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    Look around youon store shelves, in your homeand yourecertain to see material thats been printed by flexography. Thoughoften taken for granted, packaging is everywhere, and so, too, isflexography; it prints candy wrappers, shopping bags, corrugatedboxes, milk cartons, gift wrap, wallpaper, and many other goodsand packages. Printing on packaging is essential to businessesaround the world. In fact, graphics on packages provide someof the most important advertising for the products themselves.Flexographys soft compressible plates, fast-drying inks, and itssimple, efficient inking system make it possible for manufacturersto reproduce high-quality graphics on a wide variety of surfaces.

    Over the last decade, the use of the flexographic printing processhas been growing approximately eight percent a year, a rateunparalleled by any other printing technology. Although someof this growth can be attributed to a greater need for packaging,flexography is increasingly used in markets traditionally served by

    gravure and offset lithography. Since advances in technology havesignificantly improved flexographys ability to print accurate type,color, and halftone images, manufacturers and print buyers arerecognizing flexography as a high-quality, economical alternativeto gravure and lithographic printing.

    This booklet describes the flexographic printing process from startto finish, including design, color, and prepress considerations.Understanding the requirements of flexography helps ensure thatdesigns will look their best, and will aid in the communication

    between print buyers, in-house prepress departments, servicebureaus, and printers.

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    2 Flexographic Markets

    4 Traditional Printing Processes

    6 Flexographic Technology

    8 Flexographic Plates

    9 Plate Elongation & Distortion

    10 Substrates

    11 Color Capabilities

    12 Trapping

    13 Type

    14 Color Management

    15 Dot Gain

    16 Halftones & Screening

    18 Step-and-Repeat & Die-Cutting

    19 Prepress Output

    20 Proofing

    21 Prepress Checklist & The Press Check

    22 Glossary & Index The terms printed in redthroughout this guide can

    also be found in the glossary.

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    Flexogra

    phicMarkets

    2

    The use of flexography is grow-ing in popularity in todaysprinting markets, where shortrun, low-cost, and high-qualityare crucial to success.A look atthe development of flexography reveals

    a printing technology and culture that

    has been willing and capable of changein response to the needs of the packag-

    ing industry. An evolutionary process

    of improvements in materials and

    equipment, rather than a single discov-

    ery, has led to flexography as it is

    known today.

    The first use of soft compressible plates

    can be traced back to the late 1880s,

    when letterpress printers needed to find

    a way to print kraft paper grocery bagsand corrugated boxes. The materials

    were rough in texture, and did not

    respond well to the ink transfer pressure

    of hard letterpress plates. To solve the

    problem, printers began creating plates

    from rubber, rather than from wood or

    lead. This quickly became the dominant

    method for printing corrugated, and

    also grew steadily in the bag printing

    industry. In 1914, the Interstate Com-

    merce Commission approved the corru-gated box as a shipping container, a

    decision that began a new growth period

    for flexography.

    Clear Packaging

    In the early-to-mid 1920s, flexographic

    printers responded quickly to the intro-

    duction of cellophane as a clear packag-

    ing material. White inks were developed,

    drying systems were improved for cello-

    phanes non-absorbent surface, and presstension systems were refined to handle

    its caliper and weight. Approximately

    ten years later, polyethylenewas intro-

    duced, and went on to become the most

    commonly used material for clear, flexi-

    ble packaging.

    Market Categories

    Corrugated

    By far the largest market for flexography,

    corrugated is printed on sheet-fed presses.

    Fast drying water-based inks, the soft,

    conforming plate, and light impression

    pressure make flexography well suited for

    printing corrugated boxes in large quantities.

    The use of the flexographic process has continued to grow in all packaging markets,

    including those that have traditionally used gravure and lithographic methods.

    Flexible Packaging

    Most flexible packaging uses non-absorbent

    polymer film, including bread bags, snack

    food bags, candy wrappers, pouches, and

    textile wrap.

    Gift Wrap and Wallpaper

    A continuous repeat allows the printing of

    products such as wallpaper and gift wrap.

    Design rolls, which do not have a plate

    seam, are used to print a continuous back-

    ground color.

    Envelopes

    Flexography is used to print many kinds

    of envelopes, including those for direct

    mail, sweepstakes, general mailing, and

    overnight delivery. The security printing

    on the inside of many envelopes is often

    applied by flexography.

    Folding Cartons

    Although folding cartons, including cereal,

    detergent, and cosmetic boxes, are printed

    by both the lithographic and gravure pro-cesses, flexography has recently increased

    its market share due to improved quality.

    Rigid Paper Boxes

    Rigid paper boxes, or pre-formed boxes

    are used for bakery products, shoes, and

    neckties.

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    Origins of the Name

    Originally, flexography was known

    as aniline printing, a name taken from

    the aniline dyes used as colorants for

    the ink. Aniline dyes, however, were

    considered toxic and eventually banned

    for use on food packaging. New inks

    were developed as replacements, butthe name remained until 1951, when

    Franklin Moss, a leader in package

    printing, started a campaign to change

    it. He asked aniline printers and suppliers

    for suggestions, receiving over two

    hundred. Of those, three finalists were

    selected: permatone process, rotopake

    process, and flexography. After a vote,

    the process came to be known as flexog-

    raphy in 1952.

    In the United States, the Clean Air Act

    of 1980 began a development in flexog-

    raphy toward environmentally friendly

    printing using low-solvent and no-solvent

    inks. Today, flexography is often chosen

    because of the ability to print with clean

    water based or solventless ultraviolet inks.

    Today the process continues to adapt.

    As the technology is refined, quality

    continues to increase, making flexogra-phy the leader in packaging graphics

    applications.

    Paper Grocery Bags

    The paper bag is the original flexographic

    product. In the late 1800s flexography

    evolved from the need to apply graphics

    to plain brown grocery sacks. The evolution

    continues today.

    Plastic Carrier Bags

    Flexography can add advertising and

    graphics to plastic bags that are carried

    by customers in stores.

    Milk CartonsApproximately 90% of all milk cartons

    are printed using flexography.

    Newspapers

    In the United States alone there are

    between 35 and 40 newspapers using

    the flexographic printing process for the

    entire paper. Many newspapers use flex-

    ography to print the Sunday comics.

    Tags and Labels

    The fast drying fluid inks used by flexogra-

    phers allow inline die cutting immediately

    after printing. The quality of many flexo-

    graphic labels is equal to or better than

    that offered by lithography or gravure.

    Pre-printed Linerboard

    Pre-printing linerboard allows high-quality

    graphics to be placed on corrugated containers.

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    TraditionalPrintingProcesses

    4

    Offset Lithography

    Gravure

    Flexography

    The three most widely usedprinting processes in use todayare offset lithography, gravure,and flexography. Printing pressesfor each method differ primarily in

    design of the image carrier or printing

    plate, the ink, and the ink delivery

    system to the printing plate.

    Offset Lithography

    Widely used in the publication indus-

    try, offset lithography presses print

    magazines, catalogs, and daily newspa-

    pers, as well as annual reports, advertising,

    and art reproduction. Offset lithography

    can also print paper-based packaging,

    such as cartons, labels, and bags.

    Offset lithography is aplanographicprocess, meaning that the printing plate

    holds both the image and non-image

    areas on one flat surface or plane. On

    most offset presses, image areas on the

    plate are chemically treated to attract the

    lithographic paste ink, while afountain

    solution or ink repellent chemical

    treatment protects non-image areas from

    inking. From the plate, the image is first

    transferred to ablanket (hence the term

    offset), and then to the paper or othermaterial, known as the substrate. To

    dry, most lithographic inks require a

    certain period of time or an application

    of heat.

    Gravure

    The gravure method, sometimes known

    as roto-gravure, is used on a wide vari-

    ety of substrates, including vinyl floor-

    ing, woodgrain desktops, and paneling.

    It is the second most often used processin Europe and the Far East, and the

    third in the United States. Gravure is

    used to print high-volume products

    such as packaging, magazines and the

    advertising inserts found in newspapers.

