, India

Communications Corporation Limited) is a public sectorcommunications company in India. It is the India's largesttelecommunication company with 25.14% market share as onDecember 31, 2007. Its headquarters are at Bharat SancharBhawan, Harish Chandra Mathur Lane, Janpath, New Delhi. Ithas the status of Mini-ratna - a status assigned to reputed PublicSector companies in India. BSNL is India's oldest and largestCommunication Service Provider (CSP). Currently BSNL has acustomer base of 68.5 million (Basic & Mobile telephony). It has

footprints throughout India except for the metropolitan cities ofMumbai and New Delhi which are managed by MTNL. As onDecember 31, 2007 BSNL commanded a customer base of31.7 million Wireline, 4.1 million CDMA-WLL and 32.7 millionGSM Mobile subscribers. BSNL's earnings for the Financial Yearending March 31, 2007 stood at INR 397.15b (US$ 9.67 b) withnet profit of INR 78.06b (US$ 1.90 billion). Today, BSNL isIndia's largest Telco and one of the largest Public Sector

Undertaking with estimated market value of $ 100 Billion. Thecompany is planning an IPO with in 6 months to offload 10 % topublic. Bharat Sanchar Nigam Ltd. formed in October, 2000, isWorld's 7th largest Telecommunications Company providingcomprehensive range of telecom services in India: Wireline,CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service,


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MPLS-VPN, VSAT, VoIP services, IN Services etc. Within a spanof five years it has become one of the largest public sector unit inIndia. BSNL has installed Quality Telecom Network in the countryand now focusing on improving it, expanding the network,

introducing new telecom services with ICT applications in villagesand wining customer's confidence. Today, it has about 47.3million line basic telephone capacity, 4 million WLL capacity,20.1 Million GSM Capacity, more than 37382 fixed exchanges,18000 BTS, 287 Satellite Stations, 480196 Rkm of OFC Cable,63730 Rkm of Microwave Network connecting 602 Districts,7330 cities/towns and 5.5 Lakhs villages.BSNL is the onlyservice provider, making focused efforts and planned initiatives to

bridge the Rural-Urban Digital Divide ICT sector. In fact there isno telecom operator in the country to beat its reach with its widenetwork giving services in every nook & corner of country andoperates across India except Delhi & Mumbai. Whether it isinaccessible areas of Siachen glacier and North-eastern region ofthe country. BSNL serves its customers with its wide bouquet oftelecom services. BSNL is numero uno operator of India in allservices in its license area. The company offers vide ranging &most transparent tariff schemes designed to suite every customer.BSNL cellular service, CellOne, has more than 17.8 millioncellular customers, garnering 24 percent of all mobile users as itssubscribers. That means that almost every fourthmobile user in the country has a BSNL connection. In basicservices, BSNL is miles ahead of its rivals, with 35.1 millionBasic Phone subscribers i.e. 85 per cent share of thesubscriber base and 92 percent share in revenue terms. BSNLhas more than 2.5 million WLL subscribers and 2.5 million

Internet Customers who access Internet through various modesviz. Dial-up, Leased Line, DIAS, Account Less Internet(CLI).BSNL has been adjudged as the NUMBER ONE ISP in thecountry. BSNL has set up a world class multi-gigabit, multi-protocol convergent IP infrastructure that provides convergentservices like voice, data and video through the same Backbone


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and Broadband Access Network. At present there are 0.6 millionDataOne broadband customers. The company has vastexperience in Planning, Installation, network integration andMaintenance of Switching & Transmission Networks and also has

a world class ISO 9000 certified Telecom Training Institute.Scaling new heights of success, the present turnover of BSNLis more than Rs.351,820 million (US $ 8 billion) with net profitto the tune of Rs.99,390 million (US $ 2.26 billion) for lastfinancial year. The infrastructure asset on telephone alone isworth aboutRs.630,000 million (US $ 14.37 billion).BSNL plansto expand its customer base from present 47 millions lines to 125millionlines by December 2007 and infrastructure investment plan

to the tune of Rs. 733 crores(US$ 16.67 million) in the next threeyears.The turnover, nationwide coverage, reach, comprehensiverange of telecom services andthe desire to excel has madeBSNL the No. 1 Telecom Company of India.

