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Mobile Business Planning Model

The Economist Guide to Business Planning

Generic Business Model

Coleago Consulting Ltd www.coleago .com Version 1.0 - 25th September 2003

About the model Model set-up Operational forecasts Accounting

Financial results

Confidential File Name: 233615106.xls.ms_office Print Date: 6/11/2014 Page: 1
http://www.coleago.com/http://www.coleago.com/


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About the model

This model has been designed to be used in conjunction with The Economists Guide to Business Modelling. The model was develop ed byGraham Friend and remains the copyright of Profile Books. Neither Profile Books, The Economist or Coleago Consulting Ltd accp ets anyresponsibility for any losses, accidents or events that occur directly or indirectly as a result of the use of the model.

For further information on consulting, bespoke modelling and business modelling training courses please contact Graham Friend [email protected].

Confidential File Name: 233615106.xls.ms_office Print Date: 6/11/2014 Page: 2


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Model set up

Business name GIVE A SMILE

Currenc S/.

Units SOLES

Years ENERO FEBRERO MARZO ABRIL MAYO JUNIO JULIO AGOSTO

Your taskThe basis information required in this sheet will be used throughout the model. All cells with blue font are a required input.


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Operational forecasts

Operational forecasts

This section examines revenues, costs of sale and operating costs.

Revenue

Operating costs

Cost of sales

Confidential File Name: 233615106.xls.ms_office Print Date: 6/11/2014


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RevenueGIVE A SMILEUnits as specified

Year ENERO FEBRERO MARZO ABRIL MAYO JUNIO JULIO AGOSTO E

Revenue line 1Revenue description Cajitas Felices Opening customers - 000sClosing customers - 000s 60 70 Sales of Cajitas Felices per customer 1.0 1.2 Selling price Cajitas Felices S/. 25 25

Average customers - - - - - 30 65 Total revenue 1 - - - - - 750 1,950 2

Revenue line 2Revenue description Eventos Opening customers - 000sClosing customers - 000s 20 24 Sales of Eventos per customer 1.0 1.2 Selling price Eventos S/. 366 366

Average customers - - - - - 20 22 Total revenue 2 - - - - - 7,320 9,662 11

Your taskEnter the assumptions as indicated below to create a revenueforecast.



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Cost of salesGIVE A SMILEUnits as specified

Year ENERO FEBRERO MARZO ABRIL MAYO JUNIO JULIO AGOST

Cost of sales item 1Cost of sales description 1 Cajita Simple. Quantity purchased Cajita Simple. - 000s 60 80 Cost per unit of stock - Cajita Simple. - S/. 1.2 1.0

Total cost of sales 1 - - - - - 36 78

Cost of sales item 2Cost of sales description 2 accesorios de bisuteria Quantity purchased accesorios de bisuteria - 000s 18 20 Cost per unit of stock - accesorios de bisuteria - S/. 9.0 8.0

Total cost of sales 2 - - - - - 180 211

Your taskEnter the assumptions required below to generate a cost of salesforecast.



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Operating costsGIVE A SMILES/. SOLES

MESES ENERO FEBRERO MARZO ABRIL MAYO JUNIO JULIO AGOSTO

Staff cost assumptionsHeadcount - - - - - 10 10 Opening salary 18 Salary growth 1%

Additional salary costs 1% 1% 1%

Staff numbersOpening staff 10 Closing number of staff 0 0 0 0 0 10 10 10

Average number of staff 5 0 0 0 0 5 10 10

Salary costsSalary levels 18 18 18 19 19 19 19 19Total salary costs 90 0 0 0 0 95 191 193

Additional employment costs 1 0 0 0 0 1 2 2Total staff costs 91 0 0 0 0 96 193 195

Operating costs - 000sRent 400 400 Light and heat 166 166

Advertising 1,000 1,000 1 Legal and professional Telephone, fax and IT - - Stationery 45 45 Leasing of equipment 500 500 Travel and subsistence - -

Bad debtBad debt rate Cajita Simple. 0% 0%Bad debt rate accesorios de bisuteria 0% 0%

Bad debt Cajita Simple. 0 0 0 0 0 0 0 0Bad debt accesorios de bisuteria 0 0 0 0 0 0 0 0Total bad debt 0 0 0 0 0 0 0

Your taskThis section examines staff costs, other operating costs and bad debt. Enterthe assumptions as indicated below.



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Accounting

Accounting

This section performs basic accounting operations necessary to produce the financial statements.

