financial analysis of google

18
Google Inc.

Post on 22-Oct-2014

6.771 views

Category:

Economy & Finance


2 download

DESCRIPTION

This project is for my Financial Accounting 2 class. I choose to analyze Google, and the project proved to be informative, challenging, and fun!

TRANSCRIPT

Page 1: Financial Analysis of Google

Google Inc.

Page 2: Financial Analysis of Google

The BeginningBegan at

Stanford University in 1996

Larry Page and Sergey Brin collaborated on research project

Mathematical algorithm dubbed PageRank

Page 3: Financial Analysis of Google

The Theory PageRank determined

how pages linked together

Listed in order of importance

Larry and Sergey developed a theory

Search engine based on PageRank

Google created; play on mathematical term “googol”

Page 4: Financial Analysis of Google

Historical Dates Google .com

registered September 15, 1997

Incorporated September 4, 1998 as private company

Initial public offering August 19, 2004

Page 5: Financial Analysis of Google

The Founders Larry Page-CEO

Day-to-Day Operations

Sergey Brin, Ph.D.-Co-founder

President of Technology

Eric Schmidt-Executive

Chairman Business Relationships

Page 6: Financial Analysis of Google

Projects547 Projects as

of July 2011Continues to

ExpandPurchasing

Motorola Investing in

ZyngaCreating

Google+ social network & Google Games

Dropping unfruitful projects; Google Desktop, 8 others

Page 7: Financial Analysis of Google

Financial OutlookProfit Margin (ttm):27.05%

Operating Margin(ttm):33.62%

Page 8: Financial Analysis of Google

Balance Sheet Comparison

Quarterly Annual

Page 9: Financial Analysis of Google

Cash FlowAs of September 2,

2011:Operating Cash Flow (ttm):

13.10B

Levered Free Cash Flow (ttm):

3.02B

Page 10: Financial Analysis of Google

Side by Side ComparisonYear Ended

December 31, 2009

Year Ended

December 31, 2010

Current Assets $29,167

Current Liabilities

$2,747Working Capital $26,

420

Current Assets $41, 562 Current Liabilities

$ 9,996Working Capital $31, 566

Page 11: Financial Analysis of Google

Debt Ratio AnalysisYear Ended

December 31, 2009

Year Ended

December 31, 2010

Total Liabilities$4,493

Total Assets$40,497

Debt Ratio0.11

Total Liabilities$11,610

Total Assets$57,851

Debt Ratio0.20

Page 12: Financial Analysis of Google

Further AnalysisYear Ended

December 31, 2009

Year Ended

December 31, 2010

Days Sales in Receivables:

46 daysRate of Return /Net

Sales:35.44%

Price/Earnings Ratio:$26.38

Days Sales in Receivables:

47 daysRate of Return /Net

Sales:36.82%

Price/Earnings Ratio:

$21.30

Page 13: Financial Analysis of Google

Stock Price Trend

Page 14: Financial Analysis of Google

Earnings per Share

Page 15: Financial Analysis of Google

Pending Legal ActionPayPal / Ebay Sues

for Trade Secret Theft

Patent Pending Lawsuits; One

dismissedMicrosoft Sues Motorola Mobility over Android OS

Android Obtains Personal Information

via Location Tracking

Oracle Sues for 6.1 Billion

Page 16: Financial Analysis of Google

Recommendation

CONS:Pending

LitigationsState of

EconomyNo Dividends

Page 17: Financial Analysis of Google

RecommendationPROS:

Financial Analysis Reflects Continued Growth

Also Reflects Little Risk

Company is Able to Pay Debts

Large Revenues

Page 18: Financial Analysis of Google

ConclusionGood Investment, but Advise to Await

Resolution of Pending Litigations