flightglobal e-newsletters: network planning centres/f… · gif, animated-gif and jpeg images are...

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Content Network Planning is a broad-circulation e-newsletter from Flightglobal emailed every two weeks to professionals in the route development sector. Every fortnight the group’s research arm, Flightglobal Insight, brings together the latest news highlights, analysis and opinion from across www.flightglobal. com, the world’s leading aviation media site. In addition, there is a host of key metrics, data, images, jobs, events and more. Audience Active respondents: 5,074 (Sept 2010 - YTD average) Frequency: Fortnightly (Thursday) Flightglobal e-newsletters: Network planning ANNUAL SCHEDULE 2011 DATE DAY SPECIALS 06-JAN THURSDAY 20-JAN THURSDAY 03-FEB THURSDAY 17-FEB THURSDAY 03-MAR THURSDAY 17-MAR THURSDAY 31-MAR THURSDAY 14-APR THURSDAY 28-APR THURSDAY 12-MAY THURSDAY 26-MAY THURSDAY 09-JUN THURSDAY 23-JUN THURSDAY 07-JUL THURSDAY 21-JUL THURSDAY 04-AUG THURSDAY 18-AUG THURSDAY 01-SEP THURSDAY 15-SEP THURSDAY 29-SEP THURSDAY 03-OCT MONDAY ROUTES (BERLIN) 04-OCT TUESDAY ROUTES (BERLIN) 05-OCT WEDNESDAY ROUTES (BERLIN) 13-OCT THURSDAY 27-OCT THURSDAY 10-NOV THURSDAY 24-NOV THURSDAY 08-DEC THURSDAY 22-DEC THURSDAY Target Readership: Airline network planning and strategy departments and airport aviation directors and destination marketing. Source: Airline Business readership, premium data and online services plus conference delegates and web sign-ups. Special report & show editions In addition to the regular fortnightly e-newsletters, special editions are also produced during major shows and exhibitions, powered by the market- leading Flight Daily/Evening News, as well as around features from Flight’s leading Flight International and Airline Business magazines. Sales contact information Worldwide Teresa Cunnett +44 (20) 8652 4765 [email protected] North America Steven Kulikowski +1 630 288 8034 [email protected] Asia-Pacific Cory Mathews +65 6780 4315 [email protected] Online ad production Mark Bundle +44 (20) 8652 8158 [email protected] All advertisements are accepted subject to RBI’s standard terms & conditions.

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Page 1: Flightglobal e-newsletters: Network planning Centres/F… · GIF, animated-GIF and JPEG images are accepted but flash and rich media files are not. File sizes should not exceed 30Kb

ContentNetwork Planning is a broad-circulation e-newsletter from Flightglobal emailed every two weeks to professionals in the route development sector. Every fortnight the group’s research arm, Flightglobal Insight, brings together the latest news highlights, analysis and opinion from across www.flightglobal.com, the world’s leading aviation media site. In addition, there is a host of key metrics, data, images, jobs, events and more.

AudienceActive respondents: 5,074 (Sept 2010 - YTD average)

Frequency: Fortnightly (Thursday)

Flightglobal e-newsletters:

Network planningAnnuAl schedule 2011

DATE DAy spECIAls

06-JAn ThursDAy

20-JAn ThursDAy

03-FEb ThursDAy

17-FEb ThursDAy

03-MAr ThursDAy

17-MAr ThursDAy

31-MAr ThursDAy

14-Apr ThursDAy

28-Apr ThursDAy

12-MAy ThursDAy

26-MAy ThursDAy

09-Jun ThursDAy

23-Jun ThursDAy

07-Jul ThursDAy

21-Jul ThursDAy

04-Aug ThursDAy

18-Aug ThursDAy

01-sEp ThursDAy

15-sEp ThursDAy

29-sEp ThursDAy

03-OCT MOnDAy rOuTEs (bErlIn)

04-OCT TuEsDAy rOuTEs (bErlIn)

05-OCT WEDnEsDAy rOuTEs (bErlIn)

13-OCT ThursDAy

27-OCT ThursDAy

10-nOv ThursDAy

24-nOv ThursDAy

08-DEC ThursDAy

22-DEC ThursDAy

Target Readership: Airline network planning and strategy departments and airport aviation directors and destination marketing.

source: Airline Business readership, premium data and online services plus conference delegates and web sign-ups.

special report & show editionsIn addition to the regular fortnightly e-newsletters, special editions are also produced during major shows and exhibitions, powered by the market-leading Flight Daily/Evening News, as well as around features from Flight’s leading Flight International and Airline Business magazines.

sales contact information

WorldwideTeresa Cunnett +44 (20) 8652 4765 [email protected]

north Americasteven Kulikowski +1 630 288 8034 [email protected]

Asia-pacificCory Mathews +65 6780 4315 [email protected]

Online ad productionMark bundle +44 (20) 8652 8158 [email protected]

All advertisements are accepted subject to rbI’s standard terms & conditions.

Page 2: Flightglobal e-newsletters: Network planning Centres/F… · GIF, animated-GIF and JPEG images are accepted but flash and rich media files are not. File sizes should not exceed 30Kb

Advertising opportunitiesThere are three standard display advertising positions available on all e-newsletters: Top Banner; Skyscraper; and either Mid Banner or Mid MPU. Volume discount rates are shown below.

Solus positionsAdvertisers may take all three display positions giving solus sponsorship on one or more e-newsletters. Other promotional opportunities may also be possible subject to availability.

Information slotsEach e-newsletter includes two opportunities for advertisers to present links to their latest news, research and profiles.

Information panel: A branded response-oriented panel, providing opportunities to promote products and services. The panel includes: your corporate logo; an eight-word headline; 50 words of text; and an eight-word link to your website.