    In addition, offset versions of gravure

    presses are used to print labels or logos

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    Traditional Printing Processes

    Magazines,

    newspapers,

    advertising pieces,annual reports, cereal

    boxes, bags, tags &

    labels

    Coated & uncoated

    papers, newsprint,

    some polymer

    packaging films

    Moderate to heavy

    300,000 to 400,000

    maximum

    impressions

    Sheet-fed: to 60"

    Web: 11" to 60"

    Standard format with

    limited repeat length

    Product dependent:Magazines: 2,500 fpm

    Sheet fed: 12,000

    impressions per hour

    Paste ink

    Oil & soy based

    Heat set & non-heat set

    Wet trapping

    65-300 lpi

    Most common:

    133-150 lpi

    3-5%

    Midtones: 20%

    Magazines &

    catalogs, Sunday

    supplements, candywrappers, cereal

    boxes, snack food

    bags, vinyl flooring

    Coated & uncoated

    papers, newsprint,

    paperboard, foil,

    metallized paper,

    polyethylene vinyl,

    polypropylene,

    cellophane,

    polystyrene

    Heavy

    6 to 7 million

    impressions average;

    longer with

    rechromed cylinder

    2" to 144"

    Infinitely variable

    repeat length

    Product dependent:Magazines: 3,000 fpm

    Bread bags: 500-900

    fpm

    Vinyl flooring: 50 fpm

    Fast drying fluid ink

    Solvent & water-based

    Dry trapping

    120-300 lpi

    Most common:

    150 lpi

    3%

    Midtones: 23-26%

    Newspapers,

    phone directories,

    corrugatedcontainers, bread

    bags, cereal boxes,

    milk cartons, gift

    wrap

    Coated & uncoated

    papers, newsprint,

    paperboard,

    corrugated board,

    foil, metallized paper,

    polyethylene vinyl,

    polypropylene,

    cellophane,

    polystyrene

    Light

    1 to 2 million

    impressions average

    Narrow web: 6" to 24"

    Wide web: 24" to 90"

    120" for corrugated

    presses

    Variable repeat length

    Product dependent:Toilet tissue: 3,000 fpm

    Bread bags: 500-900 fpm

    Pressure sensitive

    labels: 100-300 fpm

    Fast drying fluid ink

    Solvent & water-based

    UV curable

    Dry trapping

    45-150 lpi

    Most common:

    100-133 lpi

    8-12%

    Midtones: 20-25%

    Typical

    Uses

    Substrates

    ImpressionPressure

    Plate Run-

    Length

    Press Width

    Repeat

    Length

    Press Speed(feet per

    minute)

    Ink

    Screen

    Ruling

    Minimum

    Printed

    Highlight Dot

    Dot Gain

    OffsetLithography

    Gravure Flexography

    on medicine capsules and the M on

    M&M candy.

    Gravure is an intaglio process, in which

    the image area is recessed below the

    level of the non-image areas. The image

    is etched or engraved in a cell format

    onto a copper plate or copper-platedcylinder. By varying the size and depth

    of each cell, a printer using a gravure

    press can vary tones. Often, after the

    copper is etched or engraved, the plate

    or cylinder is plated with chrome to add

    durability and increase its run-length.

    A fast drying ink fills the recessed cells,

    a thin metal strip called adoctor blade

    clears the non-image area of ink, and

    the image is transferred directly to the

    substrate under heavy pressure from arubber covered impression cylinder.

    Flexography

    Because its soft compressible plate con-

    forms to uneven surfaces, flexography

    is often used for printing on packaging

    materials, such as corrugated and paper-

    board. The fast-drying fluid inks used

    in flexography are ideal for such materi-

    als as polyethylene films, used for plastic

    grocery bags. Flexographic presses areoften part of a manufacturing process,

    in which packaging is printed, folded,

    shaped, and die-cut.

    Flexography is characterized as arelief

    process. The image areas on the com-

    pressible plate are raised above the sur-

    rounding non-image areas. An ink

    metering cylinder called an anilox roll

    applies ink to the raised areas. The plate

    is then moved into light contact withthe substrate to transfer the image. The

    minimal pressure during image transfer

    allows printing on material, such as cor-

    rugated board, that may be adversely

    affected by impression pressure.

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    6

    FlexographicTechnology Flexographic Ink Delivery System

    Characteristics of Anilox Rolls

    Two Roll with Doctor Blade

    Dual Doctor Ink Chamber System

    Range: 140 to 1200 CPI. As cell count increases, ink delivered to plate

    decreases. As line screen resolution increases, CPI should also increase.

    Range: 1.8 to 17 BCM (Billion Cubic Microns per square inch of cells). As CPI

    increases, cell volume decreases.

    Typical anilox cell angles are 30, 45, and 60. A 60 angle allows for morecomplete ink transfer, and is the preferred cell angle. The screen angle of the

    printing plate and the cell angle can combine to cause a moir pattern, even

    with one color halftones. Moir is avoided by angling separation screens.

    Cell Volume

    Cell Per Inch

    (CPI)

    Cell Angle

    Application

    line art

    halftones at 65 lpi

    4/c halftones at 133 lpi

    Substrate

    corrugated board

    corrugated board

    polyethylene bags

    Cells Per Inch

    200-280

    360-400

    600-900

    Cell Volume

    7-8.5 BCM

    4.0-5.5 BCM

    1.8-2.0 BCM

    Flexographic printing units inuse today consist of three basictypes: the two roll unit, the two rollunit with adoctor blade, and the dual

    doctor ink chamber system.

    Two roll units are usually found on older

    flexographic presses, and on narrowweb presses. Narrow web presses

    equipped for process colors often use

    the two roll unit with a doctor blade,

    and more modern wide web presses

    use the dual doctor ink chamber system.

    Each type of flexographic press uses an

    anilox roll. The surface of every anilox

    roll is engraved with a pattern of tiny

    cells, so small they can only be seen

    under magnification. The size andnumber of these cells determine how

    much ink will be delivered to the image

    areas of the plate, and ultimately to the

    substrate. An anilox roll is either copper

    engraved and then chrome-plated, or

    ceramic coated steel with a laser engraved

    cell surface.

    Anilox rolls are carefully selected for

    specific types of printing, substrates,

    and customer requirements. Often theflexographic printer will perform test

    runs to determine the ideal anilox for

    producing the desired ink distribution

    for halftones, spot color, and solids.

    The design of the flexographic printing

    unit enables press manufacturers to

    build presses in any one of three config-

    urations: the stack press, the inline

    press (includingcorrugated presses),

    and the common impression cylinderpress. Each configuration can be

    equipped with any of the basic printing

    units, depending upon the needs of the

    flexographic printer.

    On a two-roll flexographic printing unit,

    the rubber covered fountain roll rotates

    in a fluid ink bath, dragging ink from the

    pan to cells of the anilox roll. The soft

    rubber fountain roll is held in tight con-

    tact with the anilox roll. As the anilox

    rotates past the nip point, the fountainroll wipes excess ink from non-cell

    areas. Once past the nip point, each cell

    is filled with ink, and a measured, repeat-

    able amount of ink is available to the

    printing plate. The metered anilox roll

    is moved into light kiss contact with the

    image areas of the plate, and the plate

    cylinder is moved into kiss contact with

    the substrate to transfer the image. The

    steel impression cylinder supports the

    substrate. When a thin metal or poly-

    ethylene doctor blade is used with a

    two-roll unit, the nip point between the

    fountain and the anilox roll is opened to

    allow ink to flood the anilox and fill the

    cells. The doctor blade comes into con-tact with the anilox to clear excess ink

    from non-cell areas. With a dual doctor

    ink chamber, the fountain roll and inking

    pan can be eliminated; ink is delivered

    directly to the anilox through an enclosed

    chamber.

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    Corrugated Press Same configuration as the inline press

    Sheet-fed; widths up to 120"

    Usually no more than 4 colors

    Limited to one-sided printing

    Less accurate registration capabilities

    Repeat Length

    Press Configurations

    Common Impression Cylinder (CIC) Press 4-8 color units

    Limited to one-sided printing

    Ideal press for hairline register at high speeds on stretchable

    films

    Longer make-ready times required because printing units are

    more difficult to access

    Stack Press 1-8 color units

    Some presses can print on both sides

    Traps should be no less than 1/64" for thin films

    Often used inline with other converting operations such

    as lamination, rotary and flatbed die cutting, and sideseal

    bag converting.

    Inline Press Up to 12 color units

    Can print two sides with the aid of a turn-bar

    Used for printing thick substrates such as paperboard

    Not recommended for printing thin packaging film

    Often used inline with other converting operations such as

    lamination, rotary and flatbed die cutting, and sideseal

    bag converting.

    Plate cylinders with different diameters

    can be mounted on many flexographic

    presses, allowing for variable repeat

    lengths. Printing a roll of packaging, such

    as gift wrap, uses a continuous repeat,

    where the same set of images is repeated

    many times on a continuous stream of

    substrate. To avoid the plate seam, images

    may require nesting, an arrangement that

    creates a staggered effect. Staggering im-

    ages gives the appearance that the design

    is continuous, no matter where the sub-

    strate is cut.

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    FlexographicPlates

    8

    Molded Rubber

    Photopolymer Plates

    Laser Ablated Plates and Design Rolls

    Printing plates used on modernflexographic presses are producedin three different ways: molding rubber,

    exposing and processingphotopoly-

    mer, and imaging with lasers. While

    molded rubber plates have been used

    since the 1930s, photopolymer plates,

    introduced in the 1970s, generally pro-vide higher resolution and more accu-

    rate color registration. Direct-to-plate

    laser imaging, called ablating, is avail-

    able for both materials. Selection of a

    particular type of plate depends on the

    press, the plate cylinder inventory, and

    the customers requirements, such as

    resolution, registration, and cost.

    Molded Rubber

    Molded rubber plates are created in amultistep process that involves exposing

    and etching a magnesium plate, making

    a mold, and then placing the image on

    the rubber plate using a molding press.