Depreciation

Working capital

Financing

Amortisation

Taxation



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DepreciationGIVE A SMILES/. SOLES

Year ENERO FEBRERO MARZO ABRIL MAYO JUNIO JULIO AGOSTO ETIEM

AssumptionsCapital expenditure 9,000 8,000 4,545 Depreciation period Depreciation of opening gross capex 1 1 1 Gross capex to date

Accumulated depreciation to date

Tangible fixed asset accountOpening balance 0 0 0 0 0 0 9,000 17,000Capital expenditure 0 0 0 0 0 9,000 8,000 4,545Closing balance 0 0 0 0 0 9,000 17,000 21,545 2

Depreciation accountOpening balance 0 0 0 0 0 0 1 2Depreciation charge 0 0 0 0 0 1 1 1Closing balance 0 0 0 0 0 1 2 3

Tangible net book value 0 0 0 0 0 8,999 16,998 21,542 21

Depreciation workingsOpening fixed assets 0 0 0 0 0 0 1 1 1

ENERO 0FEBRERO 0MARZO 0

ABRIL 0MAYO 0

JUNIO 9,000JULIO 8,000 AGOSTO 4,545SETIEMBRE 0OCTUBRE 0

0 0 0 0 0 1 1 1

Your taskEnter the assumptions relating to capital expenditure and depreciation.



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AmortisationGIVE A SMILES/. SOLES

Year ENERO FEBRERO MARZO ABRIL MAYO JUNIO JULIO AGOSTO ETIEM

AssumptionsIntangible expenditure 1,000 1,000 1,000

Amortisation period Amortisation of opening intangible spend 1 1 1 Gross intangible expenditure to date

Accumulated amortisation

Intangible fixed asset accountOpening balance 0 0 0 0 0 0 1,000 2,000Capital expenditure 0 0 0 0 0 1,000 1,000 1,000Closing balance 0 0 0 0 0 1,000 2,000 3,000

Amortisation accountOpening balance 0 0 0 0 0 0 1 2 Amortisation charge 0 0 0 0 0 1 1 1Closing balance 0 0 0 0 0 1 2 3

Intangible net book value 0 0 0 0 0 999 1,998 2,997 2

Amortisation workingsOpening intangible assets 0 0 0 0 0 0 1 1 1

ENERO 0FEBRERO 0MARZO 0

ABRIL 0MAYO 0

JUNIO 1,000JULIO 1,000 AGOSTO 1,000SETIEMBRE 0OCTUBRE 0

0 0 0 0 0 1 1 1

Your taskEnter the assumptions relating to expenditure on intangible assets and theiramortisation.



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Working capitalGIVE A SMILES/. SOLES

Year ENERO FEBRERO MARZO ABRIL MAYO JUNIO JULIO AGOSTO

Debtors account Cajitas FelicesDebtor days Cajitas Felices - - Opening balance 0 0 0 0 0 0 0Sales in the period 0 0 0 0 0 750 1,950 2,6Cash received 0 0 0 0 0 (750) (1,950) (2,6Closing balance 0 0 0 0 0 0 0

Debtors account EventosDebtor days Eventos - - Opening balance 0 0 0 0 0 0 0Sales in the period 0 0 0 0 0 7,320 9,662 11,89

Cash received 0 0 0 0 0 (7,320) (9,662) (11,89Closing balance 0 0 0 0 0 0 0

Stock account Cajita Simple.Opening stock 0 0 0 0 0 0 36Stock purchased 0 0 0 0 0 72 80Cost of goods sold 0 0 0 0 0 (36) (78)Closing stock 0 0 0 0 0 36 38

Creditors account Cajita Simple.Creditor days Cajita Simple. - - Opening balance 0 0 0 0 0 0 0Costs in the period 0 0 0 0 0 72 80Cash paid 0 0 0 0 0 (72) (80)Closing balance 0 0 0 0 0 0 0

Stock account accesorios de bisuteriaOpening stock 0 0 0 0 0 0 (18)Stock purchased 0 0 0 0 0 162 160 1Cost of goods sold 0 0 0 0 0 (180) (211) (2Closing stock 0 0 0 0 0 (18) (69)

accesorios de bisuteria Creditors accountCreditor days accesorios de bisuteria Opening balance 0 0 0 0 0 0 0Costs in the period 0 0 0 0 0 162 160 1Cash paid 0 0 0 0 0 (162) (160) (Closing balance 0 0 0 0 0 0 0

Capital expenditure creditors accountCapex creditor days Opening balance 0 0 0 0 0 0 0Costs in the period 0 0 0 0 0 9,000 8,000 4,54Cash paid 0 0 0 0 0 (9,000) (8,000) (4,5Closing balance 0 0 0 0 0 0 0

Intangible expenditure creditors accountIntangible creditor days Opening balance 0 0 0 0 0 0 0Costs in the period 0 0 0 0 0 1,000 1,000 1,00Cash paid 0 0 0 0 0 (1,000) (1,000) (1,0Closing balance 0 0 0 0 0 0 0

Your taskEnter assumptions relating to debtor and creditor days.