History

The foundation of Telecom Network in India was laid by the

British sometime in 19th century. The history of BSNL is linkedwith the beginning of Telecom in India. In 19th century and foralmost entire 20th century, the Telecom in India was operated asa Government of India wing. Earlier it was part of erstwhile Post &Telegraph Department (P&T). In 1975 the Department of Telecom(DoT) was separated from P&T. DoT was responsible for runningof Telecom services in entire country until 1985 when MahanagarTelephone Nigam Limited (MTNL) was carved out of DoT to run

the telecom services of Delhi and Mumbai. It is a well known factthat BSNL was carved out of Department of Telecom to providelevel playing field to private telecoms.Subsequently in 1990s thetelecom sector was opened up by the Government for Privateinvestment, therefore it became necessary to separate theGovernment's policy wing from Operations wing. The Government


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of India corporatised the operations wing of DoT on October 01,2000 and named it as Bharat Sanchar Nigam Limited(BSNL).BSNL operates as a public sector.


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VODAFONE ESSAR

Vodafone Essar, previously Hutchison Essar is a cellular operatorin India that covers 16 telecom circles in India Despite the official

name being Vodafone Essar, its products are simply brandedVodafone. It offers both prepaid and postpaid GSM cellular phonecoverage throughout India and is especially strong in the majormetros. Vodafone Essar provides 2G services based on 900 MHzand 1800 MHz digital GSM technology, offering voice and dataservices in 16 of the country's 23 licence areas. Vodafone Essar,previously Hutchison Essar is a cellular operator in India thatcovers 16 telecom circles in India . Despite the official name beingVodafone Essar, its products are simply branded Vodafone. Itoffers both prepaid and postpaid GSM cellular phone coveragethroughout India and is especially strong in the major metros.Vodafone Essar provides 2G services based on 900 MHz and1800 MHz digital GSM technology, offering voice and dataservices in 16 of the country's 23 licence areas.

OWNERSHIP:

Vodafone Essar is owned by Vodafone 52%, Essar Group 33%,and other Indian nationals, 15%. On February 11, 2007, Vodafoneagreed to acquire the controlling interest of 67% held by Li KaShing Holdings in Hutch-Essar for US$11.1 billion, pippingReliance Communications, Hinduja Group, and Essar Group,


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which is the owner of the remaining 33%. The whole companywas valued at USD 18.8 billion . The transaction closed onMay 8, 2007.

PREVIOUS BRANDS:

In December 2006, Hutch Essar re-launched the "Hutch" brandnationwide, consolidating its services under a single identity. TheCompany entered into agreement with NTT DoCoMo to launch i-mode mobile Internet service in India during 2007. The companyused to be named Hutchison Essar, reflecting the name of itsprevious owner, Hutchison. However, the brand was marketed as

Hutch. After getting the necessary government approvals withregards to the acquisition of a majority by the Vodafone Group,the company was rebranded as Vodafone Essar. The marketingbrand was officially changed to Vodafone on 20 September 2007.On September 20, 2007 Hutch becomes Vodafone in one of thebiggest brand transition exercises in recent times. VodafoneEssar is spending somewhere in the region of Rs 250 crores onthis high-profile transition being unveiled today. Along with the

transition, cheap cell phones have been launched in the Indianmarket under the Vodafone brand. There are plans to launchcobranded handsets sourced from global vendors as well. Apopular daily quoted a Vodafone Essar director as saying that"the objective is to leverage Vodafone Group's global scale inbringing millions of low-cost handsets from across-the-world intoIndia." While there is no revealing the prices of the low-costVodafone handsets, the industry is abuzz that prices might start atRs 666, undercutting Reliance Communications' muchhyped'Rang Barse' with cheap handsets beginning at Rs 777.Meanwhile, Vodafone Essar sources said there would be nodiscounts or subsidized handset offers -- rather handset-bundledschemes for customers.


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2000: Acquisition of Delhi operations Entered Calcutta andGujarat markets through ESSAR acquisition 2001: Won auctionfor licences to operate GSM services in Karnataka, AndhraPradesh and Chennai 2003: Acquired AirCel Digilink (ADIL -

Essar Subsidiary) which operated in Rajastan, Uttar Pradesh Eastand Haryana telecom circles and renamed it under Hutch brand2004: Launched in three additional telecom circles of Indianamely 'Punjab', 'Uttar Pradesh West' and 'West Bengal'2005: Acquired BPL, another mobile service provider in India2008: Vodafone acquired Dishnet Wireless, a service provider inOrissa and has successfully launched its services in the followingcircle. 2008: Vodafone launched the Apple iPhone 3G to be used

on its 17 circle 2G network. Hutch was often praised for its awardwinning advertisements which all follow a clean, minimalist look. Arecurrent theme is that its message Hello stands out visiblythough it uses only white letters on red background. Anotherrecent successful ad campaign in 2003 featured a pug namedCheeka following a boy around in unlikely places, with thetagline, Wherever you go, our network follows. The simple yetpowerful advertisement campaigns won it many admirers.


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DATA ANALYSIS ANDINTERPRETATION

1. Sex ratio of the respondents

Particular Number ageicular

final report on mobile operators

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