    Photopolymer

    Light-sensitive photopolymer is supplied

    in either solid sheets or in a thick liquid

    state. The image area of the plate is

    exposed through a film negative. Liquid

    photopolymer, about the consistencyof honey, solidifies when exposed to ul-

    traviolet light. After exposure, the non-

    image area is removed by processing.

    Laser Ablated Plates

    Some platemaking machines can trans-

    fer images directly from the computer

    to the plate, a process known as direct-

    to-plate that avoids the production of

    film. Some photopolymer plates can be

    directly imaged by lasers and then con-ventionally processed. Adesign roll is

    a cylinder covered with rubber or photo-

    polymer and molded or imaged by a

    laser. Design rolls can provide a true

    continuous repeat with a continuous

    background color. Laser ablated plates

    must be nested to hide the plate seam

    for the appearance of continuous repeat.

    Molded rubber plates shrink when they

    are removed from the molding press.

    Plate films should be adjusted to com-

    pensate for shrinkage, which is typically

    1.5%-2.0% in the direction of the rubber

    grain, and .5%-1% across it. Exactshrinkage amounts should be commu-

    nicated between production artists and

    platemakers.

    Line screening is limited to 120 lpi.

    Registration can be more difficult than

    with photopolymer plates.

    Nesting is required for the appearance

    of continuous repeat.

    It is difficult to mold accurate rubber

    plates larger than 24" X 36". Larger

    designs must be placed on multiple

    plates for each color.

    Line screening is at least 150 lpi and can

    be as high as 200 lpi.

    Nesting is required for the appearance

    of continuous repeat.

    Positioning and register devices on

    most modern flexographic presses are

    designed for one-piece photopolymer

    plates.

    Direct-to-plate laser imaging is available.

    Line screening is limited to 100 lpi for

    tone reproduction, but can be 200 -300

    lpi for tints.

    Film is not required.

    Design rolls can provide a true continu-

    ous repeat with a continuous back-

    ground color.

    Plates or design rolls imaged directly

    on the cylinder do not require compen-

    sation for plate elongation.

    Laser ablating is available for both

    rubber and photopolymer.

    Plate Types

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    Plate Elongation

    Distortion

    Expected result

    Plate elongationoccurs aroundthe cylinder

    Printed piece with-out compensationfor elongation

    After plate mounting

    Before plate mounting

    Spreading Stretching

    Platecenterline

    Plate

    x 2(T)

    RL

    3.1416 x 2(1.27")

    18.8"= 0.0424"

    = 3.1416

    For every linear inch of plate used around thecylinder or curve direction, the images willincrease at the rate of 0.0424".

    Design measures 12" in the curve direction.Calculate plate elongation: 12" x 0.0424" = 5.09"

    The image is distorted to compensate for plateelongation. Film is output to 11.491" (12" 5.09")

    or 95.7% in the curve direction, and 100% in thenon-curve direction.

    T = 1.27"; plate thickness with mounting tapeRL = 18.8"; repeat length of plate cylinder

    12"

    12"

    Final design prints correctly since plate elongationhas been compensated for.

    11.491"

    12"

    When designing images forflexographic printing, it isimportant to understand theeffects ofplate elongation. Becauseflexographic plates are made with soft

    material, they tend to stretch when

    mounted on the plate cylinder, some-

    times distorting images and text. A cir-cle, for example, may be stretched to

    look more like an oval.

    Fortunately, special flexographic soft-

    ware can compensate for plate elonga-

    tion by slightly distorting images.

    Distortion is usually performed within

    the flexographic software application

    or at the RIP stage before the film is

    imaged. The amount of distortion

    depends on the thickness of the plateand the mounting tape used to fasten

    it, and on the circumference of the

    cylinder (the repeat length). In general,

    thicker plates and shorter repeat lengths

    increase the elongation.

    To be sure that images will be printed

    with the correct size and shape, the

    design should be output to film after

    plate thickness has been determined

    and the proper distortion factor hasbeen applied. Improperly calculated

    distortion may also cause misregistration.

    Direct-to-plate imaging, which is becom-

    ing more widely available, avoids the

    need for distortion if the imaging is

    applied directly on a design roll, or on

    a plate already mounted on the cylin-

    der. Because the image is applied to a

    curved surface, no stretching occurs.

    As the soft plate wraps around the cylinder, it can

    elongate, stretching images, halftones, and text across

    the curve dimension. Without compensation for plate

    elongation, images will not print as designed. In the

    example, if no compensation is applied, the sun image

    is printed as an oval and the vertical lines on each side

    are lengthened.

    Special flexographic software can compensate for plate elongation by adding distortion,

    using a basic formula, as shown in the following example.

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    10

    Substrates

    Substrate Characteristics

    Paper/

    Paperboard

    Polymer

    Films

    Multilayered/

    Laminations

    kraft linerboard:

    corrugated, for boxes

    coated kraft:

    corrugated, for boxes

    solid bleached sulfate (SBS):

    folding cartons

    recycled paperboard:

    folding cartons

    coated paper:

    labels, gift wrap

    uncoated freesheet paper:

    paperback books

    polyethylene (PE):

    dry cleaner bags, bakery,textile bags

    polypropylene (PP):

    snack packages, candy

    wrappers, cookie

    packaging labels

    polyvinyl chloride:

    vinyl films, labels, wall

    coverings

    metallized papers:

    gift wraps

    metallized film:

    snack food bags

    polyethylene coated solid

    bleached sulfate:

    milk cartons

    Color

    Dependent upon substrate material; substratecolor will significantly influence ink.

    Whiteness/BrightnessThe strength of white or color of a substrate.

    OpacityAmount of light transmitted through the

    substrate. A lower opacity allows more light

    to pass through.

    SmoothnessSmoother substrates allow higher lpi; rough,

    irregular surfaces require much lower lpi.

    AbsorptionDetermines how ink dries and spreads. Low

    absorption produces drying at the surface,

    increasing color saturation and decreasing

    dot gain. Higher absorption increases dot gain.

    GlossReflective quality of the substrate. Gloss

    can be increased with varnish or laminationand can be decreased with matte or low-gloss

    finishes.

    CaliperThickness of a substrate, as measured by a

    micrometer.

    White, brown kraft, a varietyof colored papers.

    Increases with bleached &

    coated papers. Decreases

    with greater amounts of re-

    cycled fiber. Optical bright-

    eners can be added.

    Thin, lightweight papers

    have lower opacity & are

    more likely to have ink show

    through.

    Newsprint, corrugated liner-

    board & paperboard are rela-

    tively rough; calendered &

    coated papers smoothest.

    Newsprint, corrugated liner-

    board & paperboard are very

    absorbent, calendered; coat-

    ed papers are less absorbent

    & exhibit high ink hold-out.

    Calendered & coated papers

    are high gloss; corrugatedlinerboard, newsprint &

    paperboard are low gloss.

    Range: .002" to .010";

    paperboard .010". Thin

    papers more consistent in

    caliper; paperboard more

    inconsistent.

    Clear, white or colored.

    Determined by the opacity

    of white film. Clear films

    require the use of a white

    plate.

    Low for thin, lightweight

    papers, which are more

    likely to let ink show through

    on reverse side.

    Smooth printing surfaces;

    ink adhesion is sometimes

    a problem.

    Non-absorbent, with no dot

    gain.

    High for most films, but

    films can be produced witha matte finish.

    Ranges from .00065" to

    .006". Thin films may stretch;

    inconsistency in caliper can

    cause misregistration and

    wrinkling.

    Determined by the top-mostlayer.

    Determined by the top most

    layer. Foil & metallized sur-

    faces require the use of a

    white plate.

    Higher with multiple layers

    of material.

    Determined by the top-most

    layer.

    Usually low, but determined

    by the substrate used as a

    printing surface.

    Determined by the top-most

    layer.

    Increases as layers are

    added. Thin layers may be

    laminated together to ob-

    tain the required thickness.

    Flexography is ideal for printingpackaging materials because thesoft plates can transfer ink to manydifferent kinds of substratesanything

    from corrugated board to candy wrap-

    pers. The quality of a printed product

    is determined not only by the type of

    plate, but also by the substrate itself.Different substrates allow varying degrees

    of ink absorption, gloss, brightness, and

    color definition. The chart on this page

    lists the characteristics of some common

    substrates.

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    White Plate

    Multicolor Options

    Reverse-Side Printing

    In flexography, opaque spot colors are

    printed in the order of lightest to darkest.

    Process color inks are made from trans-

    parent pigments and can be applied in

    any sequence. For transparent substrates,

    white ink is printed first to provide a

    background for colors.

    In order to place colors on a transparent substrate,

    a solid white ink is printed first to create a reflective

    background that improves the color intensity. The

    colored inks are then printed on top of the white

    background.

    An exception to the rule of light-

    est to darkest printing occurs

    when a spot color or line art

    job calls for reverse-side print-

    ing, sometimes called back

    printing. Styrofoam products

    are often decorated by laminat-

    ing a reverse-side printed film.

    Some snack food packaging is

    also done this way.