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FinancingGIVE A SMILES/. SOLES

MESES ENERO FEBRERO MARZO ABRIL MAYO JUNIO JULIO AGOST

Financing sssumptionsEquity issued Debt raised Debt repaid Interest rate on debt Interest rate on overdraft Interest on cash deposits 1% 2%Dividend proportion 3% 3%

Equity accountOpening balance 0 0 0 0 0 0 0Equity issued 0 0 0 0 0 0 0Closing balance 0 0 0 0 0 0 0

Debt accountOpening balance 0 0 0 0 0 0 0Debt raised 0 0 0 0 0 0 0Debt repaid 0 0 0 0 0 0 0Closing balance 0 0 0 0 0 0 0

Interest on debt accountInterest charge 0 0 0 0 0 0 0

Interest on cverdraftInterest charge 0 0 0 0 0 0 0

Interest income on short term depositsInterest income 0 0 0 0 0 0 0

Shares in issueOpening shares in issue - 0 0 0 0 0 0Shares issued during the year - - - - - - - Shares repurchased during the year Closing shares in issue 0 0 0 0 0 0 0

Average shares in the year - - - - - - -

Your taskEnter assumptions relating to the financing of the business.



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TaxationGIVE A SMILES/. SOLES


Taxation assumptionsTax rate 2% 2%Tax creditor days Profit adjustments 1 1

Profit and loss taxation workingsProfits / (loss) before tax (91) 0 0 0 0 5,645 9,017 11,909Profits before losses 0 0 0 0 0 5,645 9,017 11,909Losses carried forward 0 0 0 0 0 (91) 0 0Other adjustments 0 0 0 0 0 1 1Profits liable to corporation tax 0 0 0 0 0 5,555 9,018 11,910Corporation tax 0 0 0 0 0 111 180 238

Corporation tax accountOpening balance 0 0 0 0 0 0 0Tax charge in the period 0 0 0 0 0 111 180 238Tax paid 0 0 0 0 0 (111) (180) (23Closing balance 0 0 0 0 0 0 0

Losses accountOpening losses - 91 91 91 91 91 0Increase in losses in the period 91 0 0 0 0 0 0 0Losses utilised 0 0 0 0 0 (91) 0Closing losses 91 91 91 91 91 0 0 0

Valuation taxation workings

Profit before interest and tax (91) 0 0 0 0 5,645 9,017 11,901Profits before losses 0 0 0 0 0 5,645 9,017 11,901Losses carried forward 0 0 0 0 0 (91) 0 0Other adjustments 0 0 0 0 0 1 1Profits liable to corporation tax 0 0 0 0 0 5,555 9,018 11,902Corporation tax 0 0 0 0 0 111 180 238

Corporation tax accountOpening balance 0 0 0 0 0 0 0Tax charge in the period 0 0 0 0 0 111 180 238Tax paid 0 0 0 0 0 (111) (180) (23Closing balance 0 0 0 0 0 0 0

Losses accountOpening losses - 91 91 91 91 91 0

Increase in losses in the period 91 0 0 0 0 0 0 0Losses utilised 0 0 0 0 0 (91) 0Closing losses 91 91 91 91 91 0 0 0

Your taskEnter the tax rate, tax creditor days and any adjustments to profits liable tocorporation tax in the "Profit Adjustments" row.



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Financial results

Financial results

This chapter contains the financial results from the model.

