finding and keeping good employees is a major problem

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STEEPSLOPETOOLSFORSUCCESS

Finding and Keeping Good Employees is a Major Problem

Studies show that the cost of finding, hiring, and training a new roofer averages over $2,000 per new hire (this figure includes advertising, paperwork, and productivity loss).

Interviews of exiting employees found:• Only 15% left because of money

• 30% left because of “lack of training”

• Another 30% left because there was noroom for growth

People want to learn, grow and feel important. As a roofing professional in today’s tough labor market, you need to tune into these needs. If you can deliver on opportunities for growth and training, you can find and keep the best people without breaking the bank.

We offer our Factory-Certified Contractors many training options including:

• Sales and installation seminars

• Installation manuals

• Audio and video programs

• And much more!

Talk to your local GAF Territory Manager about all of the training options available to you.

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pabilities Program Available To:


www.gaf.com

What It Is:GAF’s web site at www.gaf.com has been designed to help you access the information you need quickly and easily.

Avoid Hassles and Save Time with www.gaf.com: Some examples of what is available…

• Helping You Sell… our goal is to help you match the right roofing solution to your customers’ specific situations. This section provides tools and information to help in your selling efforts.

• Individual Sell Sheets… view, download, or have product details emailed or faxed to you. Just click on the category of interest and then select the specific product you’re looking for.

• Complete System Specs… view, download, or have system details emailed or faxed to you. Just click on the category of interest and then select the specific system you’re looking for.

• Warranties & Guarantees… to learn more about choosing the right warranty to protect your customers’ investments, click on the appropriate link.

• Programs & Promotions… to learn more about GAF Factory-Certified Contractor Programs and current promotions.

• Instructional Videos… GAF’s do-it-yourself library presents correct installation techniques for many common roof operations.

• Logos & Graphics… downloadable logos and graphics – including house shots – that can be used in your marketing materials.

• Certified Contractor Zone… secure, password protected site exclusively for GAF Factory-Certified Contractors.

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Easy-To-Use Estimating Tools

What It Is:Use these free tools to save time and improve accuracy in the estimating process! Both in convenient sizes for easy use.

Ventilation Calculator:• Eliminate Hassles… of calculating attic

ventilation requirements.

• Prove To Your Customer… that you are designing the right roofing system.

Roof Pitch Card:• Save Time… in judging roof slopes.

• Improve Accuracy… in your material estimates.

Cost To You: Free

How To Get Started: Online...

Step 1 Log onto the Certified Contractor Zone (CCZ) at www.contractors.gaf.com

Step 2 Choose “Tools for Success” from the column headers

Step 3 Choose “Increase Capabilities” from the left hand menu under “Find a Product”

Step 4 Select the “Ventilation Calculator” or “Roof Pitch Card” and add it to your cart

Step 5 Proceed to check out

Phone...

Certified Contractor Hotline 1-888-532-5767, option 3

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Pro Field Guide Training Manuals

What It Is:The industry’s best manuals on proper system installation. There are manuals for Steep Slope Systems and Low Slope Systems including asphaltic, single ply, and restoration.

Pro Field Guides Are Available In Both English And Spanish:To help you better train your employees, the Steep Slope, Asphaltic, and Restoration Pro Field Guides are available in English and Spanish.

Quick Facts:• More Than A Technical Manual… first of

their kind in the industry. They are a great resource for installers as well as salespeople.

• Training Manual… the Pro Field Guides are designed to serve as a training manual and as a field guide for various roofing technologies.

• At Home Training… includes quizzes for your employees on proper installation including GAF’s steep and low slope systems. Includes topics like… – Work Practices – Material Installation– Safety

Cost To You: $5 per manual

How to get Started:Online...




Step 4 Choose the “Pro Field Guide”

Step 5 Select the guide of your choice and add it to your cart


Phone...


Take the Pro Field Review Test:Online...


Step 2 Choose “Pro Field Guide Test”from the right hand menu on the home page

Step 3 Select the test that matches your Pro Field Guide

Step 4 Enter your name in the Employee Name box as you want it to appear on your Pro Field Guide Certificate

Step 5 Complete your test and click “I Am Done”!

Step 6 Notification of results is immediate

Step 7 Certificates will be sent to all those who have passed the tests.

Answer Sheets...Step 1 Log onto the Certified Contractor Zone

(CCZ) at www.contractors.gaf.com

Step 2 Choose “Document Download” from the column headers

Step 3 Choose “Key Documents” from the left hand menu

Step 4 Choose “Pro Field Guide”

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Framed Pro Field Guide Certifi cate

All employees who score 80% or better will receive this handsome framed certificate to commemorate their achievement.

• Credibility For Salespeople… great way for your sales people to demonstrate their “certification” to potential customers.

• Important Training For Crews… certificate is a nice reward for training that will benefit your company by helping to standardize your roof installations.

• Nice “Wallpaper” For Your Office… show off that all of your employees are “factory-trained and certified.” Further proof of how good you are!