    Because the appeal of packagingis significantly enhanced bycolor, flexographic presses com-monly offer six and eight colors, and

    even as many as twelve for limited

    applications. Designers can choose from

    a number of different combinations,

    including multiple spot colors and HiFiprinting, which is a method of increas-

    ing the color gamut by printing six or

    seven process colors.

    Most flexographic inks consist of

    opaque or semi-opaque pigments. To

    ensure proper ink coverage, the spot

    colors are usually printed from lightest

    to darkest. Process color inks are made

    from transparent pigments and can be

    applied in any sequence. Transparentsubstrates, such as polypropylene, require

    awhite backup plate provided by a

    choke plate, as a background for col-

    ors; otherwise, colors would appear flat

    and translucent.

    Another technique used for applying ink

    to transparent substrates is reverse-side

    printing. The image is laterally reversed,

    and colors are printed instead from

    darkest to lightest; the packaging is thendisplayed from the non-ink side of the

    substrate. This provides a scratch proof

    surface to the ink layer, and a glossy fin-

    ish. In some cases, a water-based ink is

    used for reverse-side printing lamina-

    tion. Paper or styrofoam plates are often

    decorated by laminating a reverse-side

    printed film layer to the plate.

    Corrugated containers have historically

    been only one color on brown kraftpaper linerboard, but more designers are

    taking advantage of multiple spot and

    four-color process capabilities. In some

    cases, printing is done directly on a white

    or clay coated corrugated linerboard,

    avoiding the costly practice of applying

    labels to achieve high quality graphics.

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    Trap affecting colors

    Nailheads

    12

    Trapping

    Spread lighter color Choke lighter color

    Choking and Spreading

    Overprints and Traps

    Trapping is a technique of over-lapping colors to avoid unsightlygaps created by misregistration.Small variations in the placement of

    color, called misregistration, can be

    caused by substrate handling and ten-

    sion problems on the press, irregular

    plate elongation from one color to thenext, inaccuracies in plate mounting,

    plate bounce, and limited register capa-

    bilities, especially with molded rubber

    plates. A test run, called afingerprint-

    ing analysis, can determine the registra-

    tion tolerances.

    When designing packaging for flexo-

    graphic printing, it is best to avoid the

    requirement for tight registration, to

    design images with dominant colorsprinted on top of lighter ones, and to

    avoid trapping on gradations. Typically,

    a designer will build traps into the file

    if the design is simple, using options

    in publication or illustration software;

    more complicated designs require the

    help of service bureaus and special

    trapping software programs, such as

    TrapwiseTM from Luminous Corporation

    or DK&A Island TrapperTM.

    Trap widths on narrow web presses

    should be set at a minimum of 0.005";

    some presses require as much as 1/32"

    (0.031"), which is large compared to

    average traps of 0.002" - 0.005" for off-

    set lithography. A typical trap width

    for polyethylene printed on a wide

    web press is 1/72" (0.014"), though if

    an objectionable dark trap line is created,

    the width may need to be cut in half.

    Trapping for linerboard or corrugatedcardboard may require a trap width of

    1/64" to 1/8".

    Traps are created by spreading or choking graphic elements, depending on adjacent

    colors. When a lighter element appears against a darker background, the lighter color is

    spread into the darker color, slightly increasing the size of the graphic element. When a

    darker element appears against a lighter background, the knockout is choked by slightly

    filling it with the lighter color. Both methods create a small overlap of ink colors, called

    the trap width. This width depends on the thickness and size of type, the adjacent colors,

    and the registration capabilities of the press. Script, serif fonts, or small type can be

    spread or choked only small amounts before the shapes are compromised. In general,light and dark colors allow for greater trap widths than colors that are similar.

    Printing inks on top of each other is called overprinting. In flexography, one ink can

    be printed on another only after the first has been completely dried or cured. For this

    reason, flexographic presses use dry trapping, where the printer must allow for drying.

    For substrates like clay-coated liner, or non-absorbent packaging such as polymer film,

    drying time can be a problem. Overprinting a second color when the first is not dry cre-

    ates an unattractive blotchy effect (often called nailheads), especially on large solids.

    Excessive trapping can cause such problems and can slow down the printing process.

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    Typographic Guidelines

    Type Weight

    4 point minimum positive san serif type for narrow web presses

    6 point minimum positive san serif type for wide web presses

    8 point minimum positive serif type for wide web presses

    Kerning may cause squeezing across cylinder, avoid tight linespacing

    Kerning may cause squeezing across cylinder, avoid tight linespacing

    6 point minimum reverse type for narrow web presses

    9 point minimum reverse type for wide web presses

    EDIENTS: FILTER

    AR, CORN SYRUP

    A AND LOWFAT

    CESSED WITH AL

    IN, NATURAL VA

    EDIENTS: FILTER

    AR, CORN SYRUP

    A AND LOWFAT

    CESSED WITH AL

    IN, NATURAL VA

    All positive text should be printed in a single color if possible PMS 407

    All positive text should be printed in a single color if possible 6m 8.5y 27.5k

    Substrate

    Ink spreading

    Deforming plateOver-impression

    Pressure

    Ink

    In flexography, the

    soft plate compresses

    in the printing nip,

    causing the fluid ink

    to flow slightly out-

    ward from the image

    area. Thus the weight

    of type may appear toincrease, and reverse

    type may fill-in.

    Made in the U.S.A.

    47c94m15y

    5k

    47c94m15y5k

    Letterspacing and/or linespacing may

    increase slightly from plate elongation.

    Avoid placing fine type on the same color plate

    with line work and solid printing areas.

    Avoid reversing type out of two or more colors

    unless a dominant color outline is used.

    Specify type accurately to the service

    bureau or prepress department.

    In flexography, printing consis-tently well-defined type iscomplicated by the soft plate,irregular substrate surface, andthe fluid ink. Ink tends to spread out-

    ward, sometimes obscuring the defini-

    tion of small point sizes or the fine

    detail of certain letter shapes. Reversetype, which uses the substrate or a back-

    ground color to define the letter, tends

    to get filled in.

    To help compensate for the typographic

    weight gain, it is possible to use the

    trapping techniques of spreading on

    positive type and choking on reverse

    type. Software programs, such as

    MacroMedia FreeHandTM and Adobe

    IllustratorTM

    , let the designer adjust thethickness of type. Some compensation

    can be done by choosing either a lighter

    or bolder face. For example, if medium

    positive type is desired, use a lighter

    weight face; if a medium reverse type is

    desired, specify a bold face. When possi-

    ble, sans-serif fonts should be used. In

    general, larger point sizes produce more

    consistent type.

    Letterspacing must also be considered.Letters squeezed together for a denser

    appearance with offset lithography may

    merge together unacceptably in flexog-

    raphy. Ideal letterspacing keeps letters

    close enough together so that they lend

    support to each other while under the

    pressure of the printing nip, but sepa-

    rated enough to avoid merging.

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    Test Targets

    14

    Color

    Management The wide variety of substrates,

    lack of standard ink hues, andunique dot gain characteristicsall contribute to the difficulty of com-

    municating and reproducing color by

    the flexographic process. Color Manage-

    ment Systems (CMS), such as Agfas

    ColorTune 3.0 are software systemsused to ensure color consistency among

    different input and output devices so

    that printed results match originals.

    The use of these systems aid in the

    color communication process by corre-

    lating colors on computer monitors

    and proofing devices with the actual

    or expected color results from the print-

    ing press.

    Because a color monitor can produce amuch wider gamut of colors than the

    inks on a printing press, the designer

    needs to know the range of printable

    colors available on the computer. To

    find this range, a color specialist can run

    a CMS test on the flexographic printing

    press under controlled conditions, using

    the same ink, plates, mounting tape, and

    anilox rolls required for the actual pro-

    duction run. Since each substrate affects

    color in a different way, a new test needsto be run for each new type of material.

    The results of the test are entered into

    the CMS software, which sets up cali-

    bration tables and builds press profiles.

    Digital cameras, scanners, monitors, and

    proofing devices are all adjusted by the

    CMS, based on the colors printed by the

    individual press. Input devices such as

    cameras and scanners, and prepress out-

    put devices including monitors andproofing systems are adjusted according

    to the predicted outcome on press.

    A

    B

    C

    D

    E

    F

    A

    B

    C

    D

    E

    G

    H

    I

    J

    K

    L

    M

    N

    A B C D E F1 2 3 4 5

    1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3

    1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3

    1

    2

    3

    4

    5

    6

    I T8 .7/3

    1 2 3 4

    High total ink amountto check density

    Neutral greys printed with CMY(and K in some cases) to checkgrey balance

    CMYK density wedgesto check dot gain

    Solid CMYpatches

    Saturated colors withno black

    Saturated colors with20% black

    Shadows

    Color Management Systems build profiles by analyzing standard color data from test

    targets. The IT8 series of test targets can be used to calibrate prepress input devices

    (such as scanners), and output devices (such as proofing devices), monitors, and the

    press itself. The IT8 7/1, IT8 7/2, and the IT8 7/3 (shown above) test targets all containthe same standard color information, but each uses a different format.

    IT8 7/1 is a reflective color test target input to calibrate scanners for reflective art in a

    color management system.