Profit and loss

Cash flow statement

Balance sheet

Ratios

Valuation



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Profit and lossGIVE A SMILES/. SOLES


Cajitas Felices 0 0 0 0 0 750 1,950 2,62Total revenue 0 0 0 0 0 8,070 11,612 14,520

Cajita Simple. 0 0 0 0 0 (36) (78) (Total cost of sales 0 0 0 0 0 (216) (289) (312)

Gross profit 0 0 0 0 0 7,854 11,323 14,209

Bad debt 0 0 0 0 0 0 0Staff dosts (91) 0 0 0 0 (96) (193) (19Rent 0 0 0 0 0 (400) (400) (4Light and heat 0 0 0 0 0 (166) (166) (16

Advertising 0 0 0 0 0 (1,000) (1,000) (1,00Legal and professional 0 0 0 0 0 0 0Telephone, fax and IT 0 0 0 0 0 0 0Stationery 0 0 0 0 0 (45) (45)Leasing of equipment 0 0 0 0 0 (500) (500) (500Travel and subsistence 0 0 0 0 0 0 0Total operating costs (91) 0 0 0 0 (2,207) (2,304) (2,306)

Operating profit (91) 0 0 0 0 5,647 9,019 11,903

Depreciation 0 0 0 0 0 (1) (1) Amortisation 0 0 0 0 0 (1) (1)

Profits before interest and tax (91) 0 0 0 0 5,645 9,017 11,901

Interest paid on debt 0 0 0 0 0 0 0Interest paid on overdrafts 0 0 0 0 0 0 0Interest received on cash deposits 0 0 0 0 0 0 0 9

Profit before tax (91) 0 0 0 0 5,645 9,017 11,909

Taxation 0 0 0 0 0 (111) (180) (2

Profit after tax (91) 0 0 0 0 5,534 8,837 11,671

Dividends declared 0 0 0 0 0 0 0 (35

Retained profit for the Month (91) 0 0 0 0 5,534 8,837 11,321



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Balance sheetGIVE A SMILES/. SOLES


Tangible fixed assets 0 0 0 0 0 0 8,999 16,998 21,542Intangible fixed assets 0 0 0 0 0 0 999 1,998 2,997Total fixed assets 0 0 0 0 0 0 9,998 18,996 24,539

Debtors Cajitas Felices 0 0 0 0 0 0 0 0Debtors Eventos 0 0 0 0 0 0 0 0Stock Cajita Simple. 0 0 0 0 0 0 36 38Stock accesorios de bisuteria 0 0 0 0 0 0 (18) (69)Cash at bank 0 0 0 0 0 0 0 0Total current assets 0 0 0 0 0 0 18 (31) 1,06

Creditors Cajita Simple. 0 0 0 0 0 0 0 0Creditors accesorios de bisuteria 0 0 0 0 0 0 0 0

Capital expenditure creditor 0 0 0 0 0 0 0 0Intangible expenditure creditor 0 0 0 0 0 0 0 0Taxation creditor 0 0 0 0 0 0 0 0Overdraft 0 (91) (91) (91) (91) (91) (4,573) (4,684)Total current liabilities 0 (91) (91) (91) (91) (91) (4,573) (4,684) 0

Net current assets 0 (91) (91) (91) (91) (91) (4,555) (4,716) 1,062

Total assets less current liabilities 0 (91) (91) (91) (91) (91) 5,443 14,280 25,601

Equity 0 0 0 0 0 0 0 0Retained profits 0 (91) (91) (91) (91) (91) 5,443 14,280 25,60Debt 0 0 0 0 0 0 0 0

Total capital employed 0 (91) (91) (91) (91) (91) 5,443 14,280 25,601

Check 0 0 0 0 0 0 0 0



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Cash flow statementGIVE A SMILES/. SOLES


Operating profit / (loss) (91) 0 0 0 0 5,647 9,019 11,903

Debtors Cajitas Felices 0 0 0 0 0 0 0 0Debtors Eventos 0 0 0 0 0 0 0 0Stock Cajita Simple. 0 0 0 0 0 (36) (2) (4)Stock accesorios de bisuteria 0 0 0 0 0 18 51 74Creditors Cajita Simple. 0 0 0 0 0 0 0 0Creditors accesorios de bisuteria 0 0 0 0 0 0 0 0Movement in working capital 0 0 0 0 0 (18) 49 70

Cashflow from operating activities (91) 0 0 0 0 5,629 9,068 11,972

Tangible capital expenditure 0 0 0 0 0 (9,000) (8,000) (4,545)Intangible capital expenditure 0 0 0 0 0 (1,000) (1,000) (1,000)Tax paid 0 0 0 0 0 (111) (180) (238

Cashflow before financial cashflows (91) 0 0 0 0 (4,482) (112) 6,189

Interest paid on debt 0 0 0 0 0 0 0 0Interest paid on overdrafts 0 0 0 0 0 0 0 0Interest received on cash deposits 0 0 0 0 0 0 0 9

