final report social marketing of efsharibari 2015

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לחברי המתעניינים בנושא של קידום אורח חיים פעיל ובריא במדינת ישראל, ושבאמת דואגים לבריאותנו ולבריאות ילדינו (מידי שנה נפטרים בישראל כ-5,000 איש ואשה ממחלות אורח חיים) - הנה מסמך אחרון מטעם הפרויקט המשותף בין משרדי הבריאות, החינוך, התרבות והספורט והחוג לתקשורת באוניברסיטת תל אביב. הפרויקט המשותף הסתיים ביוני 2015. חשוב לציין שזו הפעם הראשונה במדינת ישראל שנערך פרויקט משותף יישומי בין 3 משרדי ממשלה, אוניברסיטה ואנשי מקצוע מתחום השיווק והפרסום. זהו מודל עבודה שראוי ללמוד ממנו. המסמך: דו"ח סופי של השיווק החברתי והציבורי של התכנית הלאומית אפשריבריא - בסיס מדעי, אסטרטגיה ויישום.

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