    IT8 7/2 is a transparency of the same format as IT8 7/1, but used to calibrate scanners

    for reading transparencies, rather than reflective art.

    IT8 7/3 is a digital file of the same format used to calibrate imagesetters. To build a press

    profile, the imagesetter is calibrated and the IT8 7/3 file is output to film. Plates are made

    and mounted, and the IT8 7/3 is then printed under the actual production conditions.

    Printed samples are measured for density, dot gain, and colorimetric values, and the

    resulting data is entered into the color management system. CMS software then recali-

    brates monitors, digital proofing devices, and imagesetters to correlate the output at

    each of these devices with the expected output from the actual press run.

    There are several color measurement tools used by flexographers to measure printed

    samples. Used primarily in the press room, the reflection densitometer can only truly

    measure reflectance. It is used by the flexographer to measure solid ink density for pro-

    cess color printing. The colorimeter, important because it assigns numerical values to

    all colors in the gamut, measures hues printed as either spot colors or screen tint combi-

    nations of CYMK. The spectrophotometer is most useful for fingerprinting specific

    hues of CYMK and base colors used for ink mixing.

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    Dot Gain in Flexography

    Impression Pressure

    Inks

    Substrates

    Plate Durometer

    All printing processes are sub-ject to the unavoidable occur-rence known as dot gain.As dotsare transferred from film to plate, they

    tend to grow in size during light expo-

    sure. When an ink dot is transferred

    from the plate to the substrate, it can

    increase in size once again as the inkspreads during absorption. A dot that

    began as 50% on film can grow to 51%

    on the plate, and eventually print on

    a flexographic press as a 65% or greater

    dot. The fluid ink and compressible

    plates used in flexography tend to

    increase dot gain, but it varies according

    to the type of press and the substrate.

    Smooth non-absorbent films and coated

    papers will have less dot gain than

    absorbent and irregular surfaces, suchas uncoated papers, newsprint and cor-

    rugated liner board.

    Dot gain, however, is often consistent

    and predictable. Image or color separa-

    tion software can adjust dots based on

    measurements supplied by the printer.

    Typically, the printer performs a finger-

    printing analysis, which provides dot

    gain information to the color separator

    or desktop designer. The IT8 chart onpage 14 shows an example of a test tar-

    get used for a press fingerprint. By

    printing such a target under controlled

    conditions, dots can be adjusted in the

    color separation films. In addition, cali-

    bration packages built into raster image

    processors (RIPs), such as Agfa Calibra-

    tor, can also make adjustments.

    Even though ink is

    transferred under

    relatively light pressure

    in the printing nip, the

    soft flexographic plate

    deforms slightly and

    compresses duringimage transfer. This

    causes ink to spread,

    increasing dot gain.

    Because harder plates do not com-

    press as much as softer plates, they

    produce less dot gain. Softer plates,

    however, transfer solid images more

    completely.

    Dot gain can be minimized by usinga thin (0.002"-0.005") capping layer

    surface with a higher durometer

    than the supporting plate material.

    Dot gain can also be reduced by

    mounting the plate with compress-

    ible tape or a blanket that absorbs

    pressure.

    An instrument called a Shore A scale measures

    plate hardness, which is called durometer. The

    image on the left shows the scale measuring a

    soft plate; on the right it measures a harder plate.

    A higher viscosity ink will not

    spread as quickly as one with

    lower viscosity. The spreading,or flow-out, of a low viscosity

    flexographic ink occurs as it is

    transferred to the substrate and

    before it dries, contributing to

    dot gain. By comparison, litho-

    graphic ink is a thicker, paste

    consistency, and is not prone to

    excessive flow-out.

    The printing surface or finish of a substrate also influences dot gain. When ink is

    applied to smooth non-absorbent films and coated papers it tends to spread very little,

    preserving the dot shape. With more absorbent and irregular printing surfaces, such as

    uncoated paper, newsprint, and corrugated liner board, the paper fibers act as a wick,

    absorbing the fluid ink and causing it to spread beyond the dot shape and pattern.

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    16

    Halftones&Screening Halftone Dot Shape

    Screen Tints and Gradations

    Square dots at 50% Stochastic dots at 20%

    Symetrical rounddots at 65%

    Asymetrical rounddots at 75%

    Asymetrical rounddots reversed at 80%

    Offset

    lithography

    Flexography

    Throughout its history, flexog-raphy has been printing qualityline art and spot colors on a

    wide variety of substrates. How-ever, it is the recently improved capabili-

    ty of high-quality, economical four-color

    process printing that has given flexogra-

    phy an edge over other processes forpackaging applications.

    The Halftone Dot

    In flexography, the shape of the halftone

    dot used to reproduce a continuous tone

    image can significantly affect the density

    of the image. Halftone dots can be gen-

    erated in a number of shapes, including

    square, elliptical, octagonal, and both

    symmetrical and asymmetrical dots. At

    50% coverage, for example, square dotsproduce a pattern resembling a checker-

    board, with individual dots just begin-

    ning to join at their corners. When

    plates are created from film, dot gain

    increases the joining of the dots, which

    causes sudden jumps in density in the

    printed image, rather than a smooth,

    continuous transition.

    To minimize the density jumps, printers

    can use other kinds of dots that remaindiscreet and retain their shape, even at

    coverages of sixty and seventy percent.

    A round dot, or octagonal dot are often

    used. Though most design software

    can specify round dots, selection of dot

    shape should occur early in the process

    to avoid choosing a shape not available

    in the RIP, imagesetter, or platesetter.

    Conventional Screen Ruling

    Selection of proper screen ruling, whichis critical to four-color processflexogra-

    phy, is often dictated by the type of sub-

    strate. Anilox cell count and screen ruling

    for separations should be correlated

    for best results. The cells of the anilox,

    which ink a halftone plate, should be

    large enough to produce appropriate

    To minimize density jumps in halftones,

    round dots are preferred. Round dots do

    not touch until coverage is nearly 65%

    for the symmetrical round dots and 75%

    for asymmetrical dots. Dot gain is less

    at these higher coverages, and is more

    easily controlled or compensated for.

    Highlights

    Most photopolymer plates are capable of

    holding a 2% highlight dot. If plates arent

    properly exposed, however, screen tints and

    highlight dots less than 3% tend to drop out.

    Because the small dots of highlight areas aresubject to relatively large dot gain, it is impor-

    tant that any highlight limitations are dis-

    cussed with the printer before separations

    are made. Although printers in offset lithogra-

    phy can print acceptable highlights using 5%

    film dots, flexographic printers may have to

    reduce a similarly bright highlight to 2%, tak-

    ing into account the additions of dot gain.

    Gradations and Vignettes

    Flexographic dot gain on highlights makes

    it difficult to print a fade-to-white gradation

    without a harsh break at the highlight edge.

    When designing images for flexography, it is

    best to fade off the end of the design (rather

    than to white), or place a border at the high-light end of a vignette.

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    Line Screens and Cells Per Inch

    Anilox Cell Angles and Halftone Screen Angles

    306045

    Anilox cell angle

    Offset halftonescreen angle 7.5from cell angle

    65 lpi 280-360 cpi Corrugated

    85 lpi 360-400 cpi Newspaper

    133 lpi 500-600 cpi Flexible packaging

    150 lpi 800 cpi Labels

    To avoid anilox moir, film or plate

    screen angles should be at least 7.5

    away from the anilox cell angle. Cyan,

    magenta, yellow, and black screen

    angles should also be set at least 15

    apart from each other.

    The corrugated

    industry prints

    halftones screened

    at 45, 55, 65, or

    85 lpi.

    Flexographic

    newspaper printers

    print halftones

    screened between

    65 and 100 lpi.

    Flexible packaging

    on film substrates

    is commonly doneat 120 to 150 lpi.

    High quality label

    printers have the

    capability of print-

    ing 200 lpi images.

    Cells are engraved

    on an anilox roll at

    one of three angles:

    30, 45, or 60.

    Screen Ruling

    (lpi)

    Cells Per Inch

    (cpi)

    Application

    color strength, but not so large that the

    halftone dots will dip into them like

    an inkwell. For conventional halftones,

    resolution is expressed as the number

    of lines of halftone dots per inch, also

    called screen ruling or lpi. Higher

    screen rulings produce higher resolution

    images because there are more dots persquare inch used to reproduce detail.

    Compare the images in a newspaper

    (low screen ruling) to a picture in a

    monthly magazine (high screen ruling).

    Stochastic Screening

    Stochastic, or frequency modulated

    (FM) screening, can offer advantages

    over conventional halftone screening.

    Stochastic screening eliminates the possi-

    bility of moir, and also allows theflexographic printer to use HiFi color,

    which involves the application of six or

    seven process colors.

    Dot size used for stochastic screening,

    however, is extremely small, comparable

    in size to the highlight dot of conven-

    tional screening. Since flexography is

    subject to significant dot gain, stochas-

    tic screening should only be used after

    the printer and color separator haveperformed press fingerprints to deter-

    mine the ideal dot size and accurate

    compensation for dot gain.