Cashflow before financing (91) 0 0 0 0 (4,482) (112) 6,198

Equity issued 0 0 0 0 0 0 0Debt issued 0 0 0 0 0 0 0Debt repaid 0 0 0 0 0 0 0

Cashflow for the period before dividends (91) 0 0 0 0 (4,482) (112) 6,198

Dividends paid 0 0 0 0 0 0 0 (350

Cashflow for the period (91) 0 0 0 0 (4,482) (112) 5,847

Cash accountOpening cash balance 0 (91) (91) (91) (91) (91) (4,573) (4,684)Cash movement in the year (91) 0 0 0 0 (4,482) (112) 5,847Closing cash balance (91) (91) (91) (91) (91) (4,573) (4,684) 1,163



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RatiosGIVE A SMILE


ProfitabilityGross profit margin 0.0% 0.0% 0.0% 0.0% 0.0% 97.3% 97.5% 97.9%Operating profit margin (EBITDA margin) 0.0% 0.0% 0.0% 0.0% 0.0% 70.0% 77.7% 82.0%Profit before tax margin (PBT margin) 0.0% 0.0% 0.0% 0.0% 0.0% 70.0% 77.7% 82.0%Earnings Per Share (EPS) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Liquidity and the Balance SheetCurrent ratio 0.00 0.00 0.00 0.00 0.00 0.00 (0.01) 0.00Quick ratio 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00Net book value of assets 0.0 0.0 0.0 0.0 0.0 9,998.0 18,996.0 24,539.0 2Capital expenditure to depreciation 0.0 0.0 0.0 0.0 0.0 9,000.0 8,000.0 4,545.0

Asset turnover 0.0 0.0 0.0 0.0 0.0 1.5 0.8 0.6Debtor days 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Creditor days 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0Stock turnover days 0.0 0.0 0.0 0.0 0.0 30.4 (39.4) (118.0)

ReturnsReturn on average capital employed (ROACE) 0.0% 0.0% 0.0% 0.0% 0.0% 114.9% 63.5% 55.9%Return on total average assets (ROTAA) 0.0% 0.0% 0.0% 0.0% 0.0% 215.1% 93.3% 60.9%Return on equity (ROE) 0.0% 0.0% 0.0% 0.0% 0.0% 101.7% 61.9% 45.6%Dividend cover 0.0 0.0 0.0 0.0 0.0 0.0 0.0 33.3

FinancialGearing 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%Debt - equity ratio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%Interest cover 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0



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ValuationGIVE A SMILES/. SOLES

Month ENERO FEBRERO MARZO ABRIL MAYO JUNIO JU

Valuation assumptionsDiscount rate 0.0% Discount_RateTerminal value growth rate 7.0% Terminal_Value_RateEBITDA exit multiple 1,000 EBITDA_Exit_Multiple

Prospective GIVE A SMILE company comparable valuation metricsSETIEMBRE

PE Ratio - PE_RatioEV / EBITDA - EV_EBITDAEV / SALES - EV_Sales

EV / Customer - EV_Customer

Free cash flowOperating cash flow (91) 0 0 0 0 5,629 9Capital expenditure 0 0 0 0 0 (9,000) (8Intangibles expenditure 0 0 0 0 0 (1,000) (1,Cash taxes 0 0 0 0 0 (111)Free cash flow (91) 0 0 0 0 (4,482) (

Discount factor Discount factor 1.00 1.00 1.00 1.00 1.00 1.00 1

NPV of free cash flowNPV of free cash flow (91) 0 0 0 0 (4,482)

Total NPV of free cash flow 1,109

Terminal valueMethod 1: Terminal value growth rate Method 2: EBITDA exit multipleFinal year cash flow (199) Final year EBITDAFinal year cash grown 1 year by growth rate (213) Final year company value (198,832)Perpetuity calculation 3,039NPV of final sash flow to perpetuity 3,039Terminal value - method 1 3,039 Terminal value - method 2 (198,832

Terminal value EBITDADCF based company valuation growth rate exit multipleForecast cash flows 1,109 1,109Terminal value 3,039 (198,832)

Enterprise value 4,148 (197,723)

Less: net debt (91) (91)

Equity value 4,057 (197,814)

Comparable company valuationsEnterprise Net Equity

value debt valuePE Ratio 0EV / EBITDA 0 (91) n/aEV / SALES 0 (91) (91)EV / Customer 0 (91) (91)


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