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“Mastering The Roof” DVD

What It Is:A comprehensive hands-on installation training DVD covering all aspects of a roofing installation and the Weather Stopper® Roofing System–in English and Spanish. This DVD includes training on all new technologies, products, and warranties!

Comprehensive Installation Guide:• Most common mistakes

• “What and Why” method of training

• Golden Pledge® and System Plus details

• Spanish and English versions

Who Should Watch The DVD:Everyone in your organization including…

• Experienced Installers… for more knowledge on GAF’s new low slope products, premium shingles, and details on our improved Golden Pledge® and System Plus Ltd. Warranties.

• New Installers… a great way to provide a full overview of a roofing system installation.

• Salespeople... provides background on what they are selling and WHY they are selling it.

Cost To You: Free

How To Get Started:Online...




Step 4 Choose the “Mastering the Roof DVD” and add it to your cart


Phone...


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What’s That Called? “150+ Simple Spanish Terms in Roofi ng”

What It Is:Interactive DVD and audio only CD that provides a simple introduction of Spanish and English terms used on steep slope and low slope roofs—hosted by John Arellano, bilingual National Training Manager for CARE, the Center for the Advancement of Roofing Excellence. A great tool to help your team improve their communication on the roof!

Categories Included:1. Roof Components

2. Tools

3. Materials

4. Courtesies

5. Safety

6. General Important Phrases

Benefits For You:• Improves Communication… between your

crew members to help increase the quality of your roof installations.

• Comprehensive Guide… includes over 150 common roofing terms—many of which are not found in traditional translation dictionaries.

• Easy To Use… DVD trains both Spanish and English speaking audiences at the same time with this convenient pictorial training guide. Viewer simply sees a picture of an object and then sees and hears the corresponding English and Spanish word for it.

• Reinforce Training… an audio CD with the same English & Spanish terms that are on the DVD is now available. It will play in any CD player so you can even listen in the car.

Cost To You: FreeThe DVD and CD are ordered separately, but we recommend using both.





Step 4 Choose “What’s That Called”


Phone...


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All Courses Now FREE Of Charge (CARE) Center for the Advancement of Roofi ng ExcellenceWhat It Is:A not-for-profit educational organization sponsored by GAF and dedicated to “improving the industry through excellence in education.”

Course Focus:• Installation Best Practices... avoiding common

mistakes, new methods of installing, and installing new systems.

• Estimating... how to properly estimate new material and new systems.

• Selling... world-class sales training tailored to selling roofing systems to homeowners, property managers, and commercial clients.

• Also Taught In Spanish… CARE hands-on technical courses are now available in Spanish too!

CARE Education Centers:These centers offer professional CARE Education Seminars, both classroom and hands-on.

• Dallas, TX

• Fontana, CA

• Gainesville, TX

• Michigan City, IN

• Tampa, FL

• Walpole, MA

CARE “Road Shows”:CARE conducts various “Road Shows” around the country. Often special “Road Show” seminars are held at distributor branches in your area. Ask your Territory Manager for more details.

Seminars Of Interest:Courses For Sales Professionals...• Steep Slope Salespeople…“The Perfect

Call™” – Sales Training

• TruSlate™ Hassle Free Slate Roofing

• Distributor Sales...Become an expert with all major roofing systems.

Hands-on Learning: Roofing System Courses…• Mastering Shingle Systems

• TruSlate: Hassle Free Slate Systems

• Low Slope Self-Adhered Systems for Residential Use

• Repair and Restoration Systems

• Single Ply Systems 101, Advanced, and Estimating

• Green and Garden Roof Commercial Roofing Systems

• Each hands-on course available in Spanish

• Affordable slate Roofing Systems

• Energy & Environmentally Friendly Systems

®

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SmartDetails™ CD

What It Is:CD with actual pictures of key details, that show how correct details should look – especially useful in training when a language barrier exists. This excellent training tool is available in both English and Spanish.

Quick Facts:• Details are complex.

• Language can be a barrier.

• Foremen are stressed.

• Interpretation of details vary.

A Process Improvement: SmartDetails

Improve Your Quality With SmartDetails:The SmartDetails™ CD shows a photo series of the correct installation process and how the finished product should look for over 50 different details. This is a valuable training tool and should help you improve quality and develop consistent company standards.

Cost To You: Free





Step 4 Choose the “Smart Details CD” and add it to your cart


Phone...


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GAF EasyMath™ For Contractors

What It Is:A tool that guides you through the financial analysis of your business and helps you understand how you can earn more money and increase your profit margin.

Benefits For You: • Easy To Use… simply input your company

information and the rest is calculated for you!

• Evaluate Current Business… this will help you determine where you are losing profit and how to improve your margin.

• National Average Comparison… software provides the national averages, so you can compare your profit and other financial data to the rest of the contractors in the U.S.

Cost To You: Free

How To Get Started: Phone...


Online...