    The number of lines per inch on the

    plate should be no more than 25% of

    the cells per inch on the anilox. Ideally,

    the anilox should contain a minimum

    of 4 cells for every halftone dot.

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    Step-and-Repeat&

    Die-Cutting

    18

    Step-and-Repeat

    Die-Cutting

    Plate Bounce

    To save material costs and maxi-mize productivity, the packagingindustry uses a printing technique called

    step-and-repeat. Different images,

    such as labels, are arranged on the plate

    to fill its repeat length and use the entire

    width of the substrate when printing.

    Often, a technique called nestingwill

    be required. Images are strategically

    staggered in an arrangement that maxi-

    mizes the repeat length and avoids the

    plate seam. The plate ends are cut to

    accommodate the arrangement. Nesting

    can give the appearance of a continuous

    repeat, and is used for jobs where all the

    images are part of a single roll, such as

    gift wrap.

    In addition to maximizing substrate

    area, staggering images can also avoid a

    problem called plate bounce. In flexo-

    graphy, images are on the raised areas

    of the plate, and can produce a bounce

    when coming into jarring contact

    with an anilox roll or impression cylin-

    der. Bouncing can cause print areas to

    skip or misprint if the bounce is away

    from the impression, or areas of excess

    inking if the movement is toward theanilox roll.

    After printing, most substrates are cut,

    folded, scored, sealed, or glued, often

    inline. In order for packaging to be pro-

    perly constructed, die-cutting require-

    ments must be exactly specified for both

    the designer and the printer. A die-cut

    label or folding carton, for example,

    must have all graphical elements in the

    correct positions. Packaging engineersoften use Computer Aided Design

    (CAD) systems to design folding cartons,

    corrugated containers, or rigid paper

    boxes; designers may also import the

    CAD layout to use as template for

    design.

    Nesting images can

    maximize the plate area

    and avoid the plate seam

    for step-and-repeat print-

    ing. Layout and imposition

    software offer step-and-

    repeat options for specific

    repeat lengths and webwidths.

    Bleeds To specify bleeds, the designer

    must know where the packaging will be

    cut, folded, and joined. In general, bleeds

    extend beyond fold and cut lines, but the

    precise amount of bleed depends on the

    press.

    Cut Areas When flexographic printers are

    connected to inline flatbed or rotary die-

    cutting, the die must be held in register

    with the printed colors. Graphic elements

    should not be placed too close to cut areas.

    Glue & Seal Areas To ensure sealing, glue

    areas should be free of ink and varnish,

    especially those sealed by heat.

    Score Lines Die-cut folding cartons usual-

    ly fold at score lines, where the designer

    should make sure that registration is precise.

    Varnish-Free Areas Areas that contain

    variable information, such as freshness

    dates and product coding, must be free of

    varnish.

    Windows Die-cut windows for folding car-

    tons or labels should be clearly indicated,

    but may not be available on all die-cutting

    machines. Always check with the printer

    before including them in the design.

    Bar Coding To help keep bar codes pre-

    cise for lasers, they should be printed

    parallel to the direction of the web, and

    must allow for dot gain.

    Die-Cut Templates Templates can be

    exported from CAD systems to illustration

    programs, providing the designer with a

    two dimensional layout of the job.

    Staggering images on

    the plate can help keepcontinuous contact between

    cylinders, minimizing plate

    bounce. Sometimes it is

    necessary to place non-

    printing bearer bars on

    non-image areas to main-

    tain contact.

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    The Prepress Process

    Flexographic Imagesetting Requirements

    Accuracy To optimize registra-

    tion, output devices should meet

    a minimum standard of1 mil

    over multiple separations. Geo-

    metric and absolute accuracycapabilities are also important

    imagesetters considerations.

    Size The imagesetter format size

    should be large enough to make

    the most effective and economic

    use offilm, given the particular

    application.

    Film All film for soft photopoly-

    mer plates should be output to

    matte emulsion film (minimum

    thickness: 0.004"; 0.007" is pre-

    ferred). This helps avoid trap-

    ping air between the film and

    plate during exposure.

    Calibration Film dot percentages

    below 10% should not vary by

    more than 1%; areas over 10%

    should not vary by more than 3%.

    Uniformity Screen tints should

    be a uniform dot percentage,

    with no variation in size be-

    tween individual dots.

    Dot Shape The imagesetter

    should be capable of outputting

    a hard round dot.

    Resolution Resolution shouldbe between 1200 and 3600 dpi.

    For line art, solids and type,

    1200 dpi is adequate; halftones

    require a minimum of 2400 dpi.

    Density Film density is an

    important factor; imagesetter

    exposure levels and film pro-

    cessing chemistry should

    provide DMax areas of 3.5-4.0.

    After a design has been trapped,distorted to compensate for plate elonga-

    tion, and electronically imposed (consid-

    ering step-and-repeat requirements), the

    file is processed by the raster image

    processor (RIP) and output to film or

    plate. The RIP converts PostScriptTM

    data

    into a series of bitmapped images. Thelaser output device records this visual

    information received from the RIP onto

    film or plate material. Larger, more

    complexfiles will take longer to process

    through the RIP than simple text files.

    Following design, production, and ripping, a job may take different paths through the pre-

    press output and platemaking stages. For conventional photopolymer or rubber plates, jobs

    are first processed through an imagesetter, creating film output, which is used for plate

    exposure and processing. Plates are then placed on a mounting machine where, in some

    cases, a plate proof is made. A platesetter device essentially follows the same flow with the

    exception that the film processing step is eliminated. With direct-to-plate (or cylinder), de-

    vices, shown below as laser ablation, both platemaking and processing steps are eliminated.

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    20

    Proofing Proofing for Flexography

    Soft Proof

    Digital Print Proof

    Film Proofs

    Plate Proof

    Press Proof

    In flexography, proofing forhalftone accuracy and colormatching can be difficult andinexact.A digital or film-based proof-ing method used in offset lithography

    may not be suitable for different kinds

    of substrates, for matching spot colors,

    or for reproducingflexographic dot gain.Accurate proofing may require using

    two or more methods.

    Substrates

    Most proofing methods are limited to

    a small number of substrates. Because

    ink colors are affected by the absorption

    and color of the substrate, proofing to

    another material cannot provide accurate

    color matching.

    Spot Colors

    Since most film-based and digital proof-

    ing methods apply toner in CMYK

    colors, spot colors often cannot be accu-

    rately produced. If matching spot colors

    is critical to a job, some printers can

    provide a catalog of colors that they can

    consistently print on a variety of sub-

    strates. Catalogs may contain specially

    formulated colors, or use systems similar

    to Pantone or FocolToneTM

    . Sometimesit is possible to request samples. To

    ensure accurate matching, spot colors

    should also be evaluated by a color mea-

    surement instrument.

    Dot Gain

    Adjustments for flexographic dot gain

    are often not available in proofing sys-

    tems designed to mimic the dot gain

    found in offset lithography. For this

    reason, halftone images and smallertype may not be accurately reproduced

    in the proof. However, once a character-

    ized profile is established for a given

    press using a color management system,

    dot gain can be simulated by a digital

    proofing system.

    During preliminary design, proofing starts with a monitor, some-

    times called a soft proof. A monitor can provide an overall view

    of the design, but RGB colors on a monitor will probably not

    match CMYK or spot colors printed on the substrate. Higher color

    fidelity is possible by calibrating the monitor and by using a color

    management system.

    Flexographic printers often provide mock-up pack-

    ages, using proofs from digital laser printers.

    Many high-end digital proofing methods meet

    industry color standards for prepress proofing

    systems. Inexpensive desktop color printers can

    also give an approximation of specified colors.

    When used with a color management system,

    digital printers can provide contract proofs. Most

    digital systems are based on CMYK toner applica-

    tions, so spot colors may not be accurate.

    Most film-based proofing systems are designed to

    compensate for dot gain occurring in offset lithogra-

    phy. To use these systems for flexography, two sets

    offilm must be printed. The first set, which is used

    for platemaking, reduces dots to compensate for the

    actual flexographic dot gain during printing. The sec-

    ond set, used for proofing, increases the dots to simu-

    late dot gain in the film proof.

    For many years, flexographic printers have

    used a plate proof created on a mounter-

    proofer during plate mounting to verify plate

    register, quality, and content. Though expen-

    sive and not intended for customer approval,

    the plate proof today is mostly used on wide

    web presses. Plate proofs can be created for

    color matching, but they more commonly use

    ink hues that are not intended to match press

    colors. Color matching from a plate proof is

    very difficult due to the differences between

    proofing and press equipment.

    Printed on the press, a press

    proof is the most accurate

    method, but because it is also

    the most expensive, it is not

    common.

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    What to Look For During a Press Check

    TypeIs the type sharp? Has the weight of the type changed? Witha loupe, look for outline halos.

    Registration

    Are the colors in register? Make sure colors line up and checkareas where inconsistent elongation may have caused mis-registration. For a four-color process with traditional screen-ing, color-to-color register should not vary by more than asingle row of halftone dots.

    Density/Color IntensityIs the density of the color appropriate, especially in situationswhere screens and solids are printing from the same cylin-der? Is the color strength consistent from side to side?

