fipp.com & insight andré glazier , commercial...

FIPP.com & Insight

Marketing Solutions

André Glazier, Commercial [email protected]

+44 20 7404 4169

FIPP.com & Insight

Marketing Solutions

Welcome to FIPP.com & Insight

FIPP.com & Insight represent engagement opportunities through which our audience enriches their professional lives, any time of day.

André Glazier, Commercial manager, [email protected] +44 20 7404 4169

FIPP Engage

FIPP Engage

FIPP.comFIPP.com

FIPP social media

channels

FIPP social media

channels

PRPR

FIPP newsletters

FIPP newsletters

FIPP InsightFIPP

Insight

FIPP reportsFIPP

reports

FIPP publications

FIPP publications

FIPP case studies

FIPP case studies

FIPP webinars

FIPP webinars

FIPP data products

FIPP data products

FIPP.com & Insight

Marketing Solutions

Benefits

When you sponsor and/or advertise with us, you:

• Reach a defined, high quality and global media audience with a focus on international business.

• Reach key-decision makers, in charge of businesses worth hundreds of millions

• Tap into FIPP’s network of strong, established industry relationships and trust, as well as new companies sharing the vision.

• Build profile and have the opportunity to offer solutions to framed industry challenges

• Do businessTap into FIPP’s network of strong, established

industry relationships and trust, as well as new companies sharing the vision.


FIPP.com & Insight

Marketing Solutions

Our audience

The FIPP.com and Insight network creates thousands of interactions across several online and offline touch points. Crucially, our consumers are an exclusive, high-level audience with specific professional interests, representing key industry decision-makers, controlling hundreds of US$ millions in budget.

Our database of contacts include many of the influential media in the world.

They are part of our network thanks to a strong, mutual bond of trust and shared objectives. Executive

managers, 37%

Commercial and IT

managers, 27% Content/

editorial managers,

23%

Other, 13%

A snapshot of registered users in our database show:


Media owners, 70%

Service providers,

20%

Media associations,

10%

FIPP.com & Insight

Marketing Solutions


Our members network

FIPP represents content-rich media companies from around the world, sharing and enabling the sharing of content through a variety of means.

Our membership network includes: FIPP members are:

700+ companies

Across 60+countries

Representing 6,000+

leading brands

Including personal relationships with most of the world’s top magazine media decision-makers

FIPP.com & Insight

Marketing Solutions

Our members network

Some of our member companies:

In addition to FIPP members, non-members also engage with FIPP through FIPP.com, newsletters, social media, reports, publications, live events, training, tours and more.


Our members engage with FIPP to exchange ideas, gain insights and knowledge and to establish or further international relationships aimed at helping them develop better businesses.

FIPP.com

FIPP.com & Insight

Marketing Solutions


FIPP.com & Insight

Marketing Solutions

FIPP.com

FIPP.com is at the heart of everything we do at FIPP. Be it to engage people on a daily basis to share industry news and developments, share ideas or tap in to conversations, to get contributions in return, report back from events and meetings, add in-depth reports and/or promotion of events, learning opportunities and/or tours.

FIPP.com is our core platform in creating a virtuous cycle of engagement.


FIPP.com & Insight

Marketing Solutions

FIPP.com: Display advertising

We limit advertising on FIPP.com to a few premium positions, which are sold on a monthly, sponsored basis.

All display ads are available to a maximum of five advertisers at a time, on a rotating basis.


FIPP.com & Insight

Marketing Solutions

FIPP.com: Native advertising and sponsored content

Several opportunities exist for placement of web articles, video and PDFs on FIPP.com and other channels, including FIPP’s social media and newsletter channels.

Opportunities for placement of web articles into the FIPP.comnewsfeed include:

• Home page placement• Included in a newsletter• Supported via social posts to FIPP’s Twitter, Facebook and

LinkedIn pages and more• Adding video, embedded within articles

Client webinar opportunities also exist.Not actual sponsored articles. For

demonstration purposes only.