Step 2 Choose “Document Download” from the column headers

Step 3 Choose “Key Documents” from the left hand menu

Step 4 Choose the “EasyMath™” from the listing

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Estimating Folders

What It Is:GAF asked contractors from around the country to share with us their estimating format. We reviewed them, took the best parts from each, and combined it into this folder for our Factory-Certified Contractors!

Organize Your Estimating:• Cover… information about the prospects

and their home.

• Inside… information about the project and solution.

Cost To You:$17.50 per 50





Step 4 Choose the “Estimating Folders” and add it to your cart


Phone...


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EagleView™ Technologies

What It Is:EagleView™ uses 3D aerial imaging to create the most accurate roofing reports in the industry. No need to measure difficult roofs in the wind, rain, or hot summer sun anymore. Let EagleView™ take care of measuring pitch, square footage and lineal square feet measurements allowing contractors to spend more time closing sales and less time on the roof. In fact, they are so confident that you will be satisfied with their reports, they offer a money back guarantee.

Benefits for You:• Guaranteed roof measuring accuracy,

unmatched in the industry

• Accurate measurements reduces excess material waste

• Complete bid proposals faster leaving more time to close sales

• Receive reports in as little as 3 hours, increasing your ability to respond to weather and roofing disasters quickly

• Eliminate climbing roofs for improved safety

• Easy to use - simply send EagleView™

the address and they’ll provide the measurements and images



Step 2 Choose “EagleView Technologies” on the Home Page

Step 3 Follow instructions

Phone...

EagleView 1-866-659-8439

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Pictometry® Image Capturing

What It Is:Pictometry® Online is a unique web based tool that utilizes regularly updated fly over roof images to capture property, building and roof layouts. Pictometry® provides you with measurement tools for height, distance, area, roof pitch and more that help you to create estimates and proposals before you ever arrive on the project.

How It Works: Pictometry® is so easy…anyone can use it!

Step 1 Enter address - utilize the measurement tools

Step 2 Captures every square foot – in high resolution

Step 3 Easy to navigate views

Step 4 Define the area – and let Pictometry® calculate the rest

Step 5 View imagery and calculation instantly

Benefits For GAF-Elk Contractor:• Saves You Time… Measure a roof and

provide an estimate without leaving your office including distance, height, latitude/longitude, and more.

• Pre-Planning… Visual positioning allows for pre-planning of equipment and materials.

• Flexibility… Accessible from any computer via the internet 24 hours a day.

• Account Support… Dedicated support to provide one-on-one training.

Cost To You: New Hourly Pricing Structure!GAF certified contractors receive twice as many hours as non-GAF contractors receive at the same price. New hourly pricing allows unlimited users to view any mapped geographic location in the US—no restrictions!

Non-GAF Standard

Hours

GAF Bonus Hours

Total GAF Hours

Price Per

Hour

GAF Extended

Cost50 50 100 $22 $1,100100 100 200 $17 $1,700200 200 400 $17 $3,400500 500 1000 $12 $6,0001000 1000 2000 $9 $9,0002000 2000 4000 $7 $14,000



Step 2 Choose “Pictometry” on the Home Page

Step 3 Follow Instructions

Phone...

Pictometry 1-866-389-4645

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©2011 GAF Materials Corporation • 1/11 • #140

Here’s What Master Elite™ Contractors Are Saying…

“ I believe that our Master Elite™ Contractor status has helped us close more sales and grow our business. The Golden Pledge® Ltd. Warranty and the corresponding factory-certified inspection truly reinforces trust with our clients.”

“ The Master Elite™ Contractor Program has provided us with a further competitive advantage in the marketplace and has helped us grow our business. I like the fact that the program limits the number of contractors that can achieve Master Elite™ status – it proves that they are truly committed to helping their best and most supportive contractors to build their business and avoid hassles.”

“ Our [affiliation] with GAF has enabled us to provide excellent cus-tomer service to homeowners which helps set us apart in a very competitive industry. Industry standards have been raised through the existence of this program, where only the best and most com-mitted roofing contractors participate. By using the tools the pro-gram provides, we feel confident demonstrating to our customers that Dr. Roof is the ‘best of the best’ in the roofing industry.”

“ Kearns Brothers, Inc. has been a Master Elite™ Contractor since 1999 and the program has really helped us differentiate and grow our business. We especially enjoy the advantages that the enhanced warranties provide for our customers. The training, marketing tools, factory-certified inspections and networking with other quality contractors are just a few more of the reasons why we are proud to be a Master Elite™ Contractor.”

Stephen Katchmark Katchmark ConstructionChantilly, VACertified Since 1997

David Friedlander Dr. Roof Atlanta Inc.Roswell, GA Certified Since 1998

Mike KearnsKearns BrothersDearborn, MICertified Since 1999

Quality You Can Trust From North America's Largest Roofing Manufacturer

Bud FleenorBordner Roofing Co.Raytown, MissouriCertified Since 1997

Deck & Rail Installer