    Color MatchDo spot colors match? Each color should be verified under5000 Kelvin lighting conditions. When appropriate, use colormeasurement instruments to verify acceptable match.

    Ink LaydownIs the ink laydown consistent, without mottle? Are therepinholes or voids? Under a loupe, halftone dots shouldappear sharp, not slurred.

    SubstrateIs the width, caliper, and type of substrate as specified? Ifthe substrate is an opaque film, is the opacity appropriate?

    External RegisterDoes the print line-up with the specified finishing operation,such as diecuts, sideseals, slots, scores, and glue areas?Request a mock-up container to check accuracy of externalregister.

    Ink and Impression LevelsLook at the edges of solids for an outline halo, which is theresult of excess ink or impression pressure. The pressoperator may be able to relieve some pressure; some platesmay have spot color inaccuracies that require a plate remakeor remount.

    Dot GainDot gain levels should be comparable to those achievedduring fingerprint trial.

    UPC and Bar CodingOver-impression can change the width of bars and spaces,potentially making the bar code unreadable.

    Wind Direction

    Has the job been installed in the right direction on press?If the press is running roll-to-roll, is the print rewind in theproper direction?

    Before a flexographic job isprinted, a number of factorsneed to be checked to ensureaccuracy. Makeready on a flexographic

    press includes installation of the required

    plate cylinders and inks, setting levels

    for impression and ink pressure, register

    adjustment, and any setup for inlinefinishing, such as cutting, folding, or

    gluing. Pressure levels are particularly

    critical for accurate printing. Finally,

    after press adjustments are complete, the

    press operator checks colors for the job,

    running a sample at (or near) produc-

    tion speeds. Designers should also make

    sure to perform a press check for the first

    actual print run.

    These are some of the elements that

    should be verified prior to printing.

    Type

    Is the point size and font correct? Is the

    typography what was expected? Has plate

    elongation affected leading, letterspacing,

    or word spacing?

    Line Art

    Have all of the images elongated and

    reproduced accurately?

    Register

    Internal (color to color) and external(images to die-cut, sealing areas, perfora-

    tions, etc.) If all colors have been accu-

    rately distorted, and the plates accurately

    mounted, the job should be in register.

    Traps

    Have plate mounting and plate elongation

    maintained accurate trap areas?

    Bar Coding

    Have the bar codes been positioned to

    allow proper open area surrounding the

    code for scanning? Has the bar code been

    positioned with the bars parallel or per-

    pendicular to the web direction? When

    mounted perpendicular to the web direc-tion, bar codes will be affected by plate

    elongation.

    Wind Direction

    Has the job been set-up to print in the

    right direction on press? Will the print

    direction match the packaging or labeling

    operation?

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    22

    Glossary&Index

    design roll: 2, 8

    A rubber covered cylinder often used as animage carrier byflexographic printers. Reliefpatterns and images are created by ablatingthe surrounding non-image area with laserlight energy.

    die-cutting: 18

    The process of using sharp steel rules to cut

    shapes for labels, boxes and containers, fromprinted sheets. Die-cutting can be done oneither flat-bed or rotary presses. Rotary die-cutting is usually done inline with printing.

    direct-to-plate: 8

    The process of using digital information tolaser image a printing plate or design roll, bypassing the film stage of production.

    distortion: 9

    Intentional compensation for flexographicplate elongation.

    distortion factor: 9

    A percentage number calculated by a plateelongation formula and applied to imagesprior to output offlexographic films.

    dot gain: 15, 16

    An unavoidable increase in the size of half-tone dots as they pass through the stages ofplatemaking and printing. Dot gain variesaccording to the characteristics of the press,ink, and substrate used. If dot gain is not ac-counted for during the creating of color separations and proofs, unexpected color shifts orloss of detail will occur on press.

    doctor blade: 4, 6A thin blade of metal or polyethylene mouned parallel to and in contact with an aniloxroll to meter excess ink from the non-cell area

    dry trapping: 12

    The technique of printing multiple colors bydrying each color immediately after it is ap-plied and before the next ink is applied on oover it. Flexography and gravure print by drtrapping. See wet trapping

    dual doctor ink chamber: 4, 6

    On aflexographic press, a cartridge designed

    to supply ink to the anilox roll in an enclosearea. Ink is pumped into and circulatedthrough the cartridge which is positioned onthe anilox roll. Two thin strips of metal orpolyethylene (doctor blades) are in directcontact with the anilox roll. One of theblades contains the ink within the cartridge,the other blade contains and meters the inkfrom the non-cell areas of the anilox. Whenusing a dual doctor ink chamber, the foun-tain roll can be eliminated.

    ablating: 8

    To remove by cutting, erosion, evaporation,or vaporization. In flexography, laser ablatingis used to image design rolls and plates.

    anilox: 5, 6, 17

    An engraved metal or ceramic roll used tometer ink in the flexographic inking system.

    bearer bars: 18Continuous strips of plate material usuallyplaced on the outside of printing areas tominimize plate bounce and over-impressionby taking up excess impression pressure dur-ing printing operations.

    blanket: 4

    In offset printing, a rubber-surfaced fabricwhich is clamped around a cylinder, to whichthe image is transferred from the plate, andfrom which it is transferred to the paper.

    bleeds: 18

    An image or color that extends to, and slightlybeyond, the trimmed edge of a printed piece.

    calendered paper: 10

    Paper that has been passed through a group ofrolls to reduce thickness, increase density, andimprove its surface smoothness and gloss.

    caliper: 10

    Thickness of a substrate, usually measured inthousandths of an inch.

    cell angle: 6, 17

    On an anilox roll, the measure of a linedrawn through the center of a row of cells

    and a line drawn parallel to the shaft of theanilox. The angle at which cells are arrangedon an anilox roll.

    cells per inch (CPI): 4, 17

    On an anilox roll, the number of cells in alinear inch.

    cell volume: 6

    A measure of the capacity to carry ink of asquare inch of anilox roll. Cell volume maybe calculated as theoretical volume, or mea-sured by a technique of liquid volume mea-surement, or scientifically measured by a

    technique known as infratometry.

    choke: 12

    A trapping technique of slightly reducing thesize of a line, an image element, or a dot tocreate a trap.

    clay coated: 10

    A high-quality paperboard having a surfacecoating of pigment or pigment like solids andappropriate binders.

    colorimeter: 14

    Any of various instruments used to determineor specify colors. A colorimeter measures thespectral reflectance of a color, and computesnumeric values for the hue, intensity, andpurity.

    color management system (CMS): 14

    A software system used to ensure color con-

    sistency among different input and outputdevices so that printed results match originals.

    common impression cylinder press (CIC):

    6, 7

    A printing press configuration that positionsall color decks around a central impressioncylinder. The CIC press configuration offers

    web support throughout the printing opera-tions, and optimum registration capabilities.

    computer aided design (CAD): 18

    Electronic equipment used by package designengineers to layout and design in threedimensions the structure of a package.

    continuous repeat: 7

    The ability to print patterns or images on aweb of substrate, void of any gaps in theprinting.

    contract proof: 20

    A proof supplied to a printer to documentthe color results expected on the press.

    converting operations: 7

    In packaging, any process performed to man-ufacture a completed package from a rawmaterial or an unfinished material.

    corrugated: 6, 7, 10

    The combination of linerboard and corrugat-ing medium as afluted material.

    corrugated press: 2, 7

    An inline sheet-fed press (usually aflexo-graphic press) designed for printing sheetsof corrugated.

    cut areas: 18

    In die-cutting, a region of a package that willbe cut-out as a window or as part of thepackage construction, or as a slot for a clo-

    sure tab.

    cylinder: 5

    In flexography, the term cylinder usuallyrefers to the rollers on which plates aremounted (plate cylinders), and the impres-sion roller (impression cylinder).

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    durometer: 15

    A measure of the hardness of rubber. Themeasuring instrument most widely used isaShore A durometer gauge.

    fingerprint: 12, 14, 15

    A method of testing characteristics of a print-ing press by use of a test plate.

    fluted materialA paper substrate formed into rounded pleatsand sandwiched between two paper liner-boards. Fluting material adds structuralstrength to corrugated board.

    fountain roll: 6

    In flexography, a rubber covered roll in thetwo roll flexographic inking system. The func-tion of the fountain roll in a two roll systemis to deliver and meter ink to the anilox roll.

    fountain solution: 4

    In lithography, a solution of water, a naturalor synthetic gum, and other chemicals usedto dampen the plate and keep non-printingareas from accepting ink.

    freesheet paper: 10

    Paper free of mechanical wood pulp.

    gradation: 14

    A smooth transition between shades.

    gravure: 2, 4

    An intaglio printing process that uses anengraved plate as a master image carrier.Gravure is used for printing packaging,speciality products, and publications.