Newsletters

FIPP.com & Insight

Marketing Solutions


FIPP.com & Insight

Marketing Solutions

Newsletters: Native advertising and display advertising

FIPP has five newsletters per month, which are sent out to our whole database. During FIPP events, additional FIPP Update newsletters are sent out, one per day with a wrap of news from the day’s speaker sessions.

Update (fortnightly)Update goes out every first and third Wednesday of the month, as well as during FIPP events. Update aggregates the best and most important recent news published on FIPP.com.

Insight (monthly)Insight goes out every last Wednesday of the month. It focuses on data, research studies, tools and insights from around the world to help our members build better businesses.

Innovation (monthly)Innovation goes out every second Monday of the month. It focuses 100 per cent on media and tech innovation stories from around the world, including examples, case studies and offbeat creativity creating a buzz.

MagWorld (monthly)MagWorld goes out every second Thursday of the month. It aggregates the best “long-form” features and interviews published on FIPP.com, as well as news of magazine media launches and other deals.

Week 1

Week 2

Week 3

Week 4

Wed - FIPP Update

Mon - FIPP Innovation

Thu - FIPP MagWorld

Wed - FIPP Update

Wed - FIPP Insight

Newsletters schedule

This schedule excludes FIPP Update at events. For the inclusion of native advertising in newsletters, see the section on native on FIPP.com.


FIPP.com & Insight

Marketing Solutions

Reports, case studies and publications


In 2015, FIPP will release in-depth and specialist Insight reports and case studies on topics of interest to the industry, developing trends and more.

The reports will provide an ideal opportunity to associate your business or brand with topics of interest and relevance, through sponsorships and/or advertising.

Ask our commercial team for more information.

FIPP.com & Insight

Marketing Solutions

FIPP Insight: Reports and case studies


FIPP.com & Insight

Marketing Solutions

FIPP Insight: Publications

FIPP will be producing two printed publications in 2015.

Our most popular annual publication, the report launches at the Digital Innovators’ Summit (innovators-summit.com) in Berlin in March each year.

It covers the hottest innovation topics around the world each year, from content to advertising, mobile to video and more.

FIPP members and event delegates get the digital edition for free. Print copies are available as single or bulk orders. Translation rights are also available (the Chinese Publishers Association translates the report each year).

The report also forms the basis for our new Innovation Forum, first launched in June 2014. And the Innovation newsletter updates readers monthly on this rapidly evolving creative environment.

Associate your business or brand with Innovation!

Talk to us about display and native advertising opportunities in the 2015 World Report. Also ask about our monthly Innovation newsletter and the Forum.

Innovation in Magazine Media World Report Magazine World Special World Congress edition

Building on MagWorld content on FIPP.com and in the monthly MagWorldnewsletter, we will publish a special print and digital FIPP World Congress edition of MagWorld in 2015.

It will feature industry stories and interviews, as well as content directly related to the World Congress, the magazine media industry’s flagship global event and attended by the top decision-makers from around the world.

The 700+ delegates will each get a print edition and the digital edition will be available for free to all other FIPP contacts.

Ask us about display and native advertising opportunities.



FIPP.com & Insight

Marketing Solutions

Webinars


FIPP.com & Insight

Marketing Solutions

FIPP Insight: Webinars

Webinars

We offer several webinars per year – including post event take-outs and publications or report launches.

In addition, from this year we will offer the opportunity to run and/or promote your own webinars to our members – simply get in touch to find out how.

FIPP.com & Insight

Marketing Solutions

Contact us

Contact FIPP’s commercial manager to help you put together the correct solution to serve your needs, as well as for rates and specifications.

[email protected]+44 20 7404 4169

André Glazier Commercial manager

Contact FIPP

FIPP - the worldwide magazine media association35 New Bridge StreetBlackfriarsLondonEC4V 6BWTel: +44 20 7404 4169Email: [email protected]

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