tridens.mobi mobile operators
TRANSCRIPT
Tridens.mobinew gaming service
Tridens d.o.o. Confidental
August 2009
Tridens d.o.o. Confidental
Overview
• New mobile medium
• Mobile Social community
• Games/applications are free
• Gaming service for mobile operators
• Revenue can be generated through advertisements
Tridens d.o.o. Confidental
Market Opportunity
• 33% of Mobile Subscribers play mobile games (M:Metrics)
• 700 MM Mobile Gamers in 2008 growing to
1.4 Bn in 2011
• Mobile Social Networking will become the
largest revenue generator for mobile
entertainment by 2011 (Gartner)
Tridens d.o.o. Confidental
The Average Mobile Game Consumer
• 55% Male / 45% Female
• Broader demographics – 40% of game purchases
by consumers age 25-36; 55% below the age of 25
• Is interested in free mobile content – games
most popular mobile app
• Value conscious and price sensitive
Tridens d.o.o. Confidental
Challenges
Majority of mobile subscribers are not being
monetized effectively
• Only 1-3% of mobile phone users purchase a game in a
month, but almost 33% play mobile games – the rest are playing
Demos/Free Games
• 85% + people who have played mobile games have not
purchased a game in more than 6 months
• 80% - 90% of mobile games (old titles) do not generate much
revenue
Tridens d.o.o. Confidental
Mobile Advertising
• Time spent on mobile phones : significant and
increasing
• Active user spends 17 hrs/wk : 13 talking; 4 data
services
• 22% of Companies advertising online are starting
mobile marketing in 2008
• Mobile advertising is fastest growing market : $2.7
Bn (2008) to $12.8 Bn (2011)(Gartner)
Tridens d.o.o. Confidental
Target Advertising
Highly Targeted and Relevant marketing messages
• Sex
• Age
• Interests
• Location
• Game type
Tridens d.o.o. Confidental
The full screen, interstitial adverts are interactive
and enable the user to visit an advertiser’s mobile
site or even click to call or text the advertiser.
•Text
•Picture
•Link
•Combination of above
Advertisement
Tridens d.o.o. Confidental
1 2 43
Community menu Pre-Game Ads Game Begins Post-Game Ads
User clicks Start Game.
Community menu shows
up.
1-2 Ads are shown, user
can either click on the Ad
or go to the game
No further ads until game
exit ensuring an
uninterrupted gaming
experience
User exits the game and
receives 1-2 Ads
Games/Apps Process
Tridens d.o.o. Confidental
Social community increase engagement• Users connect, compete and interact with friends and other gamers for
high scores, contests, promotions, prizes and virtual goods
Social Community
Tridens d.o.o. Confidental
Technology
• Proven, Modular, Scalable, Robust
• Easy and fast game/app integration
• Automatic advertisement integration
• SDK available for deeper integration
• Large handset support: work on all Java supported devices
Tridens d.o.o. Confidental
Operator’s Business model
• Offering new innovative service (product) to customers via
subscription. The launch of free games further strengthens
mobile operator’s gaming offering and attract new
subscribers.
• Additional revenue will be generated via advertisements
Tridens d.o.o. Confidental
T-mobile offer free games in UK
“The launch of ad-funded games further strengthens T-Mobile’s mobile gaming offering to consumers. We continue to make mobile gaming easier than ever before and a more enjoyable experience for our customers.“Damien Byrne, Head of New Proposition Development, T-mobile
Tridens d.o.o. Confidental
Summary
• New mobile medium with big potential
• Mobile users are not being monetized effectively
• New gaming service in region
• Attracting new customers
Tridens d.o.o.Zagrebška c. 222000 MariborSlovenia (EU)
www.tridens.siwww.tridens.mobi
Phone: +386 31 627 462Fax: +386 59 010 990
E-mail: [email protected]
Tridens d.o.o. Confidental