Information links: Up to three eight-word links are availabile, linking through to latest advertiser news, research etc. Solus positions may be available.

Advertising production requirementsAll advertising copy must be submitted at least five business days in advance to: [email protected].

GIF, animated-GIF and JPEG images are accepted but flash and rich media files are not. File sizes should not exceed 30Kb. All ads should be accompanied by a text equivalent (up to 200 characters) so that they can be displayed on all devices.

Copy should be sent to James Leakey Tel: +44 (20) 8652 8158 [email protected]

Advertising rAtes per insertion 2011 – Usd$

PEr InSErTIOn: 1 2 3 4 5 10 15 20 30

1. TOP BAnnEr 850 810 790 770 740 700 680 650 630

2. SKySCrAPEr 850 810 790 770 740 700 680 650 630

3. MId BAnnEr 640 610 600 580 550 540 510 490 470

4. MId MPU 640 610 600 580 550 540 510 490 470

soLUs 2,130 2,020 1,970 1,940 1,850 1,770 1,700 1,630 1,580

5. InFOrMATIOn PAnEL 850 810 790 770 740 700 680 650 630

6. InFOrMATIOn LInKS 260 260 260 260 260 260 260 260 260

AdVErTISInG dIMEnSIOn

Ad UnIT SIzE (Px)

1. TOP BAnnEr 468 x 60

2. SKySCrAPEr 120 x 600

3. MId BAnnEr 468 x 60

4. MId MPU 300 x 250

SOLUS all ad slots

5. InFOrMATIOn PAnEL

6. InFOrMATIOn LInKS

Rate card: usd$

All advertisements are accepted subject to rBI’s standard terms, visit: www.reedbusiness.co.uk/adtermsandconditions

Page 3: Flightglobal e-newsletters: Network planning Centres/F… · GIF, animated-GIF and JPEG images are accepted but flash and rich media files are not. File sizes should not exceed 30Kb

E-NEWSLETTER PUBLISHER'S CIRCULATION STATEMENTFOR THE PERIOD ENDED: SEPTEMBER 2010The information contained in this report has been prepared from the circulation data collectedby Flightglobal, a unit of Reed Business Information Ltd, which publishes this e-newsletter.

Published by Flightglobal Insight, the research unit of Flightglobal For further information on this and other Flightglobal Insight e-newsletters includingFlightglobal Insight examples and sign-up information please visit the e-newsletters homepage at:Reed Business InformationQuadrant House, The QuadrantSutton, Surrey SM2 5AS, UK For rate card data, publishing schedules and other media enquiries please visitTel: +44 20 8652 8725e-mail: [email protected]

Audience by key job function/status

Key job functions Key job statusFlight operations Manager/executiveAirline management/corporate Vice presidentSales & marketing Director/executive VPAnalyst/consultant AnalystEngineering/aerospace CEO/president/chairmanEducation/training Pilot/captainFinance CFO/finance directorAirline strategy/planning MD/general manager

NOTE: This listing represents only a sample of the audience fromthat element of the circulation for which audited figures are available.

Audience by key organisationsKey recipient organisationsEmirates FinnairLufthansa Qantas AirwaysAir France/KLM Qatar AirwaysBritish Airways Delta Air LinesCathay Pacific Airways Virgin AtlanticIberia Air New ZealandMalaysian Airlines Air CanadaSingapore Airlines Continental AirlinesAmerican Airlines United AirlinesJet Airways Austrian Airlines

NOTE: This listing represents only a sample of the audience fromthat element of the circulation for which audited figures are available.

e-newsletter monthly audience data and annual averages NOTES & DEFINITIONSYear Month Recipients Opened Sign-ups Pass alongs Recipients = e-newsletters that were registered as reaching their recipient2010 April 4,748 2,068 191 24 CTOR% = click through open rate represents the percentage of opened2010 May 4,459 2,002 140 31 e-newsletters that resulted in a traceable click through to the website.2010 June 5,121 1,022 133 19 Sign-ups = new sign-ups to the e-newsletter via the flightglobal.com website2010 July 4,957 1,961 243 20 Pass alongs = e-newsletters that were registered as being shared with a colleague.2010 August 4,884 2,028 174 30 Demographic data is based on recipients who have provided full details through a2010 September 4,702 1,954 174 23 direct web sign-up or as part of an audited magazine circulation or subscriber to a

premium subscription service, who has indicated permission to receive relevant mailings. 2008 average 6,803 1,982 232 39 Changes to e-newsletter circulation2009 average 8,318 2,166 202 782010 YTD average 5,074 1,957 213 33

58%69%54%58%

Network Planning e-newsletter

www.flightglobal.com/staticpages/emailnewsletters.htm

http://www.flightglobal.com/mediapack/flightglobal-enewsletters/

CTOR %

62%52%

62%68% From 2010 our email newsletters have been sent to active audiences only. We no longer send them

to people who have not opened or clicked on them in the last 180 days. This does not affect the number of newsletters that are opened or the number of clicks, it will simply encourage improved open and click-through rates.NOTE: Circulation changes were introduced during 2010, see Notes & Definitions for

more information.

62%

Network Planning e-newsletter audience by organisation type

Airport/ATC3%

Government & assocs

1%

Media2%

Airline36%

Aerospace27%

Finance & professional

3%

Other13%

Aviation services

5%

Aviation/MRO services

8%

Organisation type based on analysis of 3,014 recipients for whom full demographic data was available

Flightglobal e-newsletter circulation: Network Planning

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Total clicks Opened Sign-ups

Flightglobal e-newsletter by region: Network Planning

Africa/Middle East10%

North America

17%

Latin America4%

Asia-Pacific21%

Europe48%

Regional analysis based on 4,223 recipients for whom geographic data was available