    HiFi, high fidelity: 11, 17

    A method of increasing the process colorprinting gamut by printing six, and some-times seven, process colors.

    image carrier: 4

    The physical component of a printing pressresponsible for transferring ink from the inkdistribution system to the appropriate areasof a substrate.

    impression cylinder: 4, 6

    The cylinder that provides web support dur-

    ing image transfer from plate to substrate.

    inline finishing: 7

    Any converting operation done as a con-tinuous process with a printing operation,including lamination, die-cutting, perforat-ing, folding, and sealing.

    inline press: 6, 7

    A multicolor press where the printing unitsare assembled on a common plane, or inline

    with one another. Also refers to any combi-nation of printing and converting operationdone simultaneously.

    intaglio: 4

    A process in which the image is recessed

    below the non-image area, used in gravureand steel die engraving.

    kraft linerboard: 10

    A type of paper made from chemicallypulped wood fibers, and used as the topand bottom layers in a sheet of corrugated.

    kiss: 6

    In flexographic printing, the lightest contactpressure necessary for complete image trans-fer to a substrate.

    laser ablation: 8

    A process of imaging onto rubber or pho-topolymer design rolls or plates. Images arecreated by ablating the surrounding non-image area with laser light energy.

    lithography: 2, 4

    A method of printing from a plane surface(such as a smooth stone or metal plate) on

    which the image to be printed is ink-recep-tive and the nonprinting area ink repellent.

    lpi: 5,16, 17

    (lines per inch) A measure of the frequencyof a halftone screen, usually ranging from55-300. Originally, halftones were made by

    placing an etched glass plate over an image andexposing it to produce dots. Lpi refers to thefrequency of the horizontal and vertical lines.

    metallized film, metallized paper: 10

    Paper or film that has been coated with amicroscopic film of metal. A metallized paperor film is produced by melting and vaporiz-ing aluminum in a vacuum while passing a

    web of paper around a chilled roller andover the point of vaporization. Vaporizedmolecules collect on the cool web, giving thepaper or film a metallic finish.

    moir: 6, 17

    A repetitive interference pattern caused byoverlapping symmetrical grids of dots or lineshaving a differing pitch or angle.

    mounting tape: 9

    A compressible, or a non-compressible sub-strate with adhesive applied to both sides,and used for affixingflexographic printingplates to plate cylinders. Mounting tapes areavailable in a variety of types and thicknesses.

    nailhead: 12

    In flexographic printing, an ink drying prob-lem usually caused by two or more colorsprinted on top of one another in a trappingsituation, resulting in incomplete drying tothe successive ink layers, and an ink pick-offarea that resembles the head of a nail.

    narrow web: 6

    The limit of narrow web flexography hasbeen specified to be as narrow as 18" or aswide as 32" by various sources within the in-dustry. There is presently no agreement onthe exact cut-off width that differentiates

    wide web from narrow web.

    nesting: 7, 18

    A technique of placing images between otherimages on aflexographic step-and-repeatlayout. Nesting is done to minimize substrate

    waste, and/or to minimize flexographic platebounce.

    nip: 6

    Contact point between two rollers, usually ametal driven roller and undriven rubber cov-ered roller.

    offset lithography: 4

    Planographic print using an intermediateblanket cylinder to transfer an image fromthe lithographic plate to the substrate.

    over-impression: 13, 15

    In aflexographic press set-up, excess pressurebetween the plate and the impression roll.

    paperboard: 10

    There is some question as to the distinctionbetween paper and paperboard. Paperboardis thicker, heavier in basis weight, and morerigid than paper. Most paper that is over 12points (0.012") thick is considered paper-board, however, some thinner papers with athickness of 10 points (0.010") are also con-sidered to be paperboard.

    photopolymer: 8

    Any of a variety of materials that undergo achemical change when exposed to ultravioletlight.

    planographic: 4

    A process for printing from a plane surface,both image and non-image are carried on acommon plane as in lithography.

    plate elongation: 9

    In flexographic printing, a physical lengthen-ing of the flexographic image carrier aroundthe cylinder or curve direction, that occursduring the plate mounting step.

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    24

    Glossary&Index

    plate bounce: 18

    An erratic rotation of a printing press cylin-der, such as a plate cylinder, that results indefective impressions. This is caused by thelead edge of image areas on aflexographicplate cylinder coming in contact with theanilox or impression roll.

    plate proofs: 20

    A print made from the live productionplates prior to going to press. Plate proofs areusually not appropriate for evaluating colorresults, but may be used as an in-house quali-ty control proof before going to press.

    plate thickness: 9

    A measure of the height of aflexographicplate from the back to the top of the imagearea, usually expressed in thousandths of aninch.

    polyethylene films: 2, 5, 10

    Thin clear substrates used as packagingmaterials, commonly known as plastic as inplastic bags.

    polymer films: 10

    Any one of a number of different non-absorbent, thin, clear, or colored substratesused as packaging materials, and commonlyreferred to as plastics.

    printing plate: 4

    In flexography, a rubber or photopolymermaterial used as the image carrier to transferink from anilox to substrate.

    proof, proofing: 20

    A prototype of a job to be printed that ismade from plates, film or electronic data.Used for in-house quality control and/or forcustomer inspection and approval.

    raster image processor (RIP): 19

    The computerized process that results in anelectronic bitmap which indicates every spotposition on a page in preparation for actualprintout.

    reflection densitometer: 14

    An apparatus for measuring the optical densi-ty, or light absorbing qualities, of an ink.

    relief: 5

    In printing, a process that prints from raisedimage areas.

    repeat length: 7

    Printing length of a plate cylinder determinedby one revolution of the plate cylinder gear.

    resolution: 16, 17

    The measure offineness and detail in animage. The scale of resolution depends onthe device being measured. Scans are mea-sured in samples per inch (spi) or pixels perinch (ppi). Monitors are measured in ppi.Halftone screens can be measured in lines perinch (lpi). In all cases, the higher the resolu-tion, the more detailed the image.

    reverse side printing: 11

    Printing the underside of a clear substrate.Sometimes called back printing.

    run-length: 5

    The size of a printing job, usually indicatedby the number of impressions or footage re-quired to complete the job. Also, the numberof impressions that may be expected from aprinting plate or a set of printing plates.

    solid bleached sulfate: 10

    Paperboard made with sulfate pulp contain-ing 100% bleached fibers.

    spectrophotometer: 14

    An instrument used to determine the distri-bution of light energy reflected by a color ora printed ink.

    spot color: 11

    Color printed with a custom ink, rather thanwith a process color combination.

    spread: 12

    A prepress function that compensates forprinting press misregistration. A spread is theslight size increase of the inserted image.

    stack press: 7

    A multicolor printing press where all colorunits are built vertically or stacked.

    step-and-repeat: 18

    In photomechanics, imagesetting, or plate ex-posure, the procedure of multiple exposuresusing the same image information by step-ping it in position according to a predeter-mined layout.

    stochastic screening: 17

    Also called frequency modulated or FM

    screening. An alternative to conventionalscreening that separates an image into veryfine, randomly placed microdots, rather thana grid of geometrically aligned halftone cells.

    substrate: 4, 10

    A material on which print or coating isapplied, such as paper, polyethylene, or foil.

    trap, trapping: 12

    In prepress, a technique which allows forvariation in registration during the press runOn the desktop, this is done primarily by allowing an overlap between abutting colors.

    variable repeat length: 7

    In printing, the capability of a printing pressto print from various size plate cylinders or

    printing plates.

    vignettes: 16

    An image in which the background fadesgradually away until it blends into theunprinted substrate.

    wet-out: 10

    The tendency of an ink to level-out as woula true liquid. On a substrate, an inkfilmshould flow and level itself rather than beading

    wet trapping: 12

    The technique of printing multiple colorswhereby each succeeding inkfilm remainsopen (not dry) as the next color is appliedon or over it.

    white back-up plate: 11

    A printing plate made for applying a solidwhite ink as a reflective base under all coloreimages on a clear substrate.

    wide web: 6

    The lower limit of wide web flexo has beenspecified to be as narrow as 18" or as wide a32" by various sources within the flexographic industry. There is presently no agreementon the exact cut-off width that differentiates

    wide web from narrow web.

    windows: 18

    In packaging, an area of a package that willbe cut out (or left clear on clear substrates) texpose the product held within the package.

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    Working With Prepressand Printing SuppliersDigital Color Prepress - Volume Three

    This booklet explains key elements in therelationship between document creators andtheir service providers. Contains time-savingtips to ensure successful transition of jobsfrom design to film output to final print.

    An Introduction to Digital ScanningDigital Color Prepress - Volume Four

    This booklet focuses specifically on manykey aspects of scanning. Contains 40 pagesof both basic and advanced information,presented objectively and graphically. Anessential reference for scanner users withany level of expertise.

    The Agfa Guide toDigital Color PrepressMacintosh CD-ROM Edition

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    A Guide to DigitalPhotographyTheory and Basics

    This all-new guide is a must read for any-one working with or interested in digitalphotography. Offers clear, visual explana-tions on traditional photography basics as

    well as key concepts from the emergingdigital realm.

    PostScript ProcessColor Guide1996 Edition

    This 52-page oversized reference containsover 17,000 electronically created CMY andCMY+K process color combinations (oncoated and uncoa