social media & marketing final 2 presentation
TRANSCRIPT
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Worcester County Sheriff’s Office
Social Media Analysis
SOCIAL MEDIA & MARKETING FINAL PRESENTATION
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WORCESTER COUNTY SHERIFF’S OFFICE SOCIAL MEDIA ANALYSIS
• LOOK AT EXISTING SOCIAL MEDIA WITH QUANITATIVE & QUALITATIVE ANALYSIS
• DISCUSS GROUNDSWELL PRINCIPLES
• NEW APPLICATIONS
• STRATEGY AND LONG TERM SOCIAL MEDIA GOALS
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* First thing every morning, check sites like Addictomatic as well as Google Searches for content on the web about Worcester County Sheriff’s Office & Sheriff Evangelidis
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SHERIFF’S FACEBOOK PAGE
*Responsible for managing 3 FaceBook Pages – Sheriff Evangelidis, Worcester County Sheriff’s Office & Worcester County Reserve Deputy Sheriff’s Association
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*Strongest of all 3 Facebook Pages – almost 4,000 FB Friends*Groundswell likes a mix of fun, informative and personal content, example
New Balance Sneaker Post
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WCSO OFFICIAL FACEBOOK PAGE
• Over 1,300 Friends on FB for Worcester County Sheriff’s Office Page• Content here for the Groundswell has to be professional and public safety oriented
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• Example of Public Safety Content – Iris Scan Program for Children Post• Groundswell seems to be fascinated by posts of inside “walls” of jail
• Also use FB as a tool to post WCSO Job Openings
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Story goes National with PBS thanks to Social MediaMeet WCSO K-9 Nikita
Nikita will star in episode 4 of National PBS Series Shelter Me
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• Story was featured in Telegram & Gazette and run by every paper in Worcester County – lots of exposure on the web & social media• The Groundswell LOVES great stories about animals
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RESERVE DEPUTY FACEBOOK PAGE
• Smallest following of all the FaceBook Pages• Charitable arm of Sheriff’s Department
• Most of the Groundswell (Reserve Deputies) tend to be older demographic
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*FaceBook Posts here are for Food & Coat Drives and other Charitable Works• Recent posts highlight professional athletes and new Reserve Deputies –
Former New England Patriot Joe Andruzzi and New England Revolution Soccer Star Diego Fagundez
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FACEBOOK INSIGHTS
• Receive weekly FaceBook Analytics – FaceBook Insights• Total Page likes up slightly .4% , Total Reach up 76.9% from previous week
• Try to keep content fresh, new & interesting to drive traffic
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WORCESTERCOUNTYSHERIFF.COM
W3 Web Award GoldInternational Academy of the Visual ArtsWorcester County Sheriff’s OfficeWebsite Design
Award Winning Web-Site
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WORCESTERCOUNTYSHERIFF.COMDASHBOARD
*Responsible for Back-End Maintenance -Posting Press Releases, News Articles etc..* Always utilize SEO (Search Engine Optimization, lots of tags!!)*Word Press Updates*Track Analytics Dashboard - Visits, Pageviews, Bounce Rate, New Visits
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LEW EVANGELIDIS @SHERIFFLEW
• Growing Platform – Only 239 Followers, 176 Tweets• Utilizing more now with #sherifflew hashtags, retweets, tweeting pics, following others
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Sheriff Lew Evangelidis : Where are you heading?
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YouTube Analytics
• YouTube is not biggest Social Media Platform for WCSO• Will continue to make short video clips when possible• Will continue post videos on FB page and Website
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INCORPORATE GROUNDSWELL PRINCIPLES
Tapping the Groundswell with Twitter“There is more to Twitter than Meets the Eye”
Twitter supports all 5 objectives –Listening, Talking, Energizing, Supporting & Embracing of the Groundswell
More Effective Uses of Twitter for Worcester County Sheriff’s Office:• Begin to “Co-Tweet” or “Tweet-Deck”
• Set up Tweet Card for FREE Twitter Analytics
Respond, Retweet and Link
According to The Groundswell:“Twitter may be among the simplest, most powerful social tools you can use. Just make sure you integrate it with the rest of your social channels.”
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Groundswell StrategyWCSO Social Media Management Made Easy Using Hootsuite
• Will now begin to use Hootsuite to manage all social media networks from one place• Can create custom content, schedule messages, reply, retweet and “like” messages and perform a range
of social media actions directly from one stream – Hootsuite Dashboard• Will now begin to add MORE Social Network Platforms – Instagram, Flickr, Vimeo, YouTube
• Will now be able to reach the Groundswell with WCSO message more efficiently and effectively