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THE COGNITIVE ERA IBM Kista 22 nd March 2017

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THE COGNITIVE ERAIBM Kista 22nd March 2017

FINDWISETHE WATSON SPECIALISTS

• Founded 2005

• 100+ employees

• Vendor independent consulting

• Sweden, Denmark, Norway, Finland & Poland

FINDABILITY APPROACH

Our approach to succeed with search and analytics

2017-03-27 5

The new era is cognitive.

H u m a n s e x c e l a t :

Dilemmas

Compassion

Dreaming

Abstraction

Imagination

Morals

Generalization

C o g n i t i ve S ys t e m s

e x c e l a t :

Common Sense

Natural Language

Locating Knowledge

Pattern Identification

Machine Learning

Eliminate Bias

Endless Capacity

Cognitive systems forge a new partnership between man and machine.

Retrieve and Rank

1

0

Entity Extraction

Sentiment Analysis

Emotion Analysis (Beta)

Keyword Extraction

Concept Tagging

Taxonomy Classification

Author Extraction

Language Detection

Text Extraction

Microformats Parsing

Feed Detection

Linked Data Support

Concept Expansion

Concept Insights

Dialog

Document Conversion

Language Translation

Natural Language Classifier

Personality insights

Relationship Extraction

Retrieve and Rank

Tone Analyzer

Emotive Speech to Text

Text to Speech

Face Detection

Image Link Extraction

Image Tagging

Text Detection

Visual Insights

Visual Recognition

AlchemyData News

Tradeoff Analytics

50 underlying technologies

Watson cognitive capabilities.

Natural Language Classifier

Tone Analyzer

SWEDISH LANGUAGE SUPPORT

• Findwise have built Swedish language support for IBM Watson

Explorer in 2012

• The primary component is a PoS (Part-of-Speech) tagger, which can

identify and disambiguate the class to which words belong.

• Other capabilities include sentiment analysis

12

“How can I identify product

failures or failure patterns?”

“How can I improve call

center training and call

handling?”

“How do I know what my

customers want?”

“How do I know what

my customers are

saying about me?”

“How can I improve my products

and services?”

“How can I decipher

customer complaints?”

“How can I

understand why my

customer satisfaction

is decreasing?”

The Need

VOICE OF THE CUSTOMER

13

COMBINING STRUCTURED & UNSTRUCTURED INFORMATION FOR FACT-BASED DECISIONS

Unstructured informationStructured information

Text Analytics is the basis for Customer Feedback Analytics

14

What is Text Analytics?

Text Analytics (NLP*) describes a set of linguistic, statistical, and machine

learning techniques that allow text to be analyzed and key information

extraction for business integration

What is Content Analytics?

Content Analytics (Text Analytics + Mining) refers to the text analytics process plus the

ability to visually identify and explore trends, patterns, and statistically relevant facts found

in various types of content spread across internal and external content sources

* Natural Language Processing

EC 4.0 Cu. Ft.

26-Cycle King-Size

Washer – White. I hate

this machine. Have had

3 calls on machine. You

can't wash large items,

Wont' clean in the

middle. Leaves dry

spots through the

clothes, I can only do

1/2 basket of clothes.

Will not clean or mix

bleach in with the

water.....

Watson Explorer 16

ANALYZE UNSTRUCTURED CONTENT WITH CONTENT

MINER

Documents Facets Time Series Deviations Trends

Facet Pairs Dashboard SentimentConnections Reports

Watson Explorer Advanced Edition

A concept solution for security and intelligence using Watson Explorer to extract entities and relationships that is loaded into IBM i2.

2017-03-27 17

TEXT ANALYTICS AS A SERVICECLIENT: SWEDISH ARMED FORCES

http://news-explorer.mybluemix.net/

FINDWISE COMPETENCE

◌ IBM Watson Explorer technicians / developers

◌ Business analysts

◌ Data scientists

◌ Computational linguistics, information retrieval

◌ User experience and front-end developer

◌ Information management consultants

◌ GDPR expertise

FOR MORE INFORMATION ABOUT FINDWISE AND IBM WATSON VISIT:

HTTPS://FINDWISE.COM/TECHNOLOGY/IBM-WATSON-EXPLORER

CONNECT WITH [email protected]

070